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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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Blog Smarter: A Step-by-step Strategy to Boost Your AdSense Earnings

Blog Smarter: A Step-by-step Strategy to Boost Your AdSense Earnings | BUSINESS and more | Scoop.it

Perhaps you would like to cover your operating costs of your blog and / or website. Revenues generated by Adsense can be an interesting solution. If you want to start, this article will give you useful information to do so. [note mg]


Let’s start with a question: What’s the single most important factor when it comes to making money with Google AdSense?


It’s organic traffic (i.e. traffic from Google and other search engines).


Here’s a simple example to illustrate the point. Suppose you have an online forum which receives 500,000 unique visitors per month, but 100% of those are coming directly to the forum, either by a bookmark or by typing the URL on their browsers, because they are already regular members. The second website is a niche site that receives only 250,000 unique visitors per month, but 80% of those are coming from search engines, while the remaining 20% are coming from referring sites. Despite the huge different in traffic levels, if both sites started using Google AdSense the niche, one would earn a lot more (I wouldn’t be surprised if it would be five or even ten times more).


How come?


Read more: http://bit.ly/zE97Zt

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Chuck Bartok's comment, February 25, 2012 11:21 PM
I re-scooped ..Thanks again
Martin Gysler's comment, February 26, 2012 5:30 AM
You're welcome Chuck :) Happy Sunday!
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How to Develop Your Fund Raising Strategy

How to Develop Your Fund Raising Strategy | BUSINESS and more | Scoop.it

Raising money is hard. And when you’re relatively new to the process it’s easy to be confused by the process. There is all sorts of advice on the Internet about how to raise capital. Of course much of it is conflicting.


I’ve raised money as a “hot company” and I’ve raised capital when no one would return my phone calls. I’ve raised in boom markets and when everybody thought the Internet was a fraud. I’ve raised seed rounds and A-D rounds. I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies.


And of course I’ve sat on the other side of the table: As a VC. I now observes the fund raising process as a profession. And I also now have to raise money myself, but this time from bigger institutions that our industry calls LPs (limited partners).


I’ve tried to make this advice as well-rounded and biased free as I can. This is not just the perspective of a VC although I can’t say I have zero VC bias. This is the fund raising perspective from both sides of the table.


Read more: http://bit.ly/xa1qHA

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Social Media Marketing Checklist

Social Media Marketing Checklist | BUSINESS and more | Scoop.it

While putting together a presentation recently, I assembled a simple check list of considerations for a social media marketing effort. We’ve written quite a bit about developing a social media roadmap, strategy and measurement in the past, but there are some important questions to answer when it comes to realizing what’s involved. Companies can test and run tactics in silos but eventually, there will come a time when efforts need to be coordinated.

 

You may notice that this checklist isn’t that concerned with SEO. Don’t take that to mean Search Engine Optimization isn’t to be heavily considered with a social media marketing effort. At the same time, not all social media efforts need to be SEO focused.

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Business Leadership: Do You Have What It Takes?

Business Leadership: Do You Have What It Takes? | BUSINESS and more | Scoop.it

What is the key to great business leadership? It may be different for every individual. But certainly leadership is an important ingredient in entrepreneurial success. In this roundup, we look at some ideas about leadership, some case studies and some things entrepreneurs need to know to run their businesses. Do you have what it takes for great business leadership?

 

Leadership Qualities

Being a great leader: Do you have what it takes? Being an entrepreneur often means being a great leader, at least on some level...

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Are You Utilizing a Content Strategy? - Blogging Tips

Are You Utilizing a Content Strategy? - Blogging Tips | BUSINESS and more | Scoop.it
Successful bloggers are simply using a content strategy in their marketing efforts.

 

Many bloggers just seem to go through their daily writing and posting routine by winging it. They don’t achieve the success they see other bloggers attaining. What’s the secret? What are other bloggers doing differently? It’s possible that successful bloggers are simply using a content strategy in their marketing efforts. They give each piece of content a purpose and use it to its maximum ability.

 

In simple terms, they plan their content and their strategy...

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Karen du Toit's comment, October 25, 2011 7:37 AM
Thanks for the article! I shared it!
Martin Gysler's comment, October 25, 2011 7:41 AM
You're welcome Karen! I'm happy if is useful for you and your network. Cheers!
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Creating a Business Plan

Creating a Business Plan | BUSINESS and more | Scoop.it

It’s true that you don’t need to create a formal business plan in order to start a business. You can kickstart a business very quickly without having to plan out every detail in advance.

