Social Media, Content Marketing and User Experience
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Social media & lead generation: the missing links

Social media & lead generation: the missing links | Social Media, Content Marketing and User Experience | Scoop.it
There are several key gaps in many of the current methodologies in social media & lead generation. Discover some tips to help you improve conversion from your efforts and increase ROI.

Via Peg Corwin
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Peg Corwin's curator insight, January 29, 9:50 AM

Content marketing for lead gen?  You need a clear strategy and target, regular promotion, an evaluation process and links to your blog from social. Learn more.

David Picard Roussel's curator insight, January 31, 7:38 AM

[ Reminder v.a. ] Lead generation

drula eric's curator insight, January 31, 1:22 PM
Une vie passée faisant des erreurs est non seulement plus honorable, mais plus utile qu'une vie passée à ne rien faire. https://dexeril.com/2017/01/31/how-the-internet-has-revolutionized-the-marketing-aspects-2/
Social Media, Content Marketing and User Experience
Aggregating information about social media, marketing and inbound marketing, user (UX) and customer experience.
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What Creativity in Marketing Looks Like Today

What Creativity in Marketing Looks Like Today | Social Media, Content Marketing and User Experience | Scoop.it
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer…

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How Hard is Marketing Personalization?

How Hard is Marketing Personalization? | Social Media, Content Marketing and User Experience | Scoop.it
Econsultancy's Digital Trends in Financial Services and Insurance Report from December 2016 outlines here top priorities for marketers in 2017: Targeting and Personalization Customer Journey Management Content Marketing Clearly, these three are all connected. They reflect a shift i

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Mastering the Digital Innovation Challenge

Mastering the Digital Innovation Challenge | Social Media, Content Marketing and User Experience | Scoop.it
In 2010, a small group of managers at the automaker Volvo Car Corp. assembled to craft a vision for the future involving wirelessly connected cars. They recognized that the company needed to renew its innovation capability to compete more effectively in an increasingly digital environment. Many incumbent businesses share similar questions to those Volvo Cars…
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Rescooped by Samuel Pavin from Just Story It! Biz Storytelling
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The Best Articles On Why Biz Storytelling Works

The Best Articles On Why Biz Storytelling Works | Social Media, Content Marketing and User Experience | Scoop.it
When you meet someone for the first time or reconnect with an old friend or go to a dinner party what takes place? Think of any situation where you are interacting with others. We share an anecdote…

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Karen Dietz's curator insight, March 8, 1:54 PM

Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove.

 

Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

Everett Bowes's curator insight, March 9, 8:16 AM

Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove.

 

Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

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20 Video Marketing Examples From Content Curation Platform & Tools

20 Video Marketing Examples From Content Curation Platform & Tools | Social Media, Content Marketing and User Experience | Scoop.it

For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.


With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is.
Sales is increasingly seeing the use of videos in the following areas :

Overview video of a product / solutionsIntro / Getting started video using animation & UI MockupsHow To VideosYoutube Promo / Promotional VideoInfographics / Statics bundled to create Use case videos

 

In this article we look at 20 video marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution....


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Jeff Domansky's curator insight, March 3, 10:52 PM

This is a really interesting way to learn about content curation platforms and tools as well as effective video marketing. Highly recommended. 9/10

Jeff Domansky's curator insight, March 3, 11:01 PM

This is a really interesting way to learn about content curation platforms and tools as well as effective video marketing. Highly recommended. 9/10

Janet Vasil's curator insight, March 4, 9:35 AM
Good collection of curation platforms using video and good ideas for making your own videos.
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Adweek: Chat Bots Are Winning Over Social Media Users (Report)

Adweek: Chat Bots Are Winning Over Social Media Users (Report) | Social Media, Content Marketing and User Experience | Scoop.it
However, chat bots could provide a more interactive and personalized experience.

