Chances are you know what your website’s rate is, but many site owners just don’t know how important this number really is. So what is a bounce rate anyway and why should you be watching it? Your bounce rate is the number of visitors who land on one of your web pages and then immediately click back or leave in some way.
Samuel Pavin's insight:
A good content "how to" for any blog/website.
Design and content are key in order to keep visitors and ensure an actual reading of the content provided.
The point here, avoid the "app syndrome" e.g. discovery, look, discarding.
Last year, my Altimeter Group colleague Charlene Li and I published a series of research reports on the state and evolution of social business. In our research, we discovered that the most advanced businesses shared seven success factors in developing, launching, and measuring social business strategies.
The days when companies could tightly control what’s said about them are long gone (if they ever really existed.) Social networks and new technologies now produce brand conversations and brand experiences that companies have no control over. You can either deny this new reality and wrestle with people over control of [...]
Samuel Pavin's insight:
Should you strictly control social media linked to your brand or leave room for freedom ?
Knowing that apart from corporate accounts, the rest of the internet is a free space anyway.
Letting the users, fans or haters, take charge does indeed bear risks but, in some, way that is also where the personality of a brand shows up on the networks.
GoPro is about getting out there, exploring and taking risks. And so is their social media handling.
Peg Fitzpatrick, Head of Social Strategy at Canva and Managing Partner of 12 Most, joins the Social Pros Podcast this week to discuss building a brand's online presence from the ground up, the on-going importance of Pinterest, and how Canva can help brands revolutionize their visual presence online.
At Facebook’s F8 conference, there were a lot of announcements that you might want to know about. Mark Zuckerberg shared information about how Facebook are looking to build, grow and monetize through its many tools.
So here you are. You have chosen a topic that inspired you enough to write something about it and share your opinion on the matter. You spent a considerable amount of time taking care of the words you used, you removed any typing mistake you could find and so far you think the content is …