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The 70/20/10 Facebook Rule | Library - Useful Resources - SnapRetail

The 70/20/10 Facebook Rule | Library - Useful Resources - SnapRetail | BUSINESS and more | Scoop.it

The rules change all the time, here some new insights about Social Media and how you should post on it, very interesting. [note Martin Gysler]

 

The best way to encourage customers to “like” you on Facebook is to offer entertaining and engaging content that motivates them to want to be on the inside circle for your business. In an adaptation of the 70/20/10 rules for learning and management, SnapRetail suggests that 70% of the content on your Facebook page be resource material and valuable content posts, 20% be sharing others’ content, and only 10% be store promotion.

 

Read more: http://bit.ly/PtfrN9

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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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Sure-Fire Strategies for Career Mediocrity

Sure-Fire Strategies for Career Mediocrity | BUSINESS and more | Scoop.it
We all know who they are: the folks who aren’t going anywhere... certainly not out, but probably also not up much either. They play to “not lose” and work to avoid failure. (After all, who wants to
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Biggest Mistakes Brands Make in Facebook Marketing | Entrepreneur Blog

Biggest Mistakes Brands Make in Facebook Marketing | Entrepreneur Blog | BUSINESS and more | Scoop.it
While Facebook can absolutely help build your brand awareness, you need to learn to avoid some of the most common mistakes.

 

Facebook marketing is on the rise among businesses of all sizes today but still far too many struggle with the basics. There are many who have a hard time even getting a page set up and others who don’t understand what they are supposed to post on their page. While Facebook can absolutely help build your brand awareness, you need to learn to avoid some of the most common mistakes. Learn them, avoid them and rock on with a popular brand page!

Martin Gysler's insight:

I like this sentence: "Facebook is a social networking site, not a billboard" Yes, it's a great reminder for everyone.

This post puts the finger on the most important points of social media. Too many people think that Facebook (or other social media platforms) is only a showroom for his company or a product; this is not the right way.

The interaction and real and useful information is the secret of success.

Do you have another opinion?

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Ken Pickard's curator insight, June 14, 2013 2:44 AM

So true! How you use your social platforms tells a lot about you. Your brand is being built whether you know it or not.

Progressive training's curator insight, April 14, 6:04 AM

Biggest Mistakes Brands Make in Facebook Marketing

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10 Problems at the Start of Innovation

10 Problems at the Start of Innovation | BUSINESS and more | Scoop.it

Many things can go wrong during the process of creating new products, services or business models. Let me give you ten examples from my own experience. You may recognize this as an array of all too familiar scenarios. If so, rest assured, you are not alone.

 

1. We´re not sure what we want.

Ideation of new products and services happens ad hoc, usually at a time when a problem arises or the turnover decreases suddenly or when a competitor enters the market unexpectedly. The first question is: “What now?” Then the creed becomes: “We’ll get Smith to create a list.” From this moment it becomes clear that any current strategic business plans no longer provide much direction for innovation. Ultimately, the lack of clear directives leads to random thought processes and frustration. Frustration because the management, further down in the innovation process, decided to concentrate on something else than what you were focusing on before.

Martin Gysler's insight:

Maybe this post will give you a new motivation to go ahead.

Your opinion interest me!

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Martin Gysler's comment, June 5, 2013 4:50 AM
Ally: in this post you'll find more informations and solutions: http://www.linkedin.com/today/post/article/20130520082552-206580-the-66-point-innovation-checklist?goback=%2Empd2_*1_*1_*1_*1_%2F20130514063837*5206580*510*5problems*5at*5the*5start*5of*5innovation&trk=prof-post
Ally Greer's comment, June 5, 2013 10:55 AM
Love this post, Martin! Thanks for sharing :)
Martin Gysler's comment, June 6, 2013 2:06 AM
You're welcome Ally, I hope it'll help you :-)
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LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

LinkedIn Launches New Contacts Tool to Make Relationship Management Easier | BUSINESS and more | Scoop.it
Learn about LinkedIn's new Contacts tool and how you can benefit from it in managing your marketing relationships.
Martin Gysler's insight:

All these things advertised, sounds great. I can not wait to test them as soon as possible.


