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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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10 Steps to Finding the Influencers in Your Market

10 Steps to Finding the Influencers in Your Market | BUSINESS and more | Scoop.it

Here are ten concrete steps to finding and growing the social media influencers in your particular market. Because, as you know it's often the most difficult step in our business. [note mg]


Why is an influencer strategy so important?

  1. It can help drive your social media execution.
  2. It can be a core part of your search engine optimization strategy.
  3. Ultimately, if done correctly, it will drive sales and position your organization as one of the leading experts in the field.

There is no right way to developing and cultivating relationships with the influencers in your industry, but here are 10 steps to get you started in the right direction.


Read more: http://blog.junta42.com/2011/02/finding-social-media-influencers-market/

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109 Ways to Make Your Business Irresistible to the Media | Copyblogger

109 Ways to Make Your Business Irresistible to the Media | Copyblogger | BUSINESS and more | Scoop.it

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.


You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better.


“Why did they interview that guy instead of me?” you wonder.


Actually, it’s not you. 99 times out of 100, it’s not your qualifications, your knowledge, or your ability.
It’s your approach.


After 10 years as a journalist, I’ve seen just about every bad pitch you can imagine. And I’ve also come up with 109 foolproof ways to entice the media in your city to highlight your business — approaches that make the mainstream media unable to resist you...

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Using the Google+ Ripples Feature to Identify Key Influencers

Using the Google+ Ripples Feature to Identify Key Influencers | BUSINESS and more | Scoop.it

With the launch of Google+ pages marketers have become even more interested in how to best spread their messaging more effectively across the unknown territory of Google+. One way of helping explore the impact of a profile's or page's marketing efforts is by examining the Ripples per post.

 

Social Influencers via Ripples

 

Ripples is a feature that was launched a week or two before Google+ pages, but is important nevertheless. With any post, at this time limited to posts that are widely shared, you can see who and how the particular piece of content is being shared on Google+.

 

Simply click the the down arrow next to any post published by yourself or others located on the top right hand corner of the content. This menu allows you to perform a few functions, one of which allows you to view Ripples...

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24 SEO Experts Discuss Links vs. Tweets

24 SEO Experts Discuss Links vs. Tweets | BUSINESS and more | Scoop.it

SEO is the magic word that is often the difference between a business that is concluded or who is lost to another company that is better positioned in search tools like Google, Yahoo, and so on.


Check out what the top SEO Experts in the industry think about links as opposed to tweets! This is also a great list of the top SEO Experts.


The top SEO experts give us their views on these three issues:


Question #1: Because of the way people share content today, do you think the impact on rankings links have will start to decrease?


Question #2: Do you think tweets and other social shares will ever have the kind of impact on rankings that links have today?


Question #3: Would you rather have a link to a blog post from an authoritative blog, or would you rather have the post tweeted by a highly authoritative figure?

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How to Establish Influence from Scratch

How to Establish Influence from Scratch | BUSINESS and more | Scoop.it

I’m a nobody. Scratch that; I was a nobody. I work as a personal trainer in Toronto; I had no connections, knew nothing about blogging, and hadn’t written anything since University.

 

What I did have was an idea and, with the right know-how, an idea is powerful enough to break through all barriers.

 

I’m not the first person on the Internet to talk about fitness. On the contrary, I’m about the 1 000 000th. My idea, though, was to be different and I decided to cover topics that nobody else was covering.

 

You see, every fitness guru on the planet gives suggestions pertaining to exercise prescription, while nobody was effectively teaching trainers how to actually train. After all, isn’t learning how to effective teach more important than a fancy new version of the squat?...

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