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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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101 Ways to Make Your e-Book Sexy

101 Ways to Make Your e-Book Sexy | BUSINESS and more | Scoop.it
Congratulations, you’ve done it.

You’ve finally finished writing that eBook you swore you’d make to help your audience with a problem you see all too often.

Now what?

Well, now that the writing is done, you need to pull it all together in a nice layout and get it ready for distribution. But what’s the best way to do that? Is there any “tricks of the trade” when it comes to eBook design? How do you create an eBook layout that’s both appealing and easy to navigate all at the same time?...
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The Leader's Checklist For The Startup Manager

The Leader's Checklist For The Startup Manager | BUSINESS and more | Scoop.it
Sustained growth requires deft leadership. Here's a set of core principles for taking your enterprise to the next level.

When Margaret Whitman came in to build eBay in 1998, the company only employed 35. When she departed a decade later, its payroll had soared to 15,000.

When Liu Chuanzhi started Lenovo in 1984, he began with just two employees, including himself. Twenty-seven years later, he now runs the world's fourth largest personal-computer company, with more than 22,000 at work.

On arrival at eBay's office, Whitman found that her staff maintained no appointment calendars or any structure—none were required for the informal ways in which founder Pierre Omidyar had led the fledgling enterprise...
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8 Ways to Maximize Your YouTube Marketing Results

8 Ways to Maximize Your YouTube Marketing Results | BUSINESS and more | Scoop.it
YouTube tips and techniques to improve your videos and get more out of your investment in video marketing.


Are you on YouTube? Are you getting the results you hoped for?

In this article I’ll share 8 actionable tips to enhance your YouTube marketing.

Why YouTube?

The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%...
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7 Traits You Need if You Want to Be An Entrepreneur

7 Traits You Need if You Want to Be An Entrepreneur | BUSINESS and more | Scoop.it
If your thinking about starting your own business you better see if you have these 7 needed traits to make it!


If you’re reading this and wondering where to start on your quest for entrepreneurship, there is one good piece of news for you. Entrepreneurs are not born – they are made.
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26 Lessons from a 26 Year Old CEO

26 Lessons from a 26 Year Old CEO | BUSINESS and more | Scoop.it
On April 25th I turned 26, and a few weeks later my web marketing agency turned two. What started as a single person mini-business, has turned into a 27 person global web marketing firm in just two short years. I’ve been immensely grateful for the opportunities life has presented me with. And, as I look forward to the future, it would only be fair to look back as well.

Here are 26 lessons I have learned as a young entrepreneur and CEO...
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How to Build an Incredibly Lazy (and Successful) Business | Illuminated Mind

How to Build an Incredibly Lazy (and Successful) Business | Illuminated Mind | BUSINESS and more | Scoop.it
I’ll be the first one to admit it: I don’t like working hard.

I go out of my way to be as lazy as possible. I have a hard time doing stuff that I don’t want to do. And even the things that I really don’t mind doing, I’m just not driven enough to pursue them full force. Other people might want to do 50 state book tours and create content five days a week. Not me.

And yet, I’ve still managed to build a pretty successful business, deliberately going out of my way to not put in too much effort.

Sometimes I feel inspired to do a lot of connecting, writing or work on a big product launch. But most of the time I work 4 or 5 hour days. I spend the rest of my time hiking, practicing martial arts, reading and spending time with my wife...
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LinkedIn Marketing Debate: Should Your LinkedIn Profile Be In 1st Person or 3rd Person?

LinkedIn Marketing Debate: Should Your LinkedIn Profile Be In 1st Person or 3rd Person? | BUSINESS and more | Scoop.it
I spend hundreds of hours on LinkedIn every month researching, testing, tweaking and seeing what works and what doesn’t – and that’s on top of the hours I spend marketing my business and my clients’ businesses on LinkedIn. So in a week’s time I view thousands of different professional profiles. I see people who write there profile in 1st person. Others will write in 3rd person.

Even the LinkedIn marketing experts say different things when it comes to whether or not you should write your LinkedIn profile summary in first person or third person. So, today with this article, I am putting the debate to rest. I’m giving you the definitive answer to whether you should write your profile in 1st person or 3rd person – along with the reasons why.

7 Reasons to Put Your LinkedIn Profile in 1st Person And Not 3rd Person...
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What’s the Fuss with Google+?

What’s the Fuss with Google+? | BUSINESS and more | Scoop.it
If you’ve been living under a marketing rock, perhaps you’ve missed the limited launch of Google’s new social media platform, Google+. Whether you’ve received an invitation or spent time begging for one, the question now is how B2B marketing professionals will transform their social media tactical plans as more people join this shiny new social network....
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Local SEO: 10 Tips for Ranking in Your Area

Local SEO: 10 Tips for Ranking in Your Area | BUSINESS and more | Scoop.it
Any business of any size can benefit from search engine optimization (SEO). Geo-specific optimization in particular can make a small investment go a long way, as well as ensuring more relevant people click through to your pages.

