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Increase Your Website Credibility in the Age of Content Marketing

Increase Your Website Credibility in the Age of Content Marketing | Social Media, Content Marketing and User Experience | Scoop.it

If you're looking to succeed in the age of inbound marketing, conveying trust and credibility is paramount. Increase your website credibility now.


Via Kamal Bennani
Samuel Pavin's insight:

5 basic points, yet fundamentals for any company website/blog.

Also these advice remain valid when it comes to social networks management too.

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Martine Coutu's curator insight, November 4, 2013 11:14 AM

Capitalisez sur votre site web!

Social Media, Content Marketing and User Experience
Aggregating information about social media, marketing and inbound marketing, user (UX) and customer experience.
Curated by Samuel Pavin
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Social Media Customer Service 101 [INFOGRAPHIC]

Social Media Customer Service 101 [INFOGRAPHIC] | Social Media, Content Marketing and User Experience | Scoop.it
Did you know that studies have shown that 59 percent of questions and complaints made to brands on Twitter go unanswered?

Via Bonnie Burns
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Russ Merz, Ph.D.'s curator insight, February 22, 2:04 PM

How is your responsiveness to customers on social media impacting your business? Here are some #digital #customer service failures and fixes that might help. 

James Schreier's curator insight, February 23, 7:59 AM

Very Interesting!

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The Research and Science Behind a Perfect Blog Post

The Research and Science Behind a Perfect Blog Post | Social Media, Content Marketing and User Experience | Scoop.it

How long is the perfect blog post? How is it formatted? What is its headline? Discover the data and science behind these answers and more.


Via Kamal Bennani
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Bill Hurley's curator insight, February 22, 6:36 PM

Highest-ranking blog posts have an average of just over 1,000 words.

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Is Curated Content Eroding Your Brand?

Is Curated Content Eroding Your Brand? | Social Media, Content Marketing and User Experience | Scoop.it
Suzanne reminds us that curating content it important and valuable…when done correctly. Check out her tips for avoiding brand dilution and confusion.

Via iNeoMarketing
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iNeoMarketing's curator insight, February 11, 7:25 PM

For larger companies, especially those in financial services, curated content needs to get through compliance. Having said that, content curation does not erode your brand, rather, it enhances your stature as you are making life easier for your audience.

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How to Build an Unbeatable Content Marketing Plan

How to Build an Unbeatable Content Marketing Plan | Social Media, Content Marketing and User Experience | Scoop.it

Maintaining a steady stream of content that's unique and interesting to your target audience is a challenge. But with a big dose of creativity (and a little help from content idea generators), you can create content that's not only valuable to your market, but also stands out from the sea of information.

44 Fantastic Types of Content
There are tons of options out there for content you can create. Forty four content types are outlined below, so look through the list and see which ones would make a perfect fit in your marketing plan....


Via Jeff Domansky
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Tom King's curator insight, February 7, 10:51 AM

Vlogging, Surveys, Contests, and Apps are all great ways to drive traffic to your website(s). Are you using these and other ideas to build your content marketing plan for 2015?

Kim Swagemakers's curator insight, February 7, 11:17 AM

I've been busy developing my first information product like this. Hubspot always beats me in my ideas, which is frustrating and motivaing at the sam time. But this article rocks, it is so very complete.

Faire-connaitre.net's curator insight, February 10, 5:51 AM

big to do list !

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How To Create Transparent Pictures in PowerPoint

How To Create Transparent Pictures in PowerPoint | Social Media, Content Marketing and User Experience | Scoop.it
Creating picture transparency is one of those zany things in PowerPoint that is technically impossible…you cannot directly add a transparency to a picture…but there just happens to be a workaround....

Via Baiba Svenca
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Baiba Svenca's curator insight, January 16, 2:04 AM

A useful tutorial on working with images in your presentations.

Nedko Aldev's curator insight, February 10, 4:06 AM

add your insight...

232
Stanislavat Tregub's curator insight, February 22, 5:23 AM

добавить ваше понимание ...

