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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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46 Ways To Start A Business With No Money

46 Ways To Start A Business With No Money | BUSINESS and more | Scoop.it

Most people who want to start their own business don’t have a ton of money laying around and it’s probably one the most common questions I get emailed about: How can I get started without a lot of cash?


Well I’ve put together a list below of the best ideas I’ve heard and personally used. I hope you find it useful!


The three basic strategies to starting a business without much money are:

  • Delay the normal “business starting” activities like incorporating, hiring, renting office or retail space, etc until AFTER your business has started earning money. This is known as bootstrapping.
  • Doing everything yourself and spending your personal time instead of hiring an expert. (Takes longer but costs less.)
  • Using some neat tricks and little known deals below.


Read more: http://bit.ly/LvD0QE

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Slavica Bogdanov's comment, June 6, 2012 9:06 AM
Great advice as usual. Thanks for posting this!
Martin Gysler's comment, June 6, 2012 4:18 PM
Thanks Slavica... it's a great one and very actual :)
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Unearthing Your Blog’s Money Pages : @ProBlogger

Earlier today, Greg explored the question of pricing products that you’re creating for sale on your blog. Setting the right price for your products is extremely important, but I wanted to take that discussion one step further for those who are already offering products on their blogs and want to take their conversions to the next level.


When I approach conversion optimization on websites, which in most cases is simply cash optimization, I stick to a few golden rules:

  • Think in people, not pageviews.
  • People are looking for a reason not to buy—don’t give them one.
  • Go for biggest bang for buck.
  • Test everything!

I’ve already covered points 1 and 2, so in this post, I wanted to export number three, going biggest bang for buck.


If you’re trying to figure out how to turn some money into more money without creating new products, campaigns, or deals, you need to unearth the pages on your site that are going to give you the greatest return from an improvement in conversion.


…and for that, I have a three-point plan.


Read more: http://bit.ly/IW8XAm

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Cash In by Paying for Guest Posts

Cash In by Paying for Guest Posts | BUSINESS and more | Scoop.it

You're a writer and you search some ways to earn money for it. Maybe you'll find some ideas in this post. [note MG]


If you’re looking for a way to grab attention for your blog and grow your income, I’ve had great success with this one: I pay writers.


Since May 2011, I’ve been paying $50 for guest posts on my blog. I started paying because my mission is to help writers earn more, and I needed to walk my talk. I usually buy two or three posts a month.


I thought it would just be a cost I’d have to cover every month. But paying for guest posts has turned out to be one of the most powerful strategies I’ve found for building my blog into a money-earner. My number of subscribers has doubled in the months since I started to pay.


I know—you’re here to learn how to make money with your blog, not spend it!


Read more: http://bit.ly/yCHyBP

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Why I Haven’t Made a Dime From My Blog—and How You Can

Why I Haven’t Made a Dime From My Blog—and How You Can | BUSINESS and more | Scoop.it

When I first started my blog, I wrote a series of posts I was sure would resonate with thousands all over the world, create a movement, and bring massive traffic over to my site.


Except when I published the posts, they went to the black hole of the Internet.


No one heard them. No one saw them. Just a couple Facebook friends and maybe my mom.

Image copyright Renee Jansoa - Fotolia.com


Suddenly my idea of writing about what I enjoy, and making a living (however small) off it was shattered. It was time to regroup and start over.


A model for making money


Just as you need to have a serious game plan to ensure your success blogging, including a master plan and many smaller plans, you need to have a model to work with for monetization.


You need a simple path that gives you a general idea of where to go and what to do, and in what order.


Read more: http://bit.ly/wR54NR

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How to Buy and Sell a Website or Blog, Example Contract Included

How to Buy and Sell a Website or Blog, Example Contract Included | BUSINESS and more | Scoop.it

I’ve bought (and sold) many websites in my history as an entrepreneur and blogger for many different reasons. For some I was simply interested in the IP (intellectual property) that could be used to bolster some existing sites while others were loss-experiments (experiments where I was certain I’d “lose” financially) while others were intended to be improved and sold (or “flipped”).

 

The last reason I’ve done this was to actually build a business and sustain it as a significant source of income. Those purchases are much more rare and take a lot of thought and preparation but when done can become very profitable long-term.

 

The challenge, naturally, is to know what domain and website/blog to purchase and whether or not it’s going to be a good investment based on your needs and your personal goals...

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Why Learning Entrepreneurship is Essential for Online Marketers

Why Learning Entrepreneurship is Essential for Online Marketers | BUSINESS and more | Scoop.it

Let’s face it – the goal of many online marketers is to make more money. Some marketers build and leverage relationships to get noticed, some use automation tactics, some throw truckloads of money at advertising, and some people give away stuff. All of these actions have one premise – to make more money.

