This week, I’ve been reading The King of Madison Avenue—an interesting biography of ad man David Ogilvy (aff).
I’ve always been fascinated with Ogilvy and see a lot in what he’s done as relevant to bloggers. So here’s some of his more famous quotes, with a few thoughts on how they relate to our medium.
1. “The consumer isn’t a moron; she is your wife.”
How appropriate—both for internet marketers (who are often known for tactics that treat those they target as morons) and bloggers (who can at times talk down to readers).