Social Media, Content Marketing and User Experience
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Why customer experience excellence requires leadership

Why customer experience excellence requires leadership | Social Media, Content Marketing and User Experience | Scoop.it
In-depth analysis of the evolutions and reasons why customer experience excellence can only be achieved through executive leadership.

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Social Media, Content Marketing and User Experience
Aggregating information about social media, marketing and inbound marketing, user (UX) and customer experience.
Curated by Samuel Pavin
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Rescooped by Samuel Pavin from Just Story It! Biz Storytelling
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What Makes Stories Go Viral: The Emotional Combinations Formula

What Makes Stories Go Viral: The Emotional Combinations Formula | Social Media, Content Marketing and User Experience | Scoop.it
A study of 65,000 articles.

Via Karen Dietz
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Karen Dietz's curator insight, May 24, 11:15 AM

Want your content to go viral? Then you've got to read this post.

 

Written by Kerry JonesKelsey Libert, and Kristin Tynski for Harvard Business Review (HBR), this article discusses recent research that nails the formula for creating viral content. The formula parallels with storytelling elements that make for great stories.

 

Yay! As the authors say, "Marketers wanting to increase viral potential can create the ideal configuration of arousal and dominance for reaching a massive audience by incorporating the right emotional combinations into their content."

 

They not only share the research around the formula, they also provide links to great examples to back up their points.

 

Grab this and use it now!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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The customer is "sometimes" right

The customer is "sometimes" right | Social Media, Content Marketing and User Experience | Scoop.it
Let's just say it: in business, mistakes happen.

Of course, in a perfect world, you would deliver everything to every client exactly the way she want

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Biz Storytelling success: the importance of long term thinking

Biz Storytelling success: the importance of long term thinking | Social Media, Content Marketing and User Experience | Scoop.it
Over the past few years I’ve been involved in quite a few different storytelling projects. Some of them have been in the corporate field – helping companies tell the stories of the products, projects or people in ways that reflect the values and principles of said company. Increasingly I’ve also been happy to try to…

Via Karen Dietz
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Karen Dietz's curator insight, May 11, 1:22 PM

Here's a short article with a powerful point to make about organizational/business storytelling: quit thinking of 30 second ads and single 3 minute stories.

 

If you want success with storytelling in your organization, you've got to think long term. That means not only in terms of how much time and energy to devote to storytelling, but also the network of stories that create your organization.

 

Keep this article handy, and make this point often -- whether you are a business storytelling provider, or a leader in your organization.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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What Will Define The Future Of Marketing?

What Will Define The Future Of Marketing? | Social Media, Content Marketing and User Experience | Scoop.it
Just as the future of marketing involves both the left and right sides of the marketing brain, the evolution of martech requires striking balance — between data and intuition, digital and analog, structured systems and experimentation, automation and human interaction. Technology is moving closer to this balancing point, but we’re just scratching the surface of what software can do to make marketers more successful.

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Eric_Determined / Eric Silverstein's curator insight, May 9, 1:48 PM

1. Data Driven Creativity

2. Continuous Customer Delight

3. True Omnichannel Marketing

 

As John Greathouse points out, the future of marketing requires balance between data and intuition, digital and analog, structured systems and experimentation, plus automation and human interaction.

 

Rescooped by Samuel Pavin from Just Story It! Biz Storytelling
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Brand Storytelling: Fiction Isn't Just for Networks Anymore

Brand Storytelling: Fiction Isn't Just for Networks Anymore | Social Media, Content Marketing and User Experience | Scoop.it
To get people hooked, you need to tell a great story. Look to engage your core audience through a new medium, like how GE utilized podcasts. Create an engaging storyline that has nothing to do with your services, but still provides entertainment value to millions of people around the world.

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Karen Dietz's curator insight, May 2, 5:20 PM

This article, written by Adam Fridman, focuses on some innovative storytelling that GE is doing these days.

 

As the author says, "Branded content is ripe for innovation, and that's what GE did with their hit podcast, The Message. Instead of broadcasting reviews about their products and services, General Electric created a science-fiction eight-part series that has garnered over four million downloads since launching. We've seen brands sponsor blog posts and videos across the Internet, but this fictional podcast series is the first of its kind."