I think LinkedIn is a super business tool, but the lack of interaction is the biggest problem (as on other platforms). Maybe this new tool will change this problem soon.

 

You have the same feeling?

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Sonya Withrow's comment, May 2, 2013 11:03 AM
I agree with Martin. LinkedIn is very a very professional network and I am excited to utilize the new tool.
Elizabeth Horlemann's curator insight, May 2, 2013 11:05 AM

Have to check this out immediately!!!!

Elizabeth Horlemann's curator insight, May 2, 2013 9:51 PM

Its really an excellent too and everybody should try it out.

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Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus

Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus | BUSINESS and more | Scoop.it
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.
Martin Gysler's insight:

An interesting post if you want to achieve more on Google+.

 

I totally agree with Amanda Blair, it is very important to have a clear strategy and do the right things to be successful.

 

Let me know what you think and if you have other ideas.

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Dawn Matheson's curator insight, April 24, 2013 4:15 PM

It all comes back to strategy!

Rim Riahi's curator insight, April 25, 2013 6:54 AM

Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Martin Gysler's comment, April 25, 2013 7:28 AM
In my opinion it's important to have a pragmatic approach and a clear strategy to achieve goals in social media. In this sense I agree with you Malek as well as with Dawn.
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When Not to Listen to Your Employees

When Not to Listen to Your Employees | BUSINESS and more | Scoop.it
You shouldn't listen to an employee who wants help to solve a conflict with another. You might feel proud of “mediating” among your team members as you discuss the problem with each one
Martin Gysler's insight:

A very well written post, which explains how we can manage the problems between two or more employees. The different reported ideas, says, in my opinion, the most important points to follow to find a favorable solution to the discord.

 

What do you think?

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Facebook Considering Hashtags: 5 Ways to Use Hashtags

Facebook Considering Hashtags: 5 Ways to Use Hashtags | BUSINESS and more | Scoop.it
Facebook hashtags could improve how business owners and entrepreneurs network, interact and market on Facebook. Here are 5 ways to use them.

 

Reports have been unspecific about when the company may roll out the new Facebook hashtags feature.   But until then, below are five ways suggested by Janette Speyer and Katrina McNeill of Web Success Team about how to use hashtags in your business marketing.

Martin Gysler's insight:

It is important to be one step ahead on the competition. This is suggested in this post and I completely agree with that.

 

As soon as Facebook will introduce hashtags in his research, there will be a great advantage if you already have hashtags in your posts.

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8 Ways to promote your online courses - TalentLMS Blog

8 Ways to promote your online courses - TalentLMS Blog | BUSINESS and more | Scoop.it
Creating online courses is fun! What happens though, when you are in the promotion phase? Find 8 great ways to promote your online courses in this mini tutorial.

 

Apart from using compelling content, you can support your eLearning activity with a series of other actions.

 

When looking at Best Practices by our customers (both from eFront and TalentLMS) we notice thatmost educators invest in specific things.

Martin Gysler's insight:

If you want sale your online courses, maybe you should read this post, it'll give some interesting ideas.

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Sigrid de Kaste's curator insight, March 28, 2013 7:13 PM

Interesting path to pursue...take a closer look at this

Martin Gysler's comment, March 30, 2013 10:46 AM
Certainly a good idea Sigrid ;-)
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KPI Examples: Top Financial and Banking Metrics | Klipfolio. The KPI Dashboard - Evolved

KPI Examples: Top Financial and Banking Metrics | Klipfolio. The KPI Dashboard - Evolved | BUSINESS and more | Scoop.it

Financial KPIs and metrics are the ultimate measure of your organization's performance, whether your business is small or large. These are the measurements your stockholders, potential investors, and customers will use when assessing the performance of your business. That's why these financial metrics are an integral part of any executive or enterprise dashboard. By providing decision-makers with the right data, they can direct business initiatives more confidently to improve the performance and profitability of the entire organization.

 

To help get you started on your executive dashboard, we've put together a list of the top 10 financial ratios and metrics your business should monitor.

