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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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Optimise your tweets with these five simple suggestions

Optimise your tweets with these five simple suggestions | BUSINESS and more | Scoop.it

To maximise a tweet's effectiveness you need to use the 140 characters in the most efficient manner possible. This post offers five simple suggestions to optimise tweets for engagement and ultimately CTR. 


The number one rule before applying these quick fixes is ensuring your tweet content is relevant to your audience. Although these are generic tips applicable to any industry your tweets must communicate the value of your product/service to your customers.

Martin Gysler's insight:

In this short post (like as Twitter) you’ll find the essential information and advice that make the difference in your tweet strategy.


Let me know what is your opinion, and if you have other ideas.

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Martin Gysler's comment, February 22, 2013 10:51 AM
It's cool you like it too :-)
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Study: 75 Percent Of The World’s Heads Of State Are Now On Twitter | TechCrunch

Study: 75 Percent Of The World’s Heads Of State Are Now On Twitter | TechCrunch | BUSINESS and more | Scoop.it
You know how some naysayers still like to dismiss Twitter as nothing more than a time wasting website where people talk about the sandwich they're eating? Here's another rebuttal for them.
Martin Gysler's insight:

Twitter has seen a dramatic increase over the last year. More important people in the world have a Twitter account and use it to disseminate their information through this channel. If you do not use it yet, maybe you should reconsider your position.

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How to Spend Less Time on Twitter and Get More Out of It

How to Spend Less Time on Twitter and Get More Out of It | BUSINESS and more | Scoop.it
Have you become desensitized and disillusioned with Twitter?


Do you feel like you are suffering from Twitter Tiredness?


Do you feel like you are “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it?


I know the story. A few months (or years) ago, you signed up for a Twitter account. You dutifully wrote a clever bio, uploaded your picture and started tweeting. Maybe you followed some accounts and learned a bit about the culture and etiquette of the network before sending your first tweet.


After following a few people and building a following of your own, you started following more and more and retweeting more and more, all while spending less and less time engaging in conversations and writing original tweets.


Read more: http://www.business2community.com/twitter/how-to-spend-less-time-on-twitter-and-get-more-out-of-it-0160103

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How To Send A Power Tweet That Increases Engagement by 400%

How To Send A Power Tweet That Increases Engagement by 400% | BUSINESS and more | Scoop.it
There is a Twitter tool that synergizes, feeds and enhances the Twitter and Blogging ecosystems that promises to make your tweets live longer and as a marketer and a blogger that sounds like something I may be "very" interested in!


The web is a seething mass of people sharing on social networks such as Facebook, Twitter and YouTube and they are monster networks with hundreds of millions of participants that drive billions of shares and tweets.


It is estimated that every 20 minutes on Facebook, 1 million links are shared and each month 30 billion pieces of content are posted.


On Twitter this hyperactivity continues with 1 billion tweets shared every week.


Underneath these social media giants sits secondary and tertiary social networks and applications that feed off their activity. These platforms provide niche communities with places to play, share and explore in an ever changing landscape of ecosystems that tempt you with features and tools that are designed to engage you and addict you.


Are You a Hyper Active Social Media Participant?...


Read more: http://bit.ly/H3cxwo

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The Unexpected Way To Use Your Social Network Strategically

The Unexpected Way To Use Your Social Network Strategically | BUSINESS and more | Scoop.it

We knows that networking is the best way to find out about career opportunities and business opportunities, but is there a smart way to use your network? That's the question! This post will give you some tracks about this subject. [note mg].


If it’s a clear night tonight, go outside about 9 p.m. and look west at the two brightest stars, beautiful as jewels, one above the other. Low to the horizon will be the planet Venus, the “evening star,” just beginning to set. Above Venus is the planet Jupiter, the gas giant with more than 60 known moons (and still counting). Now turn around and face east. Coming up off the horizon you’ll see another jewel, this one quite reddish; that’s Mars, the Red Planet (two tiny moons). On March 3 this year, our Earth (one giant moon) will pass closest to Mars, overtaking it in our orbital race around the Sun.


The solar system is a network of planets, each of which has its own network of moons, so it provides a picturesque (if inexact) analogy for social networks, which are also networks of networks. Everyone seems to be on the social media bandwagon now, with the most enthusiastic advocates often competing to build up their networks of Twitter followers, Facebook friends, or LinkedIn connections.


