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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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Networking - A Haiku Deck by Martin Gysler

Networking - A Haiku Deck by Martin Gysler | BUSINESS and more | Scoop.it
Today, it is important to understand that only a strong network will lead you to success. In this short presentation, you will find some simple points, but essential, to feel more comfortable.
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Martin Gysler's curator insight, November 24, 2014 8:48 AM

Let me know how you were able to practice, and the results obtained.

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Twitter Advertising: NRF Annual Convention: Four tips for small retailers on Twitter

Twitter Advertising: NRF Annual Convention: Four tips for small retailers on Twitter | BUSINESS and more | Scoop.it
Share and discover what’s happening right now, anywhere in the world.

 

In my role at Twitter, I work with a spectrum of businesses – both large and small. This year, I’ll be traveling around the world and am particularly excited to meet with smaller businesses to share how Twitter can help them. This week, at the National Retail Federation (NRF) Annual Convention in New York City, I spoke about the future of retail during the “Main Street Retailing Forum” keynote.

Martin Gysler's insight:

In my opinion, Twitter is still unexplored and underutilized by many retailers. And yet, it is a simple and fast way to send ideas, tips, special offer or just a hello to his followers and clients.

 

This post has an interesting and simple approach how you can improve your presence on Twitter and what really matter.

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Instead of Making Resolutions, Dream

Instead of Making Resolutions, Dream | BUSINESS and more | Scoop.it

Forget the small stuff, for now. What's your big objective?

 

As January approaches, and we bid another year adieu, our thoughts turn to making resolutions: this year I will lose that extra weight, drink less alcohol, give up sugar, get out of debt. All worthy goals, but why do we perennially return to resolutions that seem based on the idea of fixing all the things we're doing "wrong?"

 

You can't know what resolution you need until you know what your objective is. In photography, the resolution of the image is entirely dependent on the output you want. If you're looking at an image on your computer monitor, 72 dpi (dots per inch) is fine, but if you want to print that image, you'll need a much higher resolution, say 240 dpi. If you then want to make that image into a billboard, you actually need a relatively lower dpi, because the further away you are from it, the more your eyes will blend the colors for you (think of a Georges Seurat painting).

Martin Gysler's insight:

It’s so true. I think that we should consider this advice. If you’re not a dreamer, and if you can’t respect your commitments, this post will give you few interesting tracks.

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PebbleInTheStillWaters's curator insight, January 8, 2013 9:54 AM

It’s so true. I think that we should consider this advice. If you’re not a dreamer, and if you can’t respect your commitments, this post will give you few interesting tracks.

Letitia Owens's curator insight, January 8, 2013 6:09 PM

It’s so true. I think that we should consider this advice. If you’re not a dreamer, and if you can’t respect your commitments, this post will give you few interesting tracks.

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Tweeting for Your Success

Tweeting for Your Success | BUSINESS and more | Scoop.it
Why is Twitter key to your success?With more than 140 million active users (over 60% of whom are mobile users), 400 million Tweets sent per day, and over 400 million monthly unique visitors to
Martin Gysler's insight:

Perhaps you ask, "How can I be more successful with my tweets?" Of course, everybody does, or should do his best. I like this post on this issue and the good advice by Peter Guber. Did you have any other ideas or comments on the subject?

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Martin Gysler's comment, December 30, 2012 6:35 PM
Is amen an idea... ;-)
Mercor's curator insight, January 2, 2013 5:01 AM

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Catherine Luense's curator insight, January 25, 2013 6:16 AM

A must read!

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Startup Success: Is Hard Work Enough?

Startup Success: Is Hard Work Enough? | BUSINESS and more | Scoop.it

A good friend of mine has long argued that startups can succeed through vision and hard work. Because I only partially agree with his position, we have had more than one heated argument on the subject. It is my belief that hard work and a great idea are required ingredients for success, but that those two elements alone are not enough for a startup to become a success.


Imagine a great Amazonian rainforest. As your mind floats along the banks of a surging river in this rainforest, pause for a moment and take in the strength and beauty of the mightiest of the trees that you can see in front of you. Reaching above all of the other plants and collecting a shower of precious sunlight, this tree is over 100 feet tall, with sinewy roots reaching deep into the rich forest soil. Beautiful isn’t it?


Did this tree get to be the the giant that it is because of hard work? Not hardly.