 

Read about the results in this quick post, and learn how you can do the same as GE.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Jérémy Pradier's curator insight, May 4, 8:15 AM
I believe that so much
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How to Keep Up with the Trends on Social Media

How to Keep Up with the Trends on Social Media | Social Media, Content Marketing and User Experience | Scoop.it
Modern journalists always have an eye on social media to see which stories are trending and why. Do you want to track social media trends like the professionals do?
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ROI of Social Media - #SMMW16 Takeaways

ROI of Social Media - #SMMW16 Takeaways | Social Media, Content Marketing and User Experience | Scoop.it

Often as marketers when we think about social media we think about things we can put on a spreadsheet; things like reach, likes, shares, engagement and so on. But, the ROI of social media isn’t always necessarily quantitative.


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Eric_Determined / Eric Silverstein's curator insight, April 27, 1:35 AM

"A lot of times the ROI of social media is qualitative. Meaning, it’s difficult to measure because what you’re measuring in social media is more about the relationships and connections that you make.

 

The reason people choose to share is usually for one of 3 reasons:

 

  1. It’s self identity. Much like picking the kind of car we drive or the coffee we drink, picking the things we share is a way to self identify ourselves.
  2. Acts of generosity and kindness. We share because we are motivated to do something nice for someone else.
  3. A symbol of love and support. Similar to an act of generosity, we share because we want to show our love and support."

 

Share your experience and other takeaways from #SMMW16? 

Rescooped by Samuel Pavin from New Customer - Passenger Experience
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15 examples of artificial intelligence in marketing

15 examples of artificial intelligence in marketing | Social Media, Content Marketing and User Experience | Scoop.it
Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, April 19, 3:06 PM

Is there anything AI can't do?

 

Ben @Econsultancy shares 15 key examples of AI in Marketing:

 

1. Recommendations/content curation

2. Search engines3. Preventing fraud and data breaches4. Social semantics5. Website design6. Product pricing7. Predictive customer service8. Ad targeting9. Speech recognition10. Language recognition11. Customer Segmentation12. Sales forecasting13. Image recognition 14. Content generation15. Bots, PAs and messengers 
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29 Essential Content Marketing Metrics #INFOGRAPHIC

29 Essential Content Marketing Metrics #INFOGRAPHIC | Social Media, Content Marketing and User Experience | Scoop.it
A true content marketer knows not only how to hook you with carefully crafted prose, but also how to measure the success of said prose and then iterate on it.

Via Brian Yanish - MarketingHits.com
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Rescooped by Samuel Pavin from Content Marketing & Content Strategy
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Creating a Successful Mobile App for Your Business [Infographic]

Creating a Successful Mobile App for Your Business [Infographic] | Social Media, Content Marketing and User Experience | Scoop.it
In today’s mobile world, for any small business an app is absolutely essential. However, a bad mobile app is no better than having no app at all. And it’s hard to shake off the bad brand impressi…

Via Stefano Principato
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Marketing Is Everyone's Job?

Marketing Is Everyone's Job? | Social Media, Content Marketing and User Experience | Scoop.it
It was HP co-founder, David Packard, of all people, who came up with one of my all-time favorite quotes on marketing, specifically that "marketing is too important to be left to the marketing department." This quote is often mentioned in the same breath as these famous Peter Drucker quotes: “Because the purpose of business is to…

Via Eric_Determined / Eric Silverstein
Samuel Pavin's insight:

"Marketing is the whole business seen from the point of view of the customer" 

 

Dave Kellogg shares the strategic and tactical roles.

 

 

Everything we do should be about the customer, empower all employees to play a role, give them a clear strategic vision and the tools to succeed,  you'll be amazed by the results.

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BSN's curator insight, March 31, 10:05 AM

"Marketing is the whole business seen from the point of view of the customer"

Laura Godin's curator insight, March 31, 5:53 PM

"Marketing is the whole business seen from the point of view of the customer" 

 

Dave Kellogg shares the strategic and tactical roles.

 

 

Everything we do should be about the customer, empower all employees to play a role, give them a clear strategic vision and the tools to succeed,  you'll be amazed by the results.

Kate Marsh's curator insight, April 1, 8:19 AM

"Marketing is the whole business seen from the point of view of the customer" 

 

Dave Kellogg shares the strategic and tactical roles.

 

 

Everything we do should be about the customer, empower all employees to play a role, give them a clear strategic vision and the tools to succeed,  you'll be amazed by the results.

