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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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The Most Effective Marketing Strategies On Instagram

The Most Effective Marketing Strategies On Instagram | BUSINESS and more | Scoop.it
Think different. ;
Martin Gysler's insight:

Instagram may be an interesting marketing tool for your business. Even if we do not think about this possibility at first glance. This post will give you some ideas on how to do it for you and / or company.

 

Use you already Instagram for your marketing?

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Optimise your tweets with these five simple suggestions

Optimise your tweets with these five simple suggestions | BUSINESS and more | Scoop.it

To maximise a tweet's effectiveness you need to use the 140 characters in the most efficient manner possible. This post offers five simple suggestions to optimise tweets for engagement and ultimately CTR. 


The number one rule before applying these quick fixes is ensuring your tweet content is relevant to your audience. Although these are generic tips applicable to any industry your tweets must communicate the value of your product/service to your customers.

Martin Gysler's insight:

In this short post (like as Twitter) you’ll find the essential information and advice that make the difference in your tweet strategy.


Let me know what is your opinion, and if you have other ideas.

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Martin Gysler's comment, February 22, 2013 7:51 AM
It's cool you like it too :-)
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Twitter Advertising: NRF Annual Convention: Four tips for small retailers on Twitter

Twitter Advertising: NRF Annual Convention: Four tips for small retailers on Twitter | BUSINESS and more | Scoop.it
Share and discover what’s happening right now, anywhere in the world.

 

In my role at Twitter, I work with a spectrum of businesses – both large and small. This year, I’ll be traveling around the world and am particularly excited to meet with smaller businesses to share how Twitter can help them. This week, at the National Retail Federation (NRF) Annual Convention in New York City, I spoke about the future of retail during the “Main Street Retailing Forum” keynote.

Martin Gysler's insight:

In my opinion, Twitter is still unexplored and underutilized by many retailers. And yet, it is a simple and fast way to send ideas, tips, special offer or just a hello to his followers and clients.

 

This post has an interesting and simple approach how you can improve your presence on Twitter and what really matter.

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How Social Media Prove Effective Growth for Small Business

How Social Media Prove Effective Growth for Small Business | BUSINESS and more | Scoop.it

The Success of Small business these days is rightly measured upon how they look at their business and what steps they take to make it a high pitch volume sales all through the day. However, one of the most particular reason why lot of small business are succeeding, its because of the fact that they are concentrating lot on social media these days.

 

Following are some data to prove our fact that how today’s business are concentrating more on social media than anything else which is not just essential but also a proven technique as a marketing strategy. While even though Facebook rank above all Social Networks in the country, but still people prefer Twitter and Linkedin over Facebook for quick and continuous growth when it comes to marketing perspective.

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7 Shameless Tactics Marketers Use to Lure an Audience

7 Shameless Tactics Marketers Use to Lure an Audience | BUSINESS and more | Scoop.it

Slow and steady wins the race. But sometimes, isn't it kind of nice to burst through that finish line? That's where shameless marketing tactics come into play.


You know the ones -- they grab your attention, pique your interest, make it so you can't look away! It may make you feel a little grubby, but the fact is these things have worked for lots of brands, and when something works, it's hard to knock it too hard.


So here is a list of tried and true, totally shameless marketing tactics brands have applied to their marketing and advertising efforts to get visitors engaging with their content. I'm not saying you should implement all of these, but hey, next time your CMO gives you a tough traffic or leads goal ... at least you'll have some creative tricks in your back pocket!


Read more: http://bit.ly/KkgmOf

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B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner | BUSINESS and more | Scoop.it

Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.


1. Advertising and infographics rule the b2b marketing pins


Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins?


Read more: http://bit.ly/Jc8ObA

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How to Automate Your Social Activities | Social Media Examiner

How to Automate Your Social Activities | Social Media Examiner | BUSINESS and more | Scoop.it
Find out how Ifttt can help simplify your social media marketing. Connect your online accounts to create triggered events with if this, then that feature.


Are you looking to simplify management of your social activities? If so, then Ifttt is for you.


Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.


Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.


With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.



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lelapin's comment, May 5, 2012 3:15 AM
ifttt is great, I use it a lot myself (running 11 scripts at the moment to feed either one of social platforms I'm on); can hardly cope with heavy traffic though (one specific script, feeding a Facebook page with tweets, stopped functionning after only one week due to many tweets).
Martin Gysler's comment, May 6, 2012 2:07 PM
Thank you for your interesting comment. Every tool has their limits... :)
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A Beginner’s Guide to Conversion Goals in Google Analytics

A Beginner’s Guide to Conversion Goals in Google Analytics | BUSINESS and more | Scoop.it

There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.


Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.


Read more: http://bit.ly/HO3oZ5

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A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog

A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog | BUSINESS and more | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]


Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.


For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.


Creating a Brand Page


Brand Pages are created only after logging in to an existing Google+ personal account.


Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/

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How To Send A Power Tweet That Increases Engagement by 400%

How To Send A Power Tweet That Increases Engagement by 400% | BUSINESS and more | Scoop.it
There is a Twitter tool that synergizes, feeds and enhances the Twitter and Blogging ecosystems that promises to make your tweets live longer and as a marketer and a blogger that sounds like something I may be "very" interested in!


The web is a seething mass of people sharing on social networks such as Facebook, Twitter and YouTube and they are monster networks with hundreds of millions of participants that drive billions of shares and tweets.


It is estimated that every 20 minutes on Facebook, 1 million links are shared and each month 30 billion pieces of content are posted.


On Twitter this hyperactivity continues with 1 billion tweets shared every week.


Underneath these social media giants sits secondary and tertiary social networks and applications that feed off their activity. These platforms provide niche communities with places to play, share and explore in an ever changing landscape of ecosystems that tempt you with features and tools that are designed to engage you and addict you.


Are You a Hyper Active Social Media Participant?...


Read more: http://bit.ly/H3cxwo

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5 Tips for Moving Social Media Leads Into the Sales Funnel

5 Tips for Moving Social Media Leads Into the Sales Funnel | BUSINESS and more | Scoop.it

Have you been able to turn your fans and followers into active prospects?


Are you interested in monetizing the social media channel?


Keep reading for five tips to turn fans and followers into a revenue channel.


But first…


Do Fans Mean Business?


Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands...


Read more: http://www.socialmediaexaminer.com/5-tips-for-moving-social-media-leads-into-the-sales-funnel/

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Namita Patel's comment, March 27, 2012 8:02 AM
Excellent find Martin! Chock-full of good information.
Martin Gysler's comment, March 27, 2012 12:01 PM
Thank you Namita, great that you like it :)
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4 Tips for Creating Your LinkedIn Company Page

4 Tips for Creating Your LinkedIn Company Page | BUSINESS and more | Scoop.it

Does your business have a LinkedIn company page?


Keep reading for tips to create and grow a following for your LinkedIn company page.


Why LinkedIn Pages?


LinkedIn is the world’s largest professional network. The network has 150 million members worldwide, and is adding 10 new members every 5 seconds!


LinkedIn is a publicly traded company now (symbol LNKD), which means that information about their revenues, operations and earnings are publicly available.


You can gain a lot of insight about a public company by following their investor relations communications to better understand how the business is growing, and what the areas of focus are for the company...


Read more: http://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/

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The Unexpected Way To Use Your Social Network Strategically

The Unexpected Way To Use Your Social Network Strategically | BUSINESS and more | Scoop.it

We knows that networking is the best way to find out about career opportunities and business opportunities, but is there a smart way to use your network? That's the question! This post will give you some tracks about this subject. [note mg].


If it’s a clear night tonight, go outside about 9 p.m. and look west at the two brightest stars, beautiful as jewels, one above the other. Low to the horizon will be the planet Venus, the “evening star,” just beginning to set. Above Venus is the planet Jupiter, the gas giant with more than 60 known moons (and still counting). Now turn around and face east. Coming up off the horizon you’ll see another jewel, this one quite reddish; that’s Mars, the Red Planet (two tiny moons). On March 3 this year, our Earth (one giant moon) will pass closest to Mars, overtaking it in our orbital race around the Sun.


The solar system is a network of planets, each of which has its own network of moons, so it provides a picturesque (if inexact) analogy for social networks, which are also networks of networks. Everyone seems to be on the social media bandwagon now, with the most enthusiastic advocates often competing to build up their networks of Twitter followers, Facebook friends, or LinkedIn connections.


Read more: http://www.fastcompany.com/1818177/the-unexpected-way-to-use-your-social-network-strategically

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Why Your Company Needs A Social Business Strategy

Why Your Company Needs A Social Business Strategy | BUSINESS and more | Scoop.it
Andrew Grill talks about why you need a Social Business Strategy.

 

So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a multi-part blog post. The first post can be viewed at lc.tl/asb1. In this second post, I am looking at the section of the report that looks at defining a social business strategy. The Altimeter report looked at 698 companies in medium-large sized companies, as well as deeper interviews with 26 executives and social strategists at 15 companies. The Altimeter definition of a social business strategy is the following: the set of visions, goals, plans, and resources that align social media initiatives with business objectives.