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This is why user experience is more important than price

This is why user experience is more important than price | Social Media, Content Marketing and User Experience | Scoop.it

When was the last time you went into a store and purchased something? Perhaps you were just running into the store to pick up a quick snack. Chances are that prior to even the simplest of shopping decisions, you consulted the internet. Whether shoppers are looking for information on prices, reviews, quality or the general…


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Here's How to Use The New Facebook Post Options | Agorapulse

Here's How to Use The New Facebook Post Options | Agorapulse | Social Media, Content Marketing and User Experience | Scoop.it
Have you noticed a whole bunch of new Facebook post options on your business page? They open many new marketing opportunities for you. Let us show you!
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The Ultimate Guide to Hashtags

The Ultimate Guide to Hashtags | Social Media, Content Marketing and User Experience | Scoop.it

Ultimate Guide To Hashtags
Love 'em or hate them #hashtags are crucial to having your content shared, curated and extended. Looks like 2 hashtags perform the best. 


Via Martin (Marty) Smith
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19 Instagram Marketing Tips to Engage and Delight Your Audience by @jdquey

19 Instagram Marketing Tips to Engage and Delight Your Audience by @jdquey | Social Media, Content Marketing and User Experience | Scoop.it
11 Marketing Experts share their best tips on how to engage and delight your audience on Instagram, including finding influencers, content strategy, and more.

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Mike Allton's curator insight, February 6, 1:51 PM
Today's guest post and infographic from Jason Quey provides a fantastic set of Instagram marketing tips, including insights from John Rampton, Brian Swichkow, Jonathan Chan, Richard Lazazzera, Shanelle Mullin, Ross Simmonds, Ezra Firestone, Nathan Resnick and others!
Rescooped by Samuel Pavin from Integrated Brand Communications
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The Ultimate Local SEO Guide [Infographic]

The Ultimate Local SEO Guide [Infographic] | Social Media, Content Marketing and User Experience | Scoop.it
For local SEO tips, see this infographic guide on how to optimize your website for local search—from Google My Business to schema markup, landing pages, ranking factors, customer reviews, and more.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, February 3, 2:20 PM
Are you a SMB looking for some search marketing guidelines? See this ultimate local SEO guide.
Website Designing Company in Delhi's comment, February 4, 5:22 AM
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Website Designing Company in Delhi's curator insight, February 4, 5:23 AM
Great Scoop
 
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What is content curation and best content curation tools recommended

For more info about CurationSoft 3.0, click here : http:// bit.ly/curationsoft-v3 What is content curation? Content curation is the process of collectin
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Social media & lead generation: the missing links

Social media & lead generation: the missing links | Social Media, Content Marketing and User Experience | Scoop.it
There are several key gaps in many of the current methodologies in social media & lead generation. Discover some tips to help you improve conversion from your efforts and increase ROI.

Via Peg Corwin
Samuel Pavin's insight:
Share your insight
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Peg Corwin's curator insight, January 29, 9:50 AM

Content marketing for lead gen?  You need a clear strategy and target, regular promotion, an evaluation process and links to your blog from social. Learn more.

David Picard Roussel's curator insight, January 31, 7:38 AM

[ Reminder v.a. ] Lead generation

drula eric's curator insight, January 31, 1:22 PM
Une vie passée faisant des erreurs est non seulement plus honorable, mais plus utile qu'une vie passée à ne rien faire. https://dexeril.com/2017/01/31/how-the-internet-has-revolutionized-the-marketing-aspects-2/
Rescooped by Samuel Pavin from Customer Experience, Satisfaction et Fidélité client
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5 Tips to Train Your Customer Service Reps for More Confidence 

5 Tips to Train Your Customer Service Reps for More Confidence  | Social Media, Content Marketing and User Experience | Scoop.it

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How Can You Connect with Each Generation on Social Media?

How Can You Connect with Each Generation on Social Media? | Social Media, Content Marketing and User Experience | Scoop.it
Believe it or not, every generation is on social media. Learn how personalized content and targeted brand messages have changed on these platforms.
Via Brian Yanish - MarketingHits.com
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professorsnaffle's comment, March 13, 11:57 PM
Nice I like it
donhornsby's curator insight, March 14, 9:51 AM
Today, each generation has unique patterns and preferences on their favored social platforms, as well as their own ways to engage. That’s why marketers must develop a different form of social content for each generation in order to reach and resonate with that target market.
 
Kenny PIERRE's curator insight, March 14, 7:17 PM
Today, each generation has unique patterns and preferences on their favored social platforms, as well as their own ways to engage. That’s why marketers must develop a different form of social content for each generation in order to reach and resonate with that target market.
 
