Earlier today, Greg explored the question of pricing products that you’re creating for sale on your blog. Setting the right price for your products is extremely important, but I wanted to take that discussion one step further for those who are already offering products on their blogs and want to take their conversions to the next level.
When I approach conversion optimization on websites, which in most cases is simply cash optimization, I stick to a few golden rules:
- Think in people, not pageviews.
- People are looking for a reason not to buy—don’t give them one.
- Go for biggest bang for buck.
- Test everything!
I’ve already covered points 1 and 2, so in this post, I wanted to export number three, going biggest bang for buck.
If you’re trying to figure out how to turn some money into more money without creating new products, campaigns, or deals, you need to unearth the pages on your site that are going to give you the greatest return from an improvement in conversion.
…and for that, I have a three-point plan.
Read more: http://bit.ly/IW8XAm