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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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Social Media Marketing Checklist

Social Media Marketing Checklist | BUSINESS and more | Scoop.it

While putting together a presentation recently, I assembled a simple check list of considerations for a social media marketing effort. We’ve written quite a bit about developing a social media roadmap, strategy and measurement in the past, but there are some important questions to answer when it comes to realizing what’s involved. Companies can test and run tactics in silos but eventually, there will come a time when efforts need to be coordinated.

 

You may notice that this checklist isn’t that concerned with SEO. Don’t take that to mean Search Engine Optimization isn’t to be heavily considered with a social media marketing effort. At the same time, not all social media efforts need to be SEO focused.

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Listening Skills: Are You Really Hearing What Customers and Colleagues Are Saying to You?

Listening Skills: Are You Really Hearing What Customers and Colleagues Are Saying to You? | BUSINESS and more | Scoop.it

"Listening is one of the key ingredients of the most successful performers and the downfall of poor performers. This good article provides 6 tips to help you become a better listener."

 

Another set of great points about listening -- the first skill to master in effective storytelling.

 

Is there anything I would add to this list? Only to reiterate that in most conversations we are not really listening -- we are instead having a conversation with ourselves about what we are going to say in response, the piece of advice we are going to give, or the idea we are going to share.  

 

When you listen delightedly however, when you are there to listen the best possible 'story' out of someone, your world shifts and real gems emerge.  So read this article and practice better listening.


Via Daniel Watson, Karen Dietz
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