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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | BUSINESS and more | Scoop.it

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.


Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.


OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.


According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.


Read more: http://on.mash.to/KEHUPX

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Responsive Web Design: The Ultimate Guide for Online Marketers

Responsive Web Design: The Ultimate Guide for Online Marketers | BUSINESS and more | Scoop.it

As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY "the year of mobile" and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!


With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?


First Of All, What is Responsive Web Design?


In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which "stretch" to as much screen real estate as possible) in addition to the CSS "@media queries," which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser:


smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that thr Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented.


Read more: http://mz.cm/LI09iS

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John van den Brink's comment, June 8, 2012 6:48 AM
Thanks Martin, great post!
Martin Gysler's comment, June 8, 2012 7:31 AM
You're welcome John!
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Bootstrapping a Startup - Business Exchange

Bootstrapping a Startup - Business Exchange | BUSINESS and more | Scoop.it

Since long time you would like to start your own business, but it's the lack of finance is holding you back. Here's an article that will give you the information needed to make it through the bootstrap. An amazing post for everyone who want create their own startup. [note mg]


Bootstrapping a startup refers to starting a small business by funding it yourself or through customer receipts -- without getting any external investment. Companies that go the bootstrapping route have their own set of challenges to overcome. This topic covers the latest news and trends on bootstrapping a startup, including best practices for success.


Bootstrapping a Startup is part of Business Exchange, suggested by Anita Campbell. This topic contains 894 news and 374 blog items. Read updated news, blogs, and resources about Bootstrapping a Startup. Find user-submitted articles and reactions on Bootstrapping a Startup from like-minded professionals.


Read more: http://bit.ly/LtituQ

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The Beginner’s Guide to Mobile App Marketing

The Beginner’s Guide to Mobile App Marketing | BUSINESS and more | Scoop.it

Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult.


The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.


Here’s the complete guide to app marketing that every app owner needs to follow.


Before Launch


Contrary to popular belief, your marketing strategy needs to start well before your app goes live in the app store. Like any successful product, understanding who your customers are and where you can find them is one of the most important pieces of the app marketing puzzle. There are a few steps you need to take before you launch your app:


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Unearthing Your Blog’s Money Pages : @ProBlogger

Earlier today, Greg explored the question of pricing products that you’re creating for sale on your blog. Setting the right price for your products is extremely important, but I wanted to take that discussion one step further for those who are already offering products on their blogs and want to take their conversions to the next level.


When I approach conversion optimization on websites, which in most cases is simply cash optimization, I stick to a few golden rules:

  • Think in people, not pageviews.
  • People are looking for a reason not to buy—don’t give them one.
  • Go for biggest bang for buck.
  • Test everything!

I’ve already covered points 1 and 2, so in this post, I wanted to export number three, going biggest bang for buck.


If you’re trying to figure out how to turn some money into more money without creating new products, campaigns, or deals, you need to unearth the pages on your site that are going to give you the greatest return from an improvement in conversion.


…and for that, I have a three-point plan.


Read more: http://bit.ly/IW8XAm

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LinkedIn Groups – How to Encourage, Entice, Engage! » Linked Into Business

LinkedIn Groups – How to Encourage, Entice, Engage! » Linked Into Business | BUSINESS and more | Scoop.it

Wo Hoo an amazing must-read post [note mg]


The most complete guide you can get for LinkedIn groups without buying my book!


It’s Tuesday again – so time for another blog and #LinkedInChat. This week we are going to look more closely as groups. How to use them to Encourage, Entice and Engage with other LinkedIn members.


My first challenge today is to take my 40 page chapter on Groups and refine it into a few highlights you can use to really explode your group experience!


Group engagement is one of the best ways I know up to start building strategic relationships. The nice thing about a group is that even if you are not connected with another member, you can still send the messages to that member. 


Read more: http://bit.ly/IlW1BP

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12 Ways to Become a Recognized Expert

12 Ways to Become a Recognized Expert | BUSINESS and more | Scoop.it
Getting quoted, giving speeches and writing articles are great ways to market your business.


As we measure the degree of damage, or more precisely, reduced revenue and increased costs from the downturn, advertising spending tends to be one of the first cuts owners make. Yet this may be a great time to expand marketing to take a share of the market away from your competitors.


The key is marketing without little or no money through efforts like community engagement, referrals or sending a press release to local media. Another method is becoming a recognized expert who is called upon by media and other outlets to speak, write and lend your expertise.


Read more: http://bit.ly/HYGw8U

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A Three-Step Process to LinkedIn Communication Success

A Three-Step Process to LinkedIn Communication Success | BUSINESS and more | Scoop.it

Get Organized and Be More Effective on LinkedIn

Successful communications on LinkedIn can come down to this three-part process.

