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The Beginner’s Guide to Mobile App Marketing

The Beginner’s Guide to Mobile App Marketing | BUSINESS and more |

Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult.

The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.

Here’s the complete guide to app marketing that every app owner needs to follow.

Before Launch

Contrary to popular belief, your marketing strategy needs to start well before your app goes live in the app store. Like any successful product, understanding who your customers are and where you can find them is one of the most important pieces of the app marketing puzzle. There are a few steps you need to take before you launch your app:

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Build Your Own Mobile App With Appsbar

Build Your Own Mobile App With Appsbar | BUSINESS and more |
Everyone talks about how important it is to build an iPhone or Android app, but it doesn’t look inexpensive or easy. Until now. I’ve been testing appsbar, a free Web-based app that allows small business owners create their own iOS or Android application.

I found when researching the digital coupon phenomenon (think Groupon and Living Social) and discovered a post by appsbar founder Scott Hirsch, who built the tool, in part, as a do-it-yourself coupon service. From the merchant point of view, the pricing of coupons is expensive. Most business owners considering coupons could benefit from a tool that lets you build it yourself and keep the profit margins higher...

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