Rescooped by Samuel Pavin from Customer Experience, Satisfaction et Fidélité client
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Why customer experience excellence requires leadership

Why customer experience excellence requires leadership | Social Media, Content Marketing and User Experience | Scoop.it
In-depth analysis of the evolutions and reasons why customer experience excellence can only be achieved through executive leadership.

Via Christian Barbaray
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Rescooped by Samuel Pavin from E-Learning-Inclusivo (Mashup)
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A Picture’s Worth a Thousand Words

A Picture’s Worth a Thousand Words | Social Media, Content Marketing and User Experience | Scoop.it
Today i'm sharing a range of new illustrations for the 2nd Edition of the Social Leadership Handbook: i'm updating a lot of the images, adding some new aspects in, tidying others up. I find it surprising how much my own drawing style has changed in the two years since i drew the originals. I learnt…

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Jesus Alvarez desde www.sercompetitivos.com 's curator insight, March 25, 6:41 AM
#Growth Hacking @sercompetitivos @SolomoGrowth: Branding on Growth Hacking system
StarsDay's curator insight, March 26, 8:03 AM
#Growth Hacking @sercompetitivos @SolomoGrowth: Branding on Growth Hacking system
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Is Your Content Stolen? Here's What You Can Do | SEJ

Is Your Content Stolen? Here's What You Can Do | SEJ | Social Media, Content Marketing and User Experience | Scoop.it
Protect your content and don't let the bad guys win! Greg Secrist shares three ways to find your stolen content and how you can take action.

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Rescooped by Samuel Pavin from New Customer - Passenger Experience
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How to Improve Listening Skills for Customer Growth

How to Improve Listening Skills for Customer Growth | Social Media, Content Marketing and User Experience | Scoop.it
Research indicates that, if you want people to listen to you, you typically need four elements taking place: That’s: Authority, or your knowledge and expertise in an area Empathy, or your ability to

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, May 16, 1:07 AM

4 key elements:

 

1) Authority, or your knowledge and expertise in an area

 

2) Empathy, or your ability to connect with others

 

3) Collegiality, or your tendency to collaborate and stay transparent

 

4) Education, or your background and ‘vetting’

 

By improving listening skills you impact 2 key customer experience concepts:

 

  • One-Company Leadership, where there’s alignment and smashed silos and executives are listening to each other and listening to customers

 

  • Alignment Around Experience, where customer experience is viewed as a driving force of financial growth

 

How well is your organization facilitating communication with its customers and employees, in order to better listen, validate and implement the needed changes for future growth?

 

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8 Tips to Simplify Your Social Media Marketing

8 Tips to Simplify Your Social Media Marketing | Social Media, Content Marketing and User Experience | Scoop.it
Are you struggling to keep up with your social media marketing tasks?Looking for ways to increase productivity?Incorporating a few changes into your social media marketing can help simplify processes, improve efficiency, and free up your time.In this article you’ll discover eight tips to help busy social media marketers be more productive.
Via Brian Yanish - MarketingHits.com
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Rescooped by Samuel Pavin from Social Media, SEO, Mobile, Digital Marketing
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10 Powerful Visuals That Will Pump Up Your Content Marketing

10 Powerful Visuals That Will Pump Up Your Content Marketing | Social Media, Content Marketing and User Experience | Scoop.it
Imagery and powerful visuals have a way of connecting with people more than text ever could. They should play an integral role in your content strategy.

Via Kamal Bennani
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Friilance's curator insight, May 6, 3:53 PM

10 Powerful Visuals That Will Pump Up Your Content Marketing

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9 Proven Ways to Improve Your Facebook Marketing

9 Proven Ways to Improve Your Facebook Marketing | Social Media, Content Marketing and User Experience | Scoop.it
Are you using Facebook to market your business, but struggling to create momentum?

Would you like to finally make sense (and take full advantage) of this social giant?

Sure, there’s no one-size fits all solution. But there are proven ways to improve your Facebook marketing results.

But like any marketing venture, you need to know where you’re headed before jumping in.

In this article, I’m going to share a Facebook marketing strategy you can’t afford to miss.

