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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks | Copyblogger

3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks | Copyblogger | BUSINESS and more | Scoop.it

Think about all the hours you spend to publish great content on your website or/and blogs. Here some ideas how you can use them to create your own book or ebook. [note mg]


Attention Bloggers: I’ve seen the future, and you’re missing it.


Oh sure, we bloggers think we’re the most up-to-date, leading-edge, tech-savvy people on the planet.


But one of the biggest changes in the long history of content creation is taking place right under your feet, and I’m afraid it may be passing you by.


Yep, the ground is shifting, fortunes are being made, and some of the people who could best profit from this tectonic shift — content producers — are mostly sitting on the sidelines.


Okay, what am I talking about? The revolution in book publishing …


Maybe you’ve heard some of the success stories of the authors who’ve been selling a ton of paranormal romances, thrillers or other genre novels on Amazon’s Kindle platform, but that’s not what I’m talking about.


Read more: http://bit.ly/J4FyDg

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How To Get Media Coverage For Your Startup: A Complete Guide

How To Get Media Coverage For Your Startup: A Complete Guide | BUSINESS and more | Scoop.it

A perfect post to read a Saturday and practice immediately after the reading. [note mg]


How to get the press and media to spread your startup's story. A detailed and comprehensive guide for mere mortals.


The Complete Guide to Getting Press Coverage For Your Startup


Whoa, this guide was long, long, long overdue. Over the past few months, a lot of people reached out for help on how to best get press for their startup. I could help them with a quick email response, but it never felt quite appropriate.


So from now on, just a link to this guide will hopefully be useful.


Over the past 6-9 months, I am extremely thankful for the amazing stories lots of great writers from news and tech sites have written about Buffer...


Read more: http://bit.ly/GJatFe

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Martin Gysler's comment, March 25, 2012 8:04 AM
I'm glad you like it and find it also useful. Have a great Sunday Namita :)
Namita Patel's comment, March 25, 2012 11:33 AM
Happy Sunday to you too Martin!
Martin Gysler's comment, March 25, 2012 1:10 PM
Thank you Namita :)
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Cash In by Paying for Guest Posts

Cash In by Paying for Guest Posts | BUSINESS and more | Scoop.it

You're a writer and you search some ways to earn money for it. Maybe you'll find some ideas in this post. [note MG]


If you’re looking for a way to grab attention for your blog and grow your income, I’ve had great success with this one: I pay writers.


Since May 2011, I’ve been paying $50 for guest posts on my blog. I started paying because my mission is to help writers earn more, and I needed to walk my talk. I usually buy two or three posts a month.


I thought it would just be a cost I’d have to cover every month. But paying for guest posts has turned out to be one of the most powerful strategies I’ve found for building my blog into a money-earner. My number of subscribers has doubled in the months since I started to pay.


I know—you’re here to learn how to make money with your blog, not spend it!


Read more: http://bit.ly/yCHyBP

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From Blogger to Book Author: The 4-Step Guide

From Blogger to Book Author: The 4-Step Guide | BUSINESS and more | Scoop.it

Some bloggers don’t start a blog to make money. They start blogging, because they have a message that the world needs to hear. In other words:


Some bloggers blog to get published.


Recently, I signed a contract with a book publisher. I had always hoped to one day publish a book, but I never thought it would happen in a few months.


What made this possible? In a word: blogging.

Image copyright Lasse Kristensen - Fotolia.com


If you want to go from blogger to book author, you’ll need to do a few things. But the pay-off can be significant.


Why you should publish a book


With the rising popularity of ebooks and self-publishing, why should you go with a traditional publisher?


Why even write a book at all? Doesn’t a blog suffice?...

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Martin Gysler's comment, January 6, 2012 7:38 AM
Hi Chuck, It's a question I am often asked me and..., I do not have a definitive answer on this. I, for one, a Baby-Bommer and I think it is not related to generation, but to humanity in general. Everyone would like always appear in the best light possible, which does not always favor the authenticity. I also think that the social media demonstrate even better the malaise of our society and the lack of commitment of most people on this earth!
Chuck Bartok's comment, January 6, 2012 10:54 AM
Thanks for the response.
Because of realistic parents, my siblings and I were never directed to operate to Please Others, rather be sure we were satisfied with our behavior.
Because, if I am on the right track, it is easier to share Abundance with others.
Self-Interest is different than Selfishness.
I bring up this point to reflect on the fact many have Stories of Benefit to share and if they focused on their personal "greatness" it would be easier to get the Job done.
Martin Gysler's comment, January 6, 2012 11:27 AM
Yes Chuck, I see and I know that each generation change. Sometimes in a good sense and sometimes on a worse way... that's life! Indeed, when people make personal work, it is easier to do something constructive with them, but I also know that for many people, it's only bla bla and serves no purpose. What makes me say that we must choose the world around us. Have a great weekend.
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How to Get a Book Contract in 6 Months (with a Blog)

How to Get a Book Contract in 6 Months (with a Blog) | BUSINESS and more | Scoop.it

You can publish a book.

