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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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12 Ways to Become a Recognized Expert

12 Ways to Become a Recognized Expert | BUSINESS and more | Scoop.it
Getting quoted, giving speeches and writing articles are great ways to market your business.


As we measure the degree of damage, or more precisely, reduced revenue and increased costs from the downturn, advertising spending tends to be one of the first cuts owners make. Yet this may be a great time to expand marketing to take a share of the market away from your competitors.


The key is marketing without little or no money through efforts like community engagement, referrals or sending a press release to local media. Another method is becoming a recognized expert who is called upon by media and other outlets to speak, write and lend your expertise.


Read more: http://bit.ly/HYGw8U

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A Beginner’s Guide to Conversion Goals in Google Analytics

A Beginner’s Guide to Conversion Goals in Google Analytics | BUSINESS and more | Scoop.it

There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.


Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.


Read more: http://bit.ly/HO3oZ5

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Manage Your Time to Reap Bigger Profits – A Freelancers’ Guide

Manage Your Time to Reap Bigger Profits – A Freelancers’ Guide | BUSINESS and more | Scoop.it

The difficulty when you're a freelancer, may be the organization of your time. here is an excellent article on the subject which gives many ways to stay on track. [note mg]


Freelancers are those who work from their own comfort zone: be it home or a public café, they can work from any space of their choice. Freelancing, therefore, comes with many advantages, such as flexibility of working space and environment, flexibility of time, and so on. However, many responsibilities come with your decision to freelance.


When you work in an office, everything is arranged for you, including your system and timelines, but when it comes to freelancing you need to handle all these responsibilities. Being a freelancer sounds easy and is tempting along with its striking benefits; but it is not as flowery as it seems.


Read more: http://bit.ly/HSWdZ8

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Pinterest for Bloggers – Image Based Content Marketing

Pinterest for Bloggers – Image Based Content Marketing | BUSINESS and more | Scoop.it

The penetration of Pinterest in social media proves two things:

  1. there is space for unique social media initiatives;
  2. there is a world beyond Twitter and Facebook – the current social media favorites.


If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.


What is Pinterest?


Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.


Take a look at this Shareaholic January 2012 referral traffic report.


Read more: http://bit.ly/HPeRkH

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How to turn your blog into a book

How to turn your blog into a book | BUSINESS and more | Scoop.it

Maybe this idea has already crossed your mind. For me this is the case and I find this information useful to think even more strongly now. [note mg]


We know many of you love your blogs, and gleefully publish photos and posts without thoughts to reuse your work in other forms. But we know some wonder: could this be a book? Recently we wrote about how a WordPress.com blogger scored a book deal for You Are Not So Smart. But what if you want to do it all yourself?


As a blogger who has authored several successful books with publishers, and who works on WordPress.com, I recently self-published a book based entirely on posts from my blog. I wanted to see what I could learn, and I’m here to share it all with you.


Read more: http://en.blog.wordpress.com/2012/04/04/how-to-turn-your-blog-into-a-book/

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Better Leadership Through Social Media

Better Leadership Through  Social Media | BUSINESS and more | Scoop.it

Executives should look at specific social media as a personal toolbox for improving their practice of leadership. Indeed, leadership, like life, is constantly changing and it is important to be open to new things that happen there. [note mg]


"Join a new online network? I'd love to!"


In 15 years of helping business, government and nonprofit leaders make strategic choices about digital technology, I've yet to hear an executive utter those words.


Sometimes that's due to the risks of public embarrassment or conflict that come with online engagement. Sometimes it's painful memories of previous tech projects that ran over budget and behind schedule. And sometimes it's because executives would rather interact face-to-face than keyboard-to-keyboard.


But always, I hear a common concern: How can I add another platform, task list or set of relationships to my already full plate?


Read more: http://online.wsj.com/article/SB10001424052970203753704577255531558650636.html?mod=googlenews_wsj

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16 Terrible Social Media Mistakes You're Making

16 Terrible Social Media Mistakes You're Making | BUSINESS and more | Scoop.it
Experts sound off....


"What are the biggest mistakes that you find small business leaders make when using social media?"


Marvin Powell, a Small Business Growth Consultant in Washington DC, posted that question on LinkedIn and 97 people responded.


Here are the most common complaints.


Read more: http://www.businessinsider.com/social-media-mistakes-2012-4?op=1#ixzz1qokSMW9U

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The Antidote to Ambiguity: Values-Based Leadership

The Antidote to Ambiguity: Values-Based Leadership | BUSINESS and more | Scoop.it

What is your mission statement? How many people in your organization have read it? Understand it? Remember it? BELIEVE IT? And, how many of those who remain after answering those questions have actually adopted it?


