Business Video Di...
Follow
Find
9.3K views | +4 today
 
Rescooped by Mr Branson from SEO and Social Media Marketing
onto Business Video Directory
Scoop.it!

Why We Can't Just Be SEOs Anymore

Why We Can't Just Be SEOs Anymore | Business Video Directory | Scoop.it

Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. 

 

 


Via Antonino Militello
Mr Branson's insight:

Being an SEO Speciaist you now need to 'master' Google, video, content, back-linking and social-media with followers and like's greater than Obama for starters. Then there is tracking, analytics and the dreaded directory submissions and email campaigns. If you are married good luck! If single add online dating to your list of thngs to do. We are SEO's always, just now there is no room for empty promises you either rank or fall. 

more...
David Pangione's comment, May 11, 2013 7:14 PM
I have found that there are tons and tons of strategies to SEO. Some beginners that enter are just bewildered by the amount of information they feel is needed to be learned.
Gaurav Pandey's comment, May 11, 2013 7:35 PM
Hi David, I feel it's the same for marketing, if not more overwhelming. However, going forward we will see a lot of overlap between the two roles and it's probably not going to affect those who are really good at SEO, but a lot of people with intermediate-advanced knowledge who call themselves SEO pro's will surely come under the pump as a marketing expert could acquire intermediate SEO skills if he has to.

From around the web

Business Video Directory
Your new post is loading...
Your new post is loading...
Scooped by Mr Branson
Scoop.it!

EU wants iPlayer access extended across Europe - BBC News

EU wants iPlayer access extended across Europe - BBC News | Business Video Directory | Scoop.it
The EU's plan for a "digital single market" could result in UK citizens being able to continue using iPlayer across Europe.
Mr Branson's insight:

http://www.infogurushop.com

more...
No comment yet.
Scooped by Mr Branson
Scoop.it!

Google senior VP talks about when the company nearly failed

Google senior VP talks about when the company nearly failed | Business Video Directory | Scoop.it
One of those times came when the dot.com boom came to a sudden end in the early 2000s, Urs Holzle recalled.
more...
No comment yet.
Scooped by Mr Branson
Scoop.it!

Ben Carson launches campaign: 'Rise up and take the government back'

Ben Carson launches campaign: 'Rise up and take the government back' | Business Video Directory | Scoop.it
Carson, who has never held elective office, ormally declared his candidacy during a Detroit rally that featured a gospel choir and a preacher's prayer for God 'to do the supernatural.'
Mr Branson's insight:

http://www.infogurushop.com

more...
No comment yet.
Scooped by Mr Branson
Scoop.it!

Microsoft site can tell how own people REALLY are from a picture

Microsoft site can tell how own people REALLY are from a picture | Business Video Directory | Scoop.it
Microsoft has revealed a new website that claims to be able to predict someone's age and sex from just a picture at it's San Francisco developers conference.
Mr Branson's insight:

http://www.infogurushop.com

more...
No comment yet.
Scooped by Mr Branson
Scoop.it!

Amazon buys company that saves AWS customers 90% on apps

Amazon buys company that saves AWS customers 90% on apps | Business Video Directory | Scoop.it
ClusterK being absorbed into Spot Instances
more...
No comment yet.
Scooped by Mr Branson
Scoop.it!

How Chrome won the war of browsers (infographic) | Netimperative - latest digital marketing news

How Chrome won the war of browsers (infographic) | Netimperative - latest digital marketing news | Business Video Directory | Scoop.it
-*+With Chrome now ruling the global mobile and desktop browser market – how did it win the game of browser-thrones with both users and businesses? This infographic from NeoNam studies and Cloud Solutions looks at how Google tackled a market dominated by Microsoft and came out victorious. There’s no single secret behind Chrome’s rise to ...
Mr Branson's insight:

http://www.infogurushop.com

more...
No comment yet.
Scooped by Mr Branson
Scoop.it!

Microsoft Corporation Debuts New Browser Microsoft Edge [Video]

Microsoft Corporation Debuts New Browser Microsoft Edge [Video] | Business Video Directory | Scoop.it
Mr Branson's insight:

http://www.infogurushop.com

more...
No comment yet.
Rescooped by Mr Branson from Content Curation World
Scoop.it!

