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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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“You’re Creeping Me Out!” The Dark Side of Social Networking

“You’re Creeping Me Out!” The Dark Side of Social Networking | BUSINESS and more | Scoop.it
Social media is great for making new friends, but it also attracts the creeps.

 

Things are about to get personal.

 

Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. This is fun, and beneficial inasmuch as we can get a sense of someone’s professionalism, character, and personality before we ever meet them in person.

Martin Gysler's insight:

I can not agree more with what Kerry said in this excellent post.

 

Sometimes I wonder why some people think they can make a profit in everything they do. If you only want to do business on social media, it may be worth leaving now, because you will be disappointed.

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malek's curator insight, March 15, 2013 9:03 AM

The #creepy social

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Study: 75 Percent Of The World’s Heads Of State Are Now On Twitter | TechCrunch

Study: 75 Percent Of The World’s Heads Of State Are Now On Twitter | TechCrunch | BUSINESS and more | Scoop.it
You know how some naysayers still like to dismiss Twitter as nothing more than a time wasting website where people talk about the sandwich they're eating? Here's another rebuttal for them.
Martin Gysler's insight:

Twitter has seen a dramatic increase over the last year. More important people in the world have a Twitter account and use it to disseminate their information through this channel. If you do not use it yet, maybe you should reconsider your position.

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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | BUSINESS and more | Scoop.it

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.


Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.


OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.


According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.


Read more: http://on.mash.to/KEHUPX

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Experts Discuss The Most Common Mistakes In Measuring Social Media ROI

Experts Discuss The Most Common Mistakes In Measuring Social Media ROI | BUSINESS and more | Scoop.it

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.


You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI


The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin


The interviewees:


Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
David Meerman Scott, Marketing and Leadership Strategist,
Jay Baer, Social Media Strategist at Convince and Convert,
Jen McClure, Senior Director, Social Media Strategist at Thomson Reuters,
Michael Hopps, Social Media Specialist at Cisco Systems and
Peter Kim, Chief Strategy Officer at DachisGroup.


Read more: http://bit.ly/Kea57T

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5 Reasons Why Brands Should Integrate Google+ With Their Paid Search

5 Reasons Why Brands Should Integrate Google+ With Their Paid Search | BUSINESS and more | Scoop.it
With the connection of AdWords to Google+ Pages via Social Extensions, Google is enticing advertisers to build a presence on the site.


As expected, Google continues to advance its efforts to make Google+ a success as it further integrates the social platform into its core products to encourage adoption and increase activity. With the recent connection of AdWords to Google+ Pages via Social Extensions, Google is enticing AdWords advertisers to build a strong presence on the social site.


By enabling Social Extensions, consumers will be able to see all recommendations a brand has received, whether they are viewing a paid ad, a search result or your Google+ Page. There are currently two types of Social Extensions: Personal and Basic. Personal shows you the number of people within your Google+ Circle who have +1’d your landing page or your Google+ Page, while Basic shows how many people across the web have +1’d your page.


Read more: http://bit.ly/KUBskC

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Don’t Underestimate the Power of (Social) Collaboration. It Is Not a Given

Don’t Underestimate the Power of (Social) Collaboration. It Is Not a Given | BUSINESS and more | Scoop.it

Ok, back to Social Business. After the last few days where I have been blogging a number of different times about some musings on redesigning and refining further along the workplace of the future, it’s time to get down to business again and continue to share further insights around social networking / computing for business or the good old Social Business itself.


By the way, stay tuned because very soon I will be putting together an article where I will explain why I’m going to move away from the social business concept into another one that I think is much more accurate and fitting in helping explain where we are today with the whole mantra behind Social. But till then, how about if one of these days you come to work and you bump into a rather controversial article, a superb read, actually, that questions the whole social business industry, right where it hurts the most: Social Networking for Business doesn’t count much on today’s CIO’s top priorities, after all. Disappointing or a huge opportunity? Both, eventually!


Read more: http://bit.ly/IRUGGH

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LinkedIn Groups – How to Encourage, Entice, Engage! » Linked Into Business

LinkedIn Groups – How to Encourage, Entice, Engage! » Linked Into Business | BUSINESS and more | Scoop.it

Wo Hoo an amazing must-read post [note mg]


The most complete guide you can get for LinkedIn groups without buying my book!