Management books universally extol the importance of a mission statement. I have both suffered through mission development exercises as a staff member and been hired to facilitate these sessions. The process goes something like this: a group of senior administrators lock themselves in a room for an extended period of time; they debate, compromise, and craft lofty prose until they finally unveil (white smoke from chimney) their UNIFYING DOCUMENT. Shortly thereafter, they proudly display their statements on websites, placards, and business cards, then sit back and wait for the wisdom to trickle down to the masses. Much to their surprise, little change occurs.


Read more: http://www.unconventional-leadership.com/2012/03/15/the-antidote-to-ambiguity-values-based-leadership/

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How To Get Media Coverage For Your Startup: A Complete Guide

How To Get Media Coverage For Your Startup: A Complete Guide | BUSINESS and more | Scoop.it

A perfect post to read a Saturday and practice immediately after the reading. [note mg]


How to get the press and media to spread your startup's story. A detailed and comprehensive guide for mere mortals.


The Complete Guide to Getting Press Coverage For Your Startup


Whoa, this guide was long, long, long overdue. Over the past few months, a lot of people reached out for help on how to best get press for their startup. I could help them with a quick email response, but it never felt quite appropriate.


So from now on, just a link to this guide will hopefully be useful.


Over the past 6-9 months, I am extremely thankful for the amazing stories lots of great writers from news and tech sites have written about Buffer...


Read more: http://bit.ly/GJatFe

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Martin Gysler's comment, March 25, 2012 8:04 AM
I'm glad you like it and find it also useful. Have a great Sunday Namita :)
Namita Patel's comment, March 25, 2012 11:33 AM
Happy Sunday to you too Martin!
Martin Gysler's comment, March 25, 2012 1:10 PM
Thank you Namita :)
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The Magic of Doing One Thing at a Time

The Magic of Doing One Thing at a Time | BUSINESS and more | Scoop.it

Why is it that between 25% and 50% of people report feeling overwhelmed or burned out at work?


It's not just the number of hours we're working, but also the fact that we spend too many continuous hours juggling too many things at the same time.


What we've lost, above all, are stopping points, finish lines and boundaries. Technology has blurred them beyond recognition. Wherever we go, our work follows us, on our digital devices, ever insistent and intrusive. It's like an itch we can't resist scratching, even though scratching invariably makes it worse.


Tell the truth: Do you answer email during conference calls (and sometimes even during calls with one other person)? Do you bring your laptop to meetings and then pretend you're taking notes while you surf the net? Do you eat lunch at your desk? Do you make calls while you're driving, and even send the occasional text, even though you know you shouldn't?...


Read more: http://blogs.hbr.org/schwartz/2012/03/the-magic-of-doing-one-thing-a.html

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10 Rules For Writing A Compelling 'About Me' Page

10 Rules For Writing A Compelling 'About Me' Page | BUSINESS and more | Scoop.it

The advice from this post will give you some interesting insights to know how to write a compelling 'about me' page and bio for your website and online profiles. [mg]


Writing the perfect pitch and crafting a compelling bio is difficult. That’s why whole industries exist to enable us to tell our stories better. Copywriters, creative directors and brand strategists like me wouldn’t exist if it was easy to articulate the essence of what we do, and communicate how and why we do it.


There’s no way around it, you need to spend some serious time and energy on your about page, because it’s probably one of the most visited pages on your website.


Read more: http://thestoryoftelling.com/10-rules-for-writing-about-me-page/

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Facebook Timeline For Fan Pages: 21 Key Points For Marketers

Facebook Timeline For Fan Pages: 21 Key Points For Marketers | BUSINESS and more | Scoop.it

A great post from Mari Smith. After reading this 21 key points, you'll know all what you need, to set your Facebook fan page in a professionnal way. [note mg]


If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast. This post covers the majority of basic settings and features you need to know. Even if you’ve upgraded, you’ll find some tips here!


First, review this marked up screenshot for a tour of most of the features — click the image to view full size (you may need to click again on the image on the next page):...


Read more: http://www.marismith.com/facebook-timeline-for-business-pages-key-points-know/#

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Three Management Gurus Explain Management

Three Management Gurus Explain Management | BUSINESS and more | Scoop.it

A great post. I think a lot of manager should read and applied these advice. Unfortunately we live in a world where the human side is often forget, and the message in in this post is strong to change that situation. [note mg]


Michael Hammer in his book "Agenda" talks about modern managers driven by an economy that is more than ever controlled by the customer. "Managers are rediscovering that business is about execution."