Martin Gysler's insight:

An interesting and useful tool. Test the free 14-Day Trial.

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Vincenzo Storti's curator insight, March 20, 2013 7:39 AM

Indicatori finanziari. Molto utili.

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One day offices will be a thing of the past

One day offices will be a thing of the past | BUSINESS and more | Scoop.it

The debate about remote working has raged for the past week following Yahoo! CEO Marissa Mayer's opposition to her staff working from home. Now Michael Bloomberg has said he's always thought working from home is 'one of the dumber ideas I've ever heard'.

I have enormous respect for Michael Bloomberg and have rarely disagreed with anything he has done or said. However, on this occasion I disagree completely. Many employees who work from home are extremely diligent, get their job done, and get to spend more time with their families. They waste less time commuting and get a better work/life balance. To force everybody to work in offices is old school thinking.

Martin Gysler's insight:

I totally agree with Richard and I think that we must be able to change something in our paradigms and old school thoughts.

 

What is your opinion?

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Martin Gysler's comment, March 10, 2013 3:30 PM
Thanks Joakim, I'll take a look tomorrow.
DPG plc's curator insight, March 11, 2013 10:53 AM

Can you see an office-less future?

Martin Gysler's comment, March 13, 2013 10:48 AM
Yes, I can. I think it's the best way to responsibilize people and give them more quality of life. You not?
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Is Cloud Computing a Fact or Fiction? – infographic

Is Cloud Computing a Fact or Fiction? – infographic | BUSINESS and more | Scoop.it

Is Cloud Computing a Fact or Fiction?


Cloud Computing: Fact or Fiction? is a new infographic from Devry University helping to explain the basics aboutcloud computing, and the clear up the common misunderstandings people have about the Cloud.

Cloud computing allows you to store, access and share data from Internet-connected devices in one central location.  As technology careers continue to grow across the U.S. and cloud computing creates nearly 14 million jobs by 2015, the Cloud is more important than ever.  Here are the fact you need to know about the Cloud – and the fiction than many believe.

This is a really clean and easy-to-read design, with a great color scheme.  The statistics to support each section are good, and clearly sourced in the long list of data sources in the footer.

Martin Gysler's insight:

Here is what you should to know about Cloud computing. A very clear infographic who show us the misunderstanding from people on this subject.

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Nuava Solutions's curator insight, February 28, 2013 12:22 PM

Visit our Online Section of Nuava for more information on cloud computing and information. 

Sigrid de Kaste's curator insight, February 28, 2013 7:14 PM

Graphics worth keeping...

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Optimise your tweets with these five simple suggestions

Optimise your tweets with these five simple suggestions | BUSINESS and more | Scoop.it

To maximise a tweet's effectiveness you need to use the 140 characters in the most efficient manner possible. This post offers five simple suggestions to optimise tweets for engagement and ultimately CTR. 


The number one rule before applying these quick fixes is ensuring your tweet content is relevant to your audience. Although these are generic tips applicable to any industry your tweets must communicate the value of your product/service to your customers.

Martin Gysler's insight:

In this short post (like as Twitter) you’ll find the essential information and advice that make the difference in your tweet strategy.


Let me know what is your opinion, and if you have other ideas.

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Martin Gysler's comment, February 22, 2013 10:51 AM
It's cool you like it too :-)
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Use Google Docs to Manage your Digital Projects, from Freelance to Large Agency

Use Google Docs to Manage your Digital Projects, from Freelance to Large Agency | BUSINESS and more | Scoop.it
I'm going to share how we manage to stay on top of over 30 client projects at any one time whilst making sure we don't miss tasks or lose track of the hours we've spent.
Martin Gysler's insight:

Google Docs is a useful tool for teamwork. I like and use it a lot and can only suggest you to do the same.

 

If you've never tried this free Google tool, maybe you should do it now, the time invested is worth it.