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15 Graphic Design Rules for Non-Designers

15 Graphic Design Rules for Non-Designers | Social Media, Content Marketing and User Experience | Scoop.it
Video Series: A list of the most important graphic design rules all non-designers should learn to make empower their communication with professional-looking

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Baiba Svenca's curator insight, March 10, 1:01 PM

What are the most common mistakes we make when we create a presentation? How can you avoid them?

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You Are Your Own Brand: The Art Of Personal Branding

You Are Your Own Brand: The Art Of Personal Branding | Social Media, Content Marketing and User Experience | Scoop.it
In business you hear the term “personal brand” thrown around a lot. It’s a process by which you define how the world sees you. It’s seemingly a straightforward task but often the most important thing a new business owner will do.

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donhornsby's curator insight, March 7, 1:42 PM
Be yourself - This may sound like a non-tip but it’s actually the most import. The best lesson in personal branding is being true to yourself. People want to engage with products or websites that are unique and the best way to accomplish that is to find the thing that sets you -- your ideas and personality -- apart. Naturally that authenticity will bleed into your work. In addition to registering a domain name for your business, be sure to register a personal domain name (i.e. johnsmith.ca). It will help you get found in a Google search and it’s a great way for you to build and your personal brand online.
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13 Surprising Benefits of Content Marketing

13 Surprising Benefits of Content Marketing | Social Media, Content Marketing and User Experience | Scoop.it
There is far more to content marketing than the impact of content on SEO. There are multiple benefits of content marketing you should know about.

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malek's curator insight, March 1, 2:47 PM

Content marketing can help you be the outstanding thoroughbred in a field of seemingly similar horses.

EZIA's curator insight, March 1, 9:26 PM
Words will impact your online reach
 
Rescooped by Samuel Pavin from Content Marketing & Content Strategy
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How to Get More Leads From Social Media

How to Get More Leads From Social Media | Social Media, Content Marketing and User Experience | Scoop.it
What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in…

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Innovative Ways to Create Content That Gets Shared

Innovative Ways to Create Content That Gets Shared | Social Media, Content Marketing and User Experience | Scoop.it
Your most important online asset is your content. Learn some solid ways to create content that will gain valuable social shares for your blog.

Via Peg Corwin
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Peg Corwin's curator insight, February 11, 10:41 AM

Basic but  excellent advice on how to write and format content that people want to read and share.  It starts with knowing the competition and your ideal reader.

Patrick Fultz's curator insight, February 17, 10:21 PM

A solid Dozen Ways—some to refresh what you know others to fill in some missing info, all good information for all.

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Free Online SEO Tools - 100% Free

Free Online SEO Tools - 100% Free | Social Media, Content Marketing and User Experience | Scoop.it

SEO Tооlѕ
If уоu аrе lооkіng fоr wауѕ tо іmрrоvе уоur wеbѕіtе’ѕ ѕеаrсh еngіnе rаnkіng, уоu сlеаrlу nееd thе bеѕt SEO tооl thаt саn wоrk wоndеrѕ! Wіth SEO tооlѕ, уоu аrе gіvіng аn еdgе tо уоur buѕіnеѕѕ, оvеr іtѕ соmреtіtоrѕ. Amоng аll thе tесhnіԛuеѕ uѕеd tо ѕtudу аnd dеtеrmіnе thе ѕtаtuѕ оf еvеrу wеbѕіtе, rеѕеаrсhіng hаѕ рrоvеd tо ѕhоw a rаdісаl dеvеlорmеnt іn уоur ѕеаrсh еngіnе rаnkіngѕ. SEO tооlѕ саn rеѕоlvе еасh оf уоur соuntlеѕѕ рrоblеmѕ.

Thе Cоnсерt оf SEO
SEO іѕ a mеthоd uѕеd tо іmрrоvе a wеbѕіtе’ѕ rаnkіng іn ѕеаrсh еngіnеѕ ѕuсh аѕ Google, Bіng, аnd Yаhоо. Thе рrосеѕѕ оf dоіng thіѕ іѕ bу brіngіng hіgh-ԛuаlіtу trаffіс tо thе ѕіtеѕ frоm Gооglе, Bіng, аnd Yаhоо via thеіr ѕеаrсh rеѕultѕ. Yоur ѕіtе’ѕ rаnkіng wіll аlwауѕ dереnd оn thе numbеr оf guеѕtѕ tо уоur ѕіtе, аnd thе SEO tооlѕ wіll hеlр уоu dеtеrmіnе. It іѕ іndееd аn еѕѕеntіаl tооl fоr a wеbѕіtе’ѕ ѕuссеѕѕ.