He reminds us of the seriousness of watching the cash flow, fulfilling (rather than just getting) orders and the need to go beyond product ideas and focus more on product development.


The role of managers is to help their company "devise products and services that satisfy customers and then create and deliver them in a profitable way that satisfies shareholders"...


Read more: http://rictownsend.blogspot.com/2012/03/three-management-gurus-explain.html#comment-form

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How to Automate Your Social Activities | Social Media Examiner

How to Automate Your Social Activities | Social Media Examiner | BUSINESS and more | Scoop.it
Find out how Ifttt can help simplify your social media marketing. Connect your online accounts to create triggered events with if this, then that feature.


Are you looking to simplify management of your social activities? If so, then Ifttt is for you.


Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.


Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.


With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.



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lelapin's comment, May 5, 2012 6:15 AM
ifttt is great, I use it a lot myself (running 11 scripts at the moment to feed either one of social platforms I'm on); can hardly cope with heavy traffic though (one specific script, feeding a Facebook page with tweets, stopped functionning after only one week due to many tweets).
Martin Gysler's comment, May 6, 2012 5:07 PM
Thank you for your interesting comment. Every tool has their limits... :)
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Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community

Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community | BUSINESS and more | Scoop.it

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.


In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.


Read more: http://bit.ly/HODU9K

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8 Ways to Make a Reverse Mentorship Work for You

8 Ways to Make a Reverse Mentorship Work for You | BUSINESS and more | Scoop.it
In a constantly changing digital workplace, it pays to team up with younger colleagues to glean tips on social media, mobile apps and more.


A couple weeks ago, when I needed help figuring out how to convert numbers in an Excel spreadsheet into a multiline graph, I turned to an expert: my 23-year-old daughter.


It took her less than five minutes to show me which Excel function to use. A couple of clicks later, the numbers appeared as a perfectly formatted, multicolor, four-line graph.


It's a small example of the kind of reverse mentoring happening in home offices and much larger workplaces all over the country, with workers actively seeking the counsel of their often but not always younger colleagues on technology and other matters.


Read more: http://bit.ly/HGntAq

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How to Spend Less Time on Twitter and Get More Out of It

How to Spend Less Time on Twitter and Get More Out of It | BUSINESS and more | Scoop.it
Have you become desensitized and disillusioned with Twitter?


Do you feel like you are suffering from Twitter Tiredness?


Do you feel like you are “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it?


I know the story. A few months (or years) ago, you signed up for a Twitter account. You dutifully wrote a clever bio, uploaded your picture and started tweeting. Maybe you followed some accounts and learned a bit about the culture and etiquette of the network before sending your first tweet.


After following a few people and building a following of your own, you started following more and more and retweeting more and more, all while spending less and less time engaging in conversations and writing original tweets.


Read more: http://www.business2community.com/twitter/how-to-spend-less-time-on-twitter-and-get-more-out-of-it-0160103

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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | BUSINESS and more | Scoop.it

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]


We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.


Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...


Read more: http://mashable.com/2012/03/29/customer-acquisition-social/

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What Have You Done With Q1?

What Have You Done With Q1? | BUSINESS and more | Scoop.it

An excellent article. I love the structured approach who is easy to use for us all. If you follow the advice provided in this post, the things will be done more easely, for sure! [note mg]


Q1, 2012 is in the record books. What…you haven’t accomplished all that you planned; WHAT…hardly anything? Oh, my!


Well, the good news is you’re hardly alone. In fact, you’re in the majority. We really are a species of habitual procrastinators. So, apparently, you fit right in. After all, most of us do like to feel as if we’re one of the crowd.


Now for the bad news, if you had planned to accomplish X, and didn’t, you bargained with the devil. You repeatedly forfeited some portion of your future success, abundance, and/or happiness for some short-term pleasure or comfort. Hardly a fair exchange, although at the time it may have seemed so.


Read  more: http://goalhabits.com/2012/04/01/what-have-you-done-with-q1/#comment-599

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How to Create a Facebook Timeline Cover Photo

How to Create a Facebook Timeline Cover Photo | BUSINESS and more | Scoop.it
Hey, Facebook Page owners -- are you happy with the Cover Photo on your Timeline layout? Here's how to create a great-looking cover that meets all the terms of service.


Got a Facebook Page for your business?


