BUSINESS and more
Follow
Find tag "Skills"
19.2K views | +2 today
BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
Your new post is loading...
Your new post is loading...
Scooped by Martin Gysler
Scoop.it!

100 Ways to Become a Twitter Power User

100 Ways to Become a Twitter Power User | BUSINESS and more | Scoop.it

That's a must read post, it'll learn you how you will become a Twitter power user! [note Martin Gysler]


CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.


Those numbers are huge for anyone who’s marketing online. But that’s not all.


Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.


But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that.


And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips.


Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/

more...
No comment yet.
Suggested by David Hain
Scoop.it!

The Winning Attitude Tipping Point

The Winning Attitude Tipping Point | BUSINESS and more | Scoop.it
As business leaders, everything we do should focus on setting our organizations up to win. But we can’t do it all ourselves. Which means we also need to get our employees obsessive and relentless about winning – a task much easier said than done.


If you’re struggling to build a winning attitude in your organization, I have some encouraging news. Scientists at Rensselaer Polytechnic Institute have found that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society.

Not some of the time, but always. Which has huge implications for business leaders trying to shape attitudes and opinions in their organizations.


Read more: http://morethanaminute.com/2012/01/17/the-winning-attitude-tipping-point/#

more...
No comment yet.
Rescooped by Martin Gysler from SOCIAL MEDIA, what we think about!
Scoop.it!

The Social Media Handbook – 57 Resources For First Time Entrepreneurs

The Social Media Handbook – 57 Resources For First Time Entrepreneurs | BUSINESS and more | Scoop.it

As someone who is looking to learn about social media, you’re probably confused on where you should start, right? With all of the resources out there, which ones should you follow and which ones should you ignore?

 

Over the last 6 years or so of leveraging social media, I’ve found the following sites helpful. And hopefully they’ll help you learn everything you need to know about social media.

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How to Network Your Way to World-Class Mentors: The Thiel Fellowship Lecture, Part 1

How to Network Your Way to World-Class Mentors: The Thiel Fellowship Lecture, Part 1 | BUSINESS and more | Scoop.it

Last year, PayPal cofounder and first outside Facebook investor Peter Thiel made waves when he announced the Thiel Fellowship, a program to pay twenty people under the age of twenty $100,000 each to leave formal schooling and learn in the real world, not in the classroom.

 

In May of this year, the Thiel Foundation announced 24 brilliant young inaugural recipients of the Fellowship. In June, they held they held their first retreat together, at the Headlands Institute in Sausalito, CA. I had the privilege of delivering the presentation below to the Fellows.

 

My talk was aimed at helping the Fellows see that—like all people, young and old, in college and out of college—they will get their education by finding great mentors and teachers. The difference between them, and their peers in college, is that they are getting a head start in learning how to find mentors and teachers outside of the classroom, out in the real world...

more...
No comment yet.
Rescooped by Martin Gysler from SOCIAL MEDIA, what we think about!
Scoop.it!

5 Ways to Handle Blog Comments Like a Pro

5 Ways to Handle Blog Comments Like a Pro | BUSINESS and more | Scoop.it
When I take blogging workshops I often get asked: Isn’t it a nuisance getting comments from people? Do I have to bother replying to my blog comments? How do I deal with spam comments?

 

Did you know that people who leave mean comments on blogs are called trolls? It’s an image that suits them.

 

But there’s still so much misunderstanding around social media some people don’t know what a blogger is, let alone a troll. Others don’t know the difference between a blog post and a comment.

 

My local paper recently wrote an article about how someone had been slammed by bloggers.

 

When I went to look at the site they mentioned it wasn’t the blog post which was critical, it was the commenters. They really let rip. But since none of those commenters provided a link to their blog, or even left a proper name, they weren’t bloggers, just trolls...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How To Share Great Content Without Plagiarizing

How To Share Great Content Without Plagiarizing | BUSINESS and more | Scoop.it

Can I post other people’s content on my blog, or is that plagiarism?


Some beginner bloggers are unsure about the idea of writing their own content. They may not feel confident about their writing skills or they just don’t see themselves as an expert. I can relate – sometimes I feel like a downright imposter!

 

Sharing other people’s valuable content is truly a win-win-win proposition. It’s also the heart of connective content – the content you don’t have to create from scratch (check out this primer about connective content).

