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How Snow White Helped Airbnb's Mobile Mission

How Snow White Helped Airbnb's Mobile Mission | Social Media, Content Marketing and User Experience | Scoop.it

Airbnb started the project, appropriately code-named "Snow White," by creating a list of the emotional moments that comprise an Airbnb stay. They built the most important of those moments into stories.


Via Mario K. Sakata
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Tell stories ... .

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Social Media, Content Marketing and User Experience
Aggregating information about social media, marketing and inbound marketing, user (UX) and customer experience.
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How To Create Transparent Pictures in PowerPoint

How To Create Transparent Pictures in PowerPoint | Social Media, Content Marketing and User Experience | Scoop.it
Creating picture transparency is one of those zany things in PowerPoint that is technically impossible…you cannot directly add a transparency to a picture…but there just happens to be a workaround....

Via Baiba Svenca
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Baiba Svenca's curator insight, January 16, 2:04 AM

A useful tutorial on working with images in your presentations.

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Content Marketing Without Marketing Is Just Content

Content Marketing Without Marketing Is Just Content | Social Media, Content Marketing and User Experience | Scoop.it

Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. So how can you leverage SEO, and specifically link-building, techniques to market your content?


Via Kamal Bennani
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20 Social Media Marketing Tips From the Pros

20 Social Media Marketing Tips From the Pros | Social Media, Content Marketing and User Experience | Scoop.it
Would you like to improve your social media marketing? This article shares 20 ways to get results with social media marketing.
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Facebook Pages: Discover 5 techniques a travel blog uses to get over 2,000 fans a week!

Facebook Pages: Discover 5 techniques a travel blog uses to get over 2,000 fans a week! | Social Media, Content Marketing and User Experience | Scoop.it
This post is part of a weekly series by Ravi Shukle called "Best Facebook Pages" where we audit the best performing Facebook Pages to provide you
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Travel blog sure but the tips can definitely be used in other contexts. 

In particular, one is key, customers - or followers or whoever engages with you.

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Five Ways Brands Use Visual Content for Maximum Impact |

Five Ways Brands Use Visual Content for Maximum Impact | | Social Media, Content Marketing and User Experience | Scoop.it
Do you want to stimulate online growth and engagement? This article shows you how five brands are using visual content successfully.
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6 Ways To Turn Your Small Business Into A Media Hub

6 Ways To Turn Your Small Business Into A Media Hub | Social Media, Content Marketing and User Experience | Scoop.it
Over the past few years you may have noticed a change in the way you are consuming content. With more and more large companies looking to find ways to connect t(...)
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25 Ways to Increase Traffic to Your Website

25 Ways to Increase Traffic to Your Website | Social Media, Content Marketing and User Experience | Scoop.it
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on
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7 Elements of a Perfectly Optimized Social Media Account

7 Elements of a Perfectly Optimized Social Media Account | Social Media, Content Marketing and User Experience | Scoop.it
Want to up your game on social media? Check out the anatomy of a properly optimized social post.
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How to avoid ruining your social media presence

How to avoid ruining your social media presence | Social Media, Content Marketing and User Experience | Scoop.it
Your social media presence starts with how you manage your social media presence. Don’t be that person who ignores a social media network. Here’s why.
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5 seo tips for your company blog

5 seo tips for your company blog | Social Media, Content Marketing and User Experience | Scoop.it
Blogs were initially a digital version of personal diaries.Their usage now goes beyond that usage and companies have taken up to blogg (...)
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12 inbound marketing tips for startups

12 inbound marketing tips for startups | Social Media, Content Marketing and User Experience | Scoop.it
1. The product still matters the most
When operating at a competitive market, the top-notch marketing campaign can only take you so far. But if you have a lack of faith in your branded product, or ...
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What Makes Content Shareable & Why It Matters for SEO

What Makes Content Shareable & Why It Matters for SEO | Social Media, Content Marketing and User Experience | Scoop.it
Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter?
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7 Must-Have Networking Apps to Boost Your Social Media Marketing

7 Must-Have Networking Apps to Boost Your Social Media Marketing | Social Media, Content Marketing and User Experience | Scoop.it

Do you want to build strong relationships around your brand? This article shows how seven networking apps help you build relationships.


Via Kamal Bennani
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Google’s Top 3 Tech Trends For 2015, And What They Mean For Marketers

Google’s Top 3 Tech Trends For 2015, And What They Mean For Marketers | Social Media, Content Marketing and User Experience | Scoop.it

Google released a list of the top 3 tech trends marketers should watch in 2015, which are predictions based on information about consumer intentions gather by analyzing search data.

