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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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Why You Should Work From a Coffee Shop, Even When You Have an Office

Why You Should Work From a Coffee Shop, Even When You Have an Office | BUSINESS and more | Scoop.it

Here at Lifehacker, we've often encouraged switching up your working environment tospark creativity and prevent burnout. Even taking a few days each month to work in a new place can benefit you greatly. Here, entrepreneur Wesley Verhoeve explains the benefits of his favorite non-office space: the coffee shop.

 

While team Family Records was in between offices in early 2012, we had 6 weeks to bridge until our new space was ready. During that time we were fortunate enough to be taken in as guests by awesome companies for stretches of time, and for the remainder we took over corners of coffee shops all over Brooklyn and Manhattan. The experience of working out of coffee shops was so positive that even after we moved into our new home, I made sure to get in a few "coffee shop days" each month. For carpal tunnel related reasons alone, I would not recommend working out of coffee shops every day, but here are some reasons why it might be great to try it for one or two days every month.

Martin Gysler's insight:

I do it once the week because it's a great way to be less disrupted by the computer and social media channels. This give me also the possibility to meet new people and I'm very creative at a public place.

 

And you what's your opinion?

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Martin Gysler's comment, January 30, 2013 11:54 AM
Yes Robert, I totally agree with you. Today, I went to one of my favorite places (a brewery ... I do not like beer in particular, but I like this place for work). But I know, it's not for everyone ... ;-)
Andre Swart's curator insight, January 31, 2013 3:09 AM

Koffie, wat anders ;)

John Michel's curator insight, January 31, 2013 7:12 PM

I've been working out of coffe shops for years and agree its a great setting...and the perks aren't bad either.

///////

John Michel, experienced leader, humanitarian, visioneer, and renown status quo buster, is the author of the ground breaking book, Mediocre Me: How Saying No to the Status Quo will Propel you from Ordinary to Extraordinary. Check out his blog at www.MediocreMe.com or drop him a note at johnmichel@MediocreMe.com

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Trello - Organize anything, together!

Trello - Organize anything, together! | BUSINESS and more | Scoop.it

An amazing tool to manage tasks with other people around the world. Try it, want it and it's free. [note mg]


Organize anything, together. Trello is a collaboration tool that organizes your projects into boards. In one glance, know what's being worked on, who's working on what, and where something is in a process.


All your projects, all your tasks, all of your team--organized, accounted for, and easily visible at a glance. New users instantly understand the list and card metaphor, and can be working on Trello within minutes.


Read more and try it: https://trello.com/

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5 Reasons Why Brands Should Integrate Google+ With Their Paid Search

5 Reasons Why Brands Should Integrate Google+ With Their Paid Search | BUSINESS and more | Scoop.it
With the connection of AdWords to Google+ Pages via Social Extensions, Google is enticing advertisers to build a presence on the site.


As expected, Google continues to advance its efforts to make Google+ a success as it further integrates the social platform into its core products to encourage adoption and increase activity. With the recent connection of AdWords to Google+ Pages via Social Extensions, Google is enticing AdWords advertisers to build a strong presence on the social site.


By enabling Social Extensions, consumers will be able to see all recommendations a brand has received, whether they are viewing a paid ad, a search result or your Google+ Page. There are currently two types of Social Extensions: Personal and Basic. Personal shows you the number of people within your Google+ Circle who have +1’d your landing page or your Google+ Page, while Basic shows how many people across the web have +1’d your page.


Read more: http://bit.ly/KUBskC

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Calculate This! 100 Financial Calculators Every Entrepreneur Needs

Calculate This! 100 Financial Calculators Every Entrepreneur Needs | BUSINESS and more | Scoop.it

Woo Hoo... all what we need in our business to be updated with our financial matters. [note mg]


Many entrepreneurs don’t have the luxury of having a separate accounting department, instead doing their own number crunching. It’s not always easy, but you can make it less difficult by making use of the huge number of free financial tools for businesses that are available on the Internet. Here are 100 calculators that can help you get and keep your finances in order.