Read more: http://onforb.es/LwVu1O

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A Three-Step Process to LinkedIn Communication Success

A Three-Step Process to LinkedIn Communication Success | BUSINESS and more | Scoop.it

Get Organized and Be More Effective on LinkedIn

Successful communications on LinkedIn can come down to this three-part process.

  • Create a LinkedIn Checklist
  • Create a Communications Calendar
  • Schedule Your Communications

LinkedIn Expert Advice:

Create a LinkedIn Checklist of Daily Updates and Posts

The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist.

A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use.

Read more: http://bit.ly/I2Konq

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John van den Brink's comment, April 19, 2012 2:41 PM
Thanks for sharing
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100 of the Most Inspiring Business Videos on YouTube

100 of the Most Inspiring Business Videos on YouTube | BUSINESS and more | Scoop.it

If you need some new inspiration, you should check out this website and the list that they offer... it's great for new motivation. [note mg]


YouTube is filled with inspirational videos of all types, including those created by businesses or individuals looking to inspire others to succeed. Let’s look at 100 of the most inspiring business videos ever placed on this site.


  • Great Inspirational Tips for Business Success
  • Home Business Inspiration
  • Humorous Business Inspiration
  • Inspirational Business Quotes and Poems
  • Motivational Speakers and Keynote Addresses
  • Pop Culture Inspiration
  • Success Stories
  • Women in Business Inspiration


Read more: http://www.zencollegelife.com/100-of-the-most-inspiring-business-videos-on-youtube/

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Blogging Business Plans 101

Blogging Business Plans 101 | BUSINESS and more | Scoop.it

All what you need to know about a business plan to create an awesome blog... a great "must read" article. [note mg]


Do you know what the biggest mistake is when starting your own blog?


I’d argue that it’s probably lack of proper planning. At the starting point, you should consider writing a business plan for your blog.


“A business plan?” you might ask. “A blog is not necessarily a business!” I have guest posted over at branding personality about this topic. Blogging is a tool to promote your business or brand. So it’s essential that bloggers too have a business plan.


One of the successful entrepreneurs I respect the most, Neil Patel, is not a big fan of business plans, and he’s written about why you shouldn’t write a business plan in the first place. However, the plan I am talking about in this article is not based on any traditional models. Most people search the Internet to create a business plan and finally give up. It’s probably because they find it too difficult. I have to agree with this feeling: writing a business plan is no walk in the park.


Read more: http://bit.ly/znP366

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How I Went From 0 to 1,012 Blog Subscribers in 101 Days

How I Went From 0 to 1,012 Blog Subscribers in 101 Days | BUSINESS and more | Scoop.it

An excellent article on how to strategically generate more traffic for your blog by targeting the right audiences for your content.  Very useful for businesses who want to capitalize blogging as a tool for driving up more profits.


It took me 101 days to hit 1,012 subscribers. I did it by using a very simple strategy that was free from overwhelm and stress.


Most bloggers never get past the 1,000 subscriber mark, or create a profitable online business, not because they aren’t good, but because they are afraid to use the most effective tools available.


I worked hard during those 101 days, but I loved every second of it. Looking back, I can still see where I made mistakes, but making mistakes is not the problem, not taking action is.


If you can consistently take action, you will achieve your goals.

And the way to consistently have the fuel to take action is to find and follow your passion.


We all have something like this inside of us.

If you can find a topic you could die for, you’re on the right track. If someone had a gun to your head and you had to choose one topic to write about for the next few years, what would you choose?


Read more: http://www.wakeupcloud.com/blog-subscribers/

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10 Ways to Become Stressed Starting a Business

10 Ways to Become Stressed Starting a Business | BUSINESS and more | Scoop.it

Start a new business can become a real headache and especially a great source of stress. As you might imagine, this is not the best way to be effective. In this post you will find a guide that tells you what you should avoid in your new business activity to have as little stress as possible. [note Martin Gysler]


I quit my job in 2011 to build my own business. I was in for a bumpy ride – and I knew it. In an effort to obtain results at any cost, l adopted work habits that stressed me out and impacted my productivity.


Thankfully, I have pruned every one of them to a point where I can say that today I’m highly effective and at very healthy levels of stress.