 

Let’s just clear up any confusion about what you can and cannot share. NOTE: As you know, I’m not a lawyer or copyright expert. Please use common sense and if you’re not sure, ask!...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

LinkedIn Tips: Using a Company Profile for Your Business

LinkedIn Tips: Using a Company Profile for Your Business | BUSINESS and more | Scoop.it

Are you using LinkedIn as a tool to promote your local business online? As the second most-visited social network in the U.S., just behind Facebook, LinkedIn is a great tool, and you can use both your personal business profile and a company profile to share about your business online. In part one of this series, we shared tips for using a personal profile to promote your business. Next, you’ll want to create and optimize a company profile for your business so you can share information about your company, open jobs, and products and services with LinkedIn users...

more...
Marshall Van Fleet's curator insight, June 18, 2014 9:24 AM

Are you using LinkedIn as a tool to promote your local business online? As the second most-visited social network in the U.S., just behind Facebook, LinkedIn is a great tool, and you can use both your personal business profile and a company profile to share about your business online. In part one of this series, we shared tips for using a personal profile to promote your business. Next, you’ll want to create and optimize a company profile for your business so you can share information about your company, open jobs, and products and services with LinkedIn users...

Scooped by Martin Gysler
Scoop.it!

The Biggest Mistake a Leader Can Make - Video

The Biggest Mistake a Leader Can Make - Video | BUSINESS and more | Scoop.it
Through Imagining the Future of Leadership, a symposium at the Harvard Business School and accompanying blog series, expert thinkers gathered to investigate what is necessary today to develop the leaders we need for tomorrow.
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How to pick a co-founder

How to pick a co-founder | BUSINESS and more | Scoop.it
Picking a co-founder is your most important decision. It’s more important than your product, market, and investors.

The ideal founding team is two individuals, with a history of working together, of similar age and financial standing, with mutual respect. One is good at building products and the other is good at selling them.
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How to Build an Incredibly Lazy (and Successful) Business | Illuminated Mind

How to Build an Incredibly Lazy (and Successful) Business | Illuminated Mind | BUSINESS and more | Scoop.it
I’ll be the first one to admit it: I don’t like working hard.

I go out of my way to be as lazy as possible. I have a hard time doing stuff that I don’t want to do. And even the things that I really don’t mind doing, I’m just not driven enough to pursue them full force. Other people might want to do 50 state book tours and create content five days a week. Not me.

And yet, I’ve still managed to build a pretty successful business, deliberately going out of my way to not put in too much effort.

Sometimes I feel inspired to do a lot of connecting, writing or work on a big product launch. But most of the time I work 4 or 5 hour days. I spend the rest of my time hiking, practicing martial arts, reading and spending time with my wife...
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

LinkedIn Marketing Debate: Should Your LinkedIn Profile Be In 1st Person or 3rd Person?

LinkedIn Marketing Debate: Should Your LinkedIn Profile Be In 1st Person or 3rd Person? | BUSINESS and more | Scoop.it
I spend hundreds of hours on LinkedIn every month researching, testing, tweaking and seeing what works and what doesn’t – and that’s on top of the hours I spend marketing my business and my clients’ businesses on LinkedIn. So in a week’s time I view thousands of different professional profiles. I see people who write there profile in 1st person. Others will write in 3rd person.

Even the LinkedIn marketing experts say different things when it comes to whether or not you should write your LinkedIn profile summary in first person or third person. So, today with this article, I am putting the debate to rest. I’m giving you the definitive answer to whether you should write your profile in 1st person or 3rd person – along with the reasons why.

7 Reasons to Put Your LinkedIn Profile in 1st Person And Not 3rd Person...
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Why Should You Host A Virtual Event? | Business 2 Community

Why Should You Host A Virtual Event? | Business 2 Community | BUSINESS and more | Scoop.it
Sixty percent of US marketers plan to increase spending on virtual events this year, according to research released by Unisfair. More than 550 marketers responded to the survey, which also found that 42% of marketers said they plan to reduce spending on physical conferences and trade shows in the next year.