Business Operations


Don’t get caught off guard by the unexpected financial pitfalls of owning a business. Keep one step ahead with these useful business calculators.


Read more: http://bit.ly/Jr45Ze

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The Beginner’s Guide to Mobile App Marketing

The Beginner’s Guide to Mobile App Marketing | BUSINESS and more | Scoop.it

Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult.


The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.


Here’s the complete guide to app marketing that every app owner needs to follow.


Before Launch


Contrary to popular belief, your marketing strategy needs to start well before your app goes live in the app store. Like any successful product, understanding who your customers are and where you can find them is one of the most important pieces of the app marketing puzzle. There are a few steps you need to take before you launch your app:


Read more: http://bit.ly/JkeEHT

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B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner | BUSINESS and more | Scoop.it

Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.


1. Advertising and infographics rule the b2b marketing pins


Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins?


Read more: http://bit.ly/Jc8ObA

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How to handle chronic complainers

How to handle chronic complainers | BUSINESS and more | Scoop.it

Got any chronic complainers where you work? It seems like every workplace has them – the people for whom the weather is always too warm or too cold, the boss is a jerk, the food is lousy, work sucks and … you fill out the list.


No matter how good things get they still only see the bad – and they go to huge lengths to point it out to everyone around them.


I’m not saying we should outlaw complaining, but workplaces need to do something about the chronic complainers because they tend to make people around them unhappy at work. It’s a fact that negative people are highly contagious and one chronic complainer can easily get an entire department down.


We try many different strategies to deal with complainers – one german IT company even bans whiners from the workplace. Yep – if you have a bad day you are not allowed to come in.


Read more: http://bit.ly/Jqocj2

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The Best Of

The Best Of | BUSINESS and more | Scoop.it

Woo Hoo... an amazing list of very useful links to interesting websites and more. Check it out, you'll see by yourself. [note mg]


Best Websites Best Windows Software Best Linux Software 100+ coolest websites we have discovered over the last 5 years. Bookmark and use them!


Read more: http://bit.ly/IgvY5N

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How to Automate Your Social Activities | Social Media Examiner

How to Automate Your Social Activities | Social Media Examiner | BUSINESS and more | Scoop.it
Find out how Ifttt can help simplify your social media marketing. Connect your online accounts to create triggered events with if this, then that feature.


Are you looking to simplify management of your social activities? If so, then Ifttt is for you.


Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.


Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.


With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.



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lelapin's comment, May 5, 2012 6:15 AM
ifttt is great, I use it a lot myself (running 11 scripts at the moment to feed either one of social platforms I'm on); can hardly cope with heavy traffic though (one specific script, feeding a Facebook page with tweets, stopped functionning after only one week due to many tweets).
Martin Gysler's comment, May 6, 2012 5:07 PM
Thank you for your interesting comment. Every tool has their limits... :)
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Semantic Keyword Grouping – Improving Quality Score With Relevance | WordStream

Semantic Keyword Grouping – Improving Quality Score With Relevance | WordStream | BUSINESS and more | Scoop.it

Semantic Keyword Grouping is a very important topic for anyone who wants to put everything on his side. Whether you are active in the marketing, sale or any other field, what counts are the visits to your blog and / or website. Maybe this tool can help you in your effort. [note mg]


I've published another post about semantic research on my Social Media topic here: http://bit.ly/Jw2OJB


Group keywords semantically and see important PPC results like improved relevance, a better quality score, and a stronger click through rate with WordStream.


Grouping keywords semantically is the key to a successful, well-organized pay-per-click ad campaign. But what exactly is semantic keyword grouping? It's the process of organizing keywords into small, manageable groups according to semantic relevance. In other words, keywords that share a high degree of meaning or intent are gathered together in segments.


