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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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Social Media Breakdown: How Kred Can Make Your Business Smarter | Blog | Daily Dose

Social Media Breakdown: How Kred Can Make Your Business Smarter  | Blog | Daily Dose | BUSINESS and more | Scoop.it

In today's social-media obsessed world, there are many analytical tools and companies to help you measure your online influence. Klout.com was one of the first on the scene in September 2009, measuring -- on a scale of 1 to 100 -- your online influence on sites like Twitter and Facebook. Since launching, the company added LinkedIn, YouTube, Foursquare and most recently Google + to its algorithm. A company's "klout scores" have been used to target influencers and provide perks ranging from Hollywood studio film premiere tickets to Spotifyinvites.


While Klout has pretty much owned the social-media influence market, some are questioning the reliability of the company's data and "score."


Enter, Kred, which is a social-media scoring system that seeks to measure a person's online influence. But Kred, which was created by the San Francisco-based social analytics firm PeopleBrowsr, attempts to also measure a person or company's engagement, or as they call it, outreach. PeopleBrowsr hopes that that combination can offer a more informed metric for non-celebrities like entrepreneurs and those whom they follow and look to for advice...

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Tweets Last Up to 67 Times Longer for Users With Higher Klout Scores [INFOGRAPHIC]

Tweets Last Up to 67 Times Longer for Users With Higher Klout Scores [INFOGRAPHIC] | BUSINESS and more | Scoop.it

How long does a tweet last before it loses steam and falls by the wayside? If you have a high Klout score, it may last up to 67 times longer than other users.


The social influence measuring tool studied the impact of a tweet over time, based on a user’s Klout score. Specifically, the company wanted to know how many retweets different types of users garner and how much time it takes before those retweets cut in half — or the half-life of a tweet. Klout measured a week’s worth of retweet data to find out.


The results are stark. If you have a Klout score between 40 and 70, you can expect your tweet’s half-life to last for just five minutes. If you have a Klout score between 70 and 75 though, that number quintuples to 25 minutes...

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The Science and Results of Real-Time Content Optimization

The Science and Results of Real-Time Content Optimization | BUSINESS and more | Scoop.it

I’ve been writing Convince & Convert for more than three years, and I continue to be grateful and delighted that you choose to spend time here, when faced with a tsunami of blog options.


I continue to find it fascinating, however, that even though this blog is probably considered successful within its very small niche, approximately 70% of the visitors here are first-timers (according to Google Analytics). And approximately 35% of you came from a search engine.

 

You know what drives magazine subscriptions? Newsstand sales. Readers don’t start loyal. They sample the product first, and decide they want consistent consumption. Blogs work the exact same way, except Search is our newsstand...

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Social Media A to Z Series: K is for Klout. 10 Ways Businesses Are Using Your Klout Score, Whether You Are A Member Or Not.

Social Media A to Z Series: K is for Klout. 10 Ways Businesses Are Using Your Klout Score, Whether You Are A Member Or Not. | BUSINESS and more | Scoop.it

Why you should know something about Klout? This is a rating system that provides many valuable benefits to those rated. Indeed, companies increasingly consider this aspect to give gifts or awards to the best or from a certain rating. In the near future, this kind of aspect comes more and more important! What is your Klout score?

 

Klout is a company that provides social media metrics that measures a person’s influence across their social sites. It started by using data collected from individuals’ Twitter accounts however as of today, it has included a number of other social sites, namely: Facebook, Google Plus, Linkedin, YouTube, Foursquare, Flickr, Instagram, Blogger, Tumblr, WordPress and Last.fm...

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Klout and Social Media Influence Scoring - Get Used to It | Social Media Today

Klout and Social Media Influence Scoring - Get Used to It | Social Media Today | BUSINESS and more | Scoop.it

Social Media Influence Scoring (like PROskore or Klout) is here to stay – get used to it. It’s not useful to judge it as good or bad. It’s useful and it’s profitable. Just like Fair Isaac’s FICO scores. Love ‘em or hate ‘em, they’re here to stay. That doesn't mean that Klout is here to stay.


Why Is It Here to Stay?


Because it'll be a hugely profitable venture.


Advertisers will increasingly be clamoring to know who the social media “heavy hitters” are. They’ll pay for scores. Employers, recruiting firms and such will subscribe to scoring services. A lot of people would subscribe as they’ll have a vested interest in their own scores.

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How Guest Posting Destroyed My Klout Score

How Guest Posting Destroyed My Klout Score | BUSINESS and more | Scoop.it

This post you’re reading just lowered my Klout score. How is that possible you ask?


Why Do We Guest Post?


There are only few reasons why bloggers guest post on other blogs. Here is why I do it:

- To extend my online influence (Klout)
- To rank better in search results (google)
- To tap into the host-blogger’s audience
- To reach a wider circle of followers (Twitter)


Online Influence


I don't know exactly how Klout calculates my influence score. No one does. It's their secret sauce so we don’t know for sure. But we can guess based on little information that we do have...

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16 Insights into Google's Rating Guidelines

16 Insights into Google's Rating Guidelines | BUSINESS and more | Scoop.it

Last week, when the SEO world was distracted by revelations that Google was blocking keyword referral data and nostalgic mania over MC Hammer’s search engine, Search Engine Land released a leaked Google document outlining Google's official guidelines for quality raters. I read the 125-page document out of curiosity, and I decided to share some valuable insights it contains into the mind of Google.

 

Sorry, No Secrets Here

If you’re looking for SEO “secrets,” you’ll be disappointed by this post. Although this is an internal document, and Google may not be happy about it being leaked, you won’t find a smoking gun here. What you will find is a training manual on Google’s philosophy of quality...

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