 

What if you discovered a few traits that would help you make even more money? What if marketing suddenly became easier? Then your world would become more beautiful, right?

 

You can then finally buy that big house or nice car you’ve been longing for. Or maybe you can finally go off to the Bahamas and disappear for a while. Or maybe you can donate a large sum of cash to a charity. Whatever it is that you are after, the solution is right in front of you.

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Selling Without Website Broker? You’re Leaving Money on the Table

Selling Without Website Broker? You’re Leaving Money on the Table | BUSINESS and more | Scoop.it

So you want to sell your blog?

 

Your site is probably making more than $3,000 per month and you know that it might be worth a decent amount of money.

 

Recent sales like that of the Huffington Post give you confidence that your content-based site has value to other webmasters or investors. And with the growing move of advertising dollars to the web, you could be the next person in the sights of cashed up buyers.

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4 Steps to Selling With Social Media

4 Steps to Selling With Social Media | BUSINESS and more | Scoop.it

Are you wondering why your social media efforts aren’t working?


Social media success sometimes appears arbitrary.


Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?”


Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way.


If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components...

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The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them

The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them | BUSINESS and more | Scoop.it

Getting targeted traffic to your website is just half of the journey towards making it profitable. The other half? Turning that traffic into customers that stick around and buy stuff from you!

 

Regardless of what market you’re in, you should develop a solid plan and sales funnel to help you monetize your blog. Don’t worry – it doesn’t mean you have to depart from your blog’s persona and ideas to squeeze money from your visitors. In fact, you should stay within the spirit and tone of your blog when selling! Offer relevant products, t-shirts, books, seminars, or services that appeal to the wants and needs of your readers...

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The Best Decision You Can Make for Your Business -- That Has Nothing to do With Money

The Best Decision You Can Make for Your Business -- That Has Nothing to do With Money | BUSINESS and more | Scoop.it

Imagine two people starting identical companies with the exact same resources, network, and time at their disposal (gender randomly assigned for brevity’s sake):


Person #1 wakes up every day with anxiety, stressed about his mounting to-do list. He immediately buries himself in reactive work — striving to please everyone else but himself by responding to emails, taking meetings and delivering what others ask of him. He gets whipped around by his moods — one minute he’s happy and excited, the next he’s tired, anxious, unmotivated and depressed. His productivity on any given day is completely unpredictable — sometimes he wakes up excited to work, and on other days you couldn’t pry him off the couch with a forklift...

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How to Write a High-Quality eBook in 30 Days

How to Write a High-Quality eBook in 30 Days | BUSINESS and more | Scoop.it

What if, 30 days from now, you had a finished, well-crafted eBook sitting on your hard drive, ready to distribute and sell?

 

That might sound next-to-impossible to you, but it’s not.

 

Every November, over 200,000 people worldwide take part in NaNoWriMo — “(inter)National Novel Writing Month”. NaNoWriMo participants aim to write 50,000 words during the month, and tens of thousands of them manage to do it.

 

If those writers can do that, you can write a 20,000 word ebook in a month.

 

And I am absolutely not talking about some scrappy, thrown-together document. You’ll have more than enough time to properly plan, organize, and edit your eBook as well...

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How to Manage the Risks of Having Your Own Business

How to Manage the Risks of Having Your Own Business | BUSINESS and more | Scoop.it

Starting a business is risky. Horribly, terrifyingly risky.


Nearly all new businesses fail — that’s the official statistic, right? Some say 4 out of 5, some say as many as 95%.

 

Successful entrepreneurs have a different kind of DNA from the rest of us. Ice water runs through their veins. They thrive on risk. The more insane the odds, the better they like it.

 

For those of us who have families, or who just don’t feel like living on ramen for the next four years, we’re probably better off keeping the day job.

 

Do you believe any of those?

 

Because I call B.S. on all of them...

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Position Yourself For Success While Working Your Current Job

Position Yourself For Success While Working Your Current Job | BUSINESS and more | Scoop.it

If you’re like me you can’t get into a conversation without mentioning your brand, or the importance of building and maintaining it. Sadly, these conversations aren’t only with entrepreneurs, so I get plenty of eyes that start to glaze over when I bring up the topic. It’s hard to explain to people that building and maintaining your personal brand isn’t just a skill that needs to be mastered by entrepreneurs. Even if you never plan on leaving your current job, increasing your profile often leads to promotions and bigger money. More likely though (you are reading Personal Branding Blog, right?) you plan on leaving your job at some point, if you haven’t already, and you’ll make for a much easier transition if you do a few simple things to build your brand before leaving...

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Tips to Save Money in your Home Based Business

Tips to Save Money in your Home Based Business | BUSINESS and more | Scoop.it
In Using Utilities and Services. It is more practical for an entrepreneur to use either bundle services or unlimited services. Internet service connection for instance has a promotional DSL bundles that already includes the telephone line. This service is also considered on unlimited use already. With these kinds of services, you will not have to think of your bills when connecting to a client, thus, you have a quality time and better service.