Read more: http://bit.ly/HJwiU8

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Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community

Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community | BUSINESS and more | Scoop.it

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.


In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.


Read more: http://bit.ly/HODU9K

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8 Ways to Make a Reverse Mentorship Work for You

8 Ways to Make a Reverse Mentorship Work for You | BUSINESS and more | Scoop.it
In a constantly changing digital workplace, it pays to team up with younger colleagues to glean tips on social media, mobile apps and more.


A couple weeks ago, when I needed help figuring out how to convert numbers in an Excel spreadsheet into a multiline graph, I turned to an expert: my 23-year-old daughter.


It took her less than five minutes to show me which Excel function to use. A couple of clicks later, the numbers appeared as a perfectly formatted, multicolor, four-line graph.


It's a small example of the kind of reverse mentoring happening in home offices and much larger workplaces all over the country, with workers actively seeking the counsel of their often but not always younger colleagues on technology and other matters.


Read more: http://bit.ly/HGntAq

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How to Spend Less Time on Twitter and Get More Out of It

How to Spend Less Time on Twitter and Get More Out of It | BUSINESS and more | Scoop.it
Have you become desensitized and disillusioned with Twitter?


Do you feel like you are suffering from Twitter Tiredness?


Do you feel like you are “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it?


I know the story. A few months (or years) ago, you signed up for a Twitter account. You dutifully wrote a clever bio, uploaded your picture and started tweeting. Maybe you followed some accounts and learned a bit about the culture and etiquette of the network before sending your first tweet.


After following a few people and building a following of your own, you started following more and more and retweeting more and more, all while spending less and less time engaging in conversations and writing original tweets.


Read more: http://www.business2community.com/twitter/how-to-spend-less-time-on-twitter-and-get-more-out-of-it-0160103

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How Social Media Prove Effective Growth for Small Business

How Social Media Prove Effective Growth for Small Business | BUSINESS and more | Scoop.it

The Success of Small business these days is rightly measured upon how they look at their business and what steps they take to make it a high pitch volume sales all through the day. However, one of the most particular reason why lot of small business are succeeding, its because of the fact that they are concentrating lot on social media these days.

 

Following are some data to prove our fact that how today’s business are concentrating more on social media than anything else which is not just essential but also a proven technique as a marketing strategy. While even though Facebook rank above all Social Networks in the country, but still people prefer Twitter and Linkedin over Facebook for quick and continuous growth when it comes to marketing perspective.

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Responsive Web Design: The Ultimate Guide for Online Marketers

Responsive Web Design: The Ultimate Guide for Online Marketers | BUSINESS and more | Scoop.it

As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY "the year of mobile" and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!


With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?


First Of All, What is Responsive Web Design?


In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which "stretch" to as much screen real estate as possible) in addition to the CSS "@media queries," which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser:


smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that thr Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented.


Read more: http://mz.cm/LI09iS

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John van den Brink's comment, June 8, 2012 6:48 AM
Thanks Martin, great post!
Martin Gysler's comment, June 8, 2012 7:31 AM
You're welcome John!
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Tips to Save Money in your Home Based Business

Tips to Save Money in your Home Based Business | BUSINESS and more | Scoop.it
In Using Utilities and Services. It is more practical for an entrepreneur to use either bundle services or unlimited services. Internet service connection for instance has a promotional DSL bundles that already includes the telephone line. This service is also considered on unlimited use already. With these kinds of services, you will not have to think of your bills when connecting to a client, thus, you have a quality time and better service.


In Using and Purchasing Office Supplies. For office supplies, you can save more if you buy in bulk. You may look for generic brands that are cheaper; however, you should also not compromise on the quality when it is a protocol in your business. For example, if your business needs to be precise about the quality of colors for toners, you should opt for branded ones. Also look for ads of sale and grab the opportunity so you can save. Office supply depots can be a great place to buy cheaper supplies.


