Social Media, Content Marketing and User Experience
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The Social Startup: Social Media & Content Marketing

The Social Startup: Social Media & Content Marketing | Social Media, Content Marketing and User Experience | Scoop.it
The Social Startup explains how a competent content marketing program coupled with great social support helps startups increase valuations and lower costs.

Via Martin (Marty) Smith
Samuel Pavin's insight:

As the various comments say, content and social networks are now key for startups.

That is also one of the greatest opportunities for startups to get noticed and expand worldwide even with little resources.

Social allows to market to the whole world ... .

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Martin (Marty) Smith's curator insight, September 24, 2013 9:03 PM

I've created four companies and I've spent the last two years DEEP inside of content marketing. Most startups don't think they need social media and content marketing. They are wrong.

This post proves that the OVER, what startups stand to gain, is so much greater than the UNDER, what creating a helpful social media and content marketing engine costs in time and resources that to NOT allocate the 400 hours (or so) a year required is foolish and a tragic waste of opportunity.

jmwakasege's comment, September 24, 2013 9:23 PM
I'm a start up and i think content marketing is King. People actual now are more interested on what you have to offer as person. Yo product follows.
Brian Yanish - MarketingHits.com's curator insight, September 24, 2013 11:21 PM

I agree  if a startup doesn't use content to talk to their future unknown customers they loss the opportunity to connect on multiple touch points including social media. 


Content also gives the potential buyers a spot to ask questions (comment) which in turn can help a startup improve their products and their message.

Social Media, Content Marketing and User Experience
Aggregating information about social media, marketing and inbound marketing, user (UX) and customer experience.
Curated by Samuel Pavin
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Top 10 skills you need for success in digital marketing - The Economic Times

Top 10 skills you need for success in digital marketing - The Economic Times | Social Media, Content Marketing and User Experience | Scoop.it
Even if you are not a graduate or have no understanding of technology, you can successfully acquire digital marketing skills as long as you are committed and passionate about digital media.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 24, 1:19 PM
Do you have the top 10 skills needed for success in digital marketing? See this article to find out.
Rescooped by Samuel Pavin from Customer Experience, Satisfaction et Fidélité client
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Using Your Employees’ Voices to Transform the Customer Experience |

Using Your Employees’ Voices to Transform the Customer Experience | | Social Media, Content Marketing and User Experience | Scoop.it
Using Your Employees’ Voices to Transform the Customer Experience

Via Christian Barbaray
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Rescooped by Samuel Pavin from #innovation(s) } Food for Thoughts
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Chatbots: Your Ultimate Prototyping Tool – IDEO Stories

Chatbots: Your Ultimate Prototyping Tool – IDEO Stories | Social Media, Content Marketing and User Experience | Scoop.it
How chatbots can teach us to learn what people need when designing products and services
Via Edouard Siekierski
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These Media Plans Represent Creativity at Its Finest, Regardless of Budget

These Media Plans Represent Creativity at Its Finest, Regardless of Budget | Social Media, Content Marketing and User Experience | Scoop.it
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea.
Via Rami Kantari
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Rescooped by Samuel Pavin from Social Media, SEO, Mobile, Digital Marketing
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How to Create a YouTube Channel in 3 Simple Steps

How to Create a YouTube Channel in 3 Simple Steps | Social Media, Content Marketing and User Experience | Scoop.it

Everything you need to know about how to create a YouTube channel for your business, including a step-by-step guide for setup, cover art, and profile info.


Via Kamal Bennani
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Live Streaming 101 for Social Media Marketers

Live Streaming 101 for Social Media Marketers | Social Media, Content Marketing and User Experience | Scoop.it

Whether it's on Facebook, Periscope, Babble or Google Hangouts - live streaming is taking off, and is a huge opportunity for you to reach a new audience.


Via Kamal Bennani
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Jesus Alvarez desde www.sercompetitivos.com 's curator insight, September 15, 4:31 AM
Live Streaming 101 for Social Media Marketers
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How to pretend you’re a great designer

How to pretend you’re a great designer | Social Media, Content Marketing and User Experience | Scoop.it
Practical tips and principles to trick people into thinking you’re an industry thought leader.