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Martin Gysler's comment, February 13, 2013 10:44 AM
Great Marty, I also use it with my clients, really a great tool.
jeroen thibaut's comment, February 13, 2013 10:45 AM
I use it on a daily basis too. Though I'm still wondering why/not to chose Apps for business. Run it for one European project, but so far had almost no extras, but have to pay the monthly cost... Any views on this?
Martin Gysler's comment, February 13, 2013 11:05 AM
I only use the free program and never thought to change in the business plan. Maybe I'll try this plan for 30 days, as Google proposed it for free.
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The Most Effective Marketing Strategies On Instagram

The Most Effective Marketing Strategies On Instagram | BUSINESS and more | Scoop.it
Think different. ;
Martin Gysler's insight:

Instagram may be an interesting marketing tool for your business. Even if we do not think about this possibility at first glance. This post will give you some ideas on how to do it for you and / or company.

 

Use you already Instagram for your marketing?

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Dangers of Pushing Entrepreneurship

Dangers of Pushing Entrepreneurship | BUSINESS and more | Scoop.it
Part of what made me fall in love with the San Francisco Bay Area was the palpable energy of so many people in one place, so determined to change the world through entrepreneurship. People here tend
Martin Gysler's insight:

Yes, I think Ben Mangan said the right things in his post. Of course, Entrepreneurship is very important, to start his own business but it's not the way for everyone and this is, in my sense, even more important to know. 

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Why Good People Can't Find Jobs -- What You're Up Against - Vault: Blog

Why Good People Can't Find Jobs -- What You're Up Against - Vault: Blog | BUSINESS and more | Scoop.it

There's a serous disconnect between companies and potential employees in the United States—one that may be holding our entire economy back. And, contrary to the conventional wisdom, it's a problem that has been caused—and can only be cured by—companies. So says Peter Cappelli in his 2012 book Why Good People Can't Get Jobs. 

 

In Cappelli's view of the state of the modern employment landscape, there are several issues preventing companies from finding the talent they need—and none of them are related to the conventional cries from businesses and the media about a lack of talent in the pool, or the failure of the American education system to turn out people with appropriate skills. 

Martin Gysler's insight:

The problem, reported in this excellent post, is experienced by many people around the world, not only in the United States. It explains, inter alia and in simple terms, why the automatic filtering does not work.

 

Peter Cappelli points the finger of blame at two major, and interrelated, factors: the process that companies are using to identify potential hires, and their refusal to offer training or onboarding time for new employees.

 

This comment who say: "As long as computers are doing the filtering, human judgment and risk-taking is minimized, and employees are expected to already come with a full and complete toolkit, we will live with a paralyzed, constipated economy that does not facilitate moving promising candidates into new positions." is another problem, who brings another element who complicate life from job seekers.

 

Cappelli concludes with the observation that: "The time has finally come for employers to develop a more realistic sense of what their own interests are with respect to workforce issues and what best serves both their interests and the well-being of society as a whole."

 

In my opinion, our system needs to change its HR approach that can have fatal consequences for the future of the economy.

 

What is your opinion about it?

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Jacob Maddox's comment, May 11, 2013 10:35 PM
Cappelli's view is right on. The HR systems of most US companies, which could be also said of global international businesses is riding the fast train to failure. Computers will not allow a fantastic potential employee to get in front of the decision makers of the position, if their resume does not match the computers screening process. In my opinion we need to get back to old fashioned screening of meeting either in person or through live web session to analyze and determine the capacity and skill sets that matter to the company.
Martin Gysler's comment, May 12, 2013 5:07 AM
Jacob, your opinion is the same as many people in the world. Maybe someone will hear you ;-)
Veenaga Bhushan's curator insight, June 5, 2013 9:39 PM

Good people never go merry go round to make their immediate destiny, they wait for the person, who identifies the diamond when it is in the core.

 

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Why Your Company Needs A Social Business Strategy

Why Your Company Needs A Social Business Strategy | BUSINESS and more | Scoop.it
Andrew Grill talks about why you need a Social Business Strategy.

 

So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a multi-part blog post. The first post can be viewed at lc.tl/asb1. In this second post, I am looking at the section of the report that looks at defining a social business strategy. The Altimeter report looked at 698 companies in medium-large sized companies, as well as deeper interviews with 26 executives and social strategists at 15 companies. The Altimeter definition of a social business strategy is the following: the set of visions, goals, plans, and resources that align social media initiatives with business objectives.