It’s Tuesday again – so time for another blog and #LinkedInChat. This week we are going to look more closely as groups. How to use them to Encourage, Entice and Engage with other LinkedIn members.


My first challenge today is to take my 40 page chapter on Groups and refine it into a few highlights you can use to really explode your group experience!


Group engagement is one of the best ways I know up to start building strategic relationships. The nice thing about a group is that even if you are not connected with another member, you can still send the messages to that member. 


Read more: http://bit.ly/IlW1BP

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How to Automate Your Social Activities | Social Media Examiner

How to Automate Your Social Activities | Social Media Examiner | BUSINESS and more | Scoop.it
Find out how Ifttt can help simplify your social media marketing. Connect your online accounts to create triggered events with if this, then that feature.


Are you looking to simplify management of your social activities? If so, then Ifttt is for you.


Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.


Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.


With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.



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lelapin's comment, May 5, 2012 3:15 AM
ifttt is great, I use it a lot myself (running 11 scripts at the moment to feed either one of social platforms I'm on); can hardly cope with heavy traffic though (one specific script, feeding a Facebook page with tweets, stopped functionning after only one week due to many tweets).
Martin Gysler's comment, May 6, 2012 2:07 PM
Thank you for your interesting comment. Every tool has their limits... :)
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Pinterest for Bloggers – Image Based Content Marketing

Pinterest for Bloggers – Image Based Content Marketing | BUSINESS and more | Scoop.it

The penetration of Pinterest in social media proves two things:

  1. there is space for unique social media initiatives;
  2. there is a world beyond Twitter and Facebook – the current social media favorites.


If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.


What is Pinterest?


Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.


Take a look at this Shareaholic January 2012 referral traffic report.


Read more: http://bit.ly/HPeRkH

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A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog

A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog | BUSINESS and more | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]


Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.


For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.


Creating a Brand Page


Brand Pages are created only after logging in to an existing Google+ personal account.


Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/

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Better Leadership Through Social Media

Better Leadership Through  Social Media | BUSINESS and more | Scoop.it

Executives should look at specific social media as a personal toolbox for improving their practice of leadership. Indeed, leadership, like life, is constantly changing and it is important to be open to new things that happen there. [note mg]


"Join a new online network? I'd love to!"


In 15 years of helping business, government and nonprofit leaders make strategic choices about digital technology, I've yet to hear an executive utter those words.


Sometimes that's due to the risks of public embarrassment or conflict that come with online engagement. Sometimes it's painful memories of previous tech projects that ran over budget and behind schedule. And sometimes it's because executives would rather interact face-to-face than keyboard-to-keyboard.


But always, I hear a common concern: How can I add another platform, task list or set of relationships to my already full plate?


Read more: http://online.wsj.com/article/SB10001424052970203753704577255531558650636.html?mod=googlenews_wsj

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How To Send A Power Tweet That Increases Engagement by 400%

How To Send A Power Tweet That Increases Engagement by 400% | BUSINESS and more | Scoop.it
There is a Twitter tool that synergizes, feeds and enhances the Twitter and Blogging ecosystems that promises to make your tweets live longer and as a marketer and a blogger that sounds like something I may be "very" interested in!


The web is a seething mass of people sharing on social networks such as Facebook, Twitter and YouTube and they are monster networks with hundreds of millions of participants that drive billions of shares and tweets.


It is estimated that every 20 minutes on Facebook, 1 million links are shared and each month 30 billion pieces of content are posted.


On Twitter this hyperactivity continues with 1 billion tweets shared every week.


Underneath these social media giants sits secondary and tertiary social networks and applications that feed off their activity. These platforms provide niche communities with places to play, share and explore in an ever changing landscape of ecosystems that tempt you with features and tools that are designed to engage you and addict you.


Are You a Hyper Active Social Media Participant?...


Read more: http://bit.ly/H3cxwo

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5 Tips for Moving Social Media Leads Into the Sales Funnel

5 Tips for Moving Social Media Leads Into the Sales Funnel | BUSINESS and more | Scoop.it

Have you been able to turn your fans and followers into active prospects?


Are you interested in monetizing the social media channel?


Keep reading for five tips to turn fans and followers into a revenue channel.


But first…


Do Fans Mean Business?


Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands...


