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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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The Most Effective Marketing Strategies On Instagram

The Most Effective Marketing Strategies On Instagram | BUSINESS and more | Scoop.it
Think different. ;
Martin Gysler's insight:

Instagram may be an interesting marketing tool for your business. Even if we do not think about this possibility at first glance. This post will give you some ideas on how to do it for you and / or company.

 

Use you already Instagram for your marketing?

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Facebook Considering Hashtags: 5 Ways to Use Hashtags

Facebook Considering Hashtags: 5 Ways to Use Hashtags | BUSINESS and more | Scoop.it
Facebook hashtags could improve how business owners and entrepreneurs network, interact and market on Facebook. Here are 5 ways to use them.

 

Reports have been unspecific about when the company may roll out the new Facebook hashtags feature.   But until then, below are five ways suggested by Janette Speyer and Katrina McNeill of Web Success Team about how to use hashtags in your business marketing.

Martin Gysler's insight:

It is important to be one step ahead on the competition. This is suggested in this post and I completely agree with that.

 

As soon as Facebook will introduce hashtags in his research, there will be a great advantage if you already have hashtags in your posts.

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“You’re Creeping Me Out!” The Dark Side of Social Networking

“You’re Creeping Me Out!” The Dark Side of Social Networking | BUSINESS and more | Scoop.it
Social media is great for making new friends, but it also attracts the creeps.

 

Things are about to get personal.

 

Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. This is fun, and beneficial inasmuch as we can get a sense of someone’s professionalism, character, and personality before we ever meet them in person.

Martin Gysler's insight:

I can not agree more with what Kerry said in this excellent post.

 

Sometimes I wonder why some people think they can make a profit in everything they do. If you only want to do business on social media, it may be worth leaving now, because you will be disappointed.

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malek's curator insight, March 15, 2013 9:03 AM

The #creepy social

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Twitter Advertising: NRF Annual Convention: Four tips for small retailers on Twitter

Twitter Advertising: NRF Annual Convention: Four tips for small retailers on Twitter | BUSINESS and more | Scoop.it
Share and discover what’s happening right now, anywhere in the world.

 

In my role at Twitter, I work with a spectrum of businesses – both large and small. This year, I’ll be traveling around the world and am particularly excited to meet with smaller businesses to share how Twitter can help them. This week, at the National Retail Federation (NRF) Annual Convention in New York City, I spoke about the future of retail during the “Main Street Retailing Forum” keynote.

Martin Gysler's insight:

In my opinion, Twitter is still unexplored and underutilized by many retailers. And yet, it is a simple and fast way to send ideas, tips, special offer or just a hello to his followers and clients.

 

This post has an interesting and simple approach how you can improve your presence on Twitter and what really matter.

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Lucky For Some: 13 Tips For Enterprise Social Networking Success In 2013 | Business Computing World

Lucky For Some: 13 Tips For Enterprise Social Networking Success In 2013 | Business Computing World | BUSINESS and more | Scoop.it
Lucky For Some: 13 Tips For Enterprise Social Networking Success In 2013
Martin Gysler's insight:

An interesting approach from social network. This post makes the point on the various possibiities to improve team work through social media, and gives some useful advices. >>>
 

2013 maybe an unlucky year for those with a superstitious nature. But for anyone planning an enterprise social network (ESN) project to get their employees working together more effectively, there’s no reason to leave your chances of success to luck. Follow these 13 tips to ensure social business success in 2013. >>>
 

Read more: http://www.businesscomputingworld.co.uk/lucky-for-some-13-tips-for-enterprise-social-networking-success-in-2013/

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How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog

How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog | BUSINESS and more | Scoop.it

Maybe it’s time to reconsider Pinterest for your business right now. If you want do so, follow the step-by-step lesson from Jeff Bullas, useful. [note Martin Gysler]

 

Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business.

 

My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages.
So what does this new update mean for business owners? After all, it was not too long ago that Pinterest was warning us about self-promotion and commercial usage was downright prohibited.
Nevertheless, thousands of businesses have flocked to Pinterest since its inception in 2009 to create accounts and drive brand awareness in the hope of boosting sales.

Read more at http://www.jeffbullas.com/2012/11/19/how-to-setup-your-brand-new-pinterest-business-page/#WwA4iTuFL9G0rkP1.99

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The 70/20/10 Facebook Rule | Library - Useful Resources - SnapRetail

The 70/20/10 Facebook Rule | Library - Useful Resources - SnapRetail | BUSINESS and more | Scoop.it

The rules change all the time, here some new insights about Social Media and how you should post on it, very interesting. [note Martin Gysler]

 

The best way to encourage customers to “like” you on Facebook is to offer entertaining and engaging content that motivates them to want to be on the inside circle for your business. In an adaptation of the 70/20/10 rules for learning and management, SnapRetail suggests that 70% of the content on your Facebook page be resource material and valuable content posts, 20% be sharing others’ content, and only 10% be store promotion.