 

That said, there can be tremendous value in planning. Thinking through a business in advance is hard work and requires deep concentration (if you want to do it well), but the payoff is a significant increase in clarity and a better shot at creating or expanding a successful enterprise.

 

I spent most of last week creating a new long-term plan for my business, which I just completed on Friday. I hadn’t done anything this thorough since 2005. It was incredibly tough mental work, and I put in many 12-16 hour days in a row, sometimes working so hard that I literally fell asleep at my desk. Then I’d wake up and work on it some more...

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Networking Guide for Bloggers: Setting Your Goals and Rules (Part 2)

Networking Guide for Bloggers: Setting Your Goals and Rules (Part 2) | BUSINESS and more | Scoop.it

For me, there are two things that should be considered as the starting point of a well thought out networking strategy. The headline of this post gives a good hint on what I’m talking about, so let me just say it upfront: start by setting your goals and understanding the basic rules.


Quick note:
This post is a part of a series titled – Networking Guide for Bloggers. Be sure to check back next week for more! If you’ve missed the previous post(s), here are the links:


Part 1 – Networking for Bloggers: Why It Is Important


Read more: http://www.hongkiat.com/blog/networking-guide-for-bloggers-setting-goals-rules/

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Louis C.K.’s lesson for marketers: Honesty is the best strategy

Louis C.K.’s lesson for marketers: Honesty is the best strategy | BUSINESS and more | Scoop.it
Much has been made of the success of Louis C.K.’s self-released video special, but Jessica Lee examines it as a social media marketing campaign, chalking his success up to one ingredient that’s often missing in marketing: trust.


Comedian Louis C.K. recently self-released a video of his stand-up special, “Live at the Beacon Theater,” for $5 online. He personally paid for the production costs up front in an experiment to see if this was a cheaper, more efficient, and less restrictive method of getting his content to his fans. In doing so, he cut out paying the middlemen — including the marketing team — and avoided the red tape of working with studio executives.


In twelve days, Louis C.K. earned more than $1 million from people downloading the special — far more than the $170,000 it cost to produce the video. Louis C.K. gave his thoughts in a post on his site:


“I would have been paid [less than $200,000] by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video … This way, you only paid $5, you can use the video any way you want.”...

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Team Blue Striped Tigers's curator insight, April 12, 2016 2:41 AM
Louis C.K's online marketing lessons: Build relationships, work toward long-term relationships with your customers, create a reasonable price, and read up on the Stop Online Piracy Act. But really, honesty is the best strategy. 
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The Most Essential Killer SEO Tips That You Need to Know for Creating an Efficient SEO Strategy

The Most Essential Killer SEO Tips That You Need to Know for Creating an Efficient SEO Strategy | BUSINESS and more | Scoop.it

These days, anyone who is interested in optimizing his or her website can easily find numerous killer SEO tactics which are ready to highlight the most efficient optimization methods. If you are also searching for such tactics, you can locate different tips for:

 

- creating trust with different search engines
- promoting product pages
- building links and driving targeted traffic towards your website
- avoiding duplicate content
- getting suitable URLs
- finding the best free SEO tools

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Entrepreneur Success: 15 Tips to Zoom Business and Life

Entrepreneur Success: 15 Tips to Zoom Business and Life | BUSINESS and more | Scoop.it

Approximately 80% of small businesses fail within the first year. How many of the people you know who have started a business have truly succeeded? How many of them put on a happy face yet are still at every networking meeting looking for business?

 

I spent 15 years working in corporate America for startups to fortune 500 organizations. Although I enjoyed it for many years, as the economy began to tumble it became less fulfilling. I survived 13 layoffs at one company alone, yet it came at a cost of life balance. I started to lose the passion for marketing and business. I was losing myself and the goals and dreams that once inspired me...

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6 Ways to Measure Your Social Media Results

6 Ways to Measure Your Social Media Results | BUSINESS and more | Scoop.it
Social media measurement: how to develop a framework for tying your social media performance to your business goals so you can measure your social media results.

 

How much time are you spending on social media? Can you tell if it’s helping sales?

 

Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts?

 

That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance.

 

Her goal: to develop a framework for tying social media performance to business goals.

 

NOTE: Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. The following comments combine results of the research and that interview...

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