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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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3 Tricks No Hooker Should Try: Conventional Wisdom and Branding

3 Tricks No Hooker Should Try: Conventional Wisdom and Branding | BUSINESS and more | Scoop.it

Branding. Nothing strikes fear in the heart of marketers quite like this concept. For entrepreneurs with many interests, it’s difficult to think they can be summed up in a single construct. For others with a narrower focus, it’s frustrating to find just the right words to accurately represent what they stand for.

 

Your brand is what represents the core values of your company—your mission statement, if you will. Your target market will likely never see the brand statement because it’s not for them. It is designed to guide you through product development, marketing strategy, and even customer service.

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You don’t have to be smart to be an entrepreneur… you just have to be smart enough!

You don’t have to be smart to be an entrepreneur… you just have to be smart enough! | BUSINESS and more | Scoop.it

Just the other day I was on Facebook and I noticed someone talking about a really successful person that went to my high school. So naturally, I clicked on their profile to see what he was up to.

 

The person is a genius, and I doubt they ever got less than an A in a class. After high school they attended Stanford and landed some successful positions at companies like Microsoft and Google.

 

If you looked at this person’s resume you’d be impressed, I’m sure. They’re smart, ambitious, and hard working. You would think the person is probably the most successful person from their high school class, right?...

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16 Insights into Google's Rating Guidelines

16 Insights into Google's Rating Guidelines | BUSINESS and more | Scoop.it

Last week, when the SEO world was distracted by revelations that Google was blocking keyword referral data and nostalgic mania over MC Hammer’s search engine, Search Engine Land released a leaked Google document outlining Google's official guidelines for quality raters. I read the 125-page document out of curiosity, and I decided to share some valuable insights it contains into the mind of Google.

 

Sorry, No Secrets Here

If you’re looking for SEO “secrets,” you’ll be disappointed by this post. Although this is an internal document, and Google may not be happy about it being leaked, you won’t find a smoking gun here. What you will find is a training manual on Google’s philosophy of quality...

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