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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

LinkedIn Launches New Contacts Tool to Make Relationship Management Easier | BUSINESS and more | Scoop.it
Learn about LinkedIn's new Contacts tool and how you can benefit from it in managing your marketing relationships.
Martin Gysler's insight:

All these things advertised, sounds great. I can not wait to test them as soon as possible.


I think LinkedIn is a super business tool, but the lack of interaction is the biggest problem (as on other platforms). Maybe this new tool will change this problem soon.

 

You have the same feeling?

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Sonya Withrow's comment, May 2, 2013 11:03 AM
I agree with Martin. LinkedIn is very a very professional network and I am excited to utilize the new tool.
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Louis C.K.’s lesson for marketers: Honesty is the best strategy

Louis C.K.’s lesson for marketers: Honesty is the best strategy | BUSINESS and more | Scoop.it
Much has been made of the success of Louis C.K.’s self-released video special, but Jessica Lee examines it as a social media marketing campaign, chalking his success up to one ingredient that’s often missing in marketing: trust.


Comedian Louis C.K. recently self-released a video of his stand-up special, “Live at the Beacon Theater,” for $5 online. He personally paid for the production costs up front in an experiment to see if this was a cheaper, more efficient, and less restrictive method of getting his content to his fans. In doing so, he cut out paying the middlemen — including the marketing team — and avoided the red tape of working with studio executives.


In twelve days, Louis C.K. earned more than $1 million from people downloading the special — far more than the $170,000 it cost to produce the video. Louis C.K. gave his thoughts in a post on his site:


“I would have been paid [less than $200,000] by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video … This way, you only paid $5, you can use the video any way you want.”...

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Team Blue Striped Tigers's curator insight, April 12, 2016 2:41 AM
Louis C.K's online marketing lessons: Build relationships, work toward long-term relationships with your customers, create a reasonable price, and read up on the Stop Online Piracy Act. But really, honesty is the best strategy. 
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Can Social Media Make You Truly Happy?

Can Social Media Make You Truly Happy? | BUSINESS and more | Scoop.it

“You are what you tweet.” – Alex Tew.


I’ve found myself wondering whether social media is all it’s cracked up to be.


Sure it makes it easier to connect with people from all over the world, from Nigeria to Nicaragua and from Pakistan to Poland, but how much satisfaction and contentment are we really getting from this online craze?


Social Media And Value
It’s common these days to see the youth of today heavily engaged in social media, chatting to their friends about any topic under the sun. They’re either on Facebook or Google+, or they’re on Twitter telling the world about the strange homeless man they’ve just walked past...

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Gain Exposure and Build Relationship with other bloggers with Blokube

Gain Exposure and Build Relationship with other bloggers with Blokube | BUSINESS and more | Scoop.it

As part of my weekly contribution here, I will be starting a series where I will be reviewing some great tools I think bloggers should use every once in a while. Every resource I review will be free, and will also be something I personally like and think deserves a review.

 

The resource I will be featuring today is Blokube, a great promotion site for bloggers that I’m honored to be a moderator of.

 

If you read my last blog post featuring 4 unique ways to generate traffic to a blog, you will notice my second point talks about social blogmarking sites...

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It’s Relationships, Stupid! The Small Business Return on Relationships

It’s Relationships, Stupid! The Small Business Return on Relationships | BUSINESS and more | Scoop.it

Since I’ve been living in the South, I can’t help but fall in love with people like political strategist James Carville who announced, “It’s the economy, stupid”. He was explaining how a virtual unknown political candidate won against an opponent who had everything going for him. In his mind, people think—and vote—with their bank accounts.

 

While this may apply to the world of politics, it’s not necessarily true in business. Yes, people like to save money whenever possible. Nevertheless, if money were the only consideration for consumers, the big box stores would’ve completely wiped out local businesses years ago. Instead, small businesses continue to survive—and thrive—even in a struggling economy.

 

How is this possible? It’s relationships, stupid!...


Via Shirley Williams (appearoo.com/ShirleyWilliams), Martin Gysler
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Martin Gysler's comment, October 26, 2011 12:03 PM
A great post Shirley, thanks!
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, October 26, 2011 2:25 PM
Glad you enjoyed it. I love the directness and simplicity of the key points.
Martin Gysler's comment, October 26, 2011 3:16 PM
Indeed, me too :)
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Promote Yourself By Using a Different Approach

Promote Yourself By Using a Different Approach | BUSINESS and more | Scoop.it

Thank you. You are the reason why I’m writing. Without you, I wouldn’t be doing what I’m doing this very minute. That’s the truth. I write because you read, and because you care. And, this post is really all about you. Keep reading, and you’ll understand why.

 

Let’s build strong relationships. That’s the thing about marketing. It used to be true, and now it’s the truth again, and I believe that it will be true forever. Relationships is the most important part of any marketing. But it’s also the hardest part.

