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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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The 10-Minute Technique to Becoming a More Productive Writer

The 10-Minute Technique to Becoming a More Productive Writer | BUSINESS and more | Scoop.it

When it's compelling enough, the right vision feels like it pulls you toward your goals, making everything you do feel easier. But uncovering that vision doesn't always come easily...


Late last year, when I interviewed Brian Clark about his approach to productive blogging, he said something that really struck me as a writer.


Brian’s big on vision — he told me that he believed his vision for his online business was pretty much the key to his success as both a blogger and business owner.


As he said, “It feels really great when you do what you know needs to be done, because you’re getting one step closer to seeing your vision, in one form or another, coming true.”


Having a clear, compelling vision will instantly make you more productive — you’ll “know what needs to be done.”


Read more: http://www.copyblogger.com/problogger-blogwise/

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5 Reasons Why All Freelance Writers Should Learn To Write a Sales Letter

5 Reasons Why All Freelance Writers Should Learn To Write a Sales Letter | BUSINESS and more | Scoop.it

When was the last time you wrote something with the intent to specifically motivate your readers to take action?


Admit it or not, we’re all in the same game.


Whether you want someone to buy your product, join your email list, retweet or +1 your post, you’re doing one thing — leading your audience down a path at the end of which lies the action they’ll take.


You want them to do something.


In other words, you’re selling.


Unfortunately, many content creators don’t know the first thing about selling.


A few years ago, neither did I. Well, not online, anyway. Not until I developed one skill that changed everything.


I’d had plenty of experience selling at the flower shop I owned. But selling through the written word was an entirely new skill.


Read more: http://www.copyblogger.com/sales-letters/

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9 Steps to Write Your Ultimate Home Page Headline

This post do not talking gimmicks. It not talking overhyped promises. It talking about a logical approach to writing headlines that will actually take you from [cliché alert] zero to hero in exactly 9 steps... yes that's it [note mg]


A mere 6 to 12 words stand between you and a lower bounce rate.


A mere 6 to 12 words stand between you and a higher click-thru rate, a higher task completion rate, and even a higher conversion rate.


What are these 6 to 12 words? They’re the words that comprise your home page headline. David Ogilvy told us that 5 times as many people read the headline as the body copy. Robert Stone taught the same. So did Eugene Schwartz and Gary Bencivenga – both insanely brilliant marketers. A/B testers prove time and again that headlines are critical, as this headline test, which resulted in a 10.4% lift in conversion, showed. And every direct response and CRO copywriter has found this to be true: the first headline your visitor sees is the most important copy you’ll write.


Read more: http://blog.kissmetrics.com/ultimate-home-page-headline/

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Writing Tools, Part 1 – Why Authors Need iPads

Writing Tools, Part 1 – Why Authors Need iPads | BUSINESS and more | Scoop.it

An Apple iPad can make a major contribution to your writing and marketing success, whether you’re a self-employed professional writing a book to build your brand or an entrepreneur creating social media content to market your small business.


I can understand, though, if you think I’ve overstated the benefits of writing and marketing

with an iPad.

 

Confession: I was originally skeptical about using an iPad for writing and marketing.

 

I doubted that an iPad would quickly become a significant part of my daily writing and social media marketing.

 

As a result, when I received one as a birthday gift, I viewed it as something else to complicate my life! I never expected it how much it would actually simplify my life and save a lot of time...

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