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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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Semantic Keyword Grouping – Improving Quality Score With Relevance | WordStream

Semantic Keyword Grouping – Improving Quality Score With Relevance | WordStream | BUSINESS and more | Scoop.it

Semantic Keyword Grouping is a very important topic for anyone who wants to put everything on his side. Whether you are active in the marketing, sale or any other field, what counts are the visits to your blog and / or website. Maybe this tool can help you in your effort. [note mg]


I've published another post about semantic research on my Social Media topic here: http://bit.ly/Jw2OJB


Group keywords semantically and see important PPC results like improved relevance, a better quality score, and a stronger click through rate with WordStream.


Grouping keywords semantically is the key to a successful, well-organized pay-per-click ad campaign. But what exactly is semantic keyword grouping? It's the process of organizing keywords into small, manageable groups according to semantic relevance. In other words, keywords that share a high degree of meaning or intent are gathered together in segments.


Read more: http://bit.ly/HJwiU8

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5 Key Roles for Content Marketing Success in 2012

5 Key Roles for Content Marketing Success in 2012 | BUSINESS and more | Scoop.it

According to the latest research from the Content Marketing Institute and MarketingProfs, 90% of non-media companies create original content, in some shape or form, to attract and retain customers. Yes, we are indeed all publishers today.

 

The biggest challenge? Creating compelling content.

 

Let’s face it … content marketing is a new muscle for most organizations.

 

Most brands have been doing things the same way for so long that thinking like a publisher is, well, quite taxing. Worse yet, we aren’t set up for publishing; we’re set up for traditional marketing practices set up in the usual organizational silos. That means we might not have an awareness of the types of roles needed to succeed with managing the content marketing process...

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