BUSINESS and more
20.8K views | +0 today
Follow
BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
Your new post is loading...
Your new post is loading...
Scooped by Martin Gysler
Scoop.it!

Facebook Pages Are a Bad Investment for Small Businesses - Forbes

Facebook Pages Are a Bad Investment for Small Businesses - Forbes | BUSINESS and more | Scoop.it

In my last four posts I’ve shared some of the lessons that I’ve learned from helping set up lullubee.com, a new business that makes and markets kits for making crafts. After we launched the site and figured out how to take ordersand ship products, the next task we faced was to get more visitors to the site, and ultimately more sales. In the next few posts I’ll cover several of the techniques we implemented, but in this post I’ll focus on Facebookmarketing.

 

The first thing we did was to set up our Facebook Page, as recommended in Facebooks “Four Steps to Business success on Facebook“.

 

Once you set up your page, you need to get users to visit it and, hopefully, to “like” it. The reason you want people to like your page is that your posts will then appear on that users news feed. Over time this will allow you, according to Facebook, to start “building loyalty and creating opportunities to generate sales.” The first method to get likes is to promote it on your own website using Facebook social plugins. As this costs nothing, you may as well do it, but the percentage of visitors that click on these is typically very small. The second is to purchase Facebook Ads that persuade people to visit your page and to like it. The irony of spending money to promote our Facebook page instead of our site was not lost on us.

Martin Gysler's insight:

An interesting analyse on Facebook marketing for small businesses.

 

I agree with the author, that a small business shouldn't invest in promotion option, it's indeed to expensive.

 

What is your opinion ?

more...
Catherine Luense's curator insight, January 25, 2013 6:11 AM

I agree with Forbes! I feel like FB pages are getting more expensive to own and operate. I make more connections on Twitter per day then I do on FB in a week. Every since I converted my Profile into a page it has been a nightmare! When I try to connect with a person or service, upon login, I am directed to their ad campaign page. It is getting so annoying! G+, Pinrest, and Twitter have become my marketing method of choice. Has anyone noticed this as well?

Martin Gysler's comment, January 26, 2013 10:56 AM
Catherine thank you for your information. It's interesting to hear that you had problems with the conversion of your Facebook profile. I had never heard this information, maybe because I've never done this work for me or another. With regard to marketing opportunities, they may vary depending on the target audience. To say that Twitter is better than Facebook or another platform, remains difficult in my opinion.
Martin Gysler's comment, January 26, 2013 11:00 AM
Of course Ted, it's also an approach. I think everyone should make his choice according to his opinion.
Scooped by Martin Gysler
Scoop.it!

5 Techniques You Can Use to Take Your Internet Marketing Business to the Next Level in 2012

5 Techniques You Can Use to Take Your Internet Marketing Business to the Next Level in 2012 | BUSINESS and more | Scoop.it

Well, friends, we are getting to that time of the year when it is time to start thinking about where we want our business to go in the upcoming year. 2012 is just around the corner. Do you have a plan yet?

 

The truth is that you can make a difference by setting goals or resolutions (or whatever you want to call them). But you can’t just set and forget. You need to have a plan. If you want to take your internet marketing efforts to the next level start thinking about how you are going to do that now.

 

These 5 marketing techniques can bring about change and more profit. Which one(s) will you implement this coming year?

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

14 Signs That You Are Failing at Facebook Marketing

14 Signs That You Are Failing at Facebook Marketing | BUSINESS and more | Scoop.it

I have compiled a list of all the activities that I think are considered as Facebook marketing gone wrong or in other words – facepalms. To make matters more interesting, I’ve added +2 points to each item on the list. The logic behind that is that the more points you have, the more you fail at Facebook. Add them up and see how you stand!

 

1. Your fanpage doesn’t have a vanity url. Instead, the web address of your Facebook fan page consists of random numbers. If that’s the case, you won’t be able to successfully establish a link between offline and online marketing...

more...
No comment yet.
Rescooped by Martin Gysler from SOCIAL MEDIA, what we think about!
Scoop.it!

Want to Make Money Online? Then Stop Reading and Get Moving!

