Social Media, Content Marketing and User Experience
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How Snow White Helped Airbnb's Mobile Mission

How Snow White Helped Airbnb's Mobile Mission | Social Media, Content Marketing and User Experience | Scoop.it

Airbnb started the project, appropriately code-named "Snow White," by creating a list of the emotional moments that comprise an Airbnb stay. They built the most important of those moments into stories.

Samuel Pavin's insight:

Tell stories ... .

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Social Media, Content Marketing and User Experience
Aggregating information about social media, marketing and inbound marketing, user (UX) and customer experience.
Curated by Samuel Pavin
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Rescooped by Samuel Pavin from Just Story It! Biz Storytelling
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Story Wisdom From Calvin & Hobbs

Story Wisdom From Calvin & Hobbs | Social Media, Content Marketing and User Experience | Scoop.it

Too true, too often!


Via Karen Dietz
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Karen Dietz's curator insight, May 25, 2:10 PM

LOL -- I just couldn't resist sharing this with you. Enjoy the chuckle!

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The Top Social Media Trends In 2017 (And How They Can Help You)

The Top Social Media Trends In 2017 (And How They Can Help You) | Social Media, Content Marketing and User Experience | Scoop.it
Social media is one of the fastest changing industries out there. Here are some of the biggest trends that will dominate Facebook and Instagram in 2017.
Via Brian Yanish - MarketingHits.com
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Dion Hinchcliffe: When It Comes to Digital Transformation, Change Agents Matter Most

Dion Hinchcliffe: When It Comes to Digital Transformation, Change Agents Matter Most | Social Media, Content Marketing and User Experience | Scoop.it
What is the most important factor in realizing technology change today? Is it having the right technology or tools? Perhaps leadership support, as that is cited by so many (including myself) as a top success factor. Maybe it’s the right strategy, or roadmap? However, when it comes to what actually matters most, I have found…

Via Fred Zimny
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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To In 2017

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To In 2017 | Social Media, Content Marketing and User Experience | Scoop.it
If you are an inbound marketer in the B2B space, you understand how much time and energy go into planning and executing your marketing campaigns. Success not only requires a solid inbound strategy, b…

Via Stefano Principato
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Account-Based Marketing: What Content Marketers Need to Know

Account-Based Marketing: What Content Marketers Need to Know | Social Media, Content Marketing and User Experience | Scoop.it
Most marketers think a webinar with six people is a failure. But what if the campaign had the best effect sales in the quarter? – Content Marketing Institute

Via C. Todd Livengood
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C. Todd Livengood's curator insight, April 26, 1:30 PM
Combining content marketing and account-based marketing requires close collaboration between marketing and sales.
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How to Write a Blog Post Your Audience Can't Resist Sharing

How to Write a Blog Post Your Audience Can't Resist Sharing | Social Media, Content Marketing and User Experience | Scoop.it
Content is the lifeblood of social media marketing. If you don’t have anything worth sharing, you’ll never be able to build an audience, earn traffic or maximize your social media ROI.
One of the best places to create content to share is your blog. However, it’s not as simple as jotting down a few hundred words, hitting publish and waiting for the traffic and shares to roll in. Not every blog post will resonate on social media. But not to worry.
We’ve spelled out every step for your below. Here’s how to write a blog post your audience can’t resist sharing:

Via Brian Yanish - MarketingHits.com
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2017: word-of-mouth is arguably the most effective form of #marketing,

2017:  word-of-mouth is arguably the most effective form of #marketing, | Social Media, Content Marketing and User Experience | Scoop.it
People like to share their experiences; make sure they’ve got positive ones to spread I was attending a conference last month and forgot my credit card at the hotel I’d been staying in. Upon finding it, the hotel concierge not only called to let me know, they also arranged for it to be delivered to…

Via Fred Zimny
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5 Free Instagram Analytics Tools for Marketers

5 Free Instagram Analytics Tools for Marketers | Social Media, Content Marketing and User Experience | Scoop.it
Do you want a better way to analyze your Instagram marketing efforts?

Looking for free tools to help?

The right Instagram tools can provide analytics to inform your social media strategy and content scheduling.

In this article, you’ll discover five free Instagram analytics tools for marketers

Via Brian Yanish - MarketingHits.com
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Rescooped by Samuel Pavin from Content Creation, Curation, Management
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SMB Content Marketing Success Guide (Infographic)

SMB Content Marketing Success Guide (Infographic) | Social Media, Content Marketing and User Experience | Scoop.it
“Content marketing is the king of today’s marketing landscape”. You might have heard this phrase several times before already, yet most marketers cannot deny the fact that content marketing ind…

Via massimo facchinetti
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The most digital room in the house? It's the bedroom

The most digital room in the house? It's the bedroom | Social Media, Content Marketing and User Experience | Scoop.it
86 per cent of UAE respondents indicated that they had played video games in the bedroom in the past three months.
Via Brian Yanish - MarketingHits.com
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Your Guide to #Customer #Strategy

Your Guide to #Customer #Strategy | Social Media, Content Marketing and User Experience | Scoop.it
A handy pocket guide for engaging with your users. Source: A Guide to Customer Strategy

Via Fred Zimny
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Instagram vs. Snapchat: Which is Best for Business?

Instagram vs. Snapchat: Which is Best for Business? | Social Media, Content Marketing and User Experience | Scoop.it

Since the launch of Instagram Stories in mid–2016, Snapchat and Instagram have been competing at break-neck speeds to release hot new features and keep customers on their own platform.


Within the last year, we’ve seen Snapchat invest in their editing and camera filters. To compete, Instagram added Stories, stickers and Live streaming.