  • Create a LinkedIn Checklist
  • Create a Communications Calendar
  • Schedule Your Communications

LinkedIn Expert Advice:

Create a LinkedIn Checklist of Daily Updates and Posts

The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist.

A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use.

Read more: http://bit.ly/I2Konq

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John van den Brink's comment, April 19, 2012 2:41 PM
Thanks for sharing
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A Beginner’s Guide to Conversion Goals in Google Analytics

A Beginner’s Guide to Conversion Goals in Google Analytics | BUSINESS and more | Scoop.it

There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.


Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.


Read more: http://bit.ly/HO3oZ5

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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | BUSINESS and more | Scoop.it

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]


We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.


Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...


Read more: http://mashable.com/2012/03/29/customer-acquisition-social/

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5 Tips for Moving Social Media Leads Into the Sales Funnel

5 Tips for Moving Social Media Leads Into the Sales Funnel | BUSINESS and more | Scoop.it

Have you been able to turn your fans and followers into active prospects?


Are you interested in monetizing the social media channel?


Keep reading for five tips to turn fans and followers into a revenue channel.


But first…


Do Fans Mean Business?


Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands...


Read more: http://www.socialmediaexaminer.com/5-tips-for-moving-social-media-leads-into-the-sales-funnel/

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Namita Patel's comment, March 27, 2012 11:02 AM
Excellent find Martin! Chock-full of good information.
Martin Gysler's comment, March 27, 2012 3:01 PM
Thank you Namita, great that you like it :)
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How To Get Media Coverage For Your Startup: A Complete Guide

How To Get Media Coverage For Your Startup: A Complete Guide | BUSINESS and more | Scoop.it

A perfect post to read a Saturday and practice immediately after the reading. [note mg]


How to get the press and media to spread your startup's story. A detailed and comprehensive guide for mere mortals.


The Complete Guide to Getting Press Coverage For Your Startup


Whoa, this guide was long, long, long overdue. Over the past few months, a lot of people reached out for help on how to best get press for their startup. I could help them with a quick email response, but it never felt quite appropriate.


So from now on, just a link to this guide will hopefully be useful.


Over the past 6-9 months, I am extremely thankful for the amazing stories lots of great writers from news and tech sites have written about Buffer...


Read more: http://bit.ly/GJatFe

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Martin Gysler's comment, March 25, 2012 8:04 AM
I'm glad you like it and find it also useful. Have a great Sunday Namita :)
Namita Patel's comment, March 25, 2012 11:33 AM
Happy Sunday to you too Martin!
Martin Gysler's comment, March 25, 2012 1:10 PM
Thank you Namita :)
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97 Ideas for Building a Valuable Platform

97 Ideas for Building a Valuable Platform | BUSINESS and more | Scoop.it

The social media world changes daily. We are bombarded on all sides with interesting information, useful as also totally unnecessary. For this reason, I think the words of Chris Brogan are true, he say, things will change in 2012. For this reason we should be heading in the right direction and in the right dynamics if we wants to be successful on social media in the future. [note mg]


2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds value to the stream of information we’re cultivating or not.


In determining how to deliver value and stay relevant and visible in this new landscape, I’ve written down 97 ideas to help you build a valuable platform. Note: some of this thinking comes from writing a new book with Julien Smith that isn’t out until Fall 2012. Want some up front hints? Read this post...


Read more: http://www.chrisbrogan.com/97/

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How to Design an Ecommerce Website Experience Your Shoppers Adore

How to Design an Ecommerce Website Experience Your Shoppers Adore | BUSINESS and more | Scoop.it

Learn what it takes to design an ecommerce website that your visitors and customers love, this can made the difference. [note mg]


While many online shopping experiences are smooth sailing, others can range anywhere from mildly frustrating to just plain cringe-inducing ... and unfortunately those hair-pulling experiences end up costing ecommerce businesses serious sales.


So ask yourself: do you have what it takes to quickly orient your visitors, make them feel comfortable, and get them clicking those 'Add to Cart' and 'Buy Now' buttons on your website? Or is the only button visitors click on your site the 'Back' button? In this blog post, you'll find out what it takes to design an amazing ecommerce online shopping experience that yields transactions and return visits instead of teeth clenching and fist pounding.


First, run the sniff test.


Read more: http://bit.ly/LpBdxo

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Startup Success: Is Hard Work Enough?

