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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

LinkedIn Launches New Contacts Tool to Make Relationship Management Easier | BUSINESS and more | Scoop.it
Learn about LinkedIn's new Contacts tool and how you can benefit from it in managing your marketing relationships.
Martin Gysler's insight:

All these things advertised, sounds great. I can not wait to test them as soon as possible.


I think LinkedIn is a super business tool, but the lack of interaction is the biggest problem (as on other platforms). Maybe this new tool will change this problem soon.

 

You have the same feeling?

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Sonya Withrow's comment, May 2, 2013 11:03 AM
I agree with Martin. LinkedIn is very a very professional network and I am excited to utilize the new tool.
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Is It Time to Jettison Some of Your Social Networks as Worthless? | Social Media Today

Is It Time to Jettison Some of Your Social Networks as Worthless? | Social Media Today | BUSINESS and more | Scoop.it
Not all social platforms fit the needs of a particular business. For example, LinkedIn may provide an audience of potential clients interested in your marketing or Internet services. However Foursquare provides zero.
Martin Gysler's insight:

To choose the best platforms for your business, or those from your customers, it is very important to analyze what are the advantages of each. This post will give you some ideas on this and also if you can eliminate one or the other who are useless to invest more time in the others.

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Building Your LinkedIn Network

Building Your LinkedIn Network | BUSINESS and more | Scoop.it

LinkedIn is certainly the best social media platform for the business contacts and network. To be in harmony, it’s important to respect few rules and good sense. This post will give some information about that. [note Martin Gysler]

 

In his book Ultimate Guide to LinkedIn for Business, author Ted Prodromou describes how to best to leverage the networking site as a business tool. In this edited excerpt, the author details the two methods of building connections on LinkedIn.

 

How many connections should you have on LinkedIn? I'm asked that question frequently, and there isn't a magic number that works for everyone. LinkedIn isn't a popularity contest where the person with the most connections wins. LinkedIn is about building relationships and connecting with others, which is very different than the monologue communication of Twitter.

 

Read more: http://www.entrepreneur.com/article/224417

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Tiana Martin's comment, December 30, 2012 10:44 AM
i recently review an article on linkedin traffic secret and i'm really inspired after reading this one.http://e-businessolution.com/how-to-get-targeted-leads-free-in-your-small-business/
Martin Gysler's comment, December 30, 2012 6:33 PM
thanks for the information Tiana, I'll check it out.
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Your Social Media and SEO Game Plan for 2012

Your Social Media and SEO Game Plan for 2012 | BUSINESS and more | Scoop.it

Every company should have a plan on how to establish themselves professionally on social media, taking into account various parameters such as volume of publication, SEO and organization. This article will give you support to make it more easily. [note Martin Gysler]


Unless you’ve been living under a rock, you will have heard about the Google Panda update and what it did to many low-quality websites last year. It was more like a Google sniper attack on all the spam and rubbish sites. Honestly, this does not seem to be the end of the Panda: there is more to come, and we need to watch out.


The whole reason Google made these changes was to give Google users a good experience when they use Google search, and why not? When I look for something on Google the last thing I would want to see is rubbish information.


That is why, as SEO marketers, we need to take a different approach to ranking on Google and driving free organic traffic to our sites. If you have done any kind of SEO, you know what the key principles of ranking on Google are.

  • choosing the right keywords
  • building a well optimized site with good content
  • building quality backlinks.


Read more: http://bit.ly/zlEenn

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Chuck Bartok's comment, January 25, 2012 12:23 PM
Always great stuff. Thanks Martin
Martin Gysler's comment, January 26, 2012 1:04 PM
Thank you Chuck, I appreciate your continued support!
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24 SEO Experts Discuss Links vs. Tweets

24 SEO Experts Discuss Links vs. Tweets | BUSINESS and more | Scoop.it

SEO is the magic word that is often the difference between a business that is concluded or who is lost to another company that is better positioned in search tools like Google, Yahoo, and so on.