However, in case you want to feel overwhelmed, guilty and stressed when starting your business or freelance practice in 2012, please pay close attention… hey, you may be practicing some of them already!


How to Make Sure You’re Stressed Starting a Business...


Read more: http://bit.ly/xtSWsO

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Why I Haven’t Made a Dime From My Blog—and How You Can

Why I Haven’t Made a Dime From My Blog—and How You Can | BUSINESS and more | Scoop.it

When I first started my blog, I wrote a series of posts I was sure would resonate with thousands all over the world, create a movement, and bring massive traffic over to my site.


Except when I published the posts, they went to the black hole of the Internet.


No one heard them. No one saw them. Just a couple Facebook friends and maybe my mom.

Image copyright Renee Jansoa - Fotolia.com


Suddenly my idea of writing about what I enjoy, and making a living (however small) off it was shattered. It was time to regroup and start over.


A model for making money


Just as you need to have a serious game plan to ensure your success blogging, including a master plan and many smaller plans, you need to have a model to work with for monetization.


You need a simple path that gives you a general idea of where to go and what to do, and in what order.


Read more: http://bit.ly/wR54NR

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Forget Networking. How to Be a Connector

Forget Networking. How to Be a Connector | BUSINESS and more | Scoop.it

We all know people like them, people who seem to know everyone. They're always able to help -- or if they can't, they know someone who can. You meet them for the first time and in 15 minutes, you're talking with them like you're childhood friends. They're successful, smart and funny, with a likable touch of self-deprecation. And they're interested in everything.


Who are they? Connectors. Take Maryam Banikarim, senior vice president and chief marketing officer at Gannett, publisher of USA Today. She has a perfect job for a connector -- she helps link Gannett's various newspapers and media outlets "and bring the pieces together."


"I like people and am genuinely curious," says Banikarim, 42. "I like stories and want to make connections. But I didn't know the word for it until my husband read Malcolm Gladwell's The Tipping Point and said, 'I finally have a word for you -- a connector.' "


Read more: http://bit.ly/xqVubZ

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How to Brand Your Product. Is branding good for your business?

How to Brand Your Product. Is branding good for your business? | BUSINESS and more | Scoop.it

The establishment and protection of a good brand name doesn't come cheap, but the equity value of a good brand name can be worth many times more than the annual earnings of the business itself.

 

Developing and building any new brand is time consuming and very expensive. Your competitors will be only too happy to ride on your success if you allow them.

 

To prevent this, you must protect your brands, slogans and logos from the very moment that you decide to use them. That means doing so even before you introduce your brands to the world. This protection is vital.


Read more: http://www.businessmanagementbasics.com/how-to-brand.html

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Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus

Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus | BUSINESS and more | Scoop.it
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.
Martin Gysler's insight:

An interesting post if you want to achieve more on Google+.

 

I totally agree with Amanda Blair, it is very important to have a clear strategy and do the right things to be successful.

 

Let me know what you think and if you have other ideas.

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malek's curator insight, April 23, 2013 6:40 PM

a down-to-earth approach

Rim Riahi's curator insight, April 25, 2013 6:54 AM

Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Martin Gysler's comment, April 25, 2013 7:28 AM
In my opinion it's important to have a pragmatic approach and a clear strategy to achieve goals in social media. In this sense I agree with you Malek as well as with Dawn.
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80% Is Good Enough - Grow Your Business By Delegating

80% Is Good Enough - Grow Your Business By Delegating | BUSINESS and more | Scoop.it
Delegating tasks correctly is important for any employer who wants to succeed. But many get stuck micromanaging--and that stunts company growth.At my web design company, Ciplex, I’ve had to
Martin Gysler's insight:

Simple but true advice. I also wrote an article, on my blog, about this topic.

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Catherine Luense's comment, January 25, 2013 6:13 AM
This is so true! We must let go of the everyday stuff so we are free to explore more money making opportunities.
Martin Gysler's comment, January 26, 2013 10:38 AM
Yes Catherine you're right. I'm glad we've the same opinion.
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DON’T Check Your Email First Thing in The Morning

DON’T Check Your Email First Thing in The Morning | BUSINESS and more | Scoop.it

In the beginning it’s tempting to check your email all day long, especially in the morning after you’ve been offline for eight or ten hours – Maybe you finally made a sale or one of your readers tried to contact you. Eventually, though, you’re going to be bombarded with email and all that checking can eat into your productivity, especially if you check as soon as you sit down at your computer. Here are three reasons you don’t want to check your email first thing in the morning.

