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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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Yes! 50 Scientifically Proven Ways to Be Persuasive

Yes! 50 Scientifically Proven Ways to Be Persuasive | BUSINESS and more | Scoop.it

Noah Goldstein’s, Steve Martin’s (no, not that Steve Martin’s) and Robert Cialdini’s Yes! 50 Scientifically Proven Ways to Be Persuasive is a pop psych book, where a bunch of research in psychology is distilled into one readable volume.


50 scientifically proven ways constitute 50 chapters of the book, longest of which take 7 pages. The authors take the position that persuasion is a science, not art, hence with the right approach anybody can become the master in the skill of persuasion. So, what are the 50 ways?

  1. Inconvenience the audience by creating an impression of product scarcity. It’s the famous change from “Call now, the operators are standing by” to “If the line is busy, call again”, that greatly improved the call volume by creating the impression that everybody else is trying to buy the same product...
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How To Be The Best At Everything You Do

How To Be The Best At Everything You Do | BUSINESS and more | Scoop.it

“Be The Best – At Everything You Do”


Every single time I’ve said this to someone, they come back with an argument:

 

“But how can I be the best in the world at everything? Or even anything?”

 

I then explain and clarify: “I never said ‘best in the world’. I only said ‘be the best’.“

 

So, what’s the difference?

 

One is comparing yourself with everyone else in your universe, and engaging in a futile struggle to be ‘better’ than them. The other is only looking within at yourself – and asking “Did I give it my all? Could I have done more?”

 

Look, in the ultimate analysis, there is only so much you, me, or anybody else can do. We all come with our built-in limitations, restrictions and boundaries. No matter how eager and determined he is, a man without legs cannot win the world high jump competition, and a lady without eyesight can’t shoot brilliant world-class photographs...

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What do you have to do to be perceived as a leader?

What do you have to do to be perceived as a leader? | BUSINESS and more | Scoop.it

Speak first. Speak often. Psyblog brings the answers:


Crucially, though, the study showed that not only did a leader's dominant behaviour of itself encourage others to see that person as competent, but this was true even though their suggestions to the group were no better, or even worse than others. In reality the leaders did not always make the best contribution to the task, but their voices were usually heard first and most often...

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BE ON FIRE

BE ON FIRE | BUSINESS and more | Scoop.it

A few weeks ago a guest post titled Minimum Viable Personality appeared on Fred Wilson’s blog. The author was a Giant Robot Dinosaur who has been dishing out wisdom in all caps in the comments on Fred’s blog for a long time. I’m a huge fan of FAKEGRIMLOCK, occasionally commenting on his comments, but often laughing out loud or smiling with recognition of their brilliance when I saw them. And, I grinned with relief when I finally made his #NOEATFRIDAY list.

 

Recently, while pondering how Yoda would deal with Optimus Prime, I got a tweet from FAKEGRIMLOCK asking if I wanted a guest post from him. Without hesitation I said yes. Following in all its awesomeness (with illustrations), is another missive from my favorite Dinobot...

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Four Procrastination Myths Debunked

Four Procrastination Myths Debunked | BUSINESS and more | Scoop.it
This article debunks four common procrastination myths we often tell ourselves in order to avoid doing the hard work that needs to be done.

 

There are less than one hundred days left in 2011.
If you have a backlog of projects that you meant to work on this year, but which you haven’t gotten around to, it’s very likely that procrastination is the culprit.


Timothy Pychyl, Ph.D., creator of the popular web site procrastination.ca, is one of the world’s foremost experts on procrastination. Dr. Pychyl defines procrastination as “the needless, often irrational, voluntary delay of an intended task”. That is, you intend to work on a task but you go off and start working on something else which you know is not as important, and which doesn’t need to get done right away...

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