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World’s Largest Professional Network | LinkedIn

400 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.
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How leaders kill meaning at work | McKinsey & Company

How leaders kill meaning at work | McKinsey & Company | Business Topics | Scoop.it
Senior executives routinely undermine creativity, productivity, and commitment by damaging the inner work lives of their employees in four avoidable ways. A McKinsey Quarterly article.
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76% of Marketing Execs Say They Don't Target With Behavioral Data - Adweek

76% of Marketing Execs Say They Don't Target With Behavioral Data - Adweek | Business Topics | Scoop.it
Adweek 76% of Marketing Execs Say They Don't Target With Behavioral Data Adweek Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On...
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A Short History of Joe Oliver, Canada's New Finance Minister ...

A Short History of Joe Oliver, Canada's New Finance Minister ... | Business Topics | Scoop.it
Joe Oliver, Canada's new federal Minister of Finance, made quite a name for himself during his tenure as Minister of Natural Resources. In his former position Oliver proved himself a fierce and outspoken defender of the ...
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Suddenly $120 million of Bitcoins is un-lost - Yahoo Finance (blog)

Suddenly $120 million of Bitcoins is un-lost - Yahoo Finance (blog) | Business Topics | Scoop.it
Suddenly $120 million of Bitcoins is un-lost
Yahoo Finance (blog)
Bankrupt virtual currency dealer Mt.Gox finally had some good news for customers who have seen some 750,000 bitcoins lost from their accounts.
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10 Ways To Squeeze More From Your Interactive Marketing Budget - Marketing Land

10 Ways To Squeeze More From Your Interactive Marketing Budget - Marketing Land | Business Topics | Scoop.it
10 Ways To Squeeze More From Your Interactive Marketing Budget
Marketing Land
As marketers, we're always striving to get the most from our budget without compromising the brand or the customer's experience — not an easy feat.
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5 Reasons You Need Marketing Skills (and How to Get Them) - Mashable

5 Reasons You Need Marketing Skills (and How to Get Them) - Mashable | Business Topics | Scoop.it
5 Reasons You Need Marketing Skills (and How to Get Them)
Mashable
But that's not the only reason that having a few marketing skills in your professional toolkit isn't a bad thing.
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Five Up-And-Coming Tech Trends For Entrepreneurs

Five Up-And-Coming Tech Trends For Entrepreneurs | Business Topics | Scoop.it
From content creation to e-learning, Robert Sofia outlines the top 5 opportunities for entrepreneurs to build -- or invest in.
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B2B Marketing Strategy Infographic - Fusion Marketing Partners | #TheMarketingTechAlert

B2B Marketing Strategy Infographic - Fusion Marketing Partners | #TheMarketingTechAlert | Business Topics | Scoop.it
This B2B marketing strategy infographic shows lead generation trends to build market awareness and fill the sales funnel at a low blended cost per lead.

 

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► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, March 2, 2014 7:19 PM

Excellent infographic, and difficult against which to argue.

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12 Steps to Launching a Successful Social Media Strategy for Your Nonprofit

12 Steps to Launching a Successful Social Media Strategy for Your Nonprofit | Business Topics | Scoop.it
Date: Tuesday, March 18 Time: 1pm-2:30 EDT Cost: $50 or Winter Webinar Special Presented by: Heather Mansfield View: Complete Webinar Schedule (Webinar Next Tuesday!
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Why McDonald's competitors are eating its lunch - Yahoo Finance (blog)

Why McDonald's competitors are eating its lunch - Yahoo Finance (blog) | Business Topics | Scoop.it
Yahoo Finance (blog)
Why McDonald's competitors are eating its lunch
Yahoo Finance (blog)
McDonald's February same-store sales data are in and, according to the company, bad weather is in part to blame for the 1.4% drop in US sales.
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4 Principles of Marketing Strategy

Click here http://www.briantracy.com/youtube to receive FREE gifts, newsletters and promotions! A short clip from my Total Business Mastery seminar about the...
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Small Business Owners Say Main Street Is Back. Here's Why

Small Business Owners Say Main Street Is Back. Here's Why | Business Topics | Scoop.it
While they haven't struggled more than some social media startups, small companies are clawing their way back to profitability.
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Thinker. Builder. Improver. Producer. Which One Is the Right Hire?