Read more: http://www.fastcompany.com/1818177/the-unexpected-way-to-use-your-social-network-strategically

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100 Ways to Become a Twitter Power User

100 Ways to Become a Twitter Power User | BUSINESS and more | Scoop.it

That's a must read post, it'll learn you how you will become a Twitter power user! [note Martin Gysler]


CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.


Those numbers are huge for anyone who’s marketing online. But that’s not all.


Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.


But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that.


And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips.


Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/

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How to Clean Up Your Social Permissions Quickly and Easily

How to Clean Up Your Social Permissions Quickly and Easily | BUSINESS and more | Scoop.it

Start 2012 by Taking 2 Minutes to Clean Your Apps Permissions


Try guessing how many apps have permissions to access your private information... Now click the icons and get ready for a surprise!


Obviously many of us are very involved in the online world. We have Facebook, Twitter, LinkedIn, Google+, Instagram and the list goes on. Over the course of time, we have given authorization to specific apps (applications) which plug into our various social media platforms. Things like Hootsuite, iPad, Twitter apps for Facebook etc. In fact, we probably don't even remember what we have authorized over the time we have been involved with social media! I think you are going to be stunned when you see how many apps have access to your private information! It is time to clean up your information act


Quick video tutorial on how you can clean up your social media applications in about 2 minutes!


Read the full article: http://kimgarst.com/how-clean-up-your-social-permissions-quickly-easily#comment-2027

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Analyzing The New Twitter Redesign And What It Means For Users

Analyzing The New Twitter Redesign And What It Means For Users | BUSINESS and more | Scoop.it

The redesign that Twitter has undergone this time around is a marked shift from the past. Up until now, Twitter had stuck to its design elements and at most had tweaked them for better usability. This time though, the changes are significant and going by the number of changes that we see, brands as well as users are in for a big surprise and could radically change the way the micro-blogging site is used on an everyday basis.

 

With over 100 million users and the competition heating up, the change was imminent and perhaps arrives at the time when advertisers are warming up to the idea of advertising on Twitter. The site has grown 25% since October and has in fact become a featured application on both the iPad and the iPhone...

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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 21, 2011 10:30 AM
Nice article. Good Find Martin.
Martin Gysler's comment, December 21, 2011 10:38 AM
Thanks Shirley :-)
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How to Find the Best Twitter Hashtags - Kristi Hines

How to Find the Best Twitter Hashtags - Kristi Hines | BUSINESS and more | Scoop.it

If you want your tweets on Twitter to go beyond your own following, hashtags are a great option. When you add a hashtag to your tweets, your updates can be seen not only by the people who follow you but also by anyone who happens to be following that particular hashtag.

 

Once you know exactly how to use hashtags, the next challenge is to find the best hashtags to incorporate into your tweets. Here are some great resources that will help you do just that...


Via Peter Hoeve
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10 Steps To Promote Brand “You” With Social Media

10 Steps To Promote Brand “You” With Social Media | BUSINESS and more | Scoop.it

We live in one of the most exciting times in the world’s history where you can build a personal brand globally and faster than anyone has ever imagined. Most people are underestimating the reach and power of social media that has really only been available for barely 5 years.


Facebook marketing is less than 2 years old and YouTube and Twitter have only been in existence for a few years.

 

The previous generation built their personal brands on television, radio, magazines and newspapers.

 

You now have the opportunity to build a personal brand utilizing the leverage and amplification of social media and blogs that can accelerate the process.

 

The potential of the web is still evolving and will continue to surprise us as it continues to grow and challenge established thinking and disrupt business models...

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11 Ways To Build A Community Around Your Google+ Page

11 Ways To Build A Community Around Your Google+ Page | BUSINESS and more | Scoop.it

Just recently, Google announced the released of Google+ Pages, allowing people to create a Page about their brand, company, or blog. Because we all know the impact Google+ and +1’s have in Google’s search results, you should get a head start on building a community around your page and leave your competitors in the dust.

 

(Note from Caleb: I’ve also included a four-minute video I put together to quickly show you how to create a Google+ page. If you are reading this in an email or via RSS, you can find the full video here. Also, be sure to check out the brand spanking new Google+ pages for Think Traffic and Expert Enough.)...

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7 top tools to measure performance & influence on Twitter

7 top tools to measure performance & influence on Twitter | BUSINESS and more | Scoop.it
Share This work is licensed under a Creative Commons Attribution 3.0 Unported.

 

Where to find stats, metrics & analytics for you & your brand
Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.


This is the part of our ongoing series on how organizations can get the most out of Twitter. Please check back weekly for the next installment.


