Social Media, Content Marketing and User Experience
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10 Tactics You Must Use in Your Content Marketing Strategy

10 Tactics You Must Use in Your Content Marketing Strategy | Social Media, Content Marketing and User Experience | Scoop.it

What drives traffic on the social web at high speed is great content and social networks. Here are 10 tactics you must use in your content marketing strategy.


Via Kamal Bennani
Samuel Pavin's insight:

Definitely the 10 pillars of content marketing. With a point : use only those making sense vs your plan and positioning.

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aanve's curator insight, April 9, 2014 11:36 PM

www.aanve.com

 

Bill Hurley's curator insight, April 13, 2014 1:13 PM

Successful content marketing is about more than just the blog. It's about your own personal mix of ebooks, videos, podcasts, infographics, slide presentations, social media, PR, webinars, and more!

Social Media, Content Marketing and User Experience
Aggregating information about social media, marketing and inbound marketing, user (UX) and customer experience.
Curated by Samuel Pavin
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11 Methods That Will Make Your Content Marketing Campaign Go Viral

11 Methods That Will Make Your Content Marketing Campaign Go Viral | Social Media, Content Marketing and User Experience | Scoop.it
Have you ever wondered how some bloggers and online entrepreneurs manage to crank out tons and tons of useful an

Via Peg Corwin
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Peg Corwin's curator insight, June 22, 12:10 PM

Want viral content that generates leads? This is a great headline for a meaty post full of excellent recommendations that are best practices for both content creation and promotion.

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NYC Gets A Major Rebrand (And Its First Official Pictograms)

NYC Gets A Major Rebrand (And Its First Official Pictograms) | Social Media, Content Marketing and User Experience | Scoop.it
As part of the new brand, the city launched 250 pictogramssome of which were designed by the agencies themselves.

Via Mario K. Sakata
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7 Steps To Deliver Better Customer Experiences

7 Steps To Deliver Better Customer Experiences | Social Media, Content Marketing and User Experience | Scoop.it

I’ve discovered that most companies are using an incomplete definition of customer experience, and have incomplete tools and approaches to design and manage it.


Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, June 24, 1:04 AM

7 applicable steps, which one do you see most companies still struggling with today?

Rescooped by Samuel Pavin from Content Marketing & Content Strategy
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A Marketer’s Guide to Content Curation

A Marketer’s Guide to Content Curation | Social Media, Content Marketing and User Experience | Scoop.it
Here's how marketers can get started with content curation to improve lead generation, increase trust, and reduce content development costs.
Via Stefano Principato
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Teampeyton Alldaylong's curator insight, June 21, 2:31 PM
Content curation in 5 steps
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9 Visual Tools to Create Awesome Social Media Images #marketingtools

9 Visual Tools to Create Awesome Social Media Images #marketingtools | Social Media, Content Marketing and User Experience | Scoop.it
Do you want to create professional-grade social media visuals?

Are you looking for budget-friendly tools to help?

Visual content can increase your visibility on social media and support your branding.

In this article, you’ll discover nine free tools to help you create beautiful visual content for your social media profiles.

Via Brian Yanish - MarketingHits.com
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SENAME Interactive's comment, June 17, 1:03 AM
Use Adobe Spark and that's so easy.
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How Pepsi Removed Language Barriers From Its Global Campaign

How Pepsi Removed Language Barriers From Its Global Campaign | Social Media, Content Marketing and User Experience | Scoop.it
Pepsi's latest global social campaign transcends language barriers with a custom set of branded emoji.
Via Brian Yanish - MarketingHits.com
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Alice Wujciak's curator insight, June 15, 1:41 PM
Do you use emojis in your text messages or e-mails?

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5 Steps To Engage And Retain New Customers With Email And Social Media

5 Steps To Engage And Retain New Customers With Email And Social Media | Social Media, Content Marketing and User Experience | Scoop.it
You know that staying connected with your customers is crucial to growing your small business. You’re likely already investing valuable time and resources into marketing your business, and may be u…
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YouTube Videos: How to Use Them to Increase Website Ranking?

YouTube Videos: How to Use Them to Increase Website Ranking? | Social Media, Content Marketing and User Experience | Scoop.it
Optimizing the right keywords in your YouTube videos can get you in front of your audience. Just like any other form of content marketing, this route goes through a comprehensive keyword analysis process.

Via Kamal Bennani
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Social Media Tools: The Complete List (112 Free & Paid Tools)

Social Media Tools: The Complete List (112 Free & Paid Tools) | Social Media, Content Marketing and User Experience | Scoop.it

If you are looking for a complete list of the best social media tools, then you’re in the right place!


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, June 6, 12:49 AM

Here's a great list of social media tools. Many of these I use.