Check out what the top SEO Experts in the industry think about links as opposed to tweets! This is also a great list of the top SEO Experts.


The top SEO experts give us their views on these three issues:


Question #1: Because of the way people share content today, do you think the impact on rankings links have will start to decrease?


Question #2: Do you think tweets and other social shares will ever have the kind of impact on rankings that links have today?


Question #3: Would you rather have a link to a blog post from an authoritative blog, or would you rather have the post tweeted by a highly authoritative figure?

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23+ Essential Facebook Page Applications to Improve Fans Engagement in 2012

23+ Essential Facebook Page Applications to Improve Fans Engagement in 2012 | BUSINESS and more | Scoop.it
Improve fans engagement and enhance your Facebook Page in year 2012 with these cost-effective facebook applications! A total of 23++ facebook apps to rock your Page!


Greetings and Happy New Year! To kick off 2012, some of you may think of giving your Facebook Page a facelift. There may be some features you wish to add such as custom iframe tabs with fan gate option or ideas to encourage fans engagement on your Page. If you do, you’ve come to the right place! Every year I will compile a list of cost-effective facebook apps you can use not only to improve your fans engagement but hopefully enhance your brand visibility at the same time. Without further ado, let’s get to the list.


This review is based on my personal opinion only and has nothing to do with affiliation or app sponsorship whatsoever.

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How I Went From 0 to 1,012 Blog Subscribers in 101 Days

How I Went From 0 to 1,012 Blog Subscribers in 101 Days | BUSINESS and more | Scoop.it

It took me 101 days to hit 1,012 subscribers. I did it by using a very simple strategy that was free from overwhelm and stress.


Most bloggers never get past the 1,000 subscriber mark, or create a profitable online business, not because they aren’t good, but because they are afraid to use the most effective tools available.


I worked hard during those 101 days, but I loved every second of it. Looking back, I can still see where I made mistakes, but making mistakes is not the problem, not taking action is.


If you can consistently take action, you will achieve your goals.


And the way to consistently have the fuel to take action is to find and follow your passion.


We all have something like this inside of us.


If you can find a topic you could die for, you’re on the right track. If someone had a gun to your head and you had to choose one topic to write about for the next few years, what would you choose?...

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Why You Should Wear The 6 Thinking Hats On Your Blog

Why You Should Wear The 6 Thinking Hats On Your Blog | BUSINESS and more | Scoop.it

Wearing the 6 Thinking Hats on your blog helps in generating valuable, interesting and diverse content.

 

What are the 6 Thinking Hats?

 

Dr. Edward de Bono’s 6 Thinking Hats is a simple, effective parallel thinking process that helps people be more productive, focused, and mindfully involved. And once they’re learned, the tools can be applied immediately!

 

The premise of this concept is that the human brain thinks in a number of distinct ways which can be identified, deliberately accessed and hence used in a structured way to develop strategies for thinking about particular issues.

 

De Bono identifies six distinct states in which the brain can be “sensitized”. In each of these states, the brain will identify and bring into conscious thought certain aspects of issues being considered.

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10 Creative Ways to “Level-Up” Your Presence on Facebook

10 Creative Ways to “Level-Up” Your Presence on Facebook | BUSINESS and more | Scoop.it

I love Facebook – not only because it helps me remember when to wish my friends a “Happy Birthday”, but also because it has been an extremely effective tool for my brand.

 

For example, over the past year Facebook has overwhelmingly been the number one site for referral traffic to SPI:

 

Again, this is for traffic coming to the blog – not necessarily the method that new visitors have found out about me (which is, as I’ve recently found out, through my podcast). In fact, if you look across the row you’ll see that Facebook actually has the lowest percentage in terms of new visits, at 19.05%...

