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Using the Google+ Ripples Feature to Identify Key Influencers

Using the Google+ Ripples Feature to Identify Key Influencers | BUSINESS and more |

With the launch of Google+ pages marketers have become even more interested in how to best spread their messaging more effectively across the unknown territory of Google+. One way of helping explore the impact of a profile's or page's marketing efforts is by examining the Ripples per post.


Social Influencers via Ripples


Ripples is a feature that was launched a week or two before Google+ pages, but is important nevertheless. With any post, at this time limited to posts that are widely shared, you can see who and how the particular piece of content is being shared on Google+.


Simply click the the down arrow next to any post published by yourself or others located on the top right hand corner of the content. This menu allows you to perform a few functions, one of which allows you to view Ripples...

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Using Google+ Ripples to Connect with Influencers

Using Google+ Ripples to Connect with Influencers | BUSINESS and more |

Two weeks ago today, Google released “Ripples” for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use. That was until this Whiteboard+ video which I filmed with Rand. Both Rand and I were blown away at the amount of data a Ripple gives you and what you can do with it.

What is a Ripple

The definition of a “ripple effect” is: a spreading effect or series of consequences caused by a single action or event. When it comes to Google+ a Ripple is an interactive diagram that shows how a Google+ post spreads as it’s shared by users. You can find the Ripple of any public post using the dropdown to the right of the post...

Shirley Williams ('s comment, November 12, 2011 7:09 AM
Thank you for your posts
Martin Gysler's comment, November 12, 2011 8:34 AM
You're welcome Shirley!
Saberes Sin Fronteras OVS's curator insight, January 29, 2015 10:45 AM