Freaking out about creating a good-looking cover photo for your Timeline?


You’ve probably noticed that striking visual piece in the Facebook Pages timeline layout — a nearly-screen-width banner image, known as a “Cover.”


On March 30, 2012, all Facebook Pages were converted to the timeline layout with the cover photo.


But you may have noticed that not every cover image is a home run …


This how-to guide is designed to help Facebook Pages create a cover image that looks professional, makes a great first impression, and markets your brand’s best assets — without violating the Facebook Pages Terms.


Read more: http://www.copyblogger.com/timeline-cover-photo/

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Namita Patel's comment, March 31, 2012 1:03 PM
Another great resource - thanks Martin!
Martin Gysler's comment, April 1, 2012 5:22 AM
Thank you Namita, I'm glad you like it!
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The Marketer’s Guide to Blogging

The Marketer’s Guide to Blogging | BUSINESS and more | Scoop.it

What importance you attach to your blog? As the author of this blog, I am of the opinion that the blog is the basis of social media and should be important for any person who wishes to settle permanently on the web. This excellent article will give you interesting information about it. [note mg]


As a marketer, have you ever wished you had a resource with all the essential and advanced information about blogging in one place?


You know…information about how to write a viral post to information about where and how to position your comments to get the best results.


Well, I’ve tried to do my best in giving you everything I’ve ever learned about blogging in the ten years I’ve been doing this in one giant post.


Now, I’m sure I might be missing a few facts…but that’s where you come in. I need you to provide that information in the comments so I can keep updating this post so we can make it as comprehensive as possible.


Are you with me? Let’s get started.


Read more: http://bit.ly/H4q2t6

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Damien Ricaut's comment, March 27, 2012 3:01 AM
Good job. Thank you!
Martin Gysler's comment, March 27, 2012 3:58 AM
I'm glad you like it... une excellente journée :)
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How to Launch a Product on Your Blog (and Sell Out in 12 Hours!)

How to Launch a Product on Your Blog (and Sell Out in 12 Hours!) | BUSINESS and more | Scoop.it

Congratulations, you’ve made it.


You’ve worked hard and paid your dues, and finally you have a blog with healthy traffic and a large list of engaged subscribers.


You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations.


Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong?


Well, the truth is that a lot could go wrong.


Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly.


Here’s how to do it…


Read more: http://bit.ly/GLVVGS

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97 Ideas for Building a Valuable Platform

97 Ideas for Building a Valuable Platform | BUSINESS and more | Scoop.it

The social media world changes daily. We are bombarded on all sides with interesting information, useful as also totally unnecessary. For this reason, I think the words of Chris Brogan are true, he say, things will change in 2012. For this reason we should be heading in the right direction and in the right dynamics if we wants to be successful on social media in the future. [note mg]


2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds value to the stream of information we’re cultivating or not.


In determining how to deliver value and stay relevant and visible in this new landscape, I’ve written down 97 ideas to help you build a valuable platform. Note: some of this thinking comes from writing a new book with Julien Smith that isn’t out until Fall 2012. Want some up front hints? Read this post...


Read more: http://www.chrisbrogan.com/97/

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Learning The Softer Side Of Leadership

Learning The Softer Side Of Leadership | BUSINESS and more | Scoop.it

Leaders' primary objective is to empower others to make decisions and take actions that are aligned with the organization’s vision, purpose, and strategy. These nuances are the softer side of leadership, beyond the technical skills that you have already mastered.


Leadership is the "eighth wonder of the world." It is better seen and felt than defined and said. It’s easy to intellectualize, but elusive to actualize.


The world’s most impactful leaders in all arenas, from business to government, understand the paradox that although leadership starts with the leader, it’s never about the leader. This wisdom should be emulated and applied by everyone who aspires to leadership.


Read more: http://bit.ly/yljo4z

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4 Tips for Creating Your LinkedIn Company Page

4 Tips for Creating Your LinkedIn Company Page | BUSINESS and more | Scoop.it

Does your business have a LinkedIn company page?


Keep reading for tips to create and grow a following for your LinkedIn company page.


Why LinkedIn Pages?


LinkedIn is the world’s largest professional network. The network has 150 million members worldwide, and is adding 10 new members every 5 seconds!


LinkedIn is a publicly traded company now (symbol LNKD), which means that information about their revenues, operations and earnings are publicly available.


You can gain a lot of insight about a public company by following their investor relations communications to better understand how the business is growing, and what the areas of focus are for the company...


Read more: http://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/

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