Martin Gysler's insight:

This post from Andrew Grill (CEO of Kred) is based on the recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”.

 

Andrew analyzing the situation very well, and gives us an interesting and "simple" approach, which is important in a business strategy in the social business field. If you have already a good strategy for your business, maybe this post will provide you some useful informations more.

 

Do you have any other points to add?

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Progressive training's curator insight, March 25, 9:34 AM

Why Your Company Needs A Social Business Strategy

#Social Media in Business

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Facebook Pages Are a Bad Investment for Small Businesses - Forbes

Facebook Pages Are a Bad Investment for Small Businesses - Forbes | BUSINESS and more | Scoop.it

In my last four posts I’ve shared some of the lessons that I’ve learned from helping set up lullubee.com, a new business that makes and markets kits for making crafts. After we launched the site and figured out how to take ordersand ship products, the next task we faced was to get more visitors to the site, and ultimately more sales. In the next few posts I’ll cover several of the techniques we implemented, but in this post I’ll focus on Facebookmarketing.

 

The first thing we did was to set up our Facebook Page, as recommended in Facebooks “Four Steps to Business success on Facebook“.

 

Once you set up your page, you need to get users to visit it and, hopefully, to “like” it. The reason you want people to like your page is that your posts will then appear on that users news feed. Over time this will allow you, according to Facebook, to start “building loyalty and creating opportunities to generate sales.” The first method to get likes is to promote it on your own website using Facebook social plugins. As this costs nothing, you may as well do it, but the percentage of visitors that click on these is typically very small. The second is to purchase Facebook Ads that persuade people to visit your page and to like it. The irony of spending money to promote our Facebook page instead of our site was not lost on us.

Martin Gysler's insight:

An interesting analyse on Facebook marketing for small businesses.

 

I agree with the author, that a small business shouldn't invest in promotion option, it's indeed to expensive.

 

What is your opinion ?

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Catherine Luense's curator insight, January 25, 2013 3:11 AM

I agree with Forbes! I feel like FB pages are getting more expensive to own and operate. I make more connections on Twitter per day then I do on FB in a week. Every since I converted my Profile into a page it has been a nightmare! When I try to connect with a person or service, upon login, I am directed to their ad campaign page. It is getting so annoying! G+, Pinrest, and Twitter have become my marketing method of choice. Has anyone noticed this as well?

Martin Gysler's comment, January 26, 2013 7:56 AM
Catherine thank you for your information. It's interesting to hear that you had problems with the conversion of your Facebook profile. I had never heard this information, maybe because I've never done this work for me or another. With regard to marketing opportunities, they may vary depending on the target audience. To say that Twitter is better than Facebook or another platform, remains difficult in my opinion.
Martin Gysler's comment, January 26, 2013 8:00 AM
Of course Ted, it's also an approach. I think everyone should make his choice according to his opinion.
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How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog

How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog | BUSINESS and more | Scoop.it

Maybe it’s time to reconsider Pinterest for your business right now. If you want do so, follow the step-by-step lesson from Jeff Bullas, useful. [note Martin Gysler]

 

Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business.

 

My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages.
So what does this new update mean for business owners? After all, it was not too long ago that Pinterest was warning us about self-promotion and commercial usage was downright prohibited.
Nevertheless, thousands of businesses have flocked to Pinterest since its inception in 2009 to create accounts and drive brand awareness in the hope of boosting sales.

Read more at http://www.jeffbullas.com/2012/11/19/how-to-setup-your-brand-new-pinterest-business-page/#WwA4iTuFL9G0rkP1.99

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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | BUSINESS and more | Scoop.it

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.


Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.


OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.


According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.


Read more: http://on.mash.to/KEHUPX

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5 Reasons Why Brands Should Integrate Google+ With Their Paid Search

5 Reasons Why Brands Should Integrate Google+ With Their Paid Search | BUSINESS and more | Scoop.it
With the connection of AdWords to Google+ Pages via Social Extensions, Google is enticing advertisers to build a presence on the site.


As expected, Google continues to advance its efforts to make Google+ a success as it further integrates the social platform into its core products to encourage adoption and increase activity. With the recent connection of AdWords to Google+ Pages via Social Extensions, Google is enticing AdWords advertisers to build a strong presence on the social site.


By enabling Social Extensions, consumers will be able to see all recommendations a brand has received, whether they are viewing a paid ad, a search result or your Google+ Page. There are currently two types of Social Extensions: Personal and Basic. Personal shows you the number of people within your Google+ Circle who have +1’d your landing page or your Google+ Page, while Basic shows how many people across the web have +1’d your page.