Thinker. Builder. Improver. Producer. Which One Is the Right Hire? | Business Topics | Scoop.it
The answer depends on your company's lifecycle stage, and the makeup of your existing team. Here's how to match future needs to current candidates and their strengths.
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Throw Back Thursday: 5 Old School Marketing Methods That Still Work - Forbes

Throw Back Thursday: 5 Old School Marketing Methods That Still Work - Forbes | Business Topics | Scoop.it
Throw Back Thursday: 5 Old School Marketing Methods That Still Work
Forbes
Even as we boldly move forward in the digital age, some things seem to remain the same. Marketing methods are an excellent example of this dichotomy.
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Shift in career values means millennials in finance jobs want more than money - The Guardian

Shift in career values means millennials in finance jobs want more than money - The Guardian | Business Topics | Scoop.it
The Guardian Shift in career values means millennials in finance jobs want more than money The Guardian For some, the answer is a consummate rejection of the financial industry, and specifically of investment banking – the role that received the...
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The Morning Ledger: Fed 'Stress Test' Passes 29 of 30 Banks - Wall Street Journal (blog)

The Morning Ledger: Fed 'Stress Test' Passes 29 of 30 Banks - Wall Street Journal (blog) | Business Topics | Scoop.it
The Morning Ledger: Fed 'Stress Test' Passes 29 of 30 Banks Wall Street Journal (blog) The high pass rate of the Fed's bank 'stress test', coupled with rising profits on Wall Street as the economy improves, could be taken as an indication that...
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News Byte: Digital Marketing Spending Set to Surpass Direct Mail - Direct Marketing News

News Byte: Digital Marketing Spending Set to Surpass Direct Mail - Direct Marketing News | Business Topics | Scoop.it
News Byte: Digital Marketing Spending Set to Surpass Direct Mail
Direct Marketing News
Jay Rockefeller and the 60 Minutes crew may come to trash data-driven marketing (DDM), but marketers themselves come to praise it.
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Startup marketing advice from Nike, Starbucks vet: 'Think of your brand as a ... - GeekWire

Startup marketing advice from Nike, Starbucks vet: 'Think of your brand as a ... - GeekWire | Business Topics | Scoop.it
GeekWire
Startup marketing advice from Nike, Starbucks vet: 'Think of your brand as a ...
GeekWire
Hainsworth, founder of Seattle-based advertising agency Tether, shared some marketing wisdom at the Hardware Workshop in Seattle this weekend.
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E-finance boom clouded by unknown dangers - Global Times

E-finance boom clouded by unknown dangers - Global Times | Business Topics | Scoop.it
Global Times E-finance boom clouded by unknown dangers Global Times A yearlong explosion in new financial services from nonfinancial companies took a pause last week, when the central bank put the brakes on a plan by Internet giants Alibaba and...
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Is your budget process stuck on last year’s numbers? | McKinsey & Company

Is your budget process stuck on last year’s numbers? | McKinsey & Company | Business Topics | Scoop.it
Budgeting decisions are often anchored to the past. Here’s how to dislodge them. A McKinsey & Company article.
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50% of businesses believe that social offers greatest marketing opportunities over next year

50% of businesses believe that social offers greatest marketing opportunities over next year | Business Topics | Scoop.it

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.

 

When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%....


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gringoadepto's curator insight, March 7, 2014 11:27 PM

Is the socialization of life enforcing herd instinct ?

Diane Rivens's curator insight, March 26, 2014 1:51 PM

Digitial Marketing simply cannot be ignore any longer!

Trenzcape's curator insight, June 21, 2014 2:28 AM

Social Marketing moves ahead of even Email, SEO and Mobile  in terms  of marketing oppurtunities!

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Here Are 15 of Marketing's Most Memorable Experiential Moves ...

From Red Bull's "Stratos" to Coca-Cola's "Open Happiness," here are 15 of marketing's memorable experiences.
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How to Bridge the Gap Between Online and Offline Marketing - Mashable

How to Bridge the Gap Between Online and Offline Marketing - Mashable | Business Topics | Scoop.it
How to Bridge the Gap Between Online and Offline Marketing
Mashable
There is no brick-and-mortar. There is no ecommerce.
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