The Science and Results of Real-Time Content Optimization | BUSINESS and more |

I’ve been writing Convince & Convert for more than three years, and I continue to be grateful and delighted that you choose to spend time here, when faced with a tsunami of blog options.

I continue to find it fascinating, however, that even though this blog is probably considered successful within its very small niche, approximately 70% of the visitors here are first-timers (according to Google Analytics). And approximately 35% of you came from a search engine.


You know what drives magazine subscriptions? Newsstand sales. Readers don’t start loyal. They sample the product first, and decide they want consistent consumption. Blogs work the exact same way, except Search is our newsstand...