 

And you can do it much sooner than you think, actually.

 

How do you do this? Not by wasting years writing articles or obsessing over writer’s conferences and book proposals.

 

All you need is a blog.

 

No other activity (including years of freelance writing) has brought me closer to my dream of publishing a book than blogging. It took me about six months to get a book contract with a publisher.
And you can do the same...

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7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know

7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know | BUSINESS and more | Scoop.it

Paris Hilton has one. Rob Lowe has one too. Even Sharon Osbourne’s got one. 


Get your mind out of the gutter people — I’m talking about books.

 

Even with all their money, fame and extreme overexposure, these people (or, their people) went to the effort to become published authors. Why?

 

These celebrities already have more money than they know what to do with and dead tree book publishing is supposed to be dead.

 

So why do these celebrities bother to write (or hire a ghostwriter to write) a book?

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How to turn your blog into a book

How to turn your blog into a book | BUSINESS and more | Scoop.it

Maybe this idea has already crossed your mind. For me this is the case and I find this information useful to think even more strongly now. [note mg]


We know many of you love your blogs, and gleefully publish photos and posts without thoughts to reuse your work in other forms. But we know some wonder: could this be a book? Recently we wrote about how a WordPress.com blogger scored a book deal for You Are Not So Smart. But what if you want to do it all yourself?


As a blogger who has authored several successful books with publishers, and who works on WordPress.com, I recently self-published a book based entirely on posts from my blog. I wanted to see what I could learn, and I’m here to share it all with you.


Read more: http://en.blog.wordpress.com/2012/04/04/how-to-turn-your-blog-into-a-book/

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The 10-Minute Technique to Becoming a More Productive Writer

The 10-Minute Technique to Becoming a More Productive Writer | BUSINESS and more | Scoop.it

When it's compelling enough, the right vision feels like it pulls you toward your goals, making everything you do feel easier. But uncovering that vision doesn't always come easily...


Late last year, when I interviewed Brian Clark about his approach to productive blogging, he said something that really struck me as a writer.


Brian’s big on vision — he told me that he believed his vision for his online business was pretty much the key to his success as both a blogger and business owner.


As he said, “It feels really great when you do what you know needs to be done, because you’re getting one step closer to seeing your vision, in one form or another, coming true.”


Having a clear, compelling vision will instantly make you more productive — you’ll “know what needs to be done.”


Read more: http://www.copyblogger.com/problogger-blogwise/

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5 Reasons Why All Freelance Writers Should Learn To Write a Sales Letter

5 Reasons Why All Freelance Writers Should Learn To Write a Sales Letter | BUSINESS and more | Scoop.it

When was the last time you wrote something with the intent to specifically motivate your readers to take action?


Admit it or not, we’re all in the same game.


Whether you want someone to buy your product, join your email list, retweet or +1 your post, you’re doing one thing — leading your audience down a path at the end of which lies the action they’ll take.


You want them to do something.


In other words, you’re selling.


Unfortunately, many content creators don’t know the first thing about selling.


A few years ago, neither did I. Well, not online, anyway. Not until I developed one skill that changed everything.


I’d had plenty of experience selling at the flower shop I owned. But selling through the written word was an entirely new skill.


Read more: http://www.copyblogger.com/sales-letters/

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How to Avoid the Mistakes Most Writers Make

How to Avoid the Mistakes Most Writers Make | BUSINESS and more | Scoop.it

Avoid enough mistakes and you will never prosper. Make the right series of slip-ups and you can accelerate your success. I owe my own triumph to the ample mistakes I made my first two years online. Hopefully, I can help you avoid the truly painful blunders, so you’ll be free to stumble without entirely falling.


Don’t be afraid of making mistakes. Fear of failure can stand as an unfortunate impediment to prosperity. At a subconscious level, people link failure to humiliation, and no one wants to be humiliated. There is a way, however, to leap over your fears so you can make the mistakes and learn the lessons that will make you great.

 

Realize that every time you fail, you’ve grown as an entrepreneur, person, or writer. Recognize that each failure brings you closer to success and that a fear of failing will keep you from taking the chances that make up most success stories.

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Best Practices for Hiring the Perfect Content Writer

Best Practices for Hiring the Perfect Content Writer | BUSINESS and more | Scoop.it

It’s easy enough to find web content writers; from Craigslist to Elance, content mills to college message boards, it seems everyone is willing to write a few words for a few bucks.


How do you then sort the casual writer, who can spin a clever line every 1,000 words from the intense savant who feels out the topic, does peripheral study from a place of passion, and provides quality prose nearly every time?


There are several ways to sift through applicants, and then even more methods to sort through people once you have the opportunity to meet in person. This article will cover a few foolproof methods to find writers who understand English grammar, as well as social networks and web humor...

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