Read more: http://www.socialmediaexaminer.com/5-tips-for-moving-social-media-leads-into-the-sales-funnel/

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Namita Patel's comment, March 27, 2012 8:02 AM
Excellent find Martin! Chock-full of good information.
Martin Gysler's comment, March 27, 2012 12:01 PM
Thank you Namita, great that you like it :)
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Optimise your tweets with these five simple suggestions

Optimise your tweets with these five simple suggestions | BUSINESS and more | Scoop.it

To maximise a tweet's effectiveness you need to use the 140 characters in the most efficient manner possible. This post offers five simple suggestions to optimise tweets for engagement and ultimately CTR. 


The number one rule before applying these quick fixes is ensuring your tweet content is relevant to your audience. Although these are generic tips applicable to any industry your tweets must communicate the value of your product/service to your customers.

Martin Gysler's insight:

In this short post (like as Twitter) you’ll find the essential information and advice that make the difference in your tweet strategy.


Let me know what is your opinion, and if you have other ideas.

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Martin Gysler's comment, February 22, 2013 7:51 AM
It's cool you like it too :-)
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A LinkedIn experiment for the next 30 days

A LinkedIn experiment for the next 30 days | BUSINESS and more | Scoop.it

That sounds really great. I'll start this 30 day experiment right now. What I like in this experiment, it's the social approach and in the same time, the educational impact on the user... wow, cool! [note Martin Gysler]

 

Des Walsh has setup an experiment on Linkedin called the 30 day linking blitz, a collaborative project, in which each participant commits to take action on his/her LinkedIn presence and activity, over a 30 day period for 20 minutes a day. The purpose is to make more effective use of our LinkedIn memberships and drive positive networking both personally and professionally with the following aims:

 

- Amplify our social presence
- Enhance our network reach and level of influence
- Improve our network engagement
- Be more readily findable, for the products and/or services we offer

 

Read more: http://andypattinson.me/post/34883830149/linkedin30dayblitz

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Nuava Solutions's curator insight, December 18, 2012 2:30 PM

For more information on Online Solutions, please visit our website or contact us.

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7 Shameless Tactics Marketers Use to Lure an Audience

7 Shameless Tactics Marketers Use to Lure an Audience | BUSINESS and more | Scoop.it

Slow and steady wins the race. But sometimes, isn't it kind of nice to burst through that finish line? That's where shameless marketing tactics come into play.


You know the ones -- they grab your attention, pique your interest, make it so you can't look away! It may make you feel a little grubby, but the fact is these things have worked for lots of brands, and when something works, it's hard to knock it too hard.


So here is a list of tried and true, totally shameless marketing tactics brands have applied to their marketing and advertising efforts to get visitors engaging with their content. I'm not saying you should implement all of these, but hey, next time your CMO gives you a tough traffic or leads goal ... at least you'll have some creative tricks in your back pocket!


Read more: http://bit.ly/KkgmOf

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How to Evaluate Guest Post Opportunities

How to Evaluate Guest Post Opportunities | BUSINESS and more | Scoop.it
James Agate presents the unofficial quality rater handbook for guest posting campaigns.


With all the recent turbulence in the SERPs, many agencies and businesses are recognising the need to move budgets from the lower-end link building tactics to techniques like guest posting.


Guest posting is very easy to get wrong though, as a technique it may well be considered high-quality but just like any other link building tactic, it's the execution which determines whether the links earned are high-quality (the devil is in the detail!). My main concern with all the hub-bub going on around guest blogging is that in say 18 months time when Google launches say, the Badger update, folks will have been buzzing along thinking they're building links that are Google-proof and then SMACK! they get hit by the update which filters out much of the low-quality guest posting that by then will probably be widespread.


Read more: http://mz.cm/Nywn1E

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B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner | BUSINESS and more | Scoop.it

Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.


1. Advertising and infographics rule the b2b marketing pins


Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins?


Read more: http://bit.ly/Jc8ObA

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12 Most Glaring Reasons Why Businesses Should Blog

12 Most Glaring Reasons Why Businesses Should Blog | BUSINESS and more | Scoop.it

If you don't have your own blog, maybe you should do it now. In this post you'll read why! [note mg]


So, if you’ve crossed the hurdle of really understanding exactly what blogging is, it’s time for stage two. It’s time to understand why blogging is important for you as a business person.


The excuse of “I just don’t have time to blog” borders on the absurd when you really start to consider the benefits you can reap from devoting yourself to it. When the words, “I don’t have time for blogging” begin to roll off of your lips, you are really saying that you don’t have time for the activities below. Because if done right, blogging is the single greatest tool for making these things happen.