 

Read more: http://bit.ly/PtfrN9

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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | BUSINESS and more | Scoop.it

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.


Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.


OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.


According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.


Read more: http://on.mash.to/KEHUPX

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Experts Discuss The Most Common Mistakes In Measuring Social Media ROI

Experts Discuss The Most Common Mistakes In Measuring Social Media ROI | BUSINESS and more | Scoop.it

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.


You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI


The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin


The interviewees:


Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
David Meerman Scott, Marketing and Leadership Strategist,
Jay Baer, Social Media Strategist at Convince and Convert,
Jen McClure, Senior Director, Social Media Strategist at Thomson Reuters,
Michael Hopps, Social Media Specialist at Cisco Systems and
Peter Kim, Chief Strategy Officer at DachisGroup.


Read more: http://bit.ly/Kea57T

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5 Reasons Why Brands Should Integrate Google+ With Their Paid Search

5 Reasons Why Brands Should Integrate Google+ With Their Paid Search | BUSINESS and more | Scoop.it
With the connection of AdWords to Google+ Pages via Social Extensions, Google is enticing advertisers to build a presence on the site.


As expected, Google continues to advance its efforts to make Google+ a success as it further integrates the social platform into its core products to encourage adoption and increase activity. With the recent connection of AdWords to Google+ Pages via Social Extensions, Google is enticing AdWords advertisers to build a strong presence on the social site.


By enabling Social Extensions, consumers will be able to see all recommendations a brand has received, whether they are viewing a paid ad, a search result or your Google+ Page. There are currently two types of Social Extensions: Personal and Basic. Personal shows you the number of people within your Google+ Circle who have +1’d your landing page or your Google+ Page, while Basic shows how many people across the web have +1’d your page.


Read more: http://bit.ly/KUBskC

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Don’t Underestimate the Power of (Social) Collaboration. It Is Not a Given

Don’t Underestimate the Power of (Social) Collaboration. It Is Not a Given | BUSINESS and more | Scoop.it

Ok, back to Social Business. After the last few days where I have been blogging a number of different times about some musings on redesigning and refining further along the workplace of the future, it’s time to get down to business again and continue to share further insights around social networking / computing for business or the good old Social Business itself.


By the way, stay tuned because very soon I will be putting together an article where I will explain why I’m going to move away from the social business concept into another one that I think is much more accurate and fitting in helping explain where we are today with the whole mantra behind Social. But till then, how about if one of these days you come to work and you bump into a rather controversial article, a superb read, actually, that questions the whole social business industry, right where it hurts the most: Social Networking for Business doesn’t count much on today’s CIO’s top priorities, after all. Disappointing or a huge opportunity? Both, eventually!


Read more: http://bit.ly/IRUGGH

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LinkedIn Groups – How to Encourage, Entice, Engage! » Linked Into Business

LinkedIn Groups – How to Encourage, Entice, Engage! » Linked Into Business | BUSINESS and more | Scoop.it

Wo Hoo an amazing must-read post [note mg]


The most complete guide you can get for LinkedIn groups without buying my book!


It’s Tuesday again – so time for another blog and #LinkedInChat. This week we are going to look more closely as groups. How to use them to Encourage, Entice and Engage with other LinkedIn members.


My first challenge today is to take my 40 page chapter on Groups and refine it into a few highlights you can use to really explode your group experience!


Group engagement is one of the best ways I know up to start building strategic relationships. The nice thing about a group is that even if you are not connected with another member, you can still send the messages to that member. 


Read more: http://bit.ly/IlW1BP

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How to Automate Your Social Activities | Social Media Examiner

How to Automate Your Social Activities | Social Media Examiner | BUSINESS and more | Scoop.it
Find out how Ifttt can help simplify your social media marketing. Connect your online accounts to create triggered events with if this, then that feature.


Are you looking to simplify management of your social activities? If so, then Ifttt is for you.


Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.


Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.


With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.