Startup Success: Is Hard Work Enough? | BUSINESS and more | Scoop.it

A good friend of mine has long argued that startups can succeed through vision and hard work. Because I only partially agree with his position, we have had more than one heated argument on the subject. It is my belief that hard work and a great idea are required ingredients for success, but that those two elements alone are not enough for a startup to become a success.


Imagine a great Amazonian rainforest. As your mind floats along the banks of a surging river in this rainforest, pause for a moment and take in the strength and beauty of the mightiest of the trees that you can see in front of you. Reaching above all of the other plants and collecting a shower of precious sunlight, this tree is over 100 feet tall, with sinewy roots reaching deep into the rich forest soil. Beautiful isn’t it?


Did this tree get to be the the giant that it is because of hard work? Not hardly.


Read more: http://onforb.es/LwVu1O

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Whom Should You Hire at a Startup? (Attitude Over Aptitude)

Whom Should You Hire at a Startup? (Attitude Over Aptitude) | BUSINESS and more | Scoop.it

Startups.We know the mantra: Team matters. Is this philosophy exaggerated? Overrated? Cliché? No. Team is the only thing that matters.


Whatever you’re working on now, the half-life of innovation is so rapid now that your product will soon be out-of-date. Your existence is irrelevant unless you continue rapid innovation. Your ability to keep up is dependent on having a great team of differing skills. Individuals don’t build great companies, teams do.


The nature of the Internet and global knowledge is such that even if you’ve stumbled on to a super interesting area of innovation there will be many teams tackling the same problem at exactly the same time. If you develop something novel that catches a spark you’ll have the world gunning for you over night. In this globally connected world product leads disappear in nano-seconds.


Read more: http://bit.ly/J6aoLM

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B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner | BUSINESS and more | Scoop.it

Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.


1. Advertising and infographics rule the b2b marketing pins


Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins?


Read more: http://bit.ly/Jc8ObA

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12 Most Glaring Reasons Why Businesses Should Blog

12 Most Glaring Reasons Why Businesses Should Blog | BUSINESS and more | Scoop.it

If you don't have your own blog, maybe you should do it now. In this post you'll read why! [note mg]


So, if you’ve crossed the hurdle of really understanding exactly what blogging is, it’s time for stage two. It’s time to understand why blogging is important for you as a business person.


The excuse of “I just don’t have time to blog” borders on the absurd when you really start to consider the benefits you can reap from devoting yourself to it. When the words, “I don’t have time for blogging” begin to roll off of your lips, you are really saying that you don’t have time for the activities below. Because if done right, blogging is the single greatest tool for making these things happen.


1. Driving web traffic

2. Building a network

3. Answering frequently asked questions

4. Demonstrating expertise...


Read more: http://bit.ly/K8H071

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Freelancers’ Guide to Balancing Work and Life

Freelancers’ Guide to Balancing Work and Life | BUSINESS and more | Scoop.it

Balancing work and life is very important, and it is necessary to manage both sides perfectly to ensure success in the professional world. Although it sounds simple, managing both sides can be very difficult at times. This is more difficult for freelancers because they need to manage their own time between work and life.


Freelancers are people who choose to work from their own comfort zone, which is usually their house. Unlike office employees, freelancers choose to work according to their comfort level. Office employees have their own office schedule, where their log in and log out time is recorded. Accordingly, they work only during those hours and devote the remaining hours to their personal lives. But freelancers operate differently. They work during hours that suit their comfort zone, but if they don’t maintain a balance between work and their personal life, problems could result.


Read more: http://bit.ly/HXaogr

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Martin Gysler's comment, April 25, 2012 10:04 AM
Of course I do it my dear. I work very fast, maybe I should become your mentor for your efficiency on social media... let us thinking about our future collaboration... lol! Of course, the snow is gone... since two days and the weather is going better now! Que du bonheur...
Slavica Bogdanov's comment, April 25, 2012 10:50 AM
I do see that.I work fast and effectively as well; learn fast too. I would be forever grateful to have you as a mentor and forever is a long term. Would be great to collaborate with you. Am very open minded and flexible. In exchange, I can offer always positive attitude, healing energy, humbleness of a peace warrior...I really need a mentor, greater mind than mine :)) Merci d'avance! Passez une belle journée ensoleillée.
Martin Gysler's comment, April 26, 2012 2:24 AM
:)... I think we should contact us next week for a discussion on Skype. Send me a private message on FB with your availability (Paris time) and we will find a time convenient to both. Une excellente journée également!
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How to Automate Your Social Activities | Social Media Examiner

How to Automate Your Social Activities | Social Media Examiner | BUSINESS and more | Scoop.it
Find out how Ifttt can help simplify your social media marketing. Connect your online accounts to create triggered events with if this, then that feature.


