Social Media, Content Marketing and User Experience
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Top 4 Secret Things You Should NEVER Do in Marketing

Top 4 Secret Things You Should NEVER Do in Marketing | Social Media, Content Marketing and User Experience | Scoop.it
Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.

Via Marty Koenig
Samuel Pavin's insight:

Secret or basics but, still, mistakes not to do and a few very good advice when it comes to marketing (and even thinking about) a product or service.

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Marty Koenig's curator insight, August 11, 2013 11:57 AM

Thse are right on. 

Social Media, Content Marketing and User Experience
Aggregating information about social media, marketing and inbound marketing, user (UX) and customer experience.
Curated by Samuel Pavin
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Rescooped by Samuel Pavin from Content Marketing & Content Strategy
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How to Find Your Brand Story

How to Find Your Brand Story | Social Media, Content Marketing and User Experience | Scoop.it
Several brands have long recognized the power of brand storytelling to build trust and loyal brand advocates (Think: Apple, Nike, Coca-Cola). Their stories — many of them legendary — help…

Via Stefano Principato
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Rescooped by Samuel Pavin from Content Marketing & Content Strategy
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What’s Your Story? It’s Your Most Important Sales Weapon

What’s Your Story? It’s Your Most Important Sales Weapon | Social Media, Content Marketing and User Experience | Scoop.it
With a compelling sales story you can quickly break through, differentiate your company, build trust and preference, and justify a premium price. In Mike Weinberg’s bestselling book New Sales. Simp…

Via Stefano Principato
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Rescooped by Samuel Pavin from Entrepreneurship, Innovation
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Facebook is Beating Google in Referral Traffic: What Does This Mean For Marketers?

Facebook is Beating Google in Referral Traffic: What Does This Mean For Marketers? | Social Media, Content Marketing and User Experience | Scoop.it
Read the article: Facebook is Beating Google in Referral Traffic: What Does This Mean For Marketers? | Written by social media specialists from Socialbakers.

Via Marylene Delbourg-Delphis
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David Stapleton's curator insight, July 17, 12:12 AM
Marketing and wealth play a key difference in our thought system
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A Guide to Creating Content for Every Stage of Your Marketing Funnel

A Guide to Creating Content for Every Stage of Your Marketing Funnel | Social Media, Content Marketing and User Experience | Scoop.it
A well-designed marketing funnel turns your site’s visitors into customers. The better you can improve that funnel, the better your profits will be.

Via Os Ishmael
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Marc Kneepkens's curator insight, July 10, 1:10 PM

Watch this information, your results will go up either dramatically or incrementally... 

David Stapleton's curator insight, July 12, 12:53 AM
Whats best for business
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Why Case Studies Are Great Marketing Tools

Why Case Studies Are Great Marketing Tools | Social Media, Content Marketing and User Experience | Scoop.it
Unlike more sales-oriented strategies, content marketing is a great way to educate existing and future customers about your industry in relevant ways. While eBooks and guides are useful long-form content marketing types, case studies are unique in the way they combine storytelling with providing information relevant to your business.
Via Brian Yanish - MarketingHits.com
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David Stapleton's curator insight, July 11, 9:03 PM
Your success is the place to be
Rescooped by Samuel Pavin from Content Creation, Curation, Management
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How to Find the Best Content to Share on Social Media

How to Find the Best Content to Share on Social Media | Social Media, Content Marketing and User Experience | Scoop.it
Content Sources You Can Use Now on Social Media It’s important to reach your audience not only through your own original articles — you need to also capture their attention on social media with b…

Via massimo facchinetti
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Rescooped by Samuel Pavin from Content Marketing & Content Strategy
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The 6 Marketing Channels You Should Be Personalizing

The 6 Marketing Channels You Should Be Personalizing | Social Media, Content Marketing and User Experience | Scoop.it
It isn’t enough to master your marketing communications through one channel if your current or prospective customers engage with you in many different channels. And for most companies, it is pretty…

Via Stefano Principato
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Michel Charvolin's curator insight, June 26, 3:19 AM

http://worldtransferonline.blogspot.com/

Get a better deal for your international money exchange: http://bit.ly/2o1u9jo

Rescooped by Samuel Pavin from Digital Marketing Trends
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How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms

How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms | Social Media, Content Marketing and User Experience | Scoop.it
Learn how to craft compelling videos for multiple social networks.