Martin Gysler's insight:

Some simple but very useful advice how do we should manage our email box every day. Let me know what you think about the topic.

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Catherine Luense's curator insight, January 25, 2013 6:19 AM

I am guilty as charged! but, after reading the "4 Hour Work Week" I have reduced my e-mail reading time in half. Okay! I could do better, but Ii' working on it! LOL

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To Succeed in Sales, Suspend Your Self-Interest

To Succeed in Sales, Suspend Your Self-Interest | BUSINESS and more | Scoop.it

Finally this article says what everyone should know about sale, but it's also valid both in the social media world and, of course, in the real life. Be a person who gives is always the best path to receive more in return, even if you do not expect that and it's not your goal. [note Martin Gysler]

 

 

Bob Burg, co-author of The Go-Giver, says high-pressure sales are the wrong way to go.

 

To many people, sales is a shady profession, predicated on shark-like closing techniques, manipulation, and shallow, transactional relationships. Bob Burg says that’s exactly the wrong approach. “Top salespeople, the best of the best, understand that when it comes to selling, it isn’t about them or their product or service. It’s about the other person and how they benefit from it,” he says. Burg, co-author (with John David Mann) of the bestselling The Go-Giver: A Little Story about a Powerful Business Idea and their follow-up Go-Givers Sell More, admits his emphasis on the other person “sounds Pollyanna-ish.” But he’s convinced that a low-pressure – even no-pressure – approach will ultimately result in far more sales (not to mention greater career satisfaction for its practitioners).

 

Read more: http://www.forbes.com/sites/dorieclark/2012/11/11/to-succeed-in-sales-suspend-your-self-interest/

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Nuava Solutions's curator insight, December 19, 2012 10:47 AM

For more information on Online Solutions, please visit our website or contact us.

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11 productivity tips from successful entrepreneurs

11 productivity tips from successful entrepreneurs | BUSINESS and more | Scoop.it

When everything’s a priority, how do you maximize your productivity and continue getting things done? We asked eleven entrepreneurs about their strategies for staying on top of mounting piles of work, focusing on what’s important, and otherwise holding on to their sanity while building a company.


Outsource, outsource, outsource
Everything may be a priority, but you are not equally brilliant at everything. Eliminate the unnecessary tasks and outsource your weaknesses so your time and focus is directed to where you’ll make the biggest impact for the business.


Read more: http://bit.ly/JRdkjb

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What Have You Done With Q1?

What Have You Done With Q1? | BUSINESS and more | Scoop.it

An excellent article. I love the structured approach who is easy to use for us all. If you follow the advice provided in this post, the things will be done more easely, for sure! [note mg]


Q1, 2012 is in the record books. What…you haven’t accomplished all that you planned; WHAT…hardly anything? Oh, my!


Well, the good news is you’re hardly alone. In fact, you’re in the majority. We really are a species of habitual procrastinators. So, apparently, you fit right in. After all, most of us do like to feel as if we’re one of the crowd.


Now for the bad news, if you had planned to accomplish X, and didn’t, you bargained with the devil. You repeatedly forfeited some portion of your future success, abundance, and/or happiness for some short-term pleasure or comfort. Hardly a fair exchange, although at the time it may have seemed so.


Read  more: http://goalhabits.com/2012/04/01/what-have-you-done-with-q1/#comment-599

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97 Ideas for Building a Valuable Platform

97 Ideas for Building a Valuable Platform | BUSINESS and more | Scoop.it

The social media world changes daily. We are bombarded on all sides with interesting information, useful as also totally unnecessary. For this reason, I think the words of Chris Brogan are true, he say, things will change in 2012. For this reason we should be heading in the right direction and in the right dynamics if we wants to be successful on social media in the future. [note mg]


2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds value to the stream of information we’re cultivating or not.


In determining how to deliver value and stay relevant and visible in this new landscape, I’ve written down 97 ideas to help you build a valuable platform. Note: some of this thinking comes from writing a new book with Julien Smith that isn’t out until Fall 2012. Want some up front hints? Read this post...


