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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch:
Curated by Martin Gysler
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From Blogger to Book Author: The 4-Step Guide

From Blogger to Book Author: The 4-Step Guide | BUSINESS and more |

Some bloggers don’t start a blog to make money. They start blogging, because they have a message that the world needs to hear. In other words:

Some bloggers blog to get published.

Recently, I signed a contract with a book publisher. I had always hoped to one day publish a book, but I never thought it would happen in a few months.

What made this possible? In a word: blogging.

Image copyright Lasse Kristensen -

If you want to go from blogger to book author, you’ll need to do a few things. But the pay-off can be significant.

Why you should publish a book

With the rising popularity of ebooks and self-publishing, why should you go with a traditional publisher?

Why even write a book at all? Doesn’t a blog suffice?...

Martin Gysler's comment, January 6, 2012 7:38 AM
Hi Chuck, It's a question I am often asked me and..., I do not have a definitive answer on this. I, for one, a Baby-Bommer and I think it is not related to generation, but to humanity in general. Everyone would like always appear in the best light possible, which does not always favor the authenticity. I also think that the social media demonstrate even better the malaise of our society and the lack of commitment of most people on this earth!
Chuck Bartok's comment, January 6, 2012 10:54 AM
Thanks for the response.
Because of realistic parents, my siblings and I were never directed to operate to Please Others, rather be sure we were satisfied with our behavior.
Because, if I am on the right track, it is easier to share Abundance with others.
Self-Interest is different than Selfishness.
I bring up this point to reflect on the fact many have Stories of Benefit to share and if they focused on their personal "greatness" it would be easier to get the Job done.
Martin Gysler's comment, January 6, 2012 11:27 AM
Yes Chuck, I see and I know that each generation change. Sometimes in a good sense and sometimes on a worse way... that's life! Indeed, when people make personal work, it is easier to do something constructive with them, but I also know that for many people, it's only bla bla and serves no purpose. What makes me say that we must choose the world around us. Have a great weekend.
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What the eBook Revolution Means and How Copywriters Can Prosper From It

What the eBook Revolution Means and How Copywriters Can Prosper From It | BUSINESS and more |

You love books. Printed books. And like most writers, you’re probably an avid reader who has spent thousands of hours with print books over your lifetime. Perhaps you’re mourning their passing.


No, print isn’t quite dead, but it is struggling. And when publishing is fully reborn, it will be utterly different.

As a writer, you’ve never stood in front of more opportunity than you do right now. As a copywriter, you are uniquely positioned to take advantage of this publishing revolution.

The world of publishing has already changed forever, and you must make a decision. Right now. For those who believe ringing the death knell is premature, I’ll call the honorable voice of History to the stand.

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7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know

7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know | BUSINESS and more |

Paris Hilton has one. Rob Lowe has one too. Even Sharon Osbourne’s got one. 

Get your mind out of the gutter people — I’m talking about books.


Even with all their money, fame and extreme overexposure, these people (or, their people) went to the effort to become published authors. Why?


These celebrities already have more money than they know what to do with and dead tree book publishing is supposed to be dead.


So why do these celebrities bother to write (or hire a ghostwriter to write) a book?

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