In Using and Purchasing Office Supplies. For office supplies, you can save more if you buy in bulk. You may look for generic brands that are cheaper; however, you should also not compromise on the quality when it is a protocol in your business. For example, if your business needs to be precise about the quality of colors for toners, you should opt for branded ones. Also look for ads of sale and grab the opportunity so you can save. Office supply depots can be a great place to buy cheaper supplies.


Read more: http://bit.ly/JDSx4Y

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Blog Smarter: A Step-by-step Strategy to Boost Your AdSense Earnings

Blog Smarter: A Step-by-step Strategy to Boost Your AdSense Earnings | BUSINESS and more | Scoop.it

Perhaps you would like to cover your operating costs of your blog and / or website. Revenues generated by Adsense can be an interesting solution. If you want to start, this article will give you useful information to do so. [note mg]


Let’s start with a question: What’s the single most important factor when it comes to making money with Google AdSense?


It’s organic traffic (i.e. traffic from Google and other search engines).


Here’s a simple example to illustrate the point. Suppose you have an online forum which receives 500,000 unique visitors per month, but 100% of those are coming directly to the forum, either by a bookmark or by typing the URL on their browsers, because they are already regular members. The second website is a niche site that receives only 250,000 unique visitors per month, but 80% of those are coming from search engines, while the remaining 20% are coming from referring sites. Despite the huge different in traffic levels, if both sites started using Google AdSense the niche, one would earn a lot more (I wouldn’t be surprised if it would be five or even ten times more).


How come?


Read more: http://bit.ly/zE97Zt

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Chuck Bartok's comment, February 25, 2012 11:21 PM
I re-scooped ..Thanks again
Martin Gysler's comment, February 26, 2012 5:30 AM
You're welcome Chuck :) Happy Sunday!
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10 Simple Ways to Turn Your Followers Into Customers

10 Simple Ways to Turn Your Followers Into Customers | BUSINESS and more | Scoop.it

I Have Followers…NOW WHAT? Yes, that's a good question! Indeed, if you want created business with your blog or/and website, the advices from this blog post from Kim Garst, could be very useful for you. Let me know, if you would, what you think about. [note Martin Gysler]


As an entrepreneur, gaining social media followers or fans is only the first step. Building relationships with your audience that converts to sales is the real key to monetizing your social media connections.


10 simple and easy to follow tips that will help you turn your followers and fans into paying customers…


1. A Little Research Goes A Long Way!


As your followers grow, set aside time to find out who they are, and what they care about. What do they do for a living? What do they like? What worries them? What are their needs? Do they personify your ideal client?


This tip is important for two reasons. First, you can personalize your connection with your follower. Comment on something they’ve written. A comment that takes you 30 seconds to write may last a lifetime in the mind of the customer...


Read more: http://kimgarst.com/10-simple-ways-to-turn-your-followers-into-customers

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Chuck Bartok's comment, February 6, 2012 1:16 PM
You have a knack for finding Hot Property! Thanks Martin
Martin Gysler's comment, February 6, 2012 3:58 PM
Thank you Chuck. I'm glad that you like the post and if it is useful for you :-)
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One Reason Why Your Blog Isn’t Making Money

One Reason Why Your Blog Isn’t Making Money | BUSINESS and more | Scoop.it

According to one estimate, 3 million posts will be published today. Approximately 540,000 of these posts were written by professional bloggers trying to transition their audience from reading to buying. Others hope their posts are compelling enough to prompt a return visit.


However, most bloggers aren’t making a dime from their blog.


The reasons why haunt each blogger every night. Are they passionate enough? Are they engaging enough? Surprisingly, these are the wrong questions to ask.


The reason why most blogs don’t make money can be traced back to one decision (or lack of one).


The World is My Audience


Social media is the most egalitarian marketing discipline since broadcast media. Bloggers naturally feel that everyone is interested in their topic. You rarely hear people wondering if they have the right readers. They just assume that they do. Even when they think about their reader’s characteristics, it’s done on a surface level.


Read more: http://pushingsocial.com/one-reason-why-your-blog-isn%E2%80%99t-making-money

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» 3 Simple Steps to Making Money From Any Passion

» 3 Simple Steps to Making Money From Any Passion | BUSINESS and more | Scoop.it

“Choose a job you love, and you will never have to work a day in your life.” ~Confucius

 

Is it possible to have your passion also be your core source of income?

 

We seem to hear more and more stories of people reaching the promised land, but is it really possible for the everyday person? Or are those ‘lucky few’ just that— lucky?

