Social Media, Content Marketing and User Experience
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The Social Startup: Social Media & Content Marketing

The Social Startup: Social Media & Content Marketing | Social Media, Content Marketing and User Experience | Scoop.it
The Social Startup explains how a competent content marketing program coupled with great social support helps startups increase valuations and lower costs.

Via Martin (Marty) Smith
Samuel Pavin's insight:

As the various comments say, content and social networks are now key for startups.

That is also one of the greatest opportunities for startups to get noticed and expand worldwide even with little resources.

Social allows to market to the whole world ... .

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Martin (Marty) Smith's curator insight, September 24, 2013 9:03 PM

I've created four companies and I've spent the last two years DEEP inside of content marketing. Most startups don't think they need social media and content marketing. They are wrong.

This post proves that the OVER, what startups stand to gain, is so much greater than the UNDER, what creating a helpful social media and content marketing engine costs in time and resources that to NOT allocate the 400 hours (or so) a year required is foolish and a tragic waste of opportunity.

jmwakasege's comment, September 24, 2013 9:23 PM
I'm a start up and i think content marketing is King. People actual now are more interested on what you have to offer as person. Yo product follows.
Brian Yanish - MarketingHits.com's curator insight, September 24, 2013 11:21 PM

I agree  if a startup doesn't use content to talk to their future unknown customers they loss the opportunity to connect on multiple touch points including social media. 


Content also gives the potential buyers a spot to ask questions (comment) which in turn can help a startup improve their products and their message.

Social Media, Content Marketing and User Experience
Aggregating information about social media, marketing and inbound marketing, user (UX) and customer experience.
Curated by Samuel Pavin
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A guide to creating and monetizing your first online course

A guide to creating and monetizing your first online course | Social Media, Content Marketing and User Experience | Scoop.it
Online courses are more popular than ever before. If you’re looking for a new way to monetize content, this may be the best option you can pursue moving forward.

Via Peg Corwin
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Peg Corwin's curator insight, June 19, 8:37 AM

Content marketers, here's a nice overview of how to create and market an online course, including brief discussions of topic, monetization, content and promotion.

Miguel A. de Jesus's curator insight, June 21, 2:53 PM

Great perspectives and ideas.

Rescooped by Samuel Pavin from Content Marketing & Content Strategy
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4 Free Visual Marketing Resources

4 Free Visual Marketing Resources | Social Media, Content Marketing and User Experience | Scoop.it
Use These 4 Tools to Improve Your Visual Marketing Today I have some resources to help you improve your visual marketing with free quality royalty free images. Here are four links with tips and trick…

Via Stefano Principato
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Rescooped by Samuel Pavin from Customer Experience, Satisfaction et Fidélité client
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The 2017 Customer Experience Index: Where does your brand rank?

The 2017 Customer Experience Index: Where does your brand rank? | Social Media, Content Marketing and User Experience | Scoop.it
The IBM 2017 Customer Experience Index (CEI) study finds that brands need to work harder to meet consumer expectations.To avoid being marginalise

Via Christian Barbaray
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Facebook says people can't stop looking at Facebook during TV commercials

Facebook says people can't stop looking at Facebook during TV commercials | Social Media, Content Marketing and User Experience | Scoop.it
Facebook has released new research telling you what you already know: You can't stop looking at your phone during TV commercials.The social network examined the Facebook activity of a select group of users while they were watching the season premiere of a big TV show. During each commercial break, the group of 537 respondents starting using Facebook more.
Via Brian Yanish - MarketingHits.com
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Consumer sentiment around the world: Trending upward | McKinsey & Company

Consumer sentiment around the world: Trending upward | McKinsey & Company | Social Media, Content Marketing and User Experience | Scoop.it
In many countries, consumers felt less financial pressure in 2016 than they did the year before.More consumers across the globe are enjoying a sense of financial stability. In our second annual Global Consumer Sentiment Survey, conducted in September 2016 across 25 countries,1 fewer consumers said they were delaying purchases, cutting back on spending, and feeling…

Via Fred Zimny
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How chatbots will evolve over the next 5 years

How chatbots will evolve over the next 5 years | Social Media, Content Marketing and User Experience | Scoop.it
Bots hit the scene so quickly in 2016 that many people have started to wonder if they’re just a temporary fad that will give way to a new technology this year or next.
Via Emeric Nectoux
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Instagram is the most harmful social network for your mental health