Here are the top 3 tech trends Google found, and what they mean for your business in 2015.


Via Kamal Bennani
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Pamphyl Kapaya Pambi's curator insight, January 6, 4:10 PM

Google's Top tech Trends, what does it mean to  digital marketers?

Caroline.van Til's curator insight, January 6, 8:25 PM

Some really interesting tech trends for 2015 that are worth thinking about with regards to your business this year. How might these trends blend in to your business strategy for 2015? 

Visit us at www.ideasworthpursuing.com


Hannah Kramer's curator insight, January 6, 11:20 PM

Has your marketing gone mobile yet? http://attractionmarketing.realstew.com

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How to Become an Instagram Guru for Business [infographic]

How to Become an Instagram Guru for Business [infographic] | Social Media, Content Marketing and User Experience | Scoop.it

Have you considered using Instagram for business? Even if you don't have an account, this infographic shows you how to become an Instagram guru.


Via Kamal Bennani
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Momentum Factor's curator insight, December 4, 2014 11:09 AM

On average, posts with 11 #hashtags get the most engagement? Here are some other great tips for revving up your business with Instagram! 

Jakarta Web Developer's curator insight, December 7, 2014 4:06 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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Aussie marketers struggling to be effective with content marketing - CMO

Aussie marketers struggling to be effective with content marketing - CMO | Social Media, Content Marketing and User Experience | Scoop.it
Australian marketers are feeling less effective when it comes to content marketing, and many are still struggling to demonstrate its ROI to the organisation, a new report claims.
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The Pillars of Online Marketing Success in 2014 and Beyond

The Pillars of Online Marketing Success in 2014 and Beyond | Social Media, Content Marketing and User Experience | Scoop.it
As the online marketplace continues to evolve at rapid pace, there are certain tried and true principles and activities that form the foundation of winning marketing campaigns and delivering products and services that sell.
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Atlassian’s Scott Farquhar on share options and the ‘brain-dead’ things Australia does to start-ups

Atlassian’s Scott Farquhar on share options and the ‘brain-dead’ things Australia does to start-ups | Social Media, Content Marketing and User Experience | Scoop.it
On the eve of the government announcing a reversal of the current employee share scheme system, leading technology entrepreneur and Atlassian co-founder has warned the current taxing of employee equity is forcing workers overseas.
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Here's A Breakdown Of How This Speech Won The World Championship Of Public Speaking

Here's A Breakdown Of How This Speech Won The World Championship Of Public Speaking | Social Media, Content Marketing and User Experience | Scoop.it
On Aug. 23, Sri Lankan human resources consultant Dananjaya Hettiarachchi was crowned the World Champion of Public Speaking by Toastmasters International. He survived seven rounds of a competition that lasted six months and included 33,000 competitors from around the world.
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50 Influential CMOs On Social Media

50 Influential CMOs On Social Media | Social Media, Content Marketing and User Experience | Scoop.it
50 Influential CMOs On Social Media
Forbes
This week Infegy, a data-based company that helps bring clarity to social data, released a list of the top 50 CMOs by social influence. This list is based on their data analytics platform Infegy Atlas.
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Is Social Media Automation Killing Your Twitter Presence?

Is Social Media Automation Killing Your Twitter Presence? | Social Media, Content Marketing and User Experience | Scoop.it
Is social media automation to blame for the rise of irrelevant content, and one-sided conversations on Twitter?
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Obama: Social media makes us see how messy the world is

Obama: Social media makes us see how messy the world is | Social Media, Content Marketing and User Experience | Scoop.it
Speaking at a Democratic Party fund-raiser, the president says social media lets us see the minute details of the world's hardships.>
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How to Use Hashtags on Every Social Media Network

How to Use Hashtags on Every Social Media Network | Social Media, Content Marketing and User Experience | Scoop.it
This guide will will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all.
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How to Build an Inspiring Home Office on a Shoestring

How to Build an Inspiring Home Office on a Shoestring | Social Media, Content Marketing and User Experience | Scoop.it
Tweet Tweet The first rule of a soloprenuer: do not rent an office space. Second rule: lead a ‘lean’ lifestyle. Soloprenuers are nimble and mobile, so keep your overhead to minimum. This will also allow you to go on workactions – a term I learn from my fellow solopreneur, Mike Fishbein. Love the idea, tried it, [...]
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