As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways.
Newspapers find themselves at a crossroads: they need to generate more revenue in order to stay in business, but some of the ways they could do that might conflict with the public-interest aspect of journalism.
“Retail is the stage and men and women are the audience who come to see, to shop and to be entertained,” said Pegler, before adding that this notion was nothing new or original. After all, he explained, Shakespeare once said that “all the world is a stage and men and women are merely players,” and Howard Dietz and Arthur Schwartz penned the words and music – “The world is a stage and the stage is a world of entertainment.”
The study examined current specialty online retailers from a variety of industries and verticals. Specialty areas include electronics, pet supplies, health and beauty, educational supplies, food, gifts, clothing, sporting goods, hardware, and automotive, among others.
With a looming $10 billion IPO on the horizon and a community that’s estimated to hit 1 billion users this Fall, Facebook seems unstoppable. Yet on one important front, the store front that is, Facebook has exposed an imperfection. People are not proving ready to actually buy goods and services in Facebook...
Frank Eliason has championed the adaption and transformation of customer service during his time at Comcast and at CITI. Never one to shy away from sharing his opinions, he’s certainly bullish on where service needs to be as a function and a philosophy versus where it is today. In fact, he’s gone so far as to call out social media customer service as being a “failure” in its current state.
Tesco Homeplus is expanding the trial of its award-winning virtual stores to more than 20 bus stops in South Korea, giving busy commuters the opportunity to do their grocery shopping while waiting for the bus...
After 14 years as the world's biggest mobile phone maker, Nokia has lost the top spot to Korean rival Samsung. The question facing the Finnish company's bosses now is whether they can ever regain the momentum they've lost.