Instagram is the most harmful social network for your mental health | Social Media, Content Marketing and User Experience | Scoop.it
Our addictive feeds of fitness models, exotic travel, and photo-perfect moments don't often match with our comparatively humdrum and badly lit lives. The discontent caused by that disconnect is enough that a growing body of research suggests social media is contributing to mental-health problems such as anxiety, depression, sleep deprivation, and body-image issues in young people.
Via Brian Yanish - MarketingHits.com
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Rescooped by Samuel Pavin from Content insider
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Does corporate storytelling work? Some mega-brands say no.

Does corporate storytelling work? Some mega-brands say no. | Social Media, Content Marketing and User Experience | Scoop.it
For years corporate storytelling was all the rage. But with the failure of some of the industry's most iconic successes, it's time to re-visit the strategy.

Via Mat Loup
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Rescooped by Samuel Pavin from Customer Experience, Satisfaction et Fidélité client
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Is Your Customer Service Department A Factory Of Sadness?

Is Your Customer Service Department A Factory Of Sadness? | Social Media, Content Marketing and User Experience | Scoop.it
Guest post by Matt Dixon Consumers today prefer to do things on their own – and, most importantly, according to their own timeframe. …

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20 Extraordinary Content Marketing Insights

20 Extraordinary Content Marketing Insights | Social Media, Content Marketing and User Experience | Scoop.it
The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content

Via malek
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malek's curator insight, May 2, 10:43 AM

Most people share without reading

A big influencer recently shared a post on Twitter but forgot to include the link. It was still shared more than 50 times.

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A Marketer’s Guide: Attracting High-Quality Sales Leads With Content Marketing

A Marketer’s Guide: Attracting High-Quality Sales Leads With Content Marketing | Social Media, Content Marketing and User Experience | Scoop.it
High-quality sales leads. It’s what every marketer wants for their sales team. Increased use of content marketing as a lead generation tool is a continuing trend in 2017. In fact, many companies ar…

Via Stefano Principato
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Rescooped by Samuel Pavin from Content Marketing & Content Strategy
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A Definitive Guide to Growth Hacking for Content Marketing

A Definitive Guide to Growth Hacking for Content Marketing | Social Media, Content Marketing and User Experience | Scoop.it
Search online and you will see articles about growth hacking everywhere. The only problem is many times growth hacking seems an abstract concept that only big companies can use. This couldn’t be fu…

Via Stefano Principato
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Rescooped by Samuel Pavin from Content Creation, Curation, Management
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Content Marketing vs Public Relations (Infographic)

Content Marketing vs Public Relations (Infographic) | Social Media, Content Marketing and User Experience | Scoop.it
Effective communication with customers and audience is a crucial element in order to attract and retain their attention towards your brand at the right time. Since the early days of marketing, one of…

Via massimo facchinetti
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Rescooped by Samuel Pavin from Digital Marketing Trends
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How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms

How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms | Social Media, Content Marketing and User Experience | Scoop.it
Learn how to craft compelling videos for multiple social networks.

Via Peg Corwin
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Peg Corwin's curator insight, June 10, 9:21 AM

Video best practices for Facebook, Instagram, Twitter and YouTube. "Video isn't optional."

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After all those years Businesses still unclear which team should own customer experience #digital #cx

After all those years Businesses still unclear which team should own customer experience #digital #cx | Social Media, Content Marketing and User Experience | Scoop.it
Chief marketing officers and other C-suite executives are unclear who should be in charge of the customer experience. This confusion is a key challenge for 30% of the UK and US marketers, CEOs and chief customer officers surveyed by software company Calabrio, which is having a significant impact on the experiences these businesses deliver. In the UK, for example, less…

Via Fred Zimny
Samuel Pavin's insight:
An easy answer here that keeps getting lost in nearly every company: EVERYBODY is responsible for the customer experience ! 
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LinkedIn Etiquette Guide 2017: 20 Do’s & Don’ts #Infographic

LinkedIn Etiquette Guide 2017: 20 Do’s & Don’ts #Infographic | Social Media, Content Marketing and User Experience | Scoop.it
LinkedIn expert Melonie Dodaro has provided an updated list of LinkedIn etiquette tips and guidelines.

