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Top 4 Secret Things You Should NEVER Do in Marketing

Top 4 Secret Things You Should NEVER Do in Marketing | Social Media, Content Marketing and User Experience | Scoop.it
Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.

Via Marty Koenig
Samuel Pavin's insight:

Secret or basics but, still, mistakes not to do and a few very good advice when it comes to marketing (and even thinking about) a product or service.

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Marty Koenig's curator insight, August 11, 2013 8:57 AM

Thse are right on. 

Social Media, Content Marketing and User Experience
Aggregating information about social media, marketing and inbound marketing, user (UX) and customer experience.
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33 User Onboarding Tools For Web & Mobile Apps

33 User Onboarding Tools For Web & Mobile Apps | Social Media, Content Marketing and User Experience | Scoop.it
Looking for tools to improve your user onboarding experience? Here's a list of 31 user onboarding tools for web apps and mobile apps.
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Paving the Way to Design Innovation

Paving the Way to Design Innovation | Social Media, Content Marketing and User Experience | Scoop.it
New technology always brings new opportunities. When the Internet and social media first hit center stage there was a strange feeling among many marke
Samuel Pavin's insight:

Consistency is the key, throughout all platforms 

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Smart Techniques To Improve Twitter For Business

Smart Techniques To Improve Twitter For Business | Social Media, Content Marketing and User Experience | Scoop.it
Believe it or not, at last count there were about a billion registered users on Twitter. While only a quarter of them use it consistently, that’s st
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How We Reduced Our Bounce Rate

How We Reduced Our Bounce Rate | Social Media, Content Marketing and User Experience | Scoop.it
Chances are you know what your website’s rate is, but many site owners just don’t know how important this number really is. So what is a bounce rate anyway and why should you be watching it? Your bounce rate is the number of visitors who land on one of your web pages and then immediately click back or leave in some way.
Samuel Pavin's insight:

A good content "how to" for any blog/website. 

Design and content are key in order to keep visitors and ensure an actual reading of the content provided. 

The point here, avoid the "app syndrome" e.g. discovery, look, discarding. 

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The 7 Success Factors of Social Business Strategy

The 7 Success Factors of Social Business Strategy | Social Media, Content Marketing and User Experience | Scoop.it
Last year, my Altimeter Group colleague Charlene Li and I published a series of research reports on the state and evolution of social business. In our research, we discovered that the most advanced businesses shared seven success factors in developing, launching, and measuring social business strategies.
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How to Get Your Blog Post Shared 1,000 Times

How to Get Your Blog Post Shared 1,000 Times | Social Media, Content Marketing and User Experience | Scoop.it
Creating a great blog post is only half the battle. In a sea of content, you also need to get the word out there. Here's how to get your blog post shared.
Samuel Pavin's insight:

Great piece found on the Canva blog. Sums up content sharing in a nice, visual way. 

And I also recommend the Buffer app. Doing the job right. 

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Why All Brands Should be Monitoring Social Media

Why All Brands Should be Monitoring Social Media | Social Media, Content Marketing and User Experience | Scoop.it
Amongst the various debates around social media’s effectiveness as a business tool, one aspect that is almost undisputable is the value of social listening.
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5 Must-Have Social Media Tools to Help You Meet Your Goals

5 Must-Have Social Media Tools to Help You Meet Your Goals | Social Media, Content Marketing and User Experience | Scoop.it

Marketers are always seeking new ways to grow and reach an audience. Often this means adding more channels to the mix, particularly when it comes to social media.

Of course, this creates major challenges when it comes to planning and messaging across a widening number of networks and platforms.


Via Kamal Bennani
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objectplace's curator insight, April 28, 7:48 AM

after the daunting overinfographic there are some good management flow tools for social media

Inside Market Strategy's curator insight, May 16, 2:38 PM

Good read.

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Infographic: There's still time to get on the Customer Service train

Infographic: There's still time to get on the Customer Service train | Social Media, Content Marketing and User Experience | Scoop.it
Concerned that your company has fallen behind the latest evolution of customer service? Then this Capgemini infographic might be good news for you.  
It also provid (RT @loyaltyip: Good news!
Samuel Pavin's insight:

Check the best startups. Not only do they offer quality and good-looking products but also top level customer service.

Beyond innovation, go back to basics and care about customers. That is where the difference is made.

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10 Steps to Successful Social CRM

10 Steps to Successful Social CRM | Social Media, Content Marketing and User Experience | Scoop.it
Customer relationship management (CRM) is integral to the long-term success of a company. Now, with online community participation and social media usage at an
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GoPro Shows How to Win by Losing Control

GoPro Shows How to Win by Losing Control | Social Media, Content Marketing and User Experience | Scoop.it
The days when companies could tightly control what’s said about them are long gone (if they ever really existed.)  Social networks and new technologies now produce brand conversations and brand experiences that companies have no control over. You can either deny this new reality and wrestle with people over control of [...]
Samuel Pavin's insight:

Should you strictly control social media linked to your brand or leave room for freedom ?

Knowing that apart from corporate accounts, the rest of the internet is a free space anyway.