Via Jean-Luc Le Moal
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Dave Wood's curator insight, September 12, 11:27 AM
Tongue in cheek tips with good use of graphics
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How to Be Memorable and Drive Results During a Twitter Chat

How to Be Memorable and Drive Results During a Twitter Chat | Social Media, Content Marketing and User Experience | Scoop.it

Twitter chats are a golden opportunity to discover new ideas and collaborators. Become an all-star Twitter chat participant with these tips.


Via Kamal Bennani
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To Blog or not to blog? 

To Blog or not to blog?  | Social Media, Content Marketing and User Experience | Scoop.it
Is live streaming better than a blog? Should you prioritise newsletters over long-form content? And what does the future holds? Ranking and audiences for..?
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Rescooped by Samuel Pavin from MarketingHits
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Visual Social Media, How Images Improve Your Social Media

Visual Social Media, How Images Improve Your Social Media | Social Media, Content Marketing and User Experience | Scoop.it
Social Media Marketing Podcast 78, in this episode Donna Moritz shares the importance of visuals in your social media marketing.

Via Brian Yanish - MarketingHits.com
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drula eric's curator insight, September 5, 7:17 AM
What is the BEST converting traffic source on the internet today? Yes - Search Engine Traffic. To get lots of highly targeted, good converting, traffic to your site, you need to get it ranked high on Google for maximum exposure. We have created an action orientated ecourse that will reveal EXACTLY how you can get YOUR site to the top of Google page 1. Check it out here: https://phollo.me/gael97432
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Generation Like - How social media is changing our teens. #socialmediamarketing

Generation Like - How social media is changing our teens. #socialmediamarketing | Social Media, Content Marketing and User Experience | Scoop.it
FRONTLINE explores how the perennial teen quest for identity and connection has migrated to social media - and how big brands are increasingly co-opting young consumers' digital presences.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, September 2, 9:46 AM

This documentary is from 2014, but the "Like Generation" has grown even larger as more companies use gamafication to increase their reach online.

 

Today social media sites like Snapchat, Instagram, Facebook and Twitter are moving into the live video space to grow their user base. The larger their user base the more they can charge for advertising on their sites and in their apps. This is the media part of social media.

Rescooped by Samuel Pavin from New Customer - Passenger Experience
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Trust - The New Brand 

Trust - The New Brand  | Social Media, Content Marketing and User Experience | Scoop.it

We are in the midst of a trust revolution. By our count, 50% of consumers are willing to pay a premium to transact with companies they trust. The reverse is equally true: About the same percentage (57%) will stop doing business with a company they believe has broken their trust by using personal data irresponsibly, and over a third (37%) said they would take legal action against the company. Considering the trillions of dollars at risk, we now see ethical behavior as the new theater for commercial competition.


Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 30, 1:32 AM

"Companies must shift from a data-collection mindset to a consumer-oriented, value-first approach."

 

Trust is the foundation to building loyalty, which then becomes the foundation to earning advocacy - your highest ROI!

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5 Facebook Marketing Techniques to Get Your Page Seen

5 Facebook Marketing Techniques to Get Your Page Seen | Social Media, Content Marketing and User Experience | Scoop.it
How would you like to log into Facebook each morning to see a vibrant, thriving business page? Here's 5 Facebook marketing techniques to get your page seen!
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[RESEARCH REPORT] The 2016 State of Digital Transformation

Altimeter's benchmark study on the latest trends and best practices for companies undergoing a digital transformation.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 23, 7:57 PM
Latest research at Altimeter, a Prophet Company by Brian Solis finds customer experience is still the leading factor in digital transformation. Where is your company in the six stages of digital transformation?
Rescooped by Samuel Pavin from Social Media, SEO, Mobile, Digital Marketing
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Paid vs. Organic Social Media: Which Is More Effective?

Paid vs. Organic Social Media: Which Is More Effective? | Social Media, Content Marketing and User Experience | Scoop.it

Social Media - Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.


Via Kamal Bennani
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Panos Fotiadis's curator insight, September 23, 4:33 AM
The...eternal question of marketers
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What Types of Content Actually Drive Traffic?

What Types of Content Actually Drive Traffic? | Social Media, Content Marketing and User Experience | Scoop.it
Meet the six types of content that consistently drive traffic, learn why they work, and get inspired to create your own today.
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Snapchat Stories vs Instagram Stories #Infographic

Snapchat Stories vs Instagram Stories #Infographic | Social Media, Content Marketing and User Experience | Scoop.it
This infographic looks at Snapchat vs Instagram Stories side-by-side to highlight the key differences between the two.

