BUSINESS and more
20.9K views | +0 today
Follow
BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
Your new post is loading...
Your new post is loading...
Scooped by Martin Gysler
Scoop.it!

How to Establish Influence from Scratch

How to Establish Influence from Scratch | BUSINESS and more | Scoop.it

I’m a nobody. Scratch that; I was a nobody. I work as a personal trainer in Toronto; I had no connections, knew nothing about blogging, and hadn’t written anything since University.

 

What I did have was an idea and, with the right know-how, an idea is powerful enough to break through all barriers.

 

I’m not the first person on the Internet to talk about fitness. On the contrary, I’m about the 1 000 000th. My idea, though, was to be different and I decided to cover topics that nobody else was covering.

 

You see, every fitness guru on the planet gives suggestions pertaining to exercise prescription, while nobody was effectively teaching trainers how to actually train. After all, isn’t learning how to effective teach more important than a fancy new version of the squat?...

more...
No comment yet.
Rescooped by Martin Gysler from SOCIAL MEDIA, what we think about!
Scoop.it!

Klout and Social Media Influence Scoring - Get Used to It | Social Media Today

Klout and Social Media Influence Scoring - Get Used to It | Social Media Today | BUSINESS and more | Scoop.it

Social Media Influence Scoring (like PROskore or Klout) is here to stay – get used to it. It’s not useful to judge it as good or bad. It’s useful and it’s profitable. Just like Fair Isaac’s FICO scores. Love ‘em or hate ‘em, they’re here to stay. That doesn't mean that Klout is here to stay.


Why Is It Here to Stay?


Because it'll be a hugely profitable venture.


Advertisers will increasingly be clamoring to know who the social media “heavy hitters” are. They’ll pay for scores. Employers, recruiting firms and such will subscribe to scoring services. A lot of people would subscribe as they’ll have a vested interest in their own scores.

more...
No comment yet.
Rescooped by Martin Gysler from SOCIAL MEDIA, what we think about!
Scoop.it!

A True Measure Of Influence | BrandSavant

A True Measure Of Influence | BrandSavant | BUSINESS and more | Scoop.it

Influence scores, as we know them today, are all based upon algorithms. Algorithms are commonly confused with formulae, but they are surely two different things. The volume of a circle is a formula – it’s math. That x number of retweets has y effect on your influence score, however, is an algorithm. There might be some math in there, but I like to think of algorithms as math plus assumptions.

 

An influence score makes assumptions about the value of your follower count, how many people click on your links, etc., and then bashes those assumed values together with yet another set of assumptions – their supposed relationship to each other...

more...
No comment yet.
Rescooped by Martin Gysler from SOCIAL MEDIA, what we think about!
Scoop.it!

7 top tools to measure performance & influence on Twitter

7 top tools to measure performance & influence on Twitter | BUSINESS and more | Scoop.it
Share This work is licensed under a Creative Commons Attribution 3.0 Unported.

 

Where to find stats, metrics & analytics for you & your brand
Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.


This is the part of our ongoing series on how organizations can get the most out of Twitter. Please check back weekly for the next installment.


Via Peter Hoeve, Martin Gysler
more...
The Write Connection's comment, November 9, 2011 8:05 PM
Thanks Martin this is most useful. I have rescooped
Rescooped by Martin Gysler from SOCIAL MEDIA, what we think about!
Scoop.it!

Hilarious Strategies for Leading an Angry Twitter Mob Against Klout

Hilarious Strategies for Leading an Angry Twitter Mob Against Klout | BUSINESS and more | Scoop.it

Leadership may be defined in part as a process of influence.


Strangely, as I was searching for definitions of leadership I saw this list of leadership synonyms on Dictionary.com: authoritativeness, influence, command, effectiveness; sway, clout (emphasis mine).

 

However, many may know of another spelling: Klout with a “K”

 

Klout defines itself as the arbiter of social media influence. In their words, they provide The Standard for Influence. When the company recently unleashed their new algorithm, many people in social media saw their scores radically drop. For those schooled on this “credibility” framework, it was disorienting or irritating...

more...
No comment yet.