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User-Generated Content: Your Passionate Fans Are Your Content Marketing Team

User-Generated Content: Your Passionate Fans Are Your Content Marketing Team | Social Media, Content Marketing and User Experience | Scoop.it
Marketers have known for decades that content marketing is one of the best ways to build interest and demand the products or services you offer. Sharing customer testimonials in print ads were an ear…

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5 Ways to Use Social Media for Market Research #Infographic

5 Ways to Use Social Media for Market Research #Infographic | Social Media, Content Marketing and User Experience | Scoop.it

So how do women, specifically, interact with brands online?

 

Product review and discovery platform Influenster recently conducted a study to get the female perspective on the latest digital trends. Incorporating the views of more than 11,000 female internet users aged 18 and up, the Influenster survey uncovered some interesting findings, particularly in relation to how women shop and interact with brands online.


Via Brian Yanish - MarketingHits.com
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[PDF] The digital talent gap: Developing skills for today's digital organizations

[PDF] The digital talent gap: Developing skills for today's digital organizations | Social Media, Content Marketing and User Experience | Scoop.it
The shortage of digital skills in the current marketplace is unprecedented. It is estimated that over 4.4 million IT jobs will be created around Big Data by 2015; however, only a third of these new jobs will be filled. Martha Lane Fox, the UK’s digital inclusion champion, believes over 16 million people in the UK lack the basic digital skills to fully benefit from the Internet. Even Millenials are a matter of concern. In a survey comprising over 800 middle to upper management executives from over 50 industries, nearly one in five Millenials in the modern workplace are perceived to be lacking in analytical skills.
 
The reasons driving this skills shortage are not hard to identify. The usage of mobile, social and analytical tools is permeating the length and breadth of every function across the organization. Unlike the past, the impact of these digital technologies and tools is felt not just in the IT department. This means that the magnitude of training and re-skilling thatis required is enormous. Moreover, each new technology cycle has brought forth new requirements and these cycles are increasingly getting shorter. Employees must now refresh their skills more frequently if they wish to stay relevant in this rapidly changing digital environment. The head of India R&D Labs of software firm SAP succinctly states: “The shelf life of a software engineer today is no more than that of a cricketer – about 15 years. The 20-year-old guys provide me more value than the 35-year-olds do.
 
Organizations are beginning to recognize the magnitude of the problem. Our own research with the MIT Center for Digital Business has revealed that 77% of companies considered missing digital skills as the key hurdle to their digital transformation. Digital leaders or ‘Digirati’ a are already investing in digital skills and reaping significant benefits in comparison to other companies (see Figure 1). On average, ‘Digirati’ are
26% more profitable than their industry competitors.
 
This skills shortage is creating a ‘war for talent’, where companies have to compete for the best talent with new categories of players. Unlike in the past, the hunt for the best talent is no more limited to localized skills in certain departments. In this case, the talent war is manifest across the entire organization. The important questions are: Do organizations include digital skills as a key component in their workforce plans? Are HR departments equipped and skilled to bring innovative solutions to bridge the digital skills gap? How are Digiratis developing digital skills?

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Ulises La Roca's comment, May 31, 7:05 AM
Buen artículo !! GRACIAS ¡¡
Elizabeth Bowden's curator insight, June 1, 10:08 AM
The Human Resources Function is Not Actively Involved in Digital Skills Development - An added challenge appears to be the fact that HR is not in the driver’s seat when it comes to steering digital skills development. We found that only 30% of organizations have mentioned HR as being actively involved in skills development. So, the question remains who is managing the transformation of skills if it is not HR? In over 60% of the companies we surveyed, it was the senior leadership, IT division, functional teams and employees who were spearheading digital skills development .
Karen Bowden's curator insight, June 1, 12:16 PM
“It is no longer sufficient that you think of your job as doing what you have constantly done for many years. If you have that mindset long enough then software will be developed to do what you do making you redundant.” Terry Harrison, past President of INFORMS and Professor at the Penn State University.
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10 ways to keep your social media images looking fresh

10 ways to keep your social media images looking fresh | Social Media, Content Marketing and User Experience | Scoop.it
Sometimes your creativity is drained. Stop boring your viewers. Here's how to keep your social media images fresh and relevant.