Want to Make Money Online? Then Stop Reading and Get Moving! | BUSINESS and more | Scoop.it

A few weeks ago, I wrote a post here at problogger.net about how Firepole Marketing makes money.


I explained that even though we’re less than a year old, we’ve already made over $20,000, and that over half of that came from offline sources.

 

We wanted to know how other bloggers make their money. Is it all online, or do they make their money offline as well?

 

In other words, we wanted to know if they were Semi-Local.

 

In October 2011, we surveyed 153 people; 107 who were already Semi-Local, and 46 who aspired to be. We asked a number of questions to find out what was really involved in becoming and being Semi-Local. Here are the highlights of what we learned.

more...
No comment yet.
Rescooped by Martin Gysler from SOCIAL MEDIA, what we think about!
Scoop.it!

The 12-Step Social Media Program for Traditional Marketers

The 12-Step Social Media Program for Traditional Marketers | BUSINESS and more | Scoop.it

When talking to marketers who haven't yet seen the "social media light," I forget that this stuff is still pretty new.

 

When I wrote about the need for a social network like Twitter - several years before Twitter was conceived - I never thought that my days would be filled teaching veteran marketers how to build social media service offerings.

 

Based on my daily interactions with marketing agencies, I believe we've finally reached the point where convincing companies that they need to be using social media to build awareness, audiences, traffic and leads is almost over...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

3 Ways To Make $100,000 Online Selling Your Own Product

3 Ways To Make $100,000 Online Selling Your Own Product | BUSINESS and more | Scoop.it

How To Create A Product That Sells Part Two

 

This article will talking about refining your niche, becoming an expert and the blueprint for making $100K a year from your own information product.

 

Last week we talked about market research and finding a “who” to sell to:

 

Part 1: How To Create A Product That Sells
I gave an example of taking a general fitness product and attaching a “who” to it and thereby giving that product a specific target market. This helps me lay the foundation for all my marketing efforts as I know exactly who I want to talk to, what their wants, needs and desires are...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The Powerful Effects Of Community Development To Reach Your Online Business Goals

The Powerful Effects Of Community Development To Reach Your Online Business Goals | BUSINESS and more | Scoop.it

What it is, what it does and how it can force your branding to go viral!

 

The idea of community in business has taken top billing in recent years due in large part to the obvious growth of social networks and the community aspect they foster. John Jantsch has some insightful information into this here at Duct Tape Marketing.com as does Jeff Kubina via Flickr.

 

Organizations fortunate enough to have forward thinking CEOs and marketing departments have even added the role of Community Manager to the org chart.

 

It’s time for every business, regardless of size, to take note and add this function to their organization. Not because it’s the hot trendy thing to do – because it will change the way your think about growing your business...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Check Out The Insane Lengths Zappos Customer Service Reps Will Go To

Check Out The Insane Lengths Zappos Customer Service Reps Will Go To | BUSINESS and more | Scoop.it

An interesting success and perhaps some ideas for improving your service or approach. As we can see, the possibilities are limitless [note Martin Gysler].


Everyone knows what it's like calling a company's customer service department: If you're unlucky, you're routed to Asia where an outsourced staff member reads a script in halting English.


Online retailer Zappos, by contrast, has 500 employees in a call center in Las Vegas who have all received seven weeks of training on how to make customers happy. The company (now a unit of Amazon) has been called "insane" and "fanatical" for the way it will do anything to please its customers. The stories are legendary, and are a key part of its brand:

  • In 2011, Zappos sent flowers to a woman who ordered six different pairs of shoes because her feet were damaged by harsh medical treatments.


Read more: http://www.businessinsider.com/zappos-customer-service-crm-2012-1#ixzz1jbomFOQy

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Create, Customize, and Publish Your Own Online Magazine with Flockler

Create, Customize, and Publish Your Own Online Magazine with Flockler | BUSINESS and more | Scoop.it

Have you ever wanted to be the Editor-in-Chief of your own online magazine or just need an easy way to share related content on the Web? Well, now you can with Flockler. This simple content curation tool lets you create, customize, and publish content in as little as 10 minutes. Your main responsibility is finding the content to add to your magazine and Flockler will handle the rest. Best of all, your magazine will not only display on Web browsers, but it will also look great on smartphones and tablets.