 

After years of research I have good news for you…

 

I bet you there’s something you love doing that someone else would be happy to pay you for right this second. I might go as far as saying I’m sure of it.

But let’s start with a question...

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Get Paid to Travel the World - Travel Writing Tips | The Lost Girls

Get Paid to Travel the World - Travel Writing Tips | The Lost Girls | BUSINESS and more | Scoop.it

Want to get paid to travel? If you’re interested in sharing your travel experiences, there are several travel websites that accept pitches from freelance writers. Here are a few of them, and what they pay per word or post. If you know of any other great sites for freelancers — that either pay or publish for experience — please let us know in the comments as we’re planning to expand this list! Also: We plan to do a “How to Pitch” series with some of these websites, so stay tuned!...

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5 Tips for Maximising Your Earnings from Amazon’s Affiliate Program During the Holidays

5 Tips for Maximising Your Earnings from Amazon’s Affiliate Program During the Holidays | BUSINESS and more | Scoop.it

With the holidays almost upon us, now is a time for bloggers who are Amazon Affiliates to act to capitalize on what is usually one of the most profitable times of the year.


While Amazon is not my biggest source of income (it makes up around 5% of total income for me) it does spike at this time of year. Here’s how Amazon performed in 2010 and into the early months of 2011 for me.

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Follow Up: How Do You Know When It’s Time to Move On (From the Readers)

Follow Up: How Do You Know When It’s Time to Move On (From the Readers) | BUSINESS and more | Scoop.it

On Wednesday, I asked the SPI community to share their answers to a very important question, a question that most entrepreneurs come across at least once during their journey:

 

How do you know when it’s time to move on?

 

Nearly 100 comments came in and I must say, I’m very impressed with the knowledge and experience that my readers are willing to share.

 

After reading through all of the responses, I noticed a few common themes throughout:

 

1. Knowing when to move on is never an easy thing to do, and it’s something that a lot of us struggle with at some point...

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Want to Make Money Online? Then Stop Reading and Get Moving!

Want to Make Money Online? Then Stop Reading and Get Moving! | BUSINESS and more | Scoop.it

A few weeks ago, I wrote a post here at problogger.net about how Firepole Marketing makes money.


I explained that even though we’re less than a year old, we’ve already made over $20,000, and that over half of that came from offline sources.

 

We wanted to know how other bloggers make their money. Is it all online, or do they make their money offline as well?

 

In other words, we wanted to know if they were Semi-Local.

 

In October 2011, we surveyed 153 people; 107 who were already Semi-Local, and 46 who aspired to be. We asked a number of questions to find out what was really involved in becoming and being Semi-Local. Here are the highlights of what we learned.

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6 Ways to Measure Your Social Media Results

6 Ways to Measure Your Social Media Results | BUSINESS and more | Scoop.it
Social media measurement: how to develop a framework for tying your social media performance to your business goals so you can measure your social media results.

 

How much time are you spending on social media? Can you tell if it’s helping sales?

 

Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts?

 

That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance.

 

Her goal: to develop a framework for tying social media performance to business goals.

 

NOTE: Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. The following comments combine results of the research and that interview...

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From Business Failure to Multimillion-Dollar 'Green' Niche

From Business Failure to Multimillion-Dollar 'Green' Niche | BUSINESS and more | Scoop.it
Business ideas and trends from Entrepreneur Magazine. The latest news, expert advice, and growth strategies for small business owners.

 

Marty Metro loved the idea of buying something used and selling it for a bargain. He had watched resale shops do it successfully for years with everything from clothing to sports equipment. "EBay became a $10 billion company selling something used cheaper than new," says Metro, a former IT consultant for Fortune 500 companies.

 

But when Metro saw a moving truck loading boxes during a cross-country drive in the late 1990s, he recalls talking to his wife about how difficult it is for people to get rid of boxes after they’ve moved. "They break them down, tear them up, but they still don't fit in the recycling bin," he said...

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Make Money Locally—and Globally—Through Your Blog

Make Money Locally—and Globally—Through Your Blog | BUSINESS and more | Scoop.it

Our blog is less than a year old.


We started Firepole Marketing less than a year ago, and we’ve done pretty well with it over that time. A lot of people know who we are, and what we do.

 

I’ve even been dubbed the Freddy Krueger of Blogging.

 

And while we’re not at the scale of a major site like Copyblogger, we still do pretty well, to the point that we make a decent amount of money online, and occasionally even help others to do the same.

Image copyright Lvnel - Fotolia.com

 

We aren’t the only ones to have done that, and I remember that a year ago, when I saw others make the same sort of claim, I always wanted more information. I wanted to know how much money they were really making, and where that money was coming from...

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Soumen Siddhanta's curator insight, October 17, 2014 2:05 AM
Make Money Locally—and Globally—Through Your Blog : @ProBlogger