Via Peg Corwin
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Peg Corwin's curator insight, June 10, 9:21 AM

Video best practices for Facebook, Instagram, Twitter and YouTube. "Video isn't optional."

Rescooped by Samuel Pavin from Designing service
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After all those years Businesses still unclear which team should own customer experience #digital #cx

After all those years Businesses still unclear which team should own customer experience #digital #cx | Social Media, Content Marketing and User Experience | Scoop.it
Chief marketing officers and other C-suite executives are unclear who should be in charge of the customer experience. This confusion is a key challenge for 30% of the UK and US marketers, CEOs and chief customer officers surveyed by software company Calabrio, which is having a significant impact on the experiences these businesses deliver. In the UK, for example, less…

Via Fred Zimny
Samuel Pavin's insight:
An easy answer here that keeps getting lost in nearly every company: EVERYBODY is responsible for the customer experience ! 
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LinkedIn Etiquette Guide 2017: 20 Do’s & Don’ts #Infographic

LinkedIn Etiquette Guide 2017: 20 Do’s & Don’ts #Infographic | Social Media, Content Marketing and User Experience | Scoop.it
LinkedIn expert Melonie Dodaro has provided an updated list of LinkedIn etiquette tips and guidelines.

Via Brian Yanish - MarketingHits.com
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9 Logo Design Trends To Keep An Eye On In 2017. Minimalism, Animation, Line Art And 6 More

9 Logo Design Trends To Keep An Eye On In 2017. Minimalism, Animation, Line Art And 6 More | Social Media, Content Marketing and User Experience | Scoop.it
From line art and animated logos to negative space, we've gathered 9 logo design trends to watch for in 2017 illustrated with 37 logo examples
Via Brian Yanish - MarketingHits.com
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Rescooped by Samuel Pavin from Artdictive Habits : Sustainable Lifestyle
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Button Design Guide: How to Design Buttons that Convert

Button Design Guide: How to Design Buttons that Convert | Social Media, Content Marketing and User Experience | Scoop.it
Buttons are a central but often neglected element of web design. Learn to create buttons and CTAs visitors can't help but click in this button design guide.

Via Webgrrl
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Rescooped by Samuel Pavin from Just Story It! Biz Storytelling
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Story Wisdom From Calvin & Hobbs

Story Wisdom From Calvin & Hobbs | Social Media, Content Marketing and User Experience | Scoop.it

Too true, too often!


Via Karen Dietz
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Karen Dietz's curator insight, May 25, 2:10 PM

LOL -- I just couldn't resist sharing this with you. Enjoy the chuckle!

Rescooped by Samuel Pavin from Public Relations & Social Marketing Insight
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16 Types of Visual Content to Revitalize Your Social Media Marketing

16 Types of Visual Content to Revitalize Your Social Media Marketing | Social Media, Content Marketing and User Experience | Scoop.it

Today’s audience has trouble focusing because of their hyperactive, commotion-ridden environment. Everyday, people are exposed to more webpages, TV shows, social media posts, instant gratification technologies and data.


The Attention Economy records how one Sunday New York Times edition presents more factual data than 15th century readers could access in their entire lifetimes! According to new research, social media marketers are turning to visual content to get the job done.


The power of visual content marketing isn’t a new concept. Graphic designers have always had a role to play in marketing and advertising, even on traditional media like TV and newspapers....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 19, 2:31 AM

Check out 16 types of visual content that can ramp up your readership.

Rescooped by Samuel Pavin from Content Marketing & Content Strategy
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4 Effective Brand Storytelling Techniques For Increased Engagement

4 Effective Brand Storytelling Techniques For Increased Engagement | Social Media, Content Marketing and User Experience | Scoop.it
Techniques for More Effective Storytelling In Marketing Before we get into some brand storytelling techniques for marketers, we’d like to share a fun little story of our own, The Adventures of Poor…

Via Stefano Principato
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How To Use Instagram For Business: A Complete Guide for Marketers

How To Use Instagram For Business: A Complete Guide for Marketers | Social Media, Content Marketing and User Experience | Scoop.it
Everything you need to know about using Instagram for business—from setting up your account to creating a winning strategy.
Via Brian Yanish - MarketingHits.com
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Rescooped by Samuel Pavin from Content Marketing & Content Strategy
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Why Quality Content is the Foundation of SEO

Why Quality Content is the Foundation of SEO | Social Media, Content Marketing and User Experience | Scoop.it
It always surprises me that a company will happily pay for design and programming, but not for content. Take a look at the ads for writers and content creators. On average, the pay scale is dismal co…

Via Stefano Principato
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How Your Small Business Social Media Can Compete #socialmediamarketing

How Your Small Business Social Media Can Compete #socialmediamarketing | Social Media, Content Marketing and User Experience | Scoop.it
Want your small business social media to stand out and yield measurable results?

