BUSINESS and more
Follow
Find tag "Trust"
20.0K views | +2 today
BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
Your new post is loading...
Your new post is loading...
Scooped by Martin Gysler
Scoop.it!

Proving Trust on the Web

Proving Trust on the Web | BUSINESS and more | Scoop.it

For those of us who've been deep in the trenches of online marketing for years, the question of who to trust may seem inane. We've all gravitated to sources of one variety or another, and probably built up a few favorites based on past experience. I've shared some of my selected sources in the past and I (consciously and subconsciously) bias toward trusting news and advice from those over others.

 

But for those new to the field of web analytics, social media marketing, SEO or a myriad of other practices, it's a true challenge. Case in point, a Q+A question from earlier today:

 

How do you know what is junk information vs what is truly good SEO advice? Is it just simply trial and error? It seems to me that if people find truly good SEO information, they aren't going to be sharing it so easily. It's the whole, "You get what you pay for".

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Seven Steps to Coaching Your Employees to Success | Entrepreneur.com

Seven Steps to Coaching Your Employees to Success | Entrepreneur.com | BUSINESS and more | Scoop.it

Many employers sit their workers down once a year for a review. At that time, the employee finds out what they've been doing right or if there are areas in need of improvement. But what happens the other 364 days of the year?


Coaching is a different approach to developing employees' potential. With coaching, you provide your staff the opportunity to grow and achieve optimal performance through consistent feedback, counseling and mentoring. Rather than relying solely on a review schedule, you can support employees along the path to meeting their goals. Done in the right way, coaching is perceived as a roadmap for success and a benefit. Done incorrectly and employees may feel berated, unappreciated, even punished...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Social Trust Factor: 10 Tips to Establish Credibility

Social Trust Factor: 10 Tips to Establish Credibility | BUSINESS and more | Scoop.it

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement. However, after a few months goes by we realize nobody is buying from us. Nobody is opting in to our email lists. What has happened? Why don’t they want to further engage with our brand? Do they not trust us? Do they not think that we could bring them value?

 

Do you lack the trust factor?

 

There could be many different reasons why your communities are reluctant to engage with you. One of the most common reasons is that they don’t trust you. You have all the pretty colors, bells and whistles for your online presence but you lack credibility. You lack the trust factor.

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

8 Steps to Getting What You Want… Without Formal Credentials

8 Steps to Getting What You Want… Without Formal Credentials | BUSINESS and more | Scoop.it

Michael Ellsberg has been a good friend since 2000.

 

In the last few years, he has made a study of self-study. How do the best in business do what they do? Using his findings, he has:

 

- Overcome a debilitating case of bipolar II (here’s how).
- Landed one of the most powerful literary agents in the world.
- Published not one but two books from major New York publishers, the second scoring a 6-figure advance.
- Found the woman of his dreams and married her.
- Built a well-followed blog on Forbes.com with zero prior blogging experience.

 

Most recently, Michael has interviewed the likes of fashion magnate Russell Simmons, Facebook cofounder Dustin Moskovitz, Facebook founding president Sean Parker, WordPress lead developer Matt Mullenweg, and Pink Floyd songwriter and lead guitarist David Gilmour. Dozens of iconic figures pepper his list of case subjects.

 

Why? Because none of them graduated from college, and he wanted to learn how they educated themselves. His findings were then encapsulated in “The Education of Millionaires.”...

more...
No comment yet.