Over the past few years I’ve been involved in quite a few different storytelling projects. Some of them have been in the corporate field – helping companies tell the stories of the products, projects or people in ways that reflect the values and principles of said company. Increasingly I’ve also been happy to try to…
Just as the future of marketing involves both the left and right sides of the marketing brain, the evolution of martech requires striking balance — between data and intuition, digital and analog, structured systems and experimentation, automation and human interaction. Technology is moving closer to this balancing point, but we’re just scratching the surface of what software can do to make marketers more successful.
To get people hooked, you need to tell a great story. Look to engage your core audience through a new medium, like how GE utilized podcasts. Create an engaging storyline that has nothing to do with your services, but still provides entertainment value to millions of people around the world.
Often as marketers when we think about social media we think about things we can put on a spreadsheet; things like reach, likes, shares, engagement and so on. But, the ROI of social media isn’t always necessarily quantitative.
It was HP co-founder, David Packard, of all people, who came up with one of my all-time favorite quotes on marketing, specifically that "marketing is too important to be left to the marketing department." This quote is often mentioned in the same breath as these famous Peter Drucker quotes: “Because the purpose of business is to…
Today i'm sharing a range of new illustrations for the 2nd Edition of the Social Leadership Handbook: i'm updating a lot of the images, adding some new aspects in, tidying others up. I find it surprising how much my own drawing style has changed in the two years since i drew the originals. I learnt…
Are you struggling to keep up with your social media marketing tasks?Looking for ways to increase productivity?Incorporating a few changes into your social media marketing can help simplify processes, improve efficiency, and free up your time.In this article you’ll discover eight tips to help busy social media marketers be more productive.
Via Brian Yanish - MarketingHits.com
"To get real-time storytelling right, marketers need to rethink the storytelling process, emphasizing listening first and foremost. Many people, and in particular many marketers, have quite an idealised, romantic concept of the storytelling process."
TapInfluence always knew influencer marketing was powerful and delivered results, but now they have the data to prove it. They partnered with Nielsen Catalina Solutions and WhiteWave Foods to conduct a study to prove their theory. The results were staggering. Check out the infographic to see the results and visit TapInfluence.com/ROI to learn more!
Marketers, rejoice: social media ads DO work! This is at least what Deloitte’s latest Digital Democracy Survey found, with 50% of Millennials saying that ads on social media have a medium or high impact on their buying decisions.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.