Via Brian Yanish - MarketingHits.com
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9 Awesome Tools To Up Your Instagram Marketing Game

9 Awesome Tools To Up Your Instagram Marketing Game | Social Media, Content Marketing and User Experience | Scoop.it
These 9 tools can help you execute a successful Instagram marketing strategy by providing analytics, layout options & more.
Via Brian Yanish - MarketingHits.com
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Friilance's curator insight, April 28, 5:41 PM

9 Awesome Tools To Up Your Instagram Marketing Game

Rescooped by Samuel Pavin from Just Story It! Biz Storytelling
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Marketing Secret: Why real-time storytelling with real-time listening works best

Marketing Secret: Why real-time storytelling with real-time listening works best | Social Media, Content Marketing and User Experience | Scoop.it

"To get real-time storytelling right, marketers need to rethink the storytelling process, emphasizing listening first and foremost. Many people, and in particular many marketers, have quite an idealised, romantic concept of the storytelling process."


Via Karen Dietz
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Karen Dietz's curator insight, April 25, 11:51 AM

Happy Monday! Here's what I love about this article: the author understands what real time storytelling is, and that to make it work, marketers must engage in real time listening. Why do this? To accelerate results. 

 

As the author Keith Richey points out, most marketing narratives are created in isolation back at the office. However, "...enduring narratives that are dreamed up in isolation have a hard time changing and responding to what’s happening out there amongst their audiences."

 

So true! The opportunity Richey points out is for marketers to listening and dig into real time conversations/engagement that is happening on social networks/the web and tap into the stories being told. The next step is to respond to the stories being told with ones of your own.

 

Here's what Richey misses, though: he assumes listening to stories is the same as listening to any conversation. But it is not. Story listening requires listening without an agenda (so people feel genuinely heard), and then asking reflective questions of the storyteller to understand meaning, motivation, desires, emotions, etc. Story listening on social media/the web is no different. So maximize the opportunity -- learn to deliberately story listen instead of just winging it. Watch my TEDx talk for the process: https://www.youtube.com/watch?v=ahN_FDHFWmg

 

Read all of what Richey has to say and start your story listening now, and make it a great week!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Definitive Guide to Display Advertising Targeting

The Definitive Guide to Display Advertising Targeting | Social Media, Content Marketing and User Experience | Scoop.it
Display ads are a great tool for advertisers. They’re visually engaging, and they boost brand awareness and trust with consumers. And when display ads are used for remarketing/retargeting, they inc…

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The Power of Influencer Marketing | Visual.ly

The Power of Influencer Marketing | Visual.ly | Social Media, Content Marketing and User Experience | Scoop.it

TapInfluence always knew influencer marketing was powerful and delivered results, but now they have the data to prove it. They partnered with Nielsen Catalina Solutions and WhiteWave Foods to conduct a study to prove their theory. The results were staggering. Check out the infographic to see the results and visit TapInfluence.com/ROI to learn more! 


Via Jeff Domansky
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Jeff Domansky's curator insight, April 10, 12:58 AM

11 times more powerful than all other digital media? That's influencer marketing.

Jeff Domansky's curator insight, April 10, 1:01 AM

11 times more powerful than all other digital media? That's influencer marketing.

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Yes, Social Media Marketing Does Work!

Yes, Social Media Marketing Does Work! | Social Media, Content Marketing and User Experience | Scoop.it
Marketers, rejoice: social media ads DO work! This is at least what Deloitte’s latest Digital Democracy Survey found, with 50% of Millennials saying that ads on social media have a medium or high impact on their buying decisions.

Via Brian Yanish - MarketingHits.com
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Carol Williams's curator insight, April 9, 9:26 AM
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Digital Marketing Strategy ROI for Entrepreneurs: It's a Marathon, Not a Sprint

Digital Marketing Strategy ROI for Entrepreneurs: It's a Marathon, Not a Sprint | Social Media, Content Marketing and User Experience | Scoop.it
Launching a digital marketing strategy doesn't happen overnight. Three tips to better allocate time and money to the effort.
Via Rami Kantari
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Rescooped by Samuel Pavin from New Customer - Passenger Experience
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Most Brand Stories - Are You Ready To Standout?

Most Brand Stories - Are You Ready To Standout? | Social Media, Content Marketing and User Experience | Scoop.it
Start what the marketer needs to say, not with what the customer wants to hear.

Via Eric_Determined / Eric Silverstein
Samuel Pavin's insight:

A Brand Is No Longer What We Tell The Consumer It Is. It's What Consumers Tell Each Other It Is.

 

Bernadette shares key actionable items.

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Eric_Determined / Eric Silverstein's curator insight, March 28, 4:15 AM

A Brand Is No Longer What We Tell The Consumer It Is. It's What Consumers Tell Each Other It Is.

 

Bernadette shares key actionable items.