Are you looking to simplify management of your social activities? If so, then Ifttt is for you.


Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.


Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.


With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.



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lelapin's comment, May 5, 2012 6:15 AM
ifttt is great, I use it a lot myself (running 11 scripts at the moment to feed either one of social platforms I'm on); can hardly cope with heavy traffic though (one specific script, feeding a Facebook page with tweets, stopped functionning after only one week due to many tweets).
Martin Gysler's comment, May 6, 2012 5:07 PM
Thank you for your interesting comment. Every tool has their limits... :)
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Semantic Keyword Grouping – Improving Quality Score With Relevance | WordStream

Semantic Keyword Grouping – Improving Quality Score With Relevance | WordStream | BUSINESS and more | Scoop.it

Semantic Keyword Grouping is a very important topic for anyone who wants to put everything on his side. Whether you are active in the marketing, sale or any other field, what counts are the visits to your blog and / or website. Maybe this tool can help you in your effort. [note mg]


I've published another post about semantic research on my Social Media topic here: http://bit.ly/Jw2OJB


Group keywords semantically and see important PPC results like improved relevance, a better quality score, and a stronger click through rate with WordStream.


Grouping keywords semantically is the key to a successful, well-organized pay-per-click ad campaign. But what exactly is semantic keyword grouping? It's the process of organizing keywords into small, manageable groups according to semantic relevance. In other words, keywords that share a high degree of meaning or intent are gathered together in segments.


Read more: http://bit.ly/HJwiU8

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Pinterest for Bloggers – Image Based Content Marketing

Pinterest for Bloggers – Image Based Content Marketing | BUSINESS and more | Scoop.it

The penetration of Pinterest in social media proves two things:

  1. there is space for unique social media initiatives;
  2. there is a world beyond Twitter and Facebook – the current social media favorites.


If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.


What is Pinterest?


Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.


Take a look at this Shareaholic January 2012 referral traffic report.


Read more: http://bit.ly/HPeRkH

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How To Send A Power Tweet That Increases Engagement by 400%

How To Send A Power Tweet That Increases Engagement by 400% | BUSINESS and more | Scoop.it
There is a Twitter tool that synergizes, feeds and enhances the Twitter and Blogging ecosystems that promises to make your tweets live longer and as a marketer and a blogger that sounds like something I may be "very" interested in!


The web is a seething mass of people sharing on social networks such as Facebook, Twitter and YouTube and they are monster networks with hundreds of millions of participants that drive billions of shares and tweets.


It is estimated that every 20 minutes on Facebook, 1 million links are shared and each month 30 billion pieces of content are posted.


On Twitter this hyperactivity continues with 1 billion tweets shared every week.


Underneath these social media giants sits secondary and tertiary social networks and applications that feed off their activity. These platforms provide niche communities with places to play, share and explore in an ever changing landscape of ecosystems that tempt you with features and tools that are designed to engage you and addict you.


Are You a Hyper Active Social Media Participant?...


Read more: http://bit.ly/H3cxwo

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The Marketer’s Guide to Blogging

The Marketer’s Guide to Blogging | BUSINESS and more | Scoop.it

What importance you attach to your blog? As the author of this blog, I am of the opinion that the blog is the basis of social media and should be important for any person who wishes to settle permanently on the web. This excellent article will give you interesting information about it. [note mg]


As a marketer, have you ever wished you had a resource with all the essential and advanced information about blogging in one place?


You know…information about how to write a viral post to information about where and how to position your comments to get the best results.


Well, I’ve tried to do my best in giving you everything I’ve ever learned about blogging in the ten years I’ve been doing this in one giant post.


Now, I’m sure I might be missing a few facts…but that’s where you come in. I need you to provide that information in the comments so I can keep updating this post so we can make it as comprehensive as possible.


Are you with me? Let’s get started.


Read more: http://bit.ly/H4q2t6

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Damien Ricaut's comment, March 27, 2012 3:01 AM
Good job. Thank you!
Martin Gysler's comment, March 27, 2012 3:58 AM
I'm glad you like it... une excellente journée :)
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How to Launch a Product on Your Blog (and Sell Out in 12 Hours!)

How to Launch a Product on Your Blog (and Sell Out in 12 Hours!) | BUSINESS and more | Scoop.it

Congratulations, you’ve made it.


You’ve worked hard and paid your dues, and finally you have a blog with healthy traffic and a large list of engaged subscribers.


You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations.


Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong?


Well, the truth is that a lot could go wrong.


Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly.


Here’s how to do it…


Read more: http://bit.ly/GLVVGS

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