BUSINESS and more
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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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16 Insights into Google's Rating Guidelines

16 Insights into Google's Rating Guidelines | BUSINESS and more | Scoop.it

Last week, when the SEO world was distracted by revelations that Google was blocking keyword referral data and nostalgic mania over MC Hammer’s search engine, Search Engine Land released a leaked Google document outlining Google's official guidelines for quality raters. I read the 125-page document out of curiosity, and I decided to share some valuable insights it contains into the mind of Google.

 

Sorry, No Secrets Here

If you’re looking for SEO “secrets,” you’ll be disappointed by this post. Although this is an internal document, and Google may not be happy about it being leaked, you won’t find a smoking gun here. What you will find is a training manual on Google’s philosophy of quality...

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7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know

7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know | BUSINESS and more | Scoop.it

Paris Hilton has one. Rob Lowe has one too. Even Sharon Osbourne’s got one. 


Get your mind out of the gutter people — I’m talking about books.

 

Even with all their money, fame and extreme overexposure, these people (or, their people) went to the effort to become published authors. Why?

 

These celebrities already have more money than they know what to do with and dead tree book publishing is supposed to be dead.

 

So why do these celebrities bother to write (or hire a ghostwriter to write) a book?

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