Via Peter Hoeve, Martin Gysler
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The Write Connection's comment, November 9, 2011 8:05 PM
Thanks Martin this is most useful. I have rescooped
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Hilarious Strategies for Leading an Angry Twitter Mob Against Klout

Hilarious Strategies for Leading an Angry Twitter Mob Against Klout | BUSINESS and more | Scoop.it

Leadership may be defined in part as a process of influence.


Strangely, as I was searching for definitions of leadership I saw this list of leadership synonyms on Dictionary.com: authoritativeness, influence, command, effectiveness; sway, clout (emphasis mine).

 

However, many may know of another spelling: Klout with a “K”

 

Klout defines itself as the arbiter of social media influence. In their words, they provide The Standard for Influence. When the company recently unleashed their new algorithm, many people in social media saw their scores radically drop. For those schooled on this “credibility” framework, it was disorienting or irritating...

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Twitter Advertising: NRF Annual Convention: Four tips for small retailers on Twitter

Twitter Advertising: NRF Annual Convention: Four tips for small retailers on Twitter | BUSINESS and more | Scoop.it
Share and discover what’s happening right now, anywhere in the world.

 

In my role at Twitter, I work with a spectrum of businesses – both large and small. This year, I’ll be traveling around the world and am particularly excited to meet with smaller businesses to share how Twitter can help them. This week, at the National Retail Federation (NRF) Annual Convention in New York City, I spoke about the future of retail during the “Main Street Retailing Forum” keynote.

Martin Gysler's insight:

In my opinion, Twitter is still unexplored and underutilized by many retailers. And yet, it is a simple and fast way to send ideas, tips, special offer or just a hello to his followers and clients.

 

This post has an interesting and simple approach how you can improve your presence on Twitter and what really matter.

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Tweeting for Your Success

Tweeting for Your Success | BUSINESS and more | Scoop.it
Why is Twitter key to your success?With more than 140 million active users (over 60% of whom are mobile users), 400 million Tweets sent per day, and over 400 million monthly unique visitors to
Martin Gysler's insight:

Perhaps you ask, "How can I be more successful with my tweets?" Of course, everybody does, or should do his best. I like this post on this issue and the good advice by Peter Guber. Did you have any other ideas or comments on the subject?

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Martin Gysler's comment, December 30, 2012 6:35 PM
Is amen an idea... ;-)
Mercor's curator insight, January 2, 2013 5:01 AM

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Catherine Luense's curator insight, January 25, 2013 6:16 AM

A must read!

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Download MakeUseOf Guides

Download MakeUseOf Guides | BUSINESS and more | Scoop.it

The only thing you have to do is to subscribe to the weekly newsletter. I have downloaded several from this ebooks they have really great content and they are free... :-) [note mg]


Below you will find over 50 high quality guides covering wide variety of topics. From a dummy guide to build your own computer to an easy encryption guide. All free. Enjoy! Share them with everyone!


To download them you just need a password. Simply subscribe to weekl MakeUseOf Newsletter using your email below to get it. The password will be instantly emailed to you once you have confirmed your subscription.


(That's not all! You will also get access to MakeUseOf Cheat Sheets)


Read more: http://www.makeuseof.com/pages/download

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21 Warning Signs You’re Becoming a Social Media Snob

21 Warning Signs You’re Becoming a Social Media Snob | BUSINESS and more | Scoop.it

Ever think you might be starting to take social media a little too seriously?


Sure, it started out innocently enough.


You were hanging out with family and friends, cracking jokes, sharing cool ideas, and having some good old-fashioned fun on Farmville. You know, pretty much like everyone else online.


Without even realizing it though, your perspective began to shift.


The more time you spent on Facebook and Twitter and Reddit and YouTube, the more it sucked you in, and after spending literally thousands of hours involved in online communities, one day it hits you:


Somehow, somewhere, you got… serious.


You started counting your retweets.


You worried about your engagement score on Facebook.


Read more: http://www.copyblogger.com/social-media-snob/

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Create an Infographic with your Twitter Activity

Create an Infographic with your Twitter Activity | BUSINESS and more | Scoop.it

The Vizify app reads you Twitter activity and turns it into a visual infographic revealing interesting details about you. Maybe you should try this app, it's very interesting and useful [note Martin Gysler]


If you have an account on Twitter, you should try Tweetsheet.


The app reads you Twitter activity and turns it into a visual infographic (see sample) revealing your top followers, your most-retweeted posts, and some other interesting details. The stats mentioned in the infographic are calculated using the last 3200 tweets that you have posted on Twitter.