Want Visibility? Tell Your Readers To Go Away (by showing them where cool things are)!

Want Visibility? Tell Your Readers To Go Away (by showing them where cool things are)! | Business Video Directory | Scoop.it

Via Robin Good
more...
Robin Good's curator insight, April 30, 6:24 AM



"If you can be a guide, a clearinghouse, a trusted place from where to learn, appreciate and understand more, there is no amount of outbound links that is going to counter the magnetic force you will express to those who are interested in what you are pointing to."


This is why the fear every company has about content curation -  talking about *others* in the same field - has not only no reason to exist, but it is also downright counterproductive as soon as others start using it.


Content curation is a venue to make sense of existing information to facilitate access, discovery, comparison, understanding, both on the side of who curates as well as on the one of those who benefit from it.


Part of my inspiration in becoming so passionate and interested in content curation, has been ignited by a post that appeared in 2004, on Robert Scoble's popular tech blog. 

In it, I read: "It's the new marketing... Instead of being desperate and saying "look at me look at me" you tell your readers to get lost.

Go someplace else.


What's the philosophy?


Those sites will take you to the coolest stuff on the Internet. And by doing that, Engadget and Gizmodo have BECOME the coolest places on the Internet. Just like Craig's List, Google, eBay."


Takeaway: The more valuable resources, info and tools you share with your audience/community the more trustworthy and reputable you will appear in their hearts and eyes. 

"Send your visitors away" is a simple but valuable content marketing advice and it is at the heart of what a good content curator does. Finding and sharing great resources that would have otherwise gone unnoticed. 

 


Read more:

http://www.masternewmedia.org/news/2004/11/03/want_some_attention_tell_your.htm 


Robert Scoble original post: http://radio-weblogs.com/0001011/2004/10/31.html#a8544 


See also this slide deck I did in 2007: http://www.slideshare.net/RobinGood/be-your-own-boss 
(check slides 21-22) 


Image credit: Showing direction by Shutterstock






Ken Dickens's curator insight, April 30, 12:14 PM
Great explanation of why a Content Curation strategy is one of the best ways to build brand preference. We call this a "Give to Get" strategy. It builds relationships and trust. -Ken www.2080nonprofits.org
Helen Teague's curator insight, May 1, 9:20 AM

From Robin Goode's scoop note: "

"If you can be a guide, a clearinghouse, a trusted place from where to learn, appreciate and understand more, there is no amount of outbound links that is going to counter the magnetic force you will express to those who are interested in what you are pointing to."


This is why the fear every company has about content curation -  talking about *others* in the same field - has not only no reason to exist, but it is also downright counterproductive as soon as others start using it.


Content curation is a venue to make sense of existing information to facilitate access, discovery, comparison, understanding, both on the side of who curates as well as on the one of those who benefit from it.


Part of my inspiration in becoming so passionate and interested in content curation, has been ignited by a post that appeared in 2004, on Robert Scoble's popular tech blog. 

In it, I read: "It's the new marketing... Instead of being desperate and saying "look at me look at me" you tell your readers to get lost.

Go someplace else.


What's the philosophy?

 

Those sites will take you to the coolest stuff on the Internet. And by doing that, Engadget and Gizmodo have BECOME the coolest places on the Internet. Just like Craig's List, Google, eBay."

 
Takeaway: The more valuable resources, info and tools you share with your audience/community the more trustworthy and reputable you will appear in their hearts and eyes. 

"Send your visitors away" is a simple but valuable content marketing advice and it is at the heart of what a good content curator does. Finding and sharing great resources that would have otherwise gone unnoticed. "

 


Read more:

http://www.masternewmedia.org/news/2004/11/03/want_some_attention_tell_your.htm ;

 

Robert Scoble original post: http://radio-weblogs.com/0001011/2004/10/31.html#a8544 ;

 

See also this slide deck I did in 2007: http://www.slideshare.net/RobinGood/be-your-own-boss ;
(check slides 21-22) 

 

Image credit: Showing direction by Shutterstock



Scooped by Mr Branson
Scoop.it!