Read more: http://www.chrisbrogan.com/97/

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12 Signs That Your Business is Successful

12 Signs That Your Business is Successful | BUSINESS and more | Scoop.it
How do small-business owners know whether they should keep the business open or close up shop?


Running a small business can be confusing. Many owners are just successful enough not to go out of business. The path forward is often unclear. Should they keep the business open in hopes of future success or close up shop?


What is that moment of truth that tells the small-business owner they will be successful? Here are 12 signs that you've got something going beyond survival.


1. Your company earns money while you're on vacation

Going on vacation and earning money at the same time means you have built a company, not just a job...


Read more: http://www.openforum.com/articles/12-signs-that-your-business-is-successful

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7 Steps to Incredible Personal Productivity

7 Steps to Incredible Personal Productivity | BUSINESS and more | Scoop.it
Practical advice to turn an average workday into an incredibly productive day.


Occasionally you need to go the extra mile.


Sometimes you need to complete a major project, tackle a task you’ve put off, or just knock out a ton of work in one day.


Here’s the best way to turn a normal workday into an incredibly productive workday:


1. Let everyone know. Interruptions destroy focus and kill productivity. So are the guilt trips your family "sometimes unintentionally" lay on you. Let coworkers and family know you’re planning a “project day.” Tell key customers too. Announce you will be tied up on, say, Tuesday, and that you will respond to calls and emails on Thursday. Let people know who to contact in an emergency. Some will get with you before Tuesday, and the rest will make a mental note you’re not available. In either case, you’re covered.


Read more: http://www.inc.com/jeff-haden/7-steps-to-incredible-personal-productivity.html?utm_source=twitter&utm_medium=socialmedia&utm_campaign=button

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10 Simple Ways to Turn Your Followers Into Customers

10 Simple Ways to Turn Your Followers Into Customers | BUSINESS and more | Scoop.it

I Have Followers…NOW WHAT? Yes, that's a good question! Indeed, if you want created business with your blog or/and website, the advices from this blog post from Kim Garst, could be very useful for you. Let me know, if you would, what you think about. [note Martin Gysler]


As an entrepreneur, gaining social media followers or fans is only the first step. Building relationships with your audience that converts to sales is the real key to monetizing your social media connections.


10 simple and easy to follow tips that will help you turn your followers and fans into paying customers…


1. A Little Research Goes A Long Way!


As your followers grow, set aside time to find out who they are, and what they care about. What do they do for a living? What do they like? What worries them? What are their needs? Do they personify your ideal client?


This tip is important for two reasons. First, you can personalize your connection with your follower. Comment on something they’ve written. A comment that takes you 30 seconds to write may last a lifetime in the mind of the customer...


Read more: http://kimgarst.com/10-simple-ways-to-turn-your-followers-into-customers

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Chuck Bartok's comment, February 6, 2012 1:16 PM
You have a knack for finding Hot Property! Thanks Martin
Martin Gysler's comment, February 6, 2012 3:58 PM
Thank you Chuck. I'm glad that you like the post and if it is useful for you :-)
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100 Ways to Become a Twitter Power User

100 Ways to Become a Twitter Power User | BUSINESS and more | Scoop.it

That's a must read post, it'll learn you how you will become a Twitter power user! [note Martin Gysler]


CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.


Those numbers are huge for anyone who’s marketing online. But that’s not all.


Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.


But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that.


And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips.


Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/

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How Successful Blogging is Just Like Surviving Highschool

How Successful Blogging is Just Like Surviving Highschool | BUSINESS and more | Scoop.it

Sometimes I wonder; what are the most important tasks and mindset to have to be successful with my blog and my others social media. In this blog post I have found some of my views, about this question, and few others to meditate...! [note Martin Gysler]


Do you ever feel like it’s high school all over again?


I’m talking about blogging. The whole “turn over a new leaf, do something great, do epic stuff, get famous” sense of it all feels like high school.


You know that feeling. It’s similar to when you’re just starting out, wanting to make a name for yourself, and hoping that some day you’ll become famous and get buckets of cash.


But just like high school, it’s a jungle out there. It’s not completely safe, nor is it any bit as easy as it seems. There are bullies, psycho teachers, cool kids, not-so-cool kids, and geeks.


You need to learn some rules on how to survive, just like in high school. This time around, you don’t just want to get out alive. You want to come out on top of your game.


Read more: http://bit.ly/x4761K

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