Read more: http://bit.ly/JDSx4Y

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3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks | Copyblogger

3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks | Copyblogger | BUSINESS and more | Scoop.it

Think about all the hours you spend to publish great content on your website or/and blogs. Here some ideas how you can use them to create your own book or ebook. [note mg]


Attention Bloggers: I’ve seen the future, and you’re missing it.


Oh sure, we bloggers think we’re the most up-to-date, leading-edge, tech-savvy people on the planet.


But one of the biggest changes in the long history of content creation is taking place right under your feet, and I’m afraid it may be passing you by.


Yep, the ground is shifting, fortunes are being made, and some of the people who could best profit from this tectonic shift — content producers — are mostly sitting on the sidelines.


Okay, what am I talking about? The revolution in book publishing …


Maybe you’ve heard some of the success stories of the authors who’ve been selling a ton of paranormal romances, thrillers or other genre novels on Amazon’s Kindle platform, but that’s not what I’m talking about.


Read more: http://bit.ly/J4FyDg

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39 Web Apps and Tools We Use to Create Websites

39 Web Apps and Tools We Use to Create Websites | BUSINESS and more | Scoop.it

Probably not unlike you, we use a cadre of different tools to help us create websites and products we’re proud of. Every year it seems that this list morphs, evolves, shrinks and grows. So we thought, ‘Hey, it might be valuable to some people to get a look at how we build things and the tools that we use to get the job done.’ We looked at every step of our development process and highlighted our favorite technologies every step of the way. These divisions aren’t meant as hard and fast rules; but rather groupings that can help you if you’re looking for a tool to find efficiencies, process improvements or work product for a particular phase.


39 WEB APPS AND TOOLS WE USE TO CREATE WEBSITES


MEETING, BRAINSTORMING, STRATEGY
Our initial planning phases are all about collaboration. Here’s what we use to communicate, ideate and put the plan together.


Read more: http://bit.ly/KMGb4d

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Big List of Online Productivity Tools

Big List of Online Productivity Tools | BUSINESS and more | Scoop.it

Note mgYou search a productivity tool in various categories, maybe you'll find it in this list:


Categories

  • Online Office Suites
  • Online Calendars
  • Online Documents
  • Online RSS Readers
  • Startpages
  • Invoice Managers
  • Time Tracking Services
  • Goal Tracking Services
  • Project Management Services
  • To-do Lists
  • Personal Organizers- calendars, to-do’s, etc. all rolled 
  • Sticky Notes
  • GTD Tools
  • Mind Mapping Tools
  • Online Collaboration Tools
  • Web-Based Operating Systems
  • Misc. Productivity Applications
  • Music


Read more: http://bit.ly/JbcWIL

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John van den Brink's comment, May 7, 2012 8:32 AM
Martin, thank you!
Martin Gysler's comment, May 7, 2012 11:23 AM
It's my pleasure John. Yes it's a cool post with interesting tools :)
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Unearthing Your Blog’s Money Pages : @ProBlogger

Earlier today, Greg explored the question of pricing products that you’re creating for sale on your blog. Setting the right price for your products is extremely important, but I wanted to take that discussion one step further for those who are already offering products on their blogs and want to take their conversions to the next level.


When I approach conversion optimization on websites, which in most cases is simply cash optimization, I stick to a few golden rules:

  • Think in people, not pageviews.
  • People are looking for a reason not to buy—don’t give them one.
  • Go for biggest bang for buck.
  • Test everything!

I’ve already covered points 1 and 2, so in this post, I wanted to export number three, going biggest bang for buck.


If you’re trying to figure out how to turn some money into more money without creating new products, campaigns, or deals, you need to unearth the pages on your site that are going to give you the greatest return from an improvement in conversion.


…and for that, I have a three-point plan.


