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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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The 10-Minute Technique to Becoming a More Productive Writer

The 10-Minute Technique to Becoming a More Productive Writer | BUSINESS and more | Scoop.it

When it's compelling enough, the right vision feels like it pulls you toward your goals, making everything you do feel easier. But uncovering that vision doesn't always come easily...


Late last year, when I interviewed Brian Clark about his approach to productive blogging, he said something that really struck me as a writer.


Brian’s big on vision — he told me that he believed his vision for his online business was pretty much the key to his success as both a blogger and business owner.


As he said, “It feels really great when you do what you know needs to be done, because you’re getting one step closer to seeing your vision, in one form or another, coming true.”


Having a clear, compelling vision will instantly make you more productive — you’ll “know what needs to be done.”


Read more: http://www.copyblogger.com/problogger-blogwise/

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From Blogger to Book Author: The 4-Step Guide

From Blogger to Book Author: The 4-Step Guide | BUSINESS and more | Scoop.it

Some bloggers don’t start a blog to make money. They start blogging, because they have a message that the world needs to hear. In other words:


Some bloggers blog to get published.


Recently, I signed a contract with a book publisher. I had always hoped to one day publish a book, but I never thought it would happen in a few months.


What made this possible? In a word: blogging.

Image copyright Lasse Kristensen - Fotolia.com


If you want to go from blogger to book author, you’ll need to do a few things. But the pay-off can be significant.


Why you should publish a book


With the rising popularity of ebooks and self-publishing, why should you go with a traditional publisher?


Why even write a book at all? Doesn’t a blog suffice?...

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Martin Gysler's comment, January 6, 2012 12:38 PM
Hi Chuck, It's a question I am often asked me and..., I do not have a definitive answer on this. I, for one, a Baby-Bommer and I think it is not related to generation, but to humanity in general. Everyone would like always appear in the best light possible, which does not always favor the authenticity. I also think that the social media demonstrate even better the malaise of our society and the lack of commitment of most people on this earth!
Chuck Bartok's comment, January 6, 2012 3:54 PM
Thanks for the response.
Because of realistic parents, my siblings and I were never directed to operate to Please Others, rather be sure we were satisfied with our behavior.
Because, if I am on the right track, it is easier to share Abundance with others.
Self-Interest is different than Selfishness.
I bring up this point to reflect on the fact many have Stories of Benefit to share and if they focused on their personal "greatness" it would be easier to get the Job done.
Martin Gysler's comment, January 6, 2012 4:27 PM
Yes Chuck, I see and I know that each generation change. Sometimes in a good sense and sometimes on a worse way... that's life! Indeed, when people make personal work, it is easier to do something constructive with them, but I also know that for many people, it's only bla bla and serves no purpose. What makes me say that we must choose the world around us. Have a great weekend.
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The 7 Golden Rules for Writing and Editing

The 7 Golden Rules for Writing and Editing | BUSINESS and more | Scoop.it

For the longest time, I was too scared to publish anything on my blog.


I had the debilitating fear of making a mistake – a simple error. What if somebody catches my mistake, corrects it and lets the world know? I would agonize over this problem. I thought my credibility as a Business Writer would be shot to pieces.

 

When you write, you constantly feel the pressure of mastering the art of using commas. You are required to understand the difference between a colon and a semi one, the misplaced modifier, and the rules on splitting the infinitive. Really, who has a brain to for that? Not me, for sure...

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Are You Irreplaceable?

Are You Irreplaceable? | BUSINESS and more | Scoop.it

The second year of running your company is notoriously tough, but for business owner Chris Ashton, the ground was cut out from under his feet--literally. Ashton, 38, began his second year as co-founder of Petplan Pet Insurance with a fall from the second floor ledge of his New Jersey home, suffering injuries that kept him out of the office for five months. Suddenly, Ashton had to face the question many entrepreneurs fear: Can my business run without me?


Making sure your company can operate in your absence should be a basic element of business planning, but many entrepreneurs don't consider the possibility until it's too late, says William Rothwell, author of the book "Effective Succession Planning" and president of Rothwell & Associates, a State College, Pennsylvania-based consulting firm. "We tend not to want to think about terrible things like our own death or disability," says Rothwell. "Planning for short-term and long-term replacements is key."...