Letting the users, fans or haters, take charge does indeed bear risks but, in some, way that is also where the personality of a brand shows up on the networks.

GoPro is about getting out there, exploring and taking risks. And so is their social media handling.

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Smart Ways to Beat Social Media Burnout

Smart Ways to Beat Social Media Burnout | Social Media, Content Marketing and User Experience | Scoop.it
How do you beat social media burnout? 6 ways to handle the firehouse of content coming at you and stop social media burnout once and for all!
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How To Use Color In Your Social Media Strategy [INFOGRAPHIC]

How To Use Color In Your Social Media Strategy [INFOGRAPHIC] | Social Media, Content Marketing and User Experience | Scoop.it
How To Use Color In Your Social Media Strategy [INFOGRAPHIC]
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Five simple tips for improving your LinkedIn B2B marketing

Five simple tips for improving your LinkedIn B2B marketing | Social Media, Content Marketing and User Experience | Scoop.it
Many people say to me that they don’t generate any business through LinkedIn. I have a simple reply. You’re doing it wrong.
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How to Write a Tweet: 8 Formulas to Get You Started

How to Write a Tweet: 8 Formulas to Get You Started | Social Media, Content Marketing and User Experience | Scoop.it
Not sure what to tweet on Twitter? Here are some templated Twitter "formulas" to get you started.
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50 Resources to Help You Create Customers for Life

50 Resources to Help You Create Customers for Life | Social Media, Content Marketing and User Experience | Scoop.it
Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Helpscout blog. Earning customer loyalty is an uphill battle,
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Why You Need to Hustle Content: A Lesson from The New York Times Innovation Report

Why You Need to Hustle Content: A Lesson from The New York Times Innovation Report | Social Media, Content Marketing and User Experience | Scoop.it
Read this blog post to understand what content marketers can learn from The New York Times Innovation report.
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Why Canva is Taking Over Visual Social Media

Why Canva is Taking Over Visual Social Media | Social Media, Content Marketing and User Experience | Scoop.it
Peg Fitzpatrick, Head of Social Strategy at Canva and Managing Partner of 12 Most, joins the Social Pros Podcast this week to discuss building a brand's online presence from the ground up, the on-going importance of Pinterest, and how Canva can help brands revolutionize their visual presence online.
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Social Media Savoir Faire

Social Media Savoir Faire | Social Media, Content Marketing and User Experience | Scoop.it
How To Build A Social Media Marketing Funnel [INFOGRAPHIC]
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Everything Facebook Announced at F8

Everything Facebook Announced at F8 | Social Media, Content Marketing and User Experience | Scoop.it
At Facebook’s F8 conference, there were a lot of announcements that you might want to know about. Mark Zuckerberg shared information about how Facebook are looking to build, grow and monetize through its many tools.
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Building a Culture of Innovation

Innovation is thrown around so casually these days it's lost its meaning. This talk spells out how to build a culture of learning based on emergent strategie...

Via Mario K. Sakata
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5 Things You MUST Check Before Hitting the Publish Button [INFOGRAPHIC]

5 Things You MUST Check Before Hitting the Publish Button [INFOGRAPHIC] | Social Media, Content Marketing and User Experience | Scoop.it
So here you are. You have chosen a topic that inspired you enough to write something about it and share your opinion on the matter. You spent a considerable amount of time taking care of the words you used, you removed any typing mistake you could find and so far you think the content is …
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5 lessons I’ve learnt about social media, by Canva founder Melanie Perkins

5 lessons I’ve learnt about social media, by Canva founder Melanie Perkins | Social Media, Content Marketing and User Experience | Scoop.it
Since day one, Canva has focussed on building a community for its users. Here are some of the most important lessons it’s learned.
Samuel Pavin's insight:

Social Media for - and by - startups. Hands-on with real-life experience of an entrepreneur using social media for her startup.

And Canva rules by the way.

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10 Tactics You Must Use in Your Content Marketing Strategy

10 Tactics You Must Use in Your Content Marketing Strategy | Social Media, Content Marketing and User Experience | Scoop.it

What drives traffic on the social web at high speed is great content and social networks. Here are 10 tactics you must use in your content marketing strategy.


Via Kamal Bennani
Samuel Pavin's insight:

Definitely the 10 pillars of content marketing. With a point : use only those making sense vs your plan and positioning.

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aanve's curator insight, April 9, 8:36 PM

www.aanve.com

 

Bill Hurley's curator insight, April 13, 10:13 AM

Successful content marketing is about more than just the blog. It's about your own personal mix of ebooks, videos, podcasts, infographics, slide presentations, social media, PR, webinars, and more!

Rescooped by Samuel Pavin from Social Media, SEO, Mobile, Digital Marketing
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The Top 15 Social Media Marketing Strategy Mistakes to Avoid

The Top 15 Social Media Marketing Strategy Mistakes to Avoid | Social Media, Content Marketing and User Experience | Scoop.it

Simply opening an account or sending out tweets is not enough to make your social media effective. Here are 15 social media marketing strategy mistakes to avoid.


Via Kamal Bennani
Samuel Pavin's insight:

Mistakes to avoid and great tips for social media success at the same time.

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