Washington Muscles In On Russia's Oil Deal With Greece

Washington Muscles In On Russia's Oil Deal With Greece | Business Video Directory | Scoop.it
Less than two weeks after Russia inks a deal with Greece to be a stop for natural gas into Europe, the U.S. comes up with a "counter-offer".
more...
No comment yet.
Scooped by Mr Branson
Scoop.it!

Bitcoin brokerage Circle just got a $50 million investment

Bitcoin brokerage Circle just got a $50 million investment | Business Video Directory | Scoop.it
Circle will handle instant conversion from dollars to bitcoins and vice-versa.
more...
No comment yet.
Scooped by Mr Branson
Scoop.it!

Bitcoin Wallet Circle Rumored To Be Raising $40 Million

Bitcoin Wallet Circle Rumored To Be Raising $40 Million | Business Video Directory | Scoop.it
Boston-based bitcoin wallet startup Circle Financial is looking to raise more cash in a rumored round of fundraising that could be formally announced in the coming days. If the rumors are true, the company is expected to disclose that it is raising around $40 million in its third round of funding at a valuation of $200 million. Attracting Wall Street Interest In two previous fundraising efforts, Circle Financial was able to attract several large venture capitalists including Accel Partners,...
more...
No comment yet.
Scooped by Mr Branson
Scoop.it!

Business Council calls for coding to begin with toddlers | ZDNet

Business Council calls for coding to begin with toddlers | ZDNet | Business Video Directory | Scoop.it
The president of the Business Council of Australia, Catherine Livingstone, has called for computational thinking and problem solving to be added to curricula immediately.
more...
No comment yet.
Scooped by Mr Branson
Scoop.it!

Apocalypse Averted: Europe Unveils Plans For Digital Single Market, Film Business Survives

Apocalypse Averted: Europe Unveils Plans For Digital Single Market, Film Business Survives | Business Video Directory | Scoop.it
After months of at times frenzied speculation that the end of the Euro film business as we knew it was nigh, the European Commission has finally unveiled its strategy for a Digital Single Market. T...
Mr Branson's insight:

http://www.infogurushop.com

more...
No comment yet.
Rescooped by Mr Branson from Business Brainpower with the Human Touch
Scoop.it!

5 Top Entrepreneurs and Their Signature Body Language Moves

5 Top Entrepreneurs and Their Signature Body Language Moves | Business Video Directory | Scoop.it

Being a great leader isn't just about what you say. It's also about how you say it.

 

That's why successful founders are also masters of body language: Whether it's a positive gesture like giving two thumbs up, or a power pose like standing with your arms crossed, people tend to move in ways that reflect their personality and style. 

 

Inc. spoke with Carol Kinsey Goman, a body language coach and author of several books on the subject, including The Silent Language of Leaders, to discern the meaning of specific body movements. Goman points out that even the most powerful speech can be compromised by overly "warm" nonverbal cues, like nodding too much or smiling to take the edge off a negative comment. Be careful with these, as they can undermine your credibility.   

 

Instead, you should look to the positive gestures that many successful entrepreneurs have already adopted.


Via Vicki Kossoff @ The Learning Factor
more...
Nelly Renard's curator insight, Today, 2:47 AM

Goman points out that even the most powerful speech can be compromised by overly "warm" nonverbal cues, like nodding too much or smiling to take the edge off a negative comment. Be careful with these, as they can undermine your credibility.  

Chris Shern's curator insight, Today, 2:52 AM

They won't remember what you said but they will remember who said it

Scrap Vendor's curator insight, Today, 5:21 AM

 

Scrap Yard Mumbai www.scrapyardmumbai.com

Scooped by Mr Branson
Scoop.it!

Google's military robot army soon ready for Terminator assault on humanity

Google's military robot army soon ready for Terminator assault on humanity | Business Video Directory | Scoop.it
Google's military robot army soon ready for Terminator assault on humanity
Mr Branson's insight:

http://www.infogurushop.com

more...
No comment yet.
Scooped by Mr Branson
Scoop.it!

Microsoft's New Website Can Guess Your Age

Microsoft's New Website Can Guess Your Age | Business Video Directory | Scoop.it
Using algorithms, online data and person information extraction, Microsoft's newly launched website can estimate your age -- almost.
Mr Branson's insight:

http://www.infogurushop.com

more...
No comment yet.
Scooped by Mr Branson
Scoop.it!

