The European Commission is helping mobile health app developers to draw up a new code of conduct in a bid to ensure the apps adhere to EU data protection rules.05 Jun 2015
The Commission said work has started on the development of the code and that it hopes that consumers' trust in mobile health apps will grow as a result of the initiative.
"To follow up on the m-health green paper, the European Commission has started paving the way for an industry-led code of conduct for mobile health apps," the Commission said. It said it presented the plans at a meeting of m-health industry stakeholders in mid-May.
Ad blocking companies are moving into the mobile market, which could devastate websites dependent on ad revenue. Experts say there's a simple solution, however: make less annoying ads, and people won't need ad blockers.
The global head of research at Sanofi put a policy in place to attach a digital health strategy concept to each molecule that goes through the pharmaceutical company’s pipeline. The fact that a digital strategy is reaching into the depths of the largest pharma companies is extremely encouraging for the continued evolution of clinical development, says Donald Jones, the chief digital officer at Scripps Translational Science Institute, which serves as the world’s first clinical trials center focused exclusively on digital medic
Music streaming company Spotify has announced the addition of video clips to its service, which has the potential to add significantly to the exponential growth in mobile data consumption.
Spotify is currently the leading music streaming service, with the majority of that consumption taking place on mobile devices. While this will already represent a sizable contribution to mobile data traffic, the addition of video to a user-base already accustomed to regularly streaming content on their devices is likely to take data consumption to a new level.
The initial content partner list is quite extensive and mainly US-based, although the BBC is on the list. There is TV content such as chat shows, sport and music videos as well as some original content such as celebs picking their favourite music.
“We’re bringing you a deeper, richer, more immersive Spotify experience,” said Daniel Ek, Founder and CEO of Spotify. “We want Spotify to help soundtrack your life by offering an even wider world of entertainment with an awesome mix of the best music, podcasts and video delivered to you throughout your day. And we’re just getting started.”
Simon Jones, VP of Marketing at internet video delivery outfit Conviva, reckons Spotify might be on to something, so long as it can get the bandwidth it needs. “Consumers, increasingly drawn to the transactional and self-guided nature of video on demand are expanding their use of web-delivered video, and making choices for premium entertainment beyond the set top box,” he said.
“A premium service, of course, requires a premium experience – consumers engage most when they are served an optimized experience, and then disengage when they are dissatisfied. So it’s a calculated risk for Spotify: with excellent content, delivered smoothly, they can capitalize on the global shift to net TV; missing on the quality of experience on video – which they have aced with audio – could represent a challenge to their otherwise pristine brand image.”
Meanwhile BT’s drive into the content space continues with the announcement of a deal with HBO to offer streaming and download-to-own sets of some of its most popular programming such as Game of Thrones, which can also be streamed through mobile devices.
“We are committed to offering the widest choice of on demand and live content, with pricing and flexibility to suit all our customers,” said Alex Green, director of BT TV. “The new deal with HBO comes at the perfect time for people who want to catch up with world-class TV shows over the long Bank Holiday weekend. But of course you get to keep them so you can watch over and over again.”
In the tenth annual BrandZTM Top 100 Most Valuable Global Brands ranking, released today by WPP and Millward Brown, the most valuable retail brands lack physical stores. Chinese e-tailer Alibaba shot into the top spot of the retail ranking after its IPO, overtaking Amazon and adding its $66.4bn brand value to the sector. Retail is now one of the fastest growth categories alongside technology.
Amazon, the no.2 retail brand, saw a 3% decline in its brand value to $62.3bn but remains m...
Vodafone has announced plans to enrich its My Vodafone app “in a massive way”, adding functionality like video so that it acts like “a TV in your hands.”
Speaking on the company’s fiscal fourth quarter and fully year earnings call yesterday, CEO Vittorio Colao said that Vodafone currently has 12.5 million My Vodafone app users, but claimed this is something “we need to improve.” He also said that Vodafone can increase the average use of the app from the current figure of 5.5 times per month.
“We’re going to enrich the app in a massive way, use it much more as a video, as a TV in your hands and as a contact mechanism also to reduce the cost and the context that we have in the real world,” said Colao.
Currently the My Vodafone app lets users keep track of their bill and account spending and search for nearby WiFi hotspots. However Vodafone said that other new functionality that it hopes to add are contextual offers and webchat.
Also speaking on the earnings call, chief finance officer Nick Read said: “We believe we can drive our adoption of My Vodafone app to over 70% of European smartphones from the 25% today.”
In a presentation to accompany its results, Vodafone said that it aims to achieve this 70% My Vodafone app penetration by full year 2017/18.
Elsewhere, the company listed the roll out of a consumer broadband proposition and TV offering, and growth in 4G among its main 2015/ 16 priorities for the UK.
Colao said that Vodafone will roll out consumer broadband in the UK in the summer and its TV offering “later in the year.”
Commenting on the UK TV service, which Vodafone first confirmed earlier this year, Colao said “it will be a modern, cloud-based, appealing TV offer which, of course, our competitors will fight against and will try to limit our commercial reach.”
“We have 11.3 million broadband customers, 853,000 more than last year; 9.1 million TV [customers]; 5 million broadband NGN customers. What is our ambition? Our ambition and priority for next year is to become a unified communication provider. We have expansion plans [but] I don’t want to go into details into the expansion plans country by country,” said Colao.
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