Martin Gysler's insight:

This post from Andrew Grill (CEO of Kred) is based on the recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”.

 

Andrew analyzing the situation very well, and gives us an interesting and "simple" approach, which is important in a business strategy in the social business field. If you have already a good strategy for your business, maybe this post will provide you some useful informations more.

 

Do you have any other points to add?

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Progressive training's curator insight, March 25, 12:34 PM

Why Your Company Needs A Social Business Strategy

#Social Media in Business

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Promoting yourself in the digital age

Promoting yourself in the digital age | BUSINESS and more | Scoop.it

The owner of one of my favourite cafes recently started using Twitter and Facebook. However, when you interact with her business online, you get very little sense of the woman behind it. Her online footprint is polite but, frankly, it lacks personality. In reality, she is a larger than life character who epitomises her brand. She lives and breathes her cafe — and is well known (in real life) for her food, unique decor and events.

She told me: "I just don't want to be in the spotlight. I want people to interact with my business, not with me. I don't want to be the centre of attention."

Fair enough. However, in a world where consumers are bombarded with marketing and advertising messages, some experts believe we are living in an age where personal branding is vital for success. And that means NOT shying away from the spotlight.

Martin Gysler's insight:

"I just don't want to be in the spotlight. I want people to interact with my business, not with me." ... Perhaps it is not the best way to create a successful social networking activity.

 

Today, people want talk with people, not with impersonal business names. This is a fact and should animate every business owner to give a personal touch to their online activities.

 

Have you the same feeling about it?

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chris tobin's comment, April 26, 2013 5:58 PM
Great points, there is nothing wrong with being personal-people ought to be personal ( gee, that might be a quote from a Meg Ryan Movie French Kiss
Ariane Feijo's comment, September 7, 2013 5:50 PM
as pessoas querem falar com pessoas, não com marcas. por isso é fundamental que os donos de pequenos negócios promovam a sua imagem tb. ótimo artigo!
Progressive training's curator insight, March 25, 12:40 PM

Promoting yourself in the digital age

#Personal Branding

#Social Media

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Project Managers Will Kill Your Company: Advice From Palo Alto Networks Founder Nir Zuk - Forbes

Project Managers Will Kill Your Company: Advice From Palo Alto Networks Founder Nir Zuk - Forbes | BUSINESS and more | Scoop.it
Project managers and subpar employees will turn your company into a zombie, says Nir Zuk. The founder of Palo Alto Networks is obsessed with making sure that doesn't happen to his company.
Martin Gysler's insight:

I like the approach of Nir Zuk. He says what I think since longtime. The most important is to delegate responsibility to all members of his team, because this is the only way to motivate and give meaning to their work.

 

What is your opinion about it.

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Is It Time to Jettison Some of Your Social Networks as Worthless? | Social Media Today

Is It Time to Jettison Some of Your Social Networks as Worthless? | Social Media Today | BUSINESS and more | Scoop.it
Not all social platforms fit the needs of a particular business. For example, LinkedIn may provide an audience of potential clients interested in your marketing or Internet services. However Foursquare provides zero.
Martin Gysler's insight:

To choose the best platforms for your business, or those from your customers, it is very important to analyze what are the advantages of each. This post will give you some ideas on this and also if you can eliminate one or the other who are useless to invest more time in the others.

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Six interesting examples of gamification in ecommerce

Six interesting examples of gamification in ecommerce | BUSINESS and more | Scoop.it

The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales.

The idea is that by adding gaming elements to the sales process, such as small challenges and rewards, you can increase customer loyalty and advocacy.  

 

As in every game or competition, the participants have to be motivated by a worthwhile reward. It’s also true that the greater the reward, the more you can ask people to do to earn the reward.

Martin Gysler's insight:

Gamification is a very important tool to obtain better engagement from followers, customer or clients.

 

What is your opinion about this matter?