For example, “plumber in London” or “offices in Oxford” will be less competitive than simply “plumber” or “office hire.” If you provide services to a specific area, then read on for my 10 top tips.
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6 Daily Habits for Facebook Marketing Success

6 Daily Habits for Facebook Marketing Success | BUSINESS and more | Scoop.it
Do you feel overwhelmed by Facebook? Wouldn’t it be nice to know specific daily actions you can take to get real results on your Facebook page?

You’ve come to the right place.

Facebook marketing, when done right, is an extremely powerful tool. It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader.

To reap these business-building benefits, the key is to develop daily habits...
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The 5 Fundamental Rules Of Working From Home

The 5 Fundamental Rules Of Working From Home | BUSINESS and more | Scoop.it
Suppose you finally took the plunge: resigned your corporate job, decided to follow the passion of your life and (by lack of a new office space, of course), you started to work from home. Welcome to the club! Been there for a few years now and, guess what, it turned out that working from home is not as simple as I thought it would be.

It certainly has a tons of advantages, but those advantages won’t come in a sugary, care free, or all pinky and happy-go-lucky package. On the contrary. When you work from home, maintaining a constant productivity flow may be a real challenge. And there are many reasons for that.
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Blogging Tips for the B2B Professional

Blogging Tips for the B2B Professional | BUSINESS and more | Scoop.it
We have many B2B clients who are technical experts and have great deal of thought leadership to offer, but to get them blogging is a tall order. For the busy technical professional writing their first blog post is a bit like jumping in to a pool, but when there’s nothing to lose, I say, take the plunge. Sharing thought leadership through blogging gives your firm a voice to communicate on a hot topic to a wide audience. B2B businesses gain interaction and feedback from their audience, while providing them a valuable information resource.

B2B Blogging Goals

- Thought leadership
- Brand awareness
- Client engagement
- Enhance corporate image
- Drive traffic to their Web site
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The Five Most Important Leadership Qualities

The Five Most Important Leadership Qualities | BUSINESS and more | Scoop.it
These are the five leadership traits or leadership qualities that followers say they most want to see in a leader. These traits can improve your quality of leadership.

Some sit and pontificate about whether leaders are made or born. The true leader ignores such arguments and instead concentrates on developing the leadership qualities necessary for success. In this article, we are going to discuss five leadership traits or leadership qualities that people look for in a leader.

If you are able to increase your skill in displaying these five quality characteristics, you will make it easier for people to want to follow you. The less time you have to spend on getting others to follow you, the more time you have to spend refining exactly where you want to go and how to get there...
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Seth's Blog: Secrets of the biggest selling launch ever

Seth's Blog: Secrets of the biggest selling launch ever | BUSINESS and more | Scoop.it
Apple reports that on the first day they sold more than $150,000,000 worth of iPads. I can't think of a product or movie or any other launch that has ever come close to generating that much direct revenue.

Are their tactics reserved for giant consumer fads? I don't think so. In fact, they work even better for smaller gigs and more focused markets.

1. Earn a permission asset. Over 25 years, Apple has earned the privilege of delivering anticipated, personal and relevant messages to their tribe. They can get the word out about a new product without a lot of money because one by one, they've signed people up. They didn't sell 300,000 iPads in one day, they sold them over a few decades...
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The Really Simple Way to Get Work Done | zen habits

The Really Simple Way to Get Work Done | zen habits | BUSINESS and more | Scoop.it
Imagine getting a full day’s work done by noon. Sounds impossible, right? But it really shouldn’t be. If you eliminated all the time you spend procrastinating, distracted or stalled, getting a full day of work done by noon could be realized.

But being so productive is easier said than done. Most productivity advice comes in one of two flavors. Either slogans like, “Do it now!” which rarely work long-term, or complex systems like GTD, which work well, but require dozens of lists and obsessive dedication to pull off.

I want to share with you a third alternative. An approach that uses the psychology of procrastination to keep you focused while being simple enough that it needs little effort to maintain.

The Psychology of Procrastination...
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Hey Entrepreneurs: Be Scared, and Do It Anyway!

Hey Entrepreneurs: Be Scared, and Do It Anyway! | BUSINESS and more | Scoop.it
Speaking from personal experience, quitting my job to start my own company was one of the most unanticipated decisions I have ever made – and I wouldn’t change it for the world. Being an entrepreneur has led to the thrilling adventure which now defines my life.