 

Here my test version: http://bit.ly/u5F5ON what you think about?

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Why Learning Entrepreneurship is Essential for Online Marketers

Why Learning Entrepreneurship is Essential for Online Marketers | BUSINESS and more | Scoop.it

Let’s face it – the goal of many online marketers is to make more money. Some marketers build and leverage relationships to get noticed, some use automation tactics, some throw truckloads of money at advertising, and some people give away stuff. All of these actions have one premise – to make more money.

 

What if you discovered a few traits that would help you make even more money? What if marketing suddenly became easier? Then your world would become more beautiful, right?

 

You can then finally buy that big house or nice car you’ve been longing for. Or maybe you can finally go off to the Bahamas and disappear for a while. Or maybe you can donate a large sum of cash to a charity. Whatever it is that you are after, the solution is right in front of you.

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Make Money Locally—and Globally—Through Your Blog

Make Money Locally—and Globally—Through Your Blog | BUSINESS and more | Scoop.it

Our blog is less than a year old.


We started Firepole Marketing less than a year ago, and we’ve done pretty well with it over that time. A lot of people know who we are, and what we do.

 

I’ve even been dubbed the Freddy Krueger of Blogging.

 

And while we’re not at the scale of a major site like Copyblogger, we still do pretty well, to the point that we make a decent amount of money online, and occasionally even help others to do the same.

Image copyright Lvnel - Fotolia.com

 

We aren’t the only ones to have done that, and I remember that a year ago, when I saw others make the same sort of claim, I always wanted more information. I wanted to know how much money they were really making, and where that money was coming from...

more...
Soumen Siddhanta's curator insight, October 17, 2014 2:05 AM
Make Money Locally—and Globally—Through Your Blog : @ProBlogger
Scooped by Martin Gysler
Scoop.it!

SPI 026 : The Two Types of Relationships You Must Develop Online in Order to Succeed

SPI 026 : The Two Types of Relationships You Must Develop Online in Order to Succeed | BUSINESS and more | Scoop.it

In this session of the Smart Passive Income Podcast, I talk about the importance of two different types of relationships that we need to develop and why they both play a major role in the success of an online business.

 

In the online world, if you try to go at it alone you’re going to be left behind. Here, I provide you with some helpful strategies, tips and examples that you can use to develop strong relationships with both your audience and your peers, which will help take your business to the next level...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How To Prescribe A Return On Investment In Facebook

How To Prescribe A Return On Investment In Facebook | BUSINESS and more | Scoop.it

Yes, you can measure return on investment in Facebook and from there optimize your news feed output.

 

How can you apply a systematic framework — PowerPoint is not a framework — that is as rigorous and defensible as the income statement your company provides Wall Street?

 

Well, if you’re a big brand selling shampoo or soft drinks, your metrics will be quite different than a retail chain selling pizzas.

 

The messaging for a plus sized women’s clothing brand will differ from a local fitness center; one creates acceptance while the other creates dissatisfaction.

 

The number of fans needed to make an impact for a global non-profit versus a local optometrist varies widely; the latter needs only a few visits a month.
Do you have that list of goals in mind for your business, which you apply to all of your marketing channels?...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

3 Crucial Best Practices For Generating Leads From Social Media

3 Crucial Best Practices For Generating Leads From Social Media | BUSINESS and more | Scoop.it

New social media marketers are jumping into the field every day. This is reasonable – with hundreds of millions of people active on each network, from all backgrounds and different interests, it’s important to create interesting content and to get in front of them. Having worked with many people new to online marketing or social media, you can see many of them making the same mistakes over again, despite other people already having struggled with the same issue.

 

I’d like to share three crucial best practices that I’ve developed from working with dozens of businesses to develop their social media presence and generate leads. If you have your own ideas as well or things you’ve seen businesses stumble on when getting started, I’d love to hear them as well!

 

Tip One: Show Visitors Specific Offers...

more...
No comment yet.