 

Content is not the most important part of marketing

 

Some say content is the King, and that content is and will always be the most important part of marketing. It seems that close to everybody in the blogosphere are talking about inbound marketing...

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10 Steps to Successful Social Networking

10 Steps to Successful Social Networking | BUSINESS and more | Scoop.it

[ For practical reasons, I decided to integrate the contributions from the "SOCIAL NETWORKING skills" topic here - 01-27-2012 ]  Martin Gysler


Networking is about meeting and building relationships with people for a purpose. It’s that last part that counts in the definition, the purposeful part. Otherwise we’re all just socializing, which is what much of it amounts to anyway because if you don’t know your purpose, it’s pretty difficult to achieve it.


That’s fine if you just enjoy socializing for the sake of socializing (and, actually, the best social networkers are people like that usually). However, if you’re spending marketing dollars and the prosperity of your business depends on the success of your social networking, you’d better do a bit more than socialize.


1. The Question You’d Better Answer First
Why are you interested in social networking? To build your business? How, exactly?Do you sell online or just promote online? Are you locally, nationally, or internationally focused? Do you want people to talk about your business online, share your links, spread the word about you, learn more about you, recommend you, sign up for a program, get a free sample, get your e-newsletter, read your blog, interact with you, ask questions, get a membership, order a product, pay for a service, refer you to their friends? 


Read more: http://www.resultsrevolution.com/2010/08/10-steps-to-successful-social-networking/

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Progressive training's curator insight, November 25, 2013 10:44 AM

10 Steps to Successful Social Networking 

 

#social #networking

El Monóculo's curator insight, October 30, 2016 8:48 AM
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109 Ways to Make Your Business Irresistible to the Media | Copyblogger

109 Ways to Make Your Business Irresistible to the Media | Copyblogger | BUSINESS and more | Scoop.it

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.


You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better.


“Why did they interview that guy instead of me?” you wonder.


Actually, it’s not you. 99 times out of 100, it’s not your qualifications, your knowledge, or your ability.
It’s your approach.


After 10 years as a journalist, I’ve seen just about every bad pitch you can imagine. And I’ve also come up with 109 foolproof ways to entice the media in your city to highlight your business — approaches that make the mainstream media unable to resist you...

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7 Habits of Highly Effective SEOs

7 Habits of Highly Effective SEOs | BUSINESS and more | Scoop.it

Do you want to be a successful SEO? Well who doesn’t, right?

 

After being in the SEO space for over 10 years I’ve had the privilege of meeting thousands of them. And just like any industry, only a small percentage of them are actually successful.

 

So it hit me… why are some of these SEOs good at what they do while others aren’t? And after thinking about it for a while, I realized that it came down to these 7 habits.

 

1. Effective SEOs practice it

It’s not hard to become a SEO. You can read it about online, you can buy a few books, and within weeks you’ll have the lingo down...

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Business Leadership: Do You Have What It Takes?

Business Leadership: Do You Have What It Takes? | BUSINESS and more | Scoop.it

What is the key to great business leadership? It may be different for every individual. But certainly leadership is an important ingredient in entrepreneurial success. In this roundup, we look at some ideas about leadership, some case studies and some things entrepreneurs need to know to run their businesses. Do you have what it takes for great business leadership?

 

Leadership Qualities

Being a great leader: Do you have what it takes? Being an entrepreneur often means being a great leader, at least on some level...

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4 Ways Social Media Is Changing Your Relationships

4 Ways Social Media Is Changing Your Relationships | BUSINESS and more | Scoop.it

One main facet of social media is its emphasis on creating and maintaining relationships.

 

All the content you create, all the following you build, each of these is designed to create and foster more intimate relationships with people, in some cases, people you might not have met any other way.

 

What’s interesting is social media is changing the foundation of the ways we relate. This article will examine how social media is changing our interpersonal psychology and what you can do about it.

 

Why Should You Care?

This has important implications for business because business, after all, is comprised of interpersonal relationships.

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Leveraging LinkedIn…Very Simply, It’s About Harnessing the Relationships You Already Have

Leveraging LinkedIn…Very Simply, It’s About Harnessing the Relationships You Already Have | BUSINESS and more | Scoop.it

When talking to a new client about social media or indeed when training to a group of businesses on the subject, the one social network that I find most business people feel more comfortable with – and have therefore started to engage with (ie: created a profile) – is LinkedIn.

 

Often branded as ‘The Professionals’ Facebook’ – over the years LinkedIn has certainly had the reputation of being the business to business resource. And until recently, most research in the four main channels, Facebook, Twitter,YouTube and LinkedIn, identified this to be the case.

 

And of course, that makes perfect sense.

 

LinkedIn started out largely as a ‘recruitment resource’ – a place where professionals could share their expertise and pitch for new ‘contracts’ or be head-hunted for positions. In fact, to date, the premium ‘paid for’ subscriptions are still largely the domain of recruitment consultants and head hunters wanting to make contact with highly targeted candidates...

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