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lelapin's comment, May 5, 2012 3:15 AM
ifttt is great, I use it a lot myself (running 11 scripts at the moment to feed either one of social platforms I'm on); can hardly cope with heavy traffic though (one specific script, feeding a Facebook page with tweets, stopped functionning after only one week due to many tweets).
Martin Gysler's comment, May 6, 2012 2:07 PM
Thank you for your interesting comment. Every tool has their limits... :)
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LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

LinkedIn Launches New Contacts Tool to Make Relationship Management Easier | BUSINESS and more | Scoop.it
Learn about LinkedIn's new Contacts tool and how you can benefit from it in managing your marketing relationships.
Martin Gysler's insight:

All these things advertised, sounds great. I can not wait to test them as soon as possible.


I think LinkedIn is a super business tool, but the lack of interaction is the biggest problem (as on other platforms). Maybe this new tool will change this problem soon.

 

You have the same feeling?

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Sonya Withrow's comment, May 2, 2013 8:03 AM
I agree with Martin. LinkedIn is very a very professional network and I am excited to utilize the new tool.
Akinyi Ombaka's curator insight, May 2, 2013 8:05 AM

Have to check this out immediately!!!!

Akinyi Ombaka's curator insight, May 2, 2013 6:51 PM

Its really an excellent too and everybody should try it out.

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Is It Time to Jettison Some of Your Social Networks as Worthless? | Social Media Today

Is It Time to Jettison Some of Your Social Networks as Worthless? | Social Media Today | BUSINESS and more | Scoop.it
Not all social platforms fit the needs of a particular business. For example, LinkedIn may provide an audience of potential clients interested in your marketing or Internet services. However Foursquare provides zero.
Martin Gysler's insight:

To choose the best platforms for your business, or those from your customers, it is very important to analyze what are the advantages of each. This post will give you some ideas on this and also if you can eliminate one or the other who are useless to invest more time in the others.

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Optimise your tweets with these five simple suggestions

Optimise your tweets with these five simple suggestions | BUSINESS and more | Scoop.it

To maximise a tweet's effectiveness you need to use the 140 characters in the most efficient manner possible. This post offers five simple suggestions to optimise tweets for engagement and ultimately CTR. 


The number one rule before applying these quick fixes is ensuring your tweet content is relevant to your audience. Although these are generic tips applicable to any industry your tweets must communicate the value of your product/service to your customers.

Martin Gysler's insight:

In this short post (like as Twitter) you’ll find the essential information and advice that make the difference in your tweet strategy.


Let me know what is your opinion, and if you have other ideas.

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Martin Gysler's comment, February 22, 2013 7:51 AM
It's cool you like it too :-)
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Study: 75 Percent Of The World’s Heads Of State Are Now On Twitter | TechCrunch

Study: 75 Percent Of The World’s Heads Of State Are Now On Twitter | TechCrunch | BUSINESS and more | Scoop.it
You know how some naysayers still like to dismiss Twitter as nothing more than a time wasting website where people talk about the sandwich they're eating? Here's another rebuttal for them.
Martin Gysler's insight:

Twitter has seen a dramatic increase over the last year. More important people in the world have a Twitter account and use it to disseminate their information through this channel. If you do not use it yet, maybe you should reconsider your position.

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Building Your LinkedIn Network

Building Your LinkedIn Network | BUSINESS and more | Scoop.it

LinkedIn is certainly the best social media platform for the business contacts and network. To be in harmony, it’s important to respect few rules and good sense. This post will give some information about that. [note Martin Gysler]

 

In his book Ultimate Guide to LinkedIn for Business, author Ted Prodromou describes how to best to leverage the networking site as a business tool. In this edited excerpt, the author details the two methods of building connections on LinkedIn.

 

How many connections should you have on LinkedIn? I'm asked that question frequently, and there isn't a magic number that works for everyone. LinkedIn isn't a popularity contest where the person with the most connections wins. LinkedIn is about building relationships and connecting with others, which is very different than the monologue communication of Twitter.

 

Read more: http://www.entrepreneur.com/article/224417

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Tiana Martin's comment, December 30, 2012 7:44 AM
i recently review an article on linkedin traffic secret and i'm really inspired after reading this one.http://e-businessolution.com/how-to-get-targeted-leads-free-in-your-small-business/
Martin Gysler's comment, December 30, 2012 3:33 PM
thanks for the information Tiana, I'll check it out.
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A LinkedIn experiment for the next 30 days

A LinkedIn experiment for the next 30 days | BUSINESS and more | Scoop.it

That sounds really great. I'll start this 30 day experiment right now. What I like in this experiment, it's the social approach and in the same time, the educational impact on the user... wow, cool! [note Martin Gysler]

 

Des Walsh has setup an experiment on Linkedin called the 30 day linking blitz, a collaborative project, in which each participant commits to take action on his/her LinkedIn presence and activity, over a 30 day period for 20 minutes a day. The purpose is to make more effective use of our LinkedIn memberships and drive positive networking both personally and professionally with the following aims:

 

- Amplify our social presence
- Enhance our network reach and level of influence
- Improve our network engagement
- Be more readily findable, for the products and/or services we offer

 

Read more: http://andypattinson.me/post/34883830149/linkedin30dayblitz

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Nuava Solutions's curator insight, December 18, 2012 2:30 PM

For more information on Online Solutions, please visit our website or contact us.

