Facebook has dropped its first ad for Home, which it is calling a "whole new experience for your phone."
The 60-second ad takes a page from Apple's playbook and presents Home as an un-scary technology that puts people first. Voiceover: "We carry our phones wherever we go. They're with us almost every second of the day. We reach for them when we have a free moment or we're curious. More than anything we use our phones to connect to the people we care about. From the moment you turn on your phone, you see what your friends are sharing. Your latest messages, calls and updates are right upfront. And you can keep chatting from any app, so no matter what you're doing, your friends are always right there with you. Home. A whole new experience for your phone."