Content marketing is considered one of the newer forms of brand outreach, but it’s fast proving to be one of the most effective. According to a survey from the Custom Content Council, 72% of marketers feel that content marketing offers a better ROI than magazine advertising, while 69% think that it’s more effective than direct mail and PR.
Despite these stats, some remain skeptical about the benefits of content marketing. This article profiled 25 companies that have made it big through the effective use of content marketing. If you’re still on the fence about this powerful strategy, these success stories are sure to make a believer out of you.
Via Brian Yanish - MarketingHits.com