This information isn’t all that surprising. How many times have you been at an event weighted down with bags filled pamphlets and tchotchkes, sore feet from walking and your eyes glazed over from information overload? Virtual events eliminate these strains and much more.
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Lessons From a Failed Startup

Lessons From a Failed Startup | BUSINESS and more | Scoop.it
Unlike over 99% of engineers who graduate in India, I decided that a job was not the way to go after graduation. Software companies expect me to do mindless so-called “programming” and pay me $6000 a year? What are you freaking kidding me?

It’s not so much the money (which is obviously insulting), but it’s the “programming” they make you do at Indian software shops. Sure, there are some better than others, but most of them are crap. I wanted something bigger, better and more challenging. After graduating in mid-2010, I attempted a startup – the product would be something on the lines of a web application that simplifies contact management.
more...
No comment yet.
Rescooped by Martin Gysler from SOCIAL NETWORKING skills
Scoop.it!

10 Steps to Successful Social Networking

10 Steps to Successful Social Networking | BUSINESS and more | Scoop.it

[ For practical reasons, I decided to integrate the contributions from the "SOCIAL NETWORKING skills" topic here - 01-27-2012 ]  Martin Gysler


Networking is about meeting and building relationships with people for a purpose. It’s that last part that counts in the definition, the purposeful part. Otherwise we’re all just socializing, which is what much of it amounts to anyway because if you don’t know your purpose, it’s pretty difficult to achieve it.


That’s fine if you just enjoy socializing for the sake of socializing (and, actually, the best social networkers are people like that usually). However, if you’re spending marketing dollars and the prosperity of your business depends on the success of your social networking, you’d better do a bit more than socialize.


1. The Question You’d Better Answer First
Why are you interested in social networking? To build your business? How, exactly?Do you sell online or just promote online? Are you locally, nationally, or internationally focused? Do you want people to talk about your business online, share your links, spread the word about you, learn more about you, recommend you, sign up for a program, get a free sample, get your e-newsletter, read your blog, interact with you, ask questions, get a membership, order a product, pay for a service, refer you to their friends? 


Read more: http://www.resultsrevolution.com/2010/08/10-steps-to-successful-social-networking/

more...
Progressive training's curator insight, November 25, 2013 10:44 AM

10 Steps to Successful Social Networking 

 

#social #networking

Rescooped by Martin Gysler from SOCIAL MEDIA, what we think about!
Scoop.it!

38 Brilliant Bloggers Talk About StumbleUpon

38 Brilliant Bloggers Talk About StumbleUpon | BUSINESS and more | Scoop.it

StumbleUpon is the ultimate time waster (and I mean that in a good way!). If you don’t have the toolbar installed, I suggest you do so – it’s your portal to lots of amazing things on the Internet that you’d never find otherwise. You just set your parameters and hit the Stumble button…be warned that it’s easy to spend hours surfing this way.


If you have a hit on StumbleUpon, you can bring in thousands of new visitors – and while traffic does spike, it also continues over time as long as people keep giving you the thumbs up of approval (like a Facebook “like”). Be warned, though – the user’s mouse usually hovers on the Stumble button, so if you don’t catch their attention quickly, they’ll be on to the next random page on the Internet... 

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

A Month With BufferApp

A Month With BufferApp | BUSINESS and more | Scoop.it

On the recommendation of BufferApp from Misty Belardo I have incorporated BufferApp into my Twitter routine—my Routwine, if you will. It’s been very useful, but also brought some interesting thoughts to bear. (In this article I may use ‘Buffer’ and ‘BufferApp’ interchangeably but they are same service.)

 

Now in case you don’t use Buffer or haven’t heard about what it is, here’s a brief biography: Buffer allows you to load up tweets in a queue, and it tweets them out at pre-determined times of the day and week—what times and which days are up to you to decide. You save a tweet, tell Buffer when you want it published, and it tweets for you.

 

Key features...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

You As A Brand

You As A Brand | BUSINESS and more | Scoop.it

You read a lot about companies branding themselves, but what if you are your own brand? Consultants, speakers, coaches and self-employed professionals need to market themselves as a brand, just like any other type of business.

 

The Importance of Expertise

 

The single best way to work on your brand is to show that you’re an expert in your field. You do this in many ways:

- Write blog posts on your industry
- Participate in social media
- Answer questions on sites like Focus and Quora
- Leave comments on industry blogs
- Guest post on other blogs in your field
- Speak at conferences
- Write whitepapers, artiles, eBooks and books...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Cold-Calling Or Not: Pros And Cons

Cold-Calling Or Not: Pros And Cons | BUSINESS and more | Scoop.it

In sales, it’s nearly always best to have an existing relationship with a potential customer. And if you can get a personal referral, that’s gold.