Via Kamal Bennani
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The 1 Underlying Issue With All Story Structure Models: Bullshit

The 1 Underlying Issue With All Story Structure Models: Bullshit | Social Media, Content Marketing and User Experience | Scoop.it
Did you know that the incalculable number of stories in existence — which were created in every culture and in countless forms and styles — are all merely …

Via Karen Dietz
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Karen Dietz's comment, June 29, 4:34 PM
Thank you Karen. I always wrestle with this. Since the word is in the author's original title, there is something to preserving that instead of censoring it. Then you can decide on your own your view of the author. I appreciate the feedback though.
Karen Bowden's comment, June 29, 4:56 PM
It's funny. I was just talking to a young future writer this past weekend about this very topic. He and I are of the same opinion about profanity in many of today's online articles.
Karen Dietz's comment, June 29, 6:47 PM
Yes, it can be problematic. So often it's just for shock value, and nothing more. If it were my own article, I'd probably just say, "horse hockey" :)
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Social Media and the Workplace

Social Media and the Workplace | Social Media, Content Marketing and User Experience | Scoop.it
Workers turn to social media for a range of reasons while at work, with taking a mental break and connecting with friends and family being among the most

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The New Marketer's Guide to Perfecting Your Content Promotion Process

The New Marketer's Guide to Perfecting Your Content Promotion Process | Social Media, Content Marketing and User Experience | Scoop.it
Here’s how to go big then small (and brief) to improve your content promotion – Content Marketing Institute

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Link Building: Expectations vs. Reality

Link Building: Expectations vs. Reality | Social Media, Content Marketing and User Experience | Scoop.it
Link development has changed a lot in the past few years, what should you expect from link acquisition providers in 2016?

Via Kamal Bennani
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How To Build Landing Pages That Convert

How To Build Landing Pages That Convert | Social Media, Content Marketing and User Experience | Scoop.it

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. 


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Daniel Watson's curator insight, June 16, 4:06 AM

 

Website landing pages are special pages set up to achieve two things, and only two things. Firstly, they need to motivate action, and secondly they need to facilitate the capture of data. Your website home page is not a landing page, as generally it will contain far too much by way of other distractions, to be an effective landing page. If your website landing pages are not as effective as you need them to be, this article provides great advice which should help you to rectify this situation.

RankHigher.pk's curator insight, June 16, 4:36 AM

It's very awesome I like it 

http://rankhigher.pk/

VisionFunder's curator insight, June 21, 9:55 AM
One of the most important steps in pre-launch marketing is creating a high converting landing page.
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New Research Shows Social Media Succeeds Long Term More Than Short Term

New Research Shows Social Media Succeeds Long Term More Than Short Term | Social Media, Content Marketing and User Experience | Scoop.it

New research shows that social media is more effective when it's been used for multiple years.


Via Pantelis Chiotellis
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130 Ways to Get More Website Traffic: A Sumo-Sized Guide - SumoMe

130 Ways to Get More Website Traffic: A Sumo-Sized Guide - SumoMe | Social Media, Content Marketing and User Experience | Scoop.it
Examples, details for each tactic, and a spreadsheet to help you decide the best traffic channels to go after
Via Rami Kantari
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7 Instagram Best Practices to Build Your Audience 

7 Instagram Best Practices to Build Your Audience  | Social Media, Content Marketing and User Experience | Scoop.it
Following these Instagram best practices will help you build your audience, increase engagement and successfully showcase your brand on Instagram.

Via Kamal Bennani
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Instagram Algorithm: How Marketers Should Alter Their Strategy

Instagram Algorithm: How Marketers Should Alter Their Strategy | Social Media, Content Marketing and User Experience | Scoop.it
Social Media Marketing Podcast 199. In this episode Sue B. Zimmerman explores how marketers should respond to the Instagram Algorithm.
Via Brian Yanish - MarketingHits.com
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Frederico Neiva's curator insight, June 7, 8:36 AM
This is really valuable information to your Instagram Strategy
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How To Build Personalized Influencer Marketing Campaigns

How To Build Personalized Influencer Marketing Campaigns | Social Media, Content Marketing and User Experience | Scoop.it
It’s no secret that marketing means something different nowadays. Commercials have turned into 60-second Instagram spots, direct mail flyers have been replaced with personalized email campaigns, and brands have traded celebrity endorsements for mom sponsored blog posts to rep their products.

With this surge of consumer-centric marketing efforts, strategists must consider which platform is most effective for driving not only positive trending business results for their brands but personalized experiences for the consumer.

Via Brian Yanish - MarketingHits.com
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10 Excellent Examples of Video Marketing on Facebook

10 Excellent Examples of Video Marketing on Facebook | Social Media, Content Marketing and User Experience | Scoop.it
Check out these 10 examples of excellent video marketing campaigns on Facebook.

Via Kamal Bennani
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Andrea Rossi's curator insight, May 31, 2:37 AM
Share your insight
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How to Use Facebook Messenger for Business #facebookmarketing

How to Use Facebook Messenger for Business #facebookmarketing | Social Media, Content Marketing and User Experience | Scoop.it
Do your customers use Facebook Messenger? Discover how to connect and engage with customers using Facebook Messenger.
Via Brian Yanish - MarketingHits.com
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