Read more: http://www.labnol.org/internet/create-infographic-with-twitter/20662/

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Alternion - And We’re Live!

Alternion - And We’re Live! | BUSINESS and more | Scoop.it

That seems be an interesting tool (I currently testing) to manage your various social media account. Check it out, perhaps it will be useful for you! [note Martin Gysler]


After six months in private beta, we’re happy to announce that Alternion is now live and open for everybody! You don’t need a beta invite anymore, which means no more wait, just a simple sign up or even simpler sign in with one click via Facebook or Twitter.


With Alternion you can bring all your social web and email to one place. You can connect your profiles from Facebook, Twitter, YouTube, Flickr and any of 220+ other services. You can connect your email accounts from Gmail, Yahoo! Mail, Hotmail, AOL and any other IMAP or POP account. Not only can Alternion be your personal aggregation center, but you can also view and comment on updates, photos and videos of your contacts from other networks. We are building Alternion as your ultimate communication center, social address book and much more.


Many of you have asked when you’ll be able to share your Alternion profile with your friends on other networks. The answer is - right now! On your Alternion profile you can collect all of your updates and content from other networks, and share them with your friends from anywhere.


Read more: http://www.alternion.com/blog/2011/11/10/and-we-are-live/

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109 Ways to Make Your Business Irresistible to the Media | Copyblogger

109 Ways to Make Your Business Irresistible to the Media | Copyblogger | BUSINESS and more | Scoop.it

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.


You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better.


“Why did they interview that guy instead of me?” you wonder.


Actually, it’s not you. 99 times out of 100, it’s not your qualifications, your knowledge, or your ability.
It’s your approach.


After 10 years as a journalist, I’ve seen just about every bad pitch you can imagine. And I’ve also come up with 109 foolproof ways to entice the media in your city to highlight your business — approaches that make the mainstream media unable to resist you...

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Conversation Agent: How do You Post More Often?

Conversation Agent: How do You Post More Often? | BUSINESS and more | Scoop.it

This coming Sunday, I will be a guest on Twitter #blogchat, founded and facilitated by Mack Collier.

 

Mack tells me that one of the biggest topic requests from #blogchat participants is how to post more often.

 

He thought participants would really enjoy if I walked them through how I do it.

 

It's not a black and white kind of question -- at least not like the new gmail look.

 

As part of that (especially the research part) we'll talk about how you can use your blog to help establish your expertise in your area...

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How to Find the Best Twitter Hashtags - Kristi Hines

How to Find the Best Twitter Hashtags - Kristi Hines | BUSINESS and more | Scoop.it
Once you know exactly what hashtags are, the next challenge is to find the best Twitter hashtags to incorporate into your tweets.

Kristi shows the way to some great applications that will help you do just that.


Via Peter Hoeve
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Socialize: Use FeedBurner To Promote Your New Posts On Twitter

Socialize: Use FeedBurner To Promote Your New Posts On Twitter | BUSINESS and more | Scoop.it

You may have noticed that I wrote an article yesterday on two plugins that can automate your Facebook and Twitter post updates. There is no doubting the use of those two plugins, and I recommend them heartily. After all, if you’re going to do anything, it’s best to do it heartily.

 

However, if you are a FeedBurner subscriber (and any self-respecting WordPress blogger should be), you actually have the option to cut the number of plugins you need in two. And in the future, if the folks at FeedBurner are on the ball, you may not need either.


In case you hadn’t figured it out yet, FeedBurner has the capability to tweet out your new posts when they go live. The service is extremely simple to set up, and highly customizable.

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Warning: How Not To Monetize Twitter On Autopilot

Warning: How Not To Monetize Twitter On Autopilot | BUSINESS and more | Scoop.it

So you’re building a passive income?


What if I say that you were loosing your money all the way from the start?


And it won’t return, I’m sorry…


There are hundreds of “proven” recipes to build a passive income online and you’ve decided to try Twitter. Why not? Sounds easy and fun!


While there are tons of information on what to do to succeed, what about the things you should avoid if you want to see the green bucks?...

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21 Twitter Tips From Socially-Savvy Companies | Fast Company

21 Twitter Tips From Socially-Savvy Companies | Fast Company | BUSINESS and more | Scoop.it
Adapted from his book "Engage," Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities.


Number 1. Special Offers
We live in a society that is as distracted as it is informed. People are making decisions on what to read, view, purchase, visit, and sample based on the information that filters through their attention dashboards...

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