You still can although it may take longer to achieve your objectives.

The reality is social media still works for small businesses if you consistently publish, curate and engage with your followers on topics core to your offering.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, July 5, 10:18 AM

As I mentioned in my latest talk I gave to businesses, if you are not using social media to market your business you are missing out on future customers.

David Stapleton's curator insight, July 11, 9:05 PM
The wealth here is all together
Rescooped by Samuel Pavin from MarketingHits
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How Facebook Messenger bots are driving social change around the world

How Facebook Messenger bots are driving social change around the world | Social Media, Content Marketing and User Experience | Scoop.it
You could say Facebook Messenger was once the social network's most loathed feature. In 2014, the company forced users to download a separate app if they wanted to send and receive messages on their phones, and as a result, Messenger rose to No. 1 in the App Store—but with a dismal one-star rating.

Fast forward three years, and you still need to download the app (sorry). But Messenger has evolved, updated with shiny new features, a discover tab, advanced functionality, and a streamlined desktop version. And while it isn't perfect, it has become something none of us expected: an actual force for social good around the globe.

Via Brian Yanish - MarketingHits.com
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Rescooped by Samuel Pavin from Content Marketing and Curation for Small Business
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A guide to creating and monetizing your first online course

A guide to creating and monetizing your first online course | Social Media, Content Marketing and User Experience | Scoop.it
Online courses are more popular than ever before. If you’re looking for a new way to monetize content, this may be the best option you can pursue moving forward.

Via Peg Corwin
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Peg Corwin's curator insight, June 19, 8:37 AM

Content marketers, here's a nice overview of how to create and market an online course, including brief discussions of topic, monetization, content and promotion.

Miguel A. de Jesus's curator insight, June 21, 2:53 PM

Great perspectives and ideas.

Rescooped by Samuel Pavin from Content Marketing & Content Strategy
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4 Free Visual Marketing Resources

4 Free Visual Marketing Resources | Social Media, Content Marketing and User Experience | Scoop.it
Use These 4 Tools to Improve Your Visual Marketing Today I have some resources to help you improve your visual marketing with free quality royalty free images. Here are four links with tips and trick…

Via Stefano Principato
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Rescooped by Samuel Pavin from Customer Experience, Satisfaction et Fidélité client
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The 2017 Customer Experience Index: Where does your brand rank?

The 2017 Customer Experience Index: Where does your brand rank? | Social Media, Content Marketing and User Experience | Scoop.it
The IBM 2017 Customer Experience Index (CEI) study finds that brands need to work harder to meet consumer expectations.To avoid being marginalise

Via Christian Barbaray
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Facebook says people can't stop looking at Facebook during TV commercials

Facebook says people can't stop looking at Facebook during TV commercials | Social Media, Content Marketing and User Experience | Scoop.it
Facebook has released new research telling you what you already know: You can't stop looking at your phone during TV commercials.The social network examined the Facebook activity of a select group of users while they were watching the season premiere of a big TV show. During each commercial break, the group of 537 respondents starting using Facebook more.
Via Brian Yanish - MarketingHits.com
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Rescooped by Samuel Pavin from Designing service
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Consumer sentiment around the world: Trending upward | McKinsey & Company

Consumer sentiment around the world: Trending upward | McKinsey & Company | Social Media, Content Marketing and User Experience | Scoop.it
In many countries, consumers felt less financial pressure in 2016 than they did the year before.More consumers across the globe are enjoying a sense of financial stability. In our second annual Global Consumer Sentiment Survey, conducted in September 2016 across 25 countries,1 fewer consumers said they were delaying purchases, cutting back on spending, and feeling…

Via Fred Zimny
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How chatbots will evolve over the next 5 years

How chatbots will evolve over the next 5 years | Social Media, Content Marketing and User Experience | Scoop.it
Bots hit the scene so quickly in 2016 that many people have started to wonder if they’re just a temporary fad that will give way to a new technology this year or next.
Via Emeric Nectoux
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