Via Brian Yanish - MarketingHits.com
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LATM - L'Atelier Transmedia's curator insight, September 20, 3:27 AM
Parce qu'on vous parle de storytelling tout le temps, qu'on aime bien les histoires et les réseaux sociaux.
Stewart-Marshall's curator insight, September 20, 10:18 AM
This infographic looks at Snapchat vs Instagram Stories side-by-side to highlight the key differences between the two.
Rescooped by Samuel Pavin from MarketingHits
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5 Content Marketing Ideas for October 2016

5 Content Marketing Ideas for October 2016 | Social Media, Content Marketing and User Experience | Scoop.it
In October 2016, content marketers have plenty of opportunities to engage customers and potential customers by publishing articles or releasing videos about Halloween, the upcoming Christmas season, Breast Cancer Awareness Month, and even knock-knock jokes.

Content marketing is the act of creating, publishing, and distributing content, such as articles or videos, with the specific purpose of attracting, engaging, and retaining customers. At its core, content marketing depends on reciprocity. It gives readers or viewers something of value — content — that is useful or helpful or entertaining, and in exchange, readers or viewers feel indebted, which may lead some to make a purchase.

Here are five content marketing suggestions for your business in October 2016.

Via Brian Yanish - MarketingHits.com
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Rescooped by Samuel Pavin from Content Marketing & Content Strategy
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Creating a Killer Video Marketing Strategy 

Creating a Killer Video Marketing Strategy  | Social Media, Content Marketing and User Experience | Scoop.it

Video is taking over the web. Every day there are billions of videos watched online, so it’s no surprise to see that brands want to get in on the action and use the medium to maximise the visibility of their products or services.


Via Stefano Principato
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How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online | Social Media, Content Marketing and User Experience | Scoop.it
How great is the Internet! One of the most impactful, viral, influential services you can perform online is to read stuff and tell people what you like.

It’s true!

If you’re looking for a competitive edge, a way to establish your authority, a way to get more followers, one of the best, proven paths to online success is content curation.

Via Brian Yanish - MarketingHits.com
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Rescooped by Samuel Pavin from Extreme Social
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5 Ways to Improve Customer Loyalty With Social Media : Social Media Examiner

5 Ways to Improve Customer Loyalty With Social Media : Social Media Examiner | Social Media, Content Marketing and User Experience | Scoop.it
Looking for ways to nurture customer relationships? Discover a five-step plan to help you boost customer loyalty with social media.
Via Rami Kantari
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The 30 Best Productivity Apps Ever Created

The 30 Best Productivity Apps Ever Created | Social Media, Content Marketing and User Experience | Scoop.it
Productivity is great. The more productive you are, the quicker you work. The quicker you work, the more you get done. The more you get done, the better you’ll feel about the time you’ve spent and the more important you’ll become to your team or company.

Via Brian Yanish - MarketingHits.com
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Rescooped by Samuel Pavin from Social Media, SEO, Mobile, Digital Marketing
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Looking for a detailed guide on email marketing automation?

Looking for a detailed guide on email marketing automation? | Social Media, Content Marketing and User Experience | Scoop.it

Looking for a guide to email marketing automation? This guide will help you understand exactly what you need to do and how you need to do it.


Via Kamal Bennani
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Jesus Alvarez's curator insight, September 3, 5:03 AM
Looking for a detailed guide on email marketing automation?
Rescooped by Samuel Pavin from Social Media, SEO, Mobile, Digital Marketing
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Search competitor analysis: backlinks, keywords and pages

Search competitor analysis: backlinks, keywords and pages | Social Media, Content Marketing and User Experience | Scoop.it

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.


Via Kamal Bennani
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Felipe Martin's curator insight, September 2, 2:54 AM

Análisis de búsquedas y palabras clave de la competencia #SEO

Rescooped by Samuel Pavin from Extreme Social
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11 Public Speaking Tips From the Best TED Talks Speakers

11 Public Speaking Tips From the Best TED Talks Speakers | Social Media, Content Marketing and User Experience | Scoop.it
Use these techniques from top TED speakers to take your presentations to the next level.
Via Rami Kantari
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