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Amazing set of features launched by Facebook since Google + launch

Amazing set of features launched by Facebook since Google + launch | BUSINESS and more | Scoop.it

It’s just over 3 months since Google dropped the bombshell that it was launching their own social network and inevitably the attention immediately switched to Facebook to see what they would do in counter the launch. Facebook were initially quiet but they went in to their famous “Lockdown” phase and started rolling out a whole host of new features many of which were lightly “inspired” by Google +. If anything the launch by Google seems to have helped accelerate the development cycle at Facebook with the main beneficiaries being the end users who are getting an improved service. Whatever way you look at it and despite the fact that Facebook were working on some of this stuff before anyway you can’t but be impressed at the staggering response to the launch of Google + by Facebook…

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Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus

Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus | BUSINESS and more | Scoop.it
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.
Martin Gysler's insight:

An interesting post if you want to achieve more on Google+.

 

I totally agree with Amanda Blair, it is very important to have a clear strategy and do the right things to be successful.

 

Let me know what you think and if you have other ideas.

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malek's curator insight, April 23, 2013 6:40 PM

a down-to-earth approach

Rim Riahi's curator insight, April 25, 2013 6:54 AM

Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Martin Gysler's comment, April 25, 2013 7:28 AM
In my opinion it's important to have a pragmatic approach and a clear strategy to achieve goals in social media. In this sense I agree with you Malek as well as with Dawn.
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Lucky For Some: 13 Tips For Enterprise Social Networking Success In 2013 | Business Computing World

Lucky For Some: 13 Tips For Enterprise Social Networking Success In 2013 | Business Computing World | BUSINESS and more | Scoop.it
Lucky For Some: 13 Tips For Enterprise Social Networking Success In 2013
Martin Gysler's insight:

An interesting approach from social network. This post makes the point on the various possibiities to improve team work through social media, and gives some useful advices. >>>
 

2013 maybe an unlucky year for those with a superstitious nature. But for anyone planning an enterprise social network (ESN) project to get their employees working together more effectively, there’s no reason to leave your chances of success to luck. Follow these 13 tips to ensure social business success in 2013. >>>
 

Read more: http://www.businesscomputingworld.co.uk/lucky-for-some-13-tips-for-enterprise-social-networking-success-in-2013/

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Alternion - And We’re Live!

Alternion - And We’re Live! | BUSINESS and more | Scoop.it

That seems be an interesting tool (I currently testing) to manage your various social media account. Check it out, perhaps it will be useful for you! [note Martin Gysler]


After six months in private beta, we’re happy to announce that Alternion is now live and open for everybody! You don’t need a beta invite anymore, which means no more wait, just a simple sign up or even simpler sign in with one click via Facebook or Twitter.


With Alternion you can bring all your social web and email to one place. You can connect your profiles from Facebook, Twitter, YouTube, Flickr and any of 220+ other services. You can connect your email accounts from Gmail, Yahoo! Mail, Hotmail, AOL and any other IMAP or POP account. Not only can Alternion be your personal aggregation center, but you can also view and comment on updates, photos and videos of your contacts from other networks. We are building Alternion as your ultimate communication center, social address book and much more.


Many of you have asked when you’ll be able to share your Alternion profile with your friends on other networks. The answer is - right now! On your Alternion profile you can collect all of your updates and content from other networks, and share them with your friends from anywhere.


Read more: http://www.alternion.com/blog/2011/11/10/and-we-are-live/

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3 Tools For Managing a Killer Multi-Author Blog

3 Tools For Managing a Killer Multi-Author Blog | BUSINESS and more | Scoop.it

Perhaps you have already thought of, but you do not know very well how to do it. Here is a guide that will give you the knowledge and few key tools on how to manage multiple contributors, from a handful inside your company to dozens of industry thought leaders. [note Martin Gysler]


I remember making a handmade magazine when I was eight years old. Crayons. Magazine cutouts pasted onto pages filled with penciled in copy. I even folded pages and stapled them at a crude attempt at laying out content.


Looking back it was pretty clear I was into publishing. Since then, I have worked on over a dozen publications, enjoying the role of editor for newspapers, magazines, newsletters, and corporate blogs over the course of 15 years.