Via Brian Yanish - MarketingHits.com
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9 Logo Design Trends To Keep An Eye On In 2017. Minimalism, Animation, Line Art And 6 More

9 Logo Design Trends To Keep An Eye On In 2017. Minimalism, Animation, Line Art And 6 More | Social Media, Content Marketing and User Experience | Scoop.it
From line art and animated logos to negative space, we've gathered 9 logo design trends to watch for in 2017 illustrated with 37 logo examples
Via Brian Yanish - MarketingHits.com
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Rescooped by Samuel Pavin from Artdictive Habits : Sustainable Lifestyle
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Button Design Guide: How to Design Buttons that Convert

Button Design Guide: How to Design Buttons that Convert | Social Media, Content Marketing and User Experience | Scoop.it
Buttons are a central but often neglected element of web design. Learn to create buttons and CTAs visitors can't help but click in this button design guide.

Via Webgrrl
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Rescooped by Samuel Pavin from Just Story It! Biz Storytelling
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Story Wisdom From Calvin & Hobbs

Story Wisdom From Calvin & Hobbs | Social Media, Content Marketing and User Experience | Scoop.it

Too true, too often!


Via Karen Dietz
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Karen Dietz's curator insight, May 25, 2:10 PM

LOL -- I just couldn't resist sharing this with you. Enjoy the chuckle!

Rescooped by Samuel Pavin from MarketingHits
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The Top Social Media Trends In 2017 (And How They Can Help You)

The Top Social Media Trends In 2017 (And How They Can Help You) | Social Media, Content Marketing and User Experience | Scoop.it
Social media is one of the fastest changing industries out there. Here are some of the biggest trends that will dominate Facebook and Instagram in 2017.
Via Brian Yanish - MarketingHits.com
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Dion Hinchcliffe: When It Comes to Digital Transformation, Change Agents Matter Most

Dion Hinchcliffe: When It Comes to Digital Transformation, Change Agents Matter Most | Social Media, Content Marketing and User Experience | Scoop.it
What is the most important factor in realizing technology change today? Is it having the right technology or tools? Perhaps leadership support, as that is cited by so many (including myself) as a top success factor. Maybe it’s the right strategy, or roadmap? However, when it comes to what actually matters most, I have found…

Via Fred Zimny
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Rescooped by Samuel Pavin from Content Marketing & Content Strategy
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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To In 2017

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To In 2017 | Social Media, Content Marketing and User Experience | Scoop.it
If you are an inbound marketer in the B2B space, you understand how much time and energy go into planning and executing your marketing campaigns. Success not only requires a solid inbound strategy, b…

Via Stefano Principato
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Account-Based Marketing: What Content Marketers Need to Know

Account-Based Marketing: What Content Marketers Need to Know | Social Media, Content Marketing and User Experience | Scoop.it
Most marketers think a webinar with six people is a failure. But what if the campaign had the best effect sales in the quarter? – Content Marketing Institute

Via C. Todd Livengood
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C. Todd Livengood's curator insight, April 26, 1:30 PM
Combining content marketing and account-based marketing requires close collaboration between marketing and sales.
Rescooped by Samuel Pavin from MarketingHits
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How to Write a Blog Post Your Audience Can't Resist Sharing

How to Write a Blog Post Your Audience Can't Resist Sharing | Social Media, Content Marketing and User Experience | Scoop.it
Content is the lifeblood of social media marketing. If you don’t have anything worth sharing, you’ll never be able to build an audience, earn traffic or maximize your social media ROI.
One of the best places to create content to share is your blog. However, it’s not as simple as jotting down a few hundred words, hitting publish and waiting for the traffic and shares to roll in. Not every blog post will resonate on social media. But not to worry.
We’ve spelled out every step for your below. Here’s how to write a blog post your audience can’t resist sharing:

Via Brian Yanish - MarketingHits.com
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2017: word-of-mouth is arguably the most effective form of #marketing,

2017:  word-of-mouth is arguably the most effective form of #marketing, | Social Media, Content Marketing and User Experience | Scoop.it
People like to share their experiences; make sure they’ve got positive ones to spread I was attending a conference last month and forgot my credit card at the hotel I’d been staying in. Upon finding it, the hotel concierge not only called to let me know, they also arranged for it to be delivered to…

Via Fred Zimny
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