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How Social Media Prove Effective Growth for Small Business

How Social Media Prove Effective Growth for Small Business | BUSINESS and more | Scoop.it

The Success of Small business these days is rightly measured upon how they look at their business and what steps they take to make it a high pitch volume sales all through the day. However, one of the most particular reason why lot of small business are succeeding, its because of the fact that they are concentrating lot on social media these days.

 

Following are some data to prove our fact that how today’s business are concentrating more on social media than anything else which is not just essential but also a proven technique as a marketing strategy. While even though Facebook rank above all Social Networks in the country, but still people prefer Twitter and Linkedin over Facebook for quick and continuous growth when it comes to marketing perspective.

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7 Shameless Tactics Marketers Use to Lure an Audience

7 Shameless Tactics Marketers Use to Lure an Audience | BUSINESS and more | Scoop.it

Slow and steady wins the race. But sometimes, isn't it kind of nice to burst through that finish line? That's where shameless marketing tactics come into play.


You know the ones -- they grab your attention, pique your interest, make it so you can't look away! It may make you feel a little grubby, but the fact is these things have worked for lots of brands, and when something works, it's hard to knock it too hard.


So here is a list of tried and true, totally shameless marketing tactics brands have applied to their marketing and advertising efforts to get visitors engaging with their content. I'm not saying you should implement all of these, but hey, next time your CMO gives you a tough traffic or leads goal ... at least you'll have some creative tricks in your back pocket!


Read more: http://bit.ly/KkgmOf

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How to Evaluate Guest Post Opportunities

How to Evaluate Guest Post Opportunities | BUSINESS and more | Scoop.it
James Agate presents the unofficial quality rater handbook for guest posting campaigns.


With all the recent turbulence in the SERPs, many agencies and businesses are recognising the need to move budgets from the lower-end link building tactics to techniques like guest posting.


Guest posting is very easy to get wrong though, as a technique it may well be considered high-quality but just like any other link building tactic, it's the execution which determines whether the links earned are high-quality (the devil is in the detail!). My main concern with all the hub-bub going on around guest blogging is that in say 18 months time when Google launches say, the Badger update, folks will have been buzzing along thinking they're building links that are Google-proof and then SMACK! they get hit by the update which filters out much of the low-quality guest posting that by then will probably be widespread.


Read more: http://mz.cm/Nywn1E

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B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner | BUSINESS and more | Scoop.it

Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.


1. Advertising and infographics rule the b2b marketing pins


Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins?


Read more: http://bit.ly/Jc8ObA

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12 Most Glaring Reasons Why Businesses Should Blog

12 Most Glaring Reasons Why Businesses Should Blog | BUSINESS and more | Scoop.it

If you don't have your own blog, maybe you should do it now. In this post you'll read why! [note mg]


So, if you’ve crossed the hurdle of really understanding exactly what blogging is, it’s time for stage two. It’s time to understand why blogging is important for you as a business person.


The excuse of “I just don’t have time to blog” borders on the absurd when you really start to consider the benefits you can reap from devoting yourself to it. When the words, “I don’t have time for blogging” begin to roll off of your lips, you are really saying that you don’t have time for the activities below. Because if done right, blogging is the single greatest tool for making these things happen.


1. Driving web traffic

2. Building a network

3. Answering frequently asked questions

4. Demonstrating expertise...


Read more: http://bit.ly/K8H071

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12 Ways to Become a Recognized Expert

12 Ways to Become a Recognized Expert | BUSINESS and more | Scoop.it
Getting quoted, giving speeches and writing articles are great ways to market your business.


As we measure the degree of damage, or more precisely, reduced revenue and increased costs from the downturn, advertising spending tends to be one of the first cuts owners make. Yet this may be a great time to expand marketing to take a share of the market away from your competitors.


The key is marketing without little or no money through efforts like community engagement, referrals or sending a press release to local media. Another method is becoming a recognized expert who is called upon by media and other outlets to speak, write and lend your expertise.


Read more: http://bit.ly/HYGw8U

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