Today I am the main editor for SocialFresh.com, a blog that has welcomed 150 contributors over the past three years. Learning how to manage multiple contributors, from a handful inside our company to dozens of industry thought leaders, is helped greatly by a few key tools.


Read more: http://www.convinceandconvert.com/blogging-and-content-creation/3-tools-for-managing-a-killer-multi-author-blog/

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One Reason Why Your Blog Isn’t Making Money

One Reason Why Your Blog Isn’t Making Money | BUSINESS and more | Scoop.it

According to one estimate, 3 million posts will be published today. Approximately 540,000 of these posts were written by professional bloggers trying to transition their audience from reading to buying. Others hope their posts are compelling enough to prompt a return visit.


However, most bloggers aren’t making a dime from their blog.


The reasons why haunt each blogger every night. Are they passionate enough? Are they engaging enough? Surprisingly, these are the wrong questions to ask.


The reason why most blogs don’t make money can be traced back to one decision (or lack of one).


The World is My Audience


Social media is the most egalitarian marketing discipline since broadcast media. Bloggers naturally feel that everyone is interested in their topic. You rarely hear people wondering if they have the right readers. They just assume that they do. Even when they think about their reader’s characteristics, it’s done on a surface level.


Read more: http://pushingsocial.com/one-reason-why-your-blog-isn%E2%80%99t-making-money

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The Secret to Attracting 1,000 True Fans

The Secret to Attracting 1,000 True Fans | BUSINESS and more | Scoop.it

Everyone says play bigger, grow; keep expanding.

But is all growth and development good, or even necessary?


I’ve learned that there’s no guarantee that growth will make a difference in your business. You can have more people on your list, and no one actually buying. You can have more traffic, and only crickets in your comments section.


There’s a big difference between growth that’s meaningful and growth that’s hollow. The difference is depth.


A lot of people say you need 1,000 true fans. I think that’s a good, tangible goal to aim for.


For our purposes, “True Fans” are defined as: People that buy everything you create. When you announce the launch of a product, creation, or offer, they are actively waiting for you to release it. They refresh the “coming soon” page. They comment on every post. They tell everyone they can about what you do.


1,000 is good because it’s a number that we can wrap our minds around. It seems like a stretch, but it also seems doable. You can convert one true fan a day if you’re really on your game.

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109 Ways to Make Your Business Irresistible to the Media | Copyblogger

109 Ways to Make Your Business Irresistible to the Media | Copyblogger | BUSINESS and more | Scoop.it

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.


You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better.


“Why did they interview that guy instead of me?” you wonder.


Actually, it’s not you. 99 times out of 100, it’s not your qualifications, your knowledge, or your ability.
It’s your approach.


After 10 years as a journalist, I’ve seen just about every bad pitch you can imagine. And I’ve also come up with 109 foolproof ways to entice the media in your city to highlight your business — approaches that make the mainstream media unable to resist you...

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Analyzing The New Twitter Redesign And What It Means For Users

Analyzing The New Twitter Redesign And What It Means For Users | BUSINESS and more | Scoop.it

The redesign that Twitter has undergone this time around is a marked shift from the past. Up until now, Twitter had stuck to its design elements and at most had tweaked them for better usability. This time though, the changes are significant and going by the number of changes that we see, brands as well as users are in for a big surprise and could radically change the way the micro-blogging site is used on an everyday basis.

 

With over 100 million users and the competition heating up, the change was imminent and perhaps arrives at the time when advertisers are warming up to the idea of advertising on Twitter. The site has grown 25% since October and has in fact become a featured application on both the iPad and the iPhone...

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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 21, 2011 10:30 AM
Nice article. Good Find Martin.
Martin Gysler's comment, December 21, 2011 10:38 AM
Thanks Shirley :-)
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Lord of Curation Series: Martin GyslerScoop.it

Lord of Curation Series: Martin GyslerScoop.it | BUSINESS and more | Scoop.it
Our Lord of Curation series presents to you some of the great curators on Scoop.it. They are here to share their insights and advice with you......Martin Gysler is a a self-entrepreneur for over 20 years.
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