Read more: http://bit.ly/KUBskC

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Don’t Underestimate the Power of (Social) Collaboration. It Is Not a Given

Don’t Underestimate the Power of (Social) Collaboration. It Is Not a Given | BUSINESS and more | Scoop.it

Ok, back to Social Business. After the last few days where I have been blogging a number of different times about some musings on redesigning and refining further along the workplace of the future, it’s time to get down to business again and continue to share further insights around social networking / computing for business or the good old Social Business itself.


By the way, stay tuned because very soon I will be putting together an article where I will explain why I’m going to move away from the social business concept into another one that I think is much more accurate and fitting in helping explain where we are today with the whole mantra behind Social. But till then, how about if one of these days you come to work and you bump into a rather controversial article, a superb read, actually, that questions the whole social business industry, right where it hurts the most: Social Networking for Business doesn’t count much on today’s CIO’s top priorities, after all. Disappointing or a huge opportunity? Both, eventually!


Read more: http://bit.ly/IRUGGH

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A Three-Step Process to LinkedIn Communication Success

A Three-Step Process to LinkedIn Communication Success | BUSINESS and more | Scoop.it

Get Organized and Be More Effective on LinkedIn

Successful communications on LinkedIn can come down to this three-part process.

  • Create a LinkedIn Checklist
  • Create a Communications Calendar
  • Schedule Your Communications

LinkedIn Expert Advice:

Create a LinkedIn Checklist of Daily Updates and Posts

The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist.

A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use.

Read more: http://bit.ly/I2Konq

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John van den Brink's comment, April 19, 2012 11:41 AM
Thanks for sharing
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Pinterest for Bloggers – Image Based Content Marketing

Pinterest for Bloggers – Image Based Content Marketing | BUSINESS and more | Scoop.it

The penetration of Pinterest in social media proves two things:

  1. there is space for unique social media initiatives;
  2. there is a world beyond Twitter and Facebook – the current social media favorites.


If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.


What is Pinterest?


Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.


Take a look at this Shareaholic January 2012 referral traffic report.


Read more: http://bit.ly/HPeRkH

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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | BUSINESS and more | Scoop.it

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]


We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.


Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...


Read more: http://mashable.com/2012/03/29/customer-acquisition-social/

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How American Express Grows Its Massive Social Media Presence

How American Express Grows Its Massive Social Media Presence | BUSINESS and more | Scoop.it

American Express is a good example of what will come in the next months and years. Are you ready? [note mg]


Credit card company American Express seemed to come out of nowhere in the past year, offering one social media program after another.


Facebook, Twitter, Foursquare, YouTube, LinkedIn, Google+ — it’s got them all covered, and even better, it stands for what its consumers want across all of the social platforms it’s on.


While American Express has seemed to pump a lot of life into its social strategy as of late, it has actually been on the scene since 2009, helping cardholders solve problems one tweet and wall post at a time.


We spoke with Leslie Berland, SVP of digital partnerships and development at American Express, for the backstory on AmEx’s social media strategy, mission and goals. Read on for what she had to say.


Read more: http://mashable.com/2012/03/28/american-express-social-media/

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How to Launch a Product on Your Blog (and Sell Out in 12 Hours!)

How to Launch a Product on Your Blog (and Sell Out in 12 Hours!) | BUSINESS and more | Scoop.it

Congratulations, you’ve made it.


You’ve worked hard and paid your dues, and finally you have a blog with healthy traffic and a large list of engaged subscribers.


You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations.


Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong?


Well, the truth is that a lot could go wrong.


Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly.


Here’s how to do it…


Read more: http://bit.ly/GLVVGS

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5 Ways to Kick Start Your Social Business

5 Ways to Kick Start Your Social Business | BUSINESS and more | Scoop.it

The social business market is changing and evolving continually. Enterprise tools are about integration, fit to purpose and enabling capabilities, much of which will and does depend on current systems.


The line between marketing and HR appears to being redefined as we enter the era of the social business. Whilst a CEO will clearly be able to point to a set of strategic responsibilities for HR, the role of HR is evolving as employee engagement, branding and business strategies blend to create a broader social ecosystem.


Businesses are becoming more open and transparent as the line between customers and employees becomes blurred, communications open and people can clearly identify the match of an organisational culture to the brand promise. Do people act pro-actively in customer service, are they really focused on employee development, corporate sustainability….does this organizational still make sense?


Read more: http://www.tribalcafe.co.uk/social-business/social-business-10-ways-to-kick-start/

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