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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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14 Signs That You Are Failing at Facebook Marketing

14 Signs That You Are Failing at Facebook Marketing | BUSINESS and more | Scoop.it

I have compiled a list of all the activities that I think are considered as Facebook marketing gone wrong or in other words – facepalms. To make matters more interesting, I’ve added +2 points to each item on the list. The logic behind that is that the more points you have, the more you fail at Facebook. Add them up and see how you stand!

 

1. Your fanpage doesn’t have a vanity url. Instead, the web address of your Facebook fan page consists of random numbers. If that’s the case, you won’t be able to successfully establish a link between offline and online marketing...

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How We Master Connectivity The Core Essence of Social Networking

How We Master Connectivity The Core Essence of Social Networking | BUSINESS and more | Scoop.it

"Without understanding connectivity, the basis of human connections, network theory, contextual intelligence, any business leader unable to grasp those things will be lost." [Warren Bennis]

 

The 12 habits of highly connective people has been the single most read and shared post I have written in the last couple of months. Literally.

 

Why it worked

 

Part of the reason is the structure of the post.

 

It starts with a great story told vividly by a master storyteller and maker who has earned tremendous respect and attention in the business and tech communities. Two communities I am becoming very involved with and hope to bring closer to each other...


Via janlgordon, Martin Gysler
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