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Innovations, education and professional development in business. Check my social networks: http://xeeme.com/Natalie_Stewart
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Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads

Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads | Business Updates | Scoop.it

In Facebook's quest to generate more revenue, it's going to muck up your News Feed with auto-playing videos, the FT reports.

 

Facebook is set to launch video advertising in its newsfeed in July...


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Elliottsweb's curator insight, May 23, 2013 10:49 AM

Oh no! Not more auto-playing ads!

lackingingot's comment, June 30, 2015 2:59 AM
Its nice
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Twitter Offers $1 Million in Advertising Credits For Small Business Saturday Mashable Twitter Offers $1 Million in Advertising Credits For Small Business Saturday | The top source for social and di...

Twitter Offers $1 Million in Advertising Credits For Small Business Saturday Mashable Twitter Offers $1 Million in Advertising Credits For Small Business Saturday | The top source for social and di... | Business Updates | Scoop.it
Twitter is offering as much as $1 million in free ad credits in total to 10,000 businesses to support Small Business Saturday this weekend.

Twitter announced Tuesday that it will give away $100 in free credits to each of the first 10,000 businesses who apply and are eligible for the program in an effort to help these businesses promote their brands on the social network.

Businesses can use these ad credits to purchase Promoted Trends and Promoted Accounts on Twitter, thereby getting their content featured more prominently on the site. In order to be eligible for the giveaway, the business needs to be based in the U.S., active on Twitter and a new advertiser.

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MA In Marketing Programs

MA In Marketing Programs | Business Updates | Scoop.it
An MA in marketing program provides the basic knowledge and skills for success in the business community. This page gives more details of the programs and provides links to suitable schools where they can be taken.
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How 4 Small Businesses Are Winning on Pinterest

How 4 Small Businesses Are Winning on Pinterest | Business Updates | Scoop.it
The hot social network can help boost website traffic, sales and customer retention.

Pinterest is starting to deliver significant results for some small businesses -- even ones that aren't necessarily visually stimulating. Sure, posting pictures that people re-pin, comment on or "like" may seem innocuous. But when you realize the source of the pin remains as a hyperlink on the photo itself, the possibility of driving people to your website becomes apparent.

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Rescooped by Natalie Stewart from Curation, Social Business and Beyond
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How to Attract, Build & Keep Your Audience on Twitter

How to Attract, Build & Keep Your Audience on Twitter | Business Updates | Scoop.it

"If you want to build your Twitter following, take some advice from Spiderman and stay focused, according to research by Carnegie Mellon researcher Yi-Chia Wang. Marketers seeking to increase their Twitter strategy effectiveness should heed Wang’s advice because to increase your Twitter effectiveness, you must attract followers interested in the content you tweet who will then share it with their followers."

In this article based on Wang's research, Heidi Cohen lists ten Twitter tactics to focus your activity to maximize results.


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Sorry, Marketers, You're Doing Twitter Wrong [REPORT]

Sorry, Marketers, You're Doing Twitter Wrong [REPORT] | Business Updates | Scoop.it
Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets -- ask for them -- according to a new s...
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Take Your Career Further with a Masters in Marketing

Take Your Career Further with a Masters in Marketing | Business Updates | Scoop.it
A masters in marketing program provides the knowledge and skills that allow an individual to be successful in the business marketing community. This page gives more details ...
Natalie Stewart's insight:

A masters degree in marketing would prepare you for openings in sectors such as service industries, non profit organizations, retail, product development, financial institutions, and more.

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Studying a Masters in Marketing

Studying a Masters in Marketing | Business Updates | Scoop.it
A masters in marketing program provides the knowledge and skills that allow an individual to be successful in the business marketing community. This page gives more details ...
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Social Media Influences Less Than 1% of Online Purchases [STUDY]

Social Media Influences Less Than 1% of Online Purchases [STUDY] | Business Updates | Scoop.it
Ecommerce businesses should concentrate more of their efforts on traditional online marketing tactics like search and e-mail than social media.

Ecommerce businesses should concentrate more of their efforts on traditional online marketing That’s the conclusion of a Forrester study released Tuesday, which examined 77,000 online transactions made between April 1 and April 14. The study found that less than 1% of them could be traced back to social networks like Facebook or Pinterest.

Determining how web activity influences purchases is tricky; although many often credit the last touchpoint for a sale, Forrester found that half of repeat customers and a third of new customers touch multiple touchpoints prior to a purchase. As such, certain funnels, like display advertising and e-mail, may be undervalued.

Nevertheless, ecommerce websites still convert more highly than any other channel, accounting for 30% of transactions. Thus it’s smart for retailers to promote their domain names as much as possible.

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Fundamentals of Marketing Your Business Online

Fundamentals of Marketing Your Business Online | Business Updates | Scoop.it
ALISON Free Online Courses: Fundamentals of Marketing Your Business Online...

This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.

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Rescooped by Natalie Stewart from Business Futures
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Marketing Online Programs

Marketing Online Programs | Business Updates | Scoop.it
Find out about marketing online programs, what employers expect of their marketing employees, what you can expect to earn with a marketing degree, and more ...

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