 

But there are circumstances and companies where the business model requires cold-calling to drum up new business. Industry data shows that, after referrals, direct telephone marketing is the second-best method for generating new business.

So – to cold-call or not?

 

Sales pros will tell you that sometimes you have to do a bit of both. Here are some tips for those times when you have to dial for dollars, as well as some ways to avoid doing it whenever possible...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

12 Most Irrefutable Laws of Business Heresy

12 Most Irrefutable Laws of Business Heresy | BUSINESS and more | Scoop.it

The more business leaders I talk to in my career, the more I’ve learned to cringe at the follow-the-lemming mentality steering most companies. Want spectacular results in business? Find out where everyone else is going – and run, don’t walk, in the opposite direction!


I hope you enjoy this page ripped straight from the business heretic’s playbook. Just remember, if you find yourself agreeing with all 12 items below, you probably need to read it again.

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Team Management Skills from MindTools.com

Team Management Skills from MindTools.com | BUSINESS and more | Scoop.it

Learn more than 120 skills that will help you work more effectively with your team.

 

This section of Mind Tools teaches more than 120 team management skills. Each skill is explained in clear, simple language, giving you the information and training you need to be a great manager.

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

7 Traits You Need if You Want to Be An Entrepreneur

7 Traits You Need if You Want to Be An Entrepreneur | BUSINESS and more | Scoop.it
If your thinking about starting your own business you better see if you have these 7 needed traits to make it!


If you’re reading this and wondering where to start on your quest for entrepreneurship, there is one good piece of news for you. Entrepreneurs are not born – they are made.
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

26 Lessons from a 26 Year Old CEO

26 Lessons from a 26 Year Old CEO | BUSINESS and more | Scoop.it
On April 25th I turned 26, and a few weeks later my web marketing agency turned two. What started as a single person mini-business, has turned into a 27 person global web marketing firm in just two short years. I’ve been immensely grateful for the opportunities life has presented me with. And, as I look forward to the future, it would only be fair to look back as well.

Here are 26 lessons I have learned as a young entrepreneur and CEO...
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Can You Craft a Good Customer Experience Without an Intuitive Grasp of Human Nature?

Can You Craft a Good Customer Experience Without an Intuitive Grasp of Human Nature? | BUSINESS and more | Scoop.it
How likely is it that your organisation will create/deliver a good customer experience if your people do not have an intuitive grasp of human nature?


I have spent the bulk of my professional life in the marketing-selling-delivery of professional services and during that process I have noticed that a particular blindness plagues many people that work in these industries. What is that blindness? The human-social dimension. Too many people working in professional services forget that they are dealing with flesh and blood human beings. The result is that they focus on the technical aspects of their craft and neglect the human dimension. When you address the human dimension you put large deposits in the emotional goodwill account and you can cash this in if and when you fail to deliver as expected on the technical dimension.
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Local SEO: 10 Tips for Ranking in Your Area

Local SEO: 10 Tips for Ranking in Your Area | BUSINESS and more | Scoop.it
Any business of any size can benefit from search engine optimization (SEO). Geo-specific optimization in particular can make a small investment go a long way, as well as ensuring more relevant people click through to your pages.

For example, “plumber in London” or “offices in Oxford” will be less competitive than simply “plumber” or “office hire.” If you provide services to a specific area, then read on for my 10 top tips.
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Blogging Tips for the B2B Professional

Blogging Tips for the B2B Professional | BUSINESS and more | Scoop.it
We have many B2B clients who are technical experts and have great deal of thought leadership to offer, but to get them blogging is a tall order. For the busy technical professional writing their first blog post is a bit like jumping in to a pool, but when there’s nothing to lose, I say, take the plunge. Sharing thought leadership through blogging gives your firm a voice to communicate on a hot topic to a wide audience. B2B businesses gain interaction and feedback from their audience, while providing them a valuable information resource.

B2B Blogging Goals

- Thought leadership
- Brand awareness
- Client engagement
- Enhance corporate image
- Drive traffic to their Web site
more...
No comment yet.