The Bеnеfіtѕ
Yоur wеbѕіtе саn rulе thе ѕеаrсh еngіnеѕ іnсludіng kіng Gооglе. Evеrуоnе knоwѕ thаt іf уоur ѕіtе саn ѕhоw оn раgе оnе оf Gооglе ѕеаrсh rеѕultѕ, уоu gеt tо еnjоу hіgh vіѕіbіlіtу аnd mоrе trаffіс tо уоur ѕіtе. Yоu wіll bе аblе tо ѕаvе tіmе іn dоmіnаtіng thе rеѕultѕ раgе оf Google аnd оthеr ѕеаrсh еngіnеѕ. Yоu саn thеn uѕе thіѕ tіmе tо dо уоur соrе асtіvіtіеѕ tо іnсrеаѕе уоur рrоduсtіvіtу аnd рrоfіtаbіlіtу. Hіghеr rаnkіng іn Gооglе mеаnѕ mоrе vіѕіbіlіtу fоr уоur wеbѕіtе. Hеnсе, уоu саn ѕау thаt SEO tооlѕ іmрrоvе уоur оnlіnе рrеѕеnсе. Yоu саn gеt hіghеr rеturnѕ fоr уоur іnvеѕtmеnt іn uѕіng SEO tооlѕ. Thе rіght tооlѕ саn ѕаvе уоu vаluаblе rеѕоurсеѕ аnd lеаd tо a wіdеr mаrgіn оf рrоfіtѕ fоr уоur buѕіnеѕѕ....


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Jeff Domansky's curator insight, February 10, 8:33 PM

Great collection of free SEO tools. Recommended for every blogger, marketer, website creator and PR pro.

Jeff Domansky's curator insight, February 10, 11:23 PM

Great collection of free SEO tools. Recommended for every blogger, marketer, website creator and PR pro.

Flores Marisol's curator insight, February 13, 9:54 AM
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A Marketer’s Guide to Selecting the Best Images for Your Content

A Marketer’s Guide to Selecting the Best Images for Your Content | Social Media, Content Marketing and User Experience | Scoop.it
The right visuals can bring your content to life and improve readability and SEO. Here's what to look for when selecting the best images.

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How Marketers Can Use Technology to Excel at Personalization #Infographic

How Marketers Can Use Technology to Excel at Personalization #Infographic | Social Media, Content Marketing and User Experience | Scoop.it
The pairing of Big Data and technology improvements has helped marketers get better at personalizing communications, says an infographic from Open Topic, an artificial intelligence platform.

Although challenges in using data in an efficient and effective way still exist, technological improvements such as natural language processing and auto-publishing can help marketers navigate this territory, the infographic points out

Via Brian Yanish - MarketingHits.com
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Rescooped by Samuel Pavin from Rochester SEO 1-888-846-7848 Rochester NY SEO Marketing Expert
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The Ultimate Guide to Writing Blog Posts That Rank in Google’s Top 10

The Ultimate Guide to Writing Blog Posts That Rank in Google’s Top 10 | Social Media, Content Marketing and User Experience | Scoop.it
The Ultimate Guide to Writing top google ranked Blog Posts. https://t.co/5JtBQLzMJw via neil patel #blog https://t.co/uTBlbfIMAq

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Therese Torris's curator insight, February 3, 11:15 AM
Therese Torris's insight: Infographic is nothing to new but still fundamental, and there is much more at the site
Website Designing Company in Delhi's comment, February 4, 5:20 AM
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Accenture: #Digital in international development

Accenture: #Digital in international development | Social Media, Content Marketing and User Experience | Scoop.it
The international development sector is at a defining moment in a rapidly changing, increasingly digital world. Will organizations harness digital to amplify outcomes or fall victim to inertia? Today, development organizations have an opportunity to move beyond digital point solutions to an interwoven market of digital solutions and economies. This can accelerate the impact of…

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