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Content Marketing Without Marketing Is Just Content

Content Marketing Without Marketing Is Just Content | Social Media, Content Marketing and User Experience | Scoop.it

Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. So how can you leverage SEO, and specifically link-building, techniques to market your content?


Via Kamal Bennani
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20 Social Media Marketing Tips From the Pros

20 Social Media Marketing Tips From the Pros | Social Media, Content Marketing and User Experience | Scoop.it
Would you like to improve your social media marketing? This article shares 20 ways to get results with social media marketing.
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Facebook Pages: Discover 5 techniques a travel blog uses to get over 2,000 fans a week!

Facebook Pages: Discover 5 techniques a travel blog uses to get over 2,000 fans a week! | Social Media, Content Marketing and User Experience | Scoop.it
This post is part of a weekly series by Ravi Shukle called "Best Facebook Pages" where we audit the best performing Facebook Pages to provide you
Samuel Pavin's insight:

Travel blog sure but the tips can definitely be used in other contexts. 

In particular, one is key, customers - or followers or whoever engages with you.

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Five Ways Brands Use Visual Content for Maximum Impact |

Five Ways Brands Use Visual Content for Maximum Impact | | Social Media, Content Marketing and User Experience | Scoop.it
Do you want to stimulate online growth and engagement? This article shows you how five brands are using visual content successfully.
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6 Ways To Turn Your Small Business Into A Media Hub

6 Ways To Turn Your Small Business Into A Media Hub | Social Media, Content Marketing and User Experience | Scoop.it
Over the past few years you may have noticed a change in the way you are consuming content. With more and more large companies looking to find ways to connect t(...)
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25 Ways to Increase Traffic to Your Website

25 Ways to Increase Traffic to Your Website | Social Media, Content Marketing and User Experience | Scoop.it
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on
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7 Elements of a Perfectly Optimized Social Media Account

7 Elements of a Perfectly Optimized Social Media Account | Social Media, Content Marketing and User Experience | Scoop.it
Want to up your game on social media? Check out the anatomy of a properly optimized social post.
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How to avoid ruining your social media presence

How to avoid ruining your social media presence | Social Media, Content Marketing and User Experience | Scoop.it
Your social media presence starts with how you manage your social media presence. Don’t be that person who ignores a social media network. Here’s why.
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36 Visual Content Creation Tools the Pros Can't Live Without

36 Visual Content Creation Tools the Pros Can't Live Without | Social Media, Content Marketing and User Experience | Scoop.it
We asked 19 Social Media Pros to share their Top Visual Content Creation Tools. Here are 36 of their top tools and a handy cheat sheet for the Top 5.

Via Baiba Svenca
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Xavier Lambert's curator insight, February 23, 10:03 PM

#Canva Superstar :-)

ruthschapira's curator insight, February 27, 7:49 AM

Best  list culled from experts

connie butcher's curator insight, March 4, 11:38 AM

Great "Scoops" on your sheet!!!!

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10 Little-Known Pinterest Features, Tests and Tricks

10 Little-Known Pinterest Features, Tests and Tricks | Social Media, Content Marketing and User Experience | Scoop.it

The title says it all


Via Kamal Bennani
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Marco Favero's curator insight, February 15, 7:49 AM

aggiungi la tua intuizione ...

Maggie McGuirk Veres's curator insight, February 16, 7:39 PM

features, tests, tricks, piterest

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Top 12 Best Digital Marketing Tools For 2015

Top 12 Best Digital Marketing Tools For 2015 | Social Media, Content Marketing and User Experience | Scoop.it

Did you ever get the sneaky suspicion that your days could be “so much easier” — if you only had the right tools? Truly, these days, there is software and a dashboard foreverything. The question is: which tools are worth the investment and learning curve? Last month we posted the Top 5 Digital Marketing Trends for 2015, so today we are sharing with you our top 12 favorite marketing tools....


Via Jeff Domansky
Samuel Pavin's insight:

Lost in digital ? Here is a good view of your customer and the tools to reach him/them. 

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Marco Favero's curator insight, February 9, 4:49 AM

aggiungi la tua intuizione ...

