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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | BUSINESS and more | Scoop.it

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.


Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.


OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.


According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.


Read more: http://on.mash.to/KEHUPX

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Are you massively wrong about the size of your market?

Are you massively wrong about the size of your market? | BUSINESS and more | Scoop.it

Be wrong in this area can have consequences "tragic". Indeed, the fact underestimate the potential market can have us abandon our project, even when he has a very interesting potential. This article will maybe get you on track to prevent this clumsiness. [note Gysler Martin]


I walked in my son’s Cub Scout meeting late last night, and ran into the wife of our den leader. She is a wonderful person; an engaged mother, passionate volunteer and airline pilot.


“I am so sorry for being late,” I said. “I was teaching a class.”


“No problem at all, where were you teaching?” she said.


“On the phone,” I said.


She looked puzzled. “You were teaching on the phone? How does that work?”


“I teach marketing to coaches who are in the Martha Beck coaching program. They dial in from all over the world, and I deliver sessions on how to grow your coaching business .”


“Hmm,” she said. I could tell that this was the first time she had ever heard about a “teleclass,” or


“phone coaching,” all standard practices in my industry for the last decade...


Read more: http://www.escapefromcubiclenation.com/2012/02/02/are-you-massively-wrong-about-the-size-of-your-market/

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