Watch Amazon’s Jeff Bezos' space tourism rocket take flight

Watch Amazon’s Jeff Bezos' space tourism rocket take flight | Business Video Directory | Scoop.it
Jeff Bezos' Blue Origin company has completed a successful spaceflight test in West Texas (shown). The New Shepard vehicle rose to a height of 58 miles, four miles short of space, before landing.
more...
No comment yet.
Scooped by Mr Branson
Scoop.it!

Twitter is pinning its ad revenue hopes on these two deals

Twitter is pinning its ad revenue hopes on these two deals | Business Video Directory | Scoop.it
Twitter Inc's efforts to reassure disaffected ad buyers may hinge on the success of two deals that were announced along with its bleak forecast.
more...
No comment yet.
Scooped by Mr Branson
Scoop.it!

Microsoft opens Windows 10 to Apple, Android apps | Egypt Independent

Microsoft opens Windows 10 to Apple, Android apps | Egypt Independent | Business Video Directory | Scoop.it
Microsoft hopes to get more people using the next version of its Windows software on all kinds of devices by giving them access to many of the same apps they're already using on Apple or Android phones.In a major strategy shift, a top executive told an audience of several thousand software developers Wednesday that Microsoft will release new to
more...
No comment yet.
Rescooped by Mr Branson from Digital Health
Scoop.it!

THE INTERNET OF THINGS (IOT) ECOSYSTEM: FOUR WAYS IT WILL IMPACT HEALTH

THE INTERNET OF THINGS (IOT) ECOSYSTEM: FOUR WAYS IT WILL IMPACT HEALTH | Business Video Directory | Scoop.it

My vision of a digital health revolution is in four parts, those being:

Access to information (the internet age)Access to each other (the socialised internet)Access to ourselves (the rise of quantified self, expressed through mobile and wearable health technology)Access to everyone (the subsequent development and application of big data)

 

What is interesting is that it is really a revolution in five parts, the final one is not as noisy as the previous four. It could even be called silent, but there is good reason to believe it will be the most important for the future of medicine, healthcare and well-being. This is the connectivity to everything. 


Via Alex Butler
more...
Tim Mustill's curator insight, April 30, 12:00 PM

Without help this revolution will by-pass the demographic that need it most ie the unwired, co-morbid, underprivileged elderly. Thankfully there are some companies out there trying to access these stakeholders eg http://www.seespeak.co.uk/

 

Rescooped by Mr Branson from Digital Health
Scoop.it!

Medical Device and Mobile Health Market to Reach $8 billion

Medical Device and Mobile Health Market to Reach $8 billion | Business Video Directory | Scoop.it

The mobile health market is making headway and many industries around the world are stopping to take notice. At the CARTES SECURE CONNEXIONS AMERICA 2015 taking place at the Walter E. Washington Convention Center in Washington, DC next month, mHealth will be one of the topics discussed in great detail, according to a press release from events organizer COMEXPOSIUM Group.

 

It is revolutionary that mobile communications technology like tablets, smartphones, and laptops can all lead to better follow-up care and healthcare diagnostics or treatments. Mobile applications like fitness trackers can also be incorporated in preventing disease.


Via Alex Butler
more...
Salud Pública 2.0's curator insight, May 1, 12:09 AM

Según informe, se espera que el mercado global de dispositivos médicos y vigilancia de la salud móvil que crezca a una tasa compuesta anual del 43,3 por ciento desde 2013 hasta 2019

Scooped by Mr Branson
Scoop.it!

China overtakes US as top foreign investor

China overtakes US as top foreign investor | Business Video Directory | Scoop.it
Foreign investment in Australia surges 23% in FY14 as China leads the way.
more...
No comment yet.
Scooped by Mr Branson
Scoop.it!

Bitcoin behemoth Coinbase launches in the UK

Bitcoin behemoth Coinbase launches in the UK | Business Video Directory | Scoop.it
After trial with PC manufacturer Dell, the biggest cryptocurrency company in the world heads to Britain, buoyed by ‘forward-looking’ regulators
more...
No comment yet.