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Martin Gysler's comment, April 19, 2013 9:45 AM
Thank you David, I saw a few months ago and I also read some comments from people who have completed this training.
David Bennett's comment, April 19, 2013 9:53 AM
I'm about halfway through. I am trying to see whether and how it would fit into our nascent ecommerce business. I don't see it yet, but the course has helped me to see in a gamified way.
Martin Gysler's comment, April 19, 2013 11:01 AM
Great David, I look forward to your feedback at the end of the course.
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“You’re Creeping Me Out!” The Dark Side of Social Networking

“You’re Creeping Me Out!” The Dark Side of Social Networking | BUSINESS and more | Scoop.it
Social media is great for making new friends, but it also attracts the creeps.

 

Things are about to get personal.

 

Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. This is fun, and beneficial inasmuch as we can get a sense of someone’s professionalism, character, and personality before we ever meet them in person.

Martin Gysler's insight:

I can not agree more with what Kerry said in this excellent post.

 

Sometimes I wonder why some people think they can make a profit in everything they do. If you only want to do business on social media, it may be worth leaving now, because you will be disappointed.

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malek's curator insight, March 15, 2013 12:03 PM

The #creepy social

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Showcase and Sell Your Expertise Online Like a Pro with POPexpert

Showcase and Sell Your Expertise Online Like a Pro with POPexpert | BUSINESS and more | Scoop.it

Via Robin Good
Martin Gysler's insight:

It seems that this platform is more interesting than others in the same range. I asked for an invitation. I can not wait to test.

 

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Robin Good's comment, March 4, 2013 12:03 PM
yes Martin, this is much better than what I have seen so far. I am quite impressed.
Martin Gysler's comment, March 4, 2013 12:10 PM
Me too, after the short video. It seems to be very user friendly.
Joakim Baage's curator insight, March 5, 2013 10:59 AM

Interesting platform, I like the model

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Stop Requiring College Degrees

Stop Requiring College Degrees | BUSINESS and more | Scoop.it

If you're an employer, there are lots of signals about a young person's suitability for the job you're offering. If you're looking for someone who can write, do they have a blog, or are they a prolific Wikipedia editor? For programmers, what are their TopCoder or GitHub scores? For salespeople, what have they sold before? If you want general hustle, do they have a track record of entrepreneurship, or at least holding a series of jobs?

 

These days, there are also a range of tests you can administer to prospective employees to see if they're right for the job. Some of them are pretty straightforward. Others, like Knack, seek to test for attributes that might seem unrelated, but have been shown by prior experience to be associated with good on-the-job performance.

Martin Gysler's insight:

I wonder if these high-tech schools are not just made to permit to schools to earn the most money possible. If you have a $ 100,000 debt at the end of your college education, you know why you go to work every day ... I think it is a shame!

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Leonidas Athanasopoulos's curator insight, February 28, 2013 6:01 AM

This is a game-changing situation for the professional field of our lives.

Joakim Baage's curator insight, March 5, 2013 11:01 AM

More on the controversy regarding college degrees...

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Broadcast Your PowerPoint Stories To All The Devices In The Room with Electric Slide

Broadcast Your PowerPoint Stories To All The Devices In The Room with Electric Slide | BUSINESS and more | Scoop.it

Electric Slide is the easiest way to wirelessly present PowerPoint slides, Office documents, PDFs and videos with your iPhone or iPad.

Your device is a remote control that works anywhere with any screen. Since viewers just need your simple URL to follow along, setup is a cinch.

You can also connect your device directly to a TV or projector via HDMI or VGA.


Via Baiba Svenca, Robin Good, Karen Dietz
Martin Gysler's insight:

WOW, I just downloaded and tested ... this is the craziest thing I've ever seen for the presentation. Thank you very much Karen and Robin also. It is an indispensable tool, for sure!

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Jacq's comment, March 1, 2013 1:18 AM
the pricing for more than one co-user I need to think about
Karen Dietz's comment, March 1, 2013 12:57 PM
I agree Jacq! For some, the pricing won't be an issue. For sole proprietors, it could be something to carefully consider.
Cori Zuppo's curator insight, May 28, 2013 10:27 PM

Absolutely cool. Now, how to make it work in a classroom with a diverse student population who perhaps cannot afford iThings...and the classroom PCs are not wireless...hmmm...