Willem Kuypers's curator insight, February 10, 4:21 AM

Article intéressant sur les tendances 2015.

Moustan Saifoudine's curator insight, February 13, 3:00 AM

Useful Tools !

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How To Calculate Social Media ROI » Search Engine People Blog

How To Calculate Social Media ROI » Search Engine People Blog | Social Media, Content Marketing and User Experience | Scoop.it
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Google’s Top 3 Tech Trends For 2015, And What They Mean For Marketers

Google’s Top 3 Tech Trends For 2015, And What They Mean For Marketers | Social Media, Content Marketing and User Experience | Scoop.it

Google released a list of the top 3 tech trends marketers should watch in 2015, which are predictions based on information about consumer intentions gather by analyzing search data.

Here are the top 3 tech trends Google found, and what they mean for your business in 2015.


Via Kamal Bennani
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Pamphyl Kapaya Pambi's curator insight, January 6, 4:10 PM

Google's Top tech Trends, what does it mean to  digital marketers?

Caroline.van Til's curator insight, January 6, 8:25 PM

Some really interesting tech trends for 2015 that are worth thinking about with regards to your business this year. How might these trends blend in to your business strategy for 2015? 

Visit us at www.ideasworthpursuing.com


Hannah Kramer's curator insight, January 6, 11:20 PM

Has your marketing gone mobile yet? http://attractionmarketing.realstew.com

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How to Become an Instagram Guru for Business [infographic]

How to Become an Instagram Guru for Business [infographic] | Social Media, Content Marketing and User Experience | Scoop.it

Have you considered using Instagram for business? Even if you don't have an account, this infographic shows you how to become an Instagram guru.


Via Kamal Bennani
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Momentum Factor's curator insight, December 4, 2014 11:09 AM

On average, posts with 11 #hashtags get the most engagement? Here are some other great tips for revving up your business with Instagram! 

Jakarta Web Developer's curator insight, December 7, 2014 4:06 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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Aussie marketers struggling to be effective with content marketing - CMO

Aussie marketers struggling to be effective with content marketing - CMO | Social Media, Content Marketing and User Experience | Scoop.it
Australian marketers are feeling less effective when it comes to content marketing, and many are still struggling to demonstrate its ROI to the organisation, a new report claims.
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The Pillars of Online Marketing Success in 2014 and Beyond

The Pillars of Online Marketing Success in 2014 and Beyond | Social Media, Content Marketing and User Experience | Scoop.it
As the online marketplace continues to evolve at rapid pace, there are certain tried and true principles and activities that form the foundation of winning marketing campaigns and delivering products and services that sell.
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Atlassian’s Scott Farquhar on share options and the ‘brain-dead’ things Australia does to start-ups

Atlassian’s Scott Farquhar on share options and the ‘brain-dead’ things Australia does to start-ups | Social Media, Content Marketing and User Experience | Scoop.it
On the eve of the government announcing a reversal of the current employee share scheme system, leading technology entrepreneur and Atlassian co-founder has warned the current taxing of employee equity is forcing workers overseas.
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Here's A Breakdown Of How This Speech Won The World Championship Of Public Speaking

Here's A Breakdown Of How This Speech Won The World Championship Of Public Speaking | Social Media, Content Marketing and User Experience | Scoop.it
On Aug. 23, Sri Lankan human resources consultant Dananjaya Hettiarachchi was crowned the World Champion of Public Speaking by Toastmasters International. He survived seven rounds of a competition that lasted six months and included 33,000 competitors from around the world.
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50 Influential CMOs On Social Media

50 Influential CMOs On Social Media | Social Media, Content Marketing and User Experience | Scoop.it
50 Influential CMOs On Social Media
Forbes
This week Infegy, a data-based company that helps bring clarity to social data, released a list of the top 50 CMOs by social influence. This list is based on their data analytics platform Infegy Atlas.
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Is Social Media Automation Killing Your Twitter Presence?

Is Social Media Automation Killing Your Twitter Presence? | Social Media, Content Marketing and User Experience | Scoop.it
Is social media automation to blame for the rise of irrelevant content, and one-sided conversations on Twitter?
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