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Writing Tools, Part 1 – Why Authors Need iPads

Writing Tools, Part 1 – Why Authors Need iPads | BUSINESS and more | Scoop.it

An Apple iPad can make a major contribution to your writing and marketing success, whether you’re a self-employed professional writing a book to build your brand or an entrepreneur creating social media content to market your small business.


I can understand, though, if you think I’ve overstated the benefits of writing and marketing

with an iPad.

 

Confession: I was originally skeptical about using an iPad for writing and marketing.

 

I doubted that an iPad would quickly become a significant part of my daily writing and social media marketing.

 

As a result, when I received one as a birthday gift, I viewed it as something else to complicate my life! I never expected it how much it would actually simplify my life and save a lot of time...

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5 Reasons Why All Freelance Writers Should Learn To Write a Sales Letter

5 Reasons Why All Freelance Writers Should Learn To Write a Sales Letter | BUSINESS and more | Scoop.it

When was the last time you wrote something with the intent to specifically motivate your readers to take action?


Admit it or not, we’re all in the same game.


Whether you want someone to buy your product, join your email list, retweet or +1 your post, you’re doing one thing — leading your audience down a path at the end of which lies the action they’ll take.


You want them to do something.


In other words, you’re selling.


Unfortunately, many content creators don’t know the first thing about selling.


A few years ago, neither did I. Well, not online, anyway. Not until I developed one skill that changed everything.


I’d had plenty of experience selling at the flower shop I owned. But selling through the written word was an entirely new skill.


Read more: http://www.copyblogger.com/sales-letters/

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How to Avoid the Mistakes Most Writers Make

How to Avoid the Mistakes Most Writers Make | BUSINESS and more | Scoop.it

Avoid enough mistakes and you will never prosper. Make the right series of slip-ups and you can accelerate your success. I owe my own triumph to the ample mistakes I made my first two years online. Hopefully, I can help you avoid the truly painful blunders, so you’ll be free to stumble without entirely falling.


Don’t be afraid of making mistakes. Fear of failure can stand as an unfortunate impediment to prosperity. At a subconscious level, people link failure to humiliation, and no one wants to be humiliated. There is a way, however, to leap over your fears so you can make the mistakes and learn the lessons that will make you great.

 

Realize that every time you fail, you’ve grown as an entrepreneur, person, or writer. Recognize that each failure brings you closer to success and that a fear of failing will keep you from taking the chances that make up most success stories.

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The 7 Golden Rules for Writing and Editing

The 7 Golden Rules for Writing and Editing | BUSINESS and more | Scoop.it

For the longest time, I was too scared to publish anything on my blog.


I had the debilitating fear of making a mistake – a simple error. What if somebody catches my mistake, corrects it and lets the world know? I would agonize over this problem. I thought my credibility as a Business Writer would be shot to pieces.


When you write, you constantly feel the pressure of mastering the art of using commas. You are required to understand the difference between a colon and a semi one, the misplaced modifier, and the rules on splitting the infinitive. Really, who has a brain to for that? Not me, for sure.

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Writing Tools, Part 3 – iPad Applications for Authors

Writing Tools, Part 3 – iPad Applications for Authors | BUSINESS and more | Scoop.it

In less than a month, my Apple iPad, as I described in Part 1 and Part 2, quickly became an essential writing tool helping me save time building my brand by planning, writing, promoting, and profiting from published books.


This is not to say, of course, that the iPad is a replacement for desktop or laptop computers. But, the iPad certainly complements them, adding a new dimension of convenience and usability that has recharged the way I work.

 

The following is an informal survey of the primary iPad applications that I have grown to depend on. If you’re already an iPad user, you undoubtedly have your own preferences – and I encourage you to share your preferences and experiences with me and other Personal Branding Blog followers...

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15 Tips for Writing the Perfect Press Release

15 Tips for Writing the Perfect Press Release | BUSINESS and more | Scoop.it

When you launch a new product, you need to promote it or no one will know. PR, or Press Relations, is a key element in this and press releases are an important output. Here are some tips on how to produce the perfect press release.


Firstly, what is a press release?

 

Also called a news release or media release, a press release is an announcement written in the third person for the news media and designed to stimulate journalists to write about you and your work. Above all it has to be news-worthy and written in a ‘pyramid’ style from the top, with each element opening up the story further. See the example below.


Sample Press Release (Word Doc)

 

1 Short and sweet...


Via Daniel Watson
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