1. Driving web traffic

2. Building a network

3. Answering frequently asked questions

4. Demonstrating expertise...


Read more: http://bit.ly/K8H071

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12 Ways to Become a Recognized Expert

12 Ways to Become a Recognized Expert | BUSINESS and more | Scoop.it
Getting quoted, giving speeches and writing articles are great ways to market your business.


As we measure the degree of damage, or more precisely, reduced revenue and increased costs from the downturn, advertising spending tends to be one of the first cuts owners make. Yet this may be a great time to expand marketing to take a share of the market away from your competitors.


The key is marketing without little or no money through efforts like community engagement, referrals or sending a press release to local media. Another method is becoming a recognized expert who is called upon by media and other outlets to speak, write and lend your expertise.


Read more: http://bit.ly/HYGw8U

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A Three-Step Process to LinkedIn Communication Success

A Three-Step Process to LinkedIn Communication Success | BUSINESS and more | Scoop.it

Get Organized and Be More Effective on LinkedIn

Successful communications on LinkedIn can come down to this three-part process.

  • Create a LinkedIn Checklist
  • Create a Communications Calendar
  • Schedule Your Communications

LinkedIn Expert Advice:

Create a LinkedIn Checklist of Daily Updates and Posts

The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist.

A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use.

Read more: http://bit.ly/I2Konq

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John van den Brink's comment, April 19, 2012 11:41 AM
Thanks for sharing
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How to Spend Less Time on Twitter and Get More Out of It

How to Spend Less Time on Twitter and Get More Out of It | BUSINESS and more | Scoop.it
Have you become desensitized and disillusioned with Twitter?


Do you feel like you are suffering from Twitter Tiredness?


Do you feel like you are “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it?


I know the story. A few months (or years) ago, you signed up for a Twitter account. You dutifully wrote a clever bio, uploaded your picture and started tweeting. Maybe you followed some accounts and learned a bit about the culture and etiquette of the network before sending your first tweet.


After following a few people and building a following of your own, you started following more and more and retweeting more and more, all while spending less and less time engaging in conversations and writing original tweets.


Read more: http://www.business2community.com/twitter/how-to-spend-less-time-on-twitter-and-get-more-out-of-it-0160103

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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | BUSINESS and more | Scoop.it

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]


We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.


Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...


Read more: http://mashable.com/2012/03/29/customer-acquisition-social/

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How to Create a Facebook Timeline Cover Photo

How to Create a Facebook Timeline Cover Photo | BUSINESS and more | Scoop.it
Hey, Facebook Page owners -- are you happy with the Cover Photo on your Timeline layout? Here's how to create a great-looking cover that meets all the terms of service.


Got a Facebook Page for your business?


Freaking out about creating a good-looking cover photo for your Timeline?


You’ve probably noticed that striking visual piece in the Facebook Pages timeline layout — a nearly-screen-width banner image, known as a “Cover.”


On March 30, 2012, all Facebook Pages were converted to the timeline layout with the cover photo.


But you may have noticed that not every cover image is a home run …


This how-to guide is designed to help Facebook Pages create a cover image that looks professional, makes a great first impression, and markets your brand’s best assets — without violating the Facebook Pages Terms.


Read more: http://www.copyblogger.com/timeline-cover-photo/

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Namita Patel's comment, March 31, 2012 10:03 AM
Another great resource - thanks Martin!
Martin Gysler's comment, April 1, 2012 2:22 AM
Thank you Namita, I'm glad you like it!
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How American Express Grows Its Massive Social Media Presence

How American Express Grows Its Massive Social Media Presence | BUSINESS and more | Scoop.it

American Express is a good example of what will come in the next months and years. Are you ready? [note mg]


Credit card company American Express seemed to come out of nowhere in the past year, offering one social media program after another.


Facebook, Twitter, Foursquare, YouTube, LinkedIn, Google+ — it’s got them all covered, and even better, it stands for what its consumers want across all of the social platforms it’s on.


While American Express has seemed to pump a lot of life into its social strategy as of late, it has actually been on the scene since 2009, helping cardholders solve problems one tweet and wall post at a time.


We spoke with Leslie Berland, SVP of digital partnerships and development at American Express, for the backstory on AmEx’s social media strategy, mission and goals. Read on for what she had to say.


Read more: http://mashable.com/2012/03/28/american-express-social-media/

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