Starting multiple companies over the years has brought an immense amount of passion, inspiration and love to my life. The entrepreneurial experience has taken me to places I would have never gone without having chosen such a path. Everyday brings a new and continual flow of challenges that seem to be mini triumphs – high points of a life journey and human freedom.
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How to pick a co-founder

How to pick a co-founder | BUSINESS and more | Scoop.it
Picking a co-founder is your most important decision. It’s more important than your product, market, and investors.

The ideal founding team is two individuals, with a history of working together, of similar age and financial standing, with mutual respect. One is good at building products and the other is good at selling them.
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Who to hire

Chapter wise video presentation of his book -The art of Start - by Guy Kawasaki at the Stanford university.
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Can You Craft a Good Customer Experience Without an Intuitive Grasp of Human Nature?

Can You Craft a Good Customer Experience Without an Intuitive Grasp of Human Nature? | BUSINESS and more | Scoop.it
How likely is it that your organisation will create/deliver a good customer experience if your people do not have an intuitive grasp of human nature?


I have spent the bulk of my professional life in the marketing-selling-delivery of professional services and during that process I have noticed that a particular blindness plagues many people that work in these industries. What is that blindness? The human-social dimension. Too many people working in professional services forget that they are dealing with flesh and blood human beings. The result is that they focus on the technical aspects of their craft and neglect the human dimension. When you address the human dimension you put large deposits in the emotional goodwill account and you can cash this in if and when you fail to deliver as expected on the technical dimension.
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6 Powerful Tools to Find Your Customers on Twitter

6 Powerful Tools to Find Your Customers on Twitter | BUSINESS and more | Scoop.it
Finding customers can involve attending networking events where everyone grabs their 100 business cards, puts on their best suit or “business hunting outfit” and then lurks at the back of the cocktail party ready to pounce after surveying their prey from a safe distance.

You can always “hope” that the person you buttonhole will tolerate your witty, clever banter and that they will be interested in what you have to say about you, your company or your product.

If you are lucky you may meet 2-3 people and it will be hit and miss whether they are interested.

Now face to face business networking certainly still has its place but there are ways to make it more efficient and effective...
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5 Facebook Damage Control Lessons From Versace

5 Facebook Damage Control Lessons From Versace | BUSINESS and more | Scoop.it
Versace had quickly disabled the user commenting on the designer’s Facebook wall after protestors marked it up on July 6 with gripes about a dangerous technique used for creating distressed denim, called sandblasting.

We think the designer could have handled this nightmare of a situation in a better way. Regardless, here’s what the incident can teach all of us.

Follow The Leaders

Learning from others in your industry is crucial. In Versace’s case, many designers have already taken a strong stance against the issue. Both Levi’s and Gucci have cut sandblasted denim in their collections and received praise for doing so...
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Grow your Business by Leveraging Foursquare Social Network

Grow your Business by Leveraging Foursquare Social Network | BUSINESS and more | Scoop.it
Foursquare is an innovative way of connecting people with each other instantly. It specially informs the members regarding their check-in status at different places. It is one of the most popular location-based social networks which can be used via mobile phones and Smartphones. It motivates people to explore their surrounding such as shops, malls, and other places. It has gained tremendous popularity among the people and still increasing its horizon. Foursquare has unique potential to connect several members at a time and make them aware about their location and check in venues and earn some points. The member can easily win some badges and mayor tag once he/she achieve sufficient points.

Now, most of the businessmen acknowledge its power to influence and attract the customers toward their shops and venues. These unique social networking services of Foursquare can be utilized into boosting up the sales of small and large scale business.
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18 Social Networks for Entrepreneurs

18 Social Networks for Entrepreneurs | BUSINESS and more | Scoop.it
Entrepreneurs are no strangers to going it alone. But that doesn’t mean they have to be alone. Social networks provide a way to collaborate and share ideas with peers, search for partners, locate service providers, get the necessary information to run a business, and join a community of fellow entrepreneurs.

Here is a list of social networks for entrepreneurs. Some of the sites focus on building business relationships, while others are more of an ask-an-expert style. All of these networks are free, though some have fees for enhanced membership.

Social Networks for Entrepreneurs...
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Why Should You Host A Virtual Event? | Business 2 Community

Why Should You Host A Virtual Event? | Business 2 Community | BUSINESS and more | Scoop.it
Sixty percent of US marketers plan to increase spending on virtual events this year, according to research released by Unisfair. More than 550 marketers responded to the survey, which also found that 42% of marketers said they plan to reduce spending on physical conferences and trade shows in the next year.

This information isn’t all that surprising. How many times have you been at an event weighted down with bags filled pamphlets and tchotchkes, sore feet from walking and your eyes glazed over from information overload? Virtual events eliminate these strains and much more.
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