Read more: http://bit.ly/IW8XAm

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Freelancers’ Guide to Balancing Work and Life

Freelancers’ Guide to Balancing Work and Life | BUSINESS and more | Scoop.it

Balancing work and life is very important, and it is necessary to manage both sides perfectly to ensure success in the professional world. Although it sounds simple, managing both sides can be very difficult at times. This is more difficult for freelancers because they need to manage their own time between work and life.


Freelancers are people who choose to work from their own comfort zone, which is usually their house. Unlike office employees, freelancers choose to work according to their comfort level. Office employees have their own office schedule, where their log in and log out time is recorded. Accordingly, they work only during those hours and devote the remaining hours to their personal lives. But freelancers operate differently. They work during hours that suit their comfort zone, but if they don’t maintain a balance between work and their personal life, problems could result.


Read more: http://bit.ly/HXaogr

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Martin Gysler's comment, April 25, 2012 10:04 AM
Of course I do it my dear. I work very fast, maybe I should become your mentor for your efficiency on social media... let us thinking about our future collaboration... lol! Of course, the snow is gone... since two days and the weather is going better now! Que du bonheur...
Slavica Bogdanov's comment, April 25, 2012 10:50 AM
I do see that.I work fast and effectively as well; learn fast too. I would be forever grateful to have you as a mentor and forever is a long term. Would be great to collaborate with you. Am very open minded and flexible. In exchange, I can offer always positive attitude, healing energy, humbleness of a peace warrior...I really need a mentor, greater mind than mine :)) Merci d'avance! Passez une belle journée ensoleillée.
Martin Gysler's comment, April 26, 2012 2:24 AM
:)... I think we should contact us next week for a discussion on Skype. Send me a private message on FB with your availability (Paris time) and we will find a time convenient to both. Une excellente journée également!
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A Three-Step Process to LinkedIn Communication Success

A Three-Step Process to LinkedIn Communication Success | BUSINESS and more | Scoop.it

Get Organized and Be More Effective on LinkedIn

Successful communications on LinkedIn can come down to this three-part process.

  • Create a LinkedIn Checklist
  • Create a Communications Calendar
  • Schedule Your Communications

LinkedIn Expert Advice:

Create a LinkedIn Checklist of Daily Updates and Posts

The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist.

A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use.

Read more: http://bit.ly/I2Konq

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John van den Brink's comment, April 19, 2012 2:41 PM
Thanks for sharing
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A Beginner’s Guide to Conversion Goals in Google Analytics

A Beginner’s Guide to Conversion Goals in Google Analytics | BUSINESS and more | Scoop.it

There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.


Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.


Read more: http://bit.ly/HO3oZ5

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Manage Your Time to Reap Bigger Profits – A Freelancers’ Guide

Manage Your Time to Reap Bigger Profits – A Freelancers’ Guide | BUSINESS and more | Scoop.it

The difficulty when you're a freelancer, may be the organization of your time. here is an excellent article on the subject which gives many ways to stay on track. [note mg]


Freelancers are those who work from their own comfort zone: be it home or a public café, they can work from any space of their choice. Freelancing, therefore, comes with many advantages, such as flexibility of working space and environment, flexibility of time, and so on. However, many responsibilities come with your decision to freelance.


When you work in an office, everything is arranged for you, including your system and timelines, but when it comes to freelancing you need to handle all these responsibilities. Being a freelancer sounds easy and is tempting along with its striking benefits; but it is not as flowery as it seems.


Read more: http://bit.ly/HSWdZ8

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Pinterest for Bloggers – Image Based Content Marketing

Pinterest for Bloggers – Image Based Content Marketing | BUSINESS and more | Scoop.it

The penetration of Pinterest in social media proves two things:

  1. there is space for unique social media initiatives;
  2. there is a world beyond Twitter and Facebook – the current social media favorites.


If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.


What is Pinterest?


Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.


Take a look at this Shareaholic January 2012 referral traffic report.


Read more: http://bit.ly/HPeRkH

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