As Instagram’s features become eerily similar to Snapchat, it becomes even more confusing for marketers to determine which platform to target. This article will lay out the features for you so you can make the best decision for your business when it comes to Instagram vs. Snapchat.


Via Brian Yanish - MarketingHits.com
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Noelle Tolliver's curator insight, March 30, 9:45 AM

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Guillaume Fierens's curator insight, March 31, 9:18 AM
Instagram vs. Snapchat: Which is Best for Business?
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What Creativity in Marketing Looks Like Today

What Creativity in Marketing Looks Like Today | Social Media, Content Marketing and User Experience | Scoop.it
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer…

Via Fred Zimny
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Eric Hunter's curator insight, March 27, 11:54 AM
Not just for CDs & copywriters anymore! Had the luck to work with a Creative data strategies, & its a game changer!
 
Rescooped by Samuel Pavin from MarketingHits
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Instagram is the most harmful social network for your mental health

Instagram is the most harmful social network for your mental health | Social Media, Content Marketing and User Experience | Scoop.it
Our addictive feeds of fitness models, exotic travel, and photo-perfect moments don't often match with our comparatively humdrum and badly lit lives. The discontent caused by that disconnect is enough that a growing body of research suggests social media is contributing to mental-health problems such as anxiety, depression, sleep deprivation, and body-image issues in young people.
Via Brian Yanish - MarketingHits.com
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Does corporate storytelling work? Some mega-brands say no.

Does corporate storytelling work? Some mega-brands say no. | Social Media, Content Marketing and User Experience | Scoop.it
For years corporate storytelling was all the rage. But with the failure of some of the industry's most iconic successes, it's time to re-visit the strategy.

Via Mat Loup
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Rescooped by Samuel Pavin from Customer Experience, Satisfaction et Fidélité client
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Is Your Customer Service Department A Factory Of Sadness?

Is Your Customer Service Department A Factory Of Sadness? | Social Media, Content Marketing and User Experience | Scoop.it
Guest post by Matt Dixon Consumers today prefer to do things on their own – and, most importantly, according to their own timeframe. …

Via Christian Barbaray
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20 Extraordinary Content Marketing Insights

20 Extraordinary Content Marketing Insights | Social Media, Content Marketing and User Experience | Scoop.it
The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content

Via malek
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malek's curator insight, May 2, 10:43 AM

Most people share without reading

A big influencer recently shared a post on Twitter but forgot to include the link. It was still shared more than 50 times.

Rescooped by Samuel Pavin from Content Marketing & Content Strategy
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A Marketer’s Guide: Attracting High-Quality Sales Leads With Content Marketing

A Marketer’s Guide: Attracting High-Quality Sales Leads With Content Marketing | Social Media, Content Marketing and User Experience | Scoop.it
High-quality sales leads. It’s what every marketer wants for their sales team. Increased use of content marketing as a lead generation tool is a continuing trend in 2017. In fact, many companies ar…

Via Stefano Principato
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A Definitive Guide to Growth Hacking for Content Marketing

A Definitive Guide to Growth Hacking for Content Marketing | Social Media, Content Marketing and User Experience | Scoop.it
Search online and you will see articles about growth hacking everywhere. The only problem is many times growth hacking seems an abstract concept that only big companies can use. This couldn’t be fu…

Via Stefano Principato
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Content Marketing vs Public Relations (Infographic)

Content Marketing vs Public Relations (Infographic) | Social Media, Content Marketing and User Experience | Scoop.it
Effective communication with customers and audience is a crucial element in order to attract and retain their attention towards your brand at the right time. Since the early days of marketing, one of…

Via massimo facchinetti
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20 Inspiring & Actionable Influencer Marketing Tips for The Modern Marketer

20 Inspiring & Actionable Influencer Marketing Tips for The Modern Marketer | Social Media, Content Marketing and User Experience | Scoop.it
The heat is on for marketers to incorporate influencers into their marketing strategy. The problem is, the sheer amount of bad advice about influencer mark

Via Stefano Principato
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How Do Consumers Really Feel About 2017’s #Digital Trends? [Infographic]

How Do Consumers Really Feel About 2017’s #Digital Trends? [Infographic] | Social Media, Content Marketing and User Experience | Scoop.it
Discover what consumers really have to say about the year's digital trends thus far. Source: How Do Consumers Really Feel About 2017's Digital Trends? [Infographic]

Via Fred Zimny
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Keeping up with the customer of the future

Keeping up with the customer of the future | Social Media, Content Marketing and User Experience | Scoop.it
Understanding what influences customers will help CEOs navigate organisational strategies and transformation according to LC Singh, global vice chair and CEO of Nihilent Technologies. The corporate tsunami is on its way and expected to significantly disrupt the business status quo within two to three years unless companies immerse themselves in understanding their customers. CEOs will…

Via Fred Zimny
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21 Actionable Tips To Make Your Content More Attractive #Infographic

21 Actionable Tips To Make Your Content More Attractive #Infographic | Social Media, Content Marketing and User Experience | Scoop.it
This infographic provides 21 actionable tips that can help make your content more attractive, shareable and ‘clickable'.

Via Brian Yanish - MarketingHits.com
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Symbiotic Design's curator insight, May 9, 7:17 PM
"How do I make my content more appealing for my readers?” 21 Actionable Tips To Make Your Content More Attractive
 
Rescooped by Samuel Pavin from MarketingHits
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How Generations X, Y, and Z Consume Video Content #Infographic

How Generations X, Y, and Z Consume Video Content #Infographic | Social Media, Content Marketing and User Experience | Scoop.it
What are different age groups searching for and watching on YouTube? Check out